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Value Chain Analysis

The document provides an analysis of DMart's value chain, highlighting its primary activities such as efficient inbound logistics, operations, and marketing strategies focused on low prices. It also emphasizes the importance of human resource management and technology development in supporting DMart's operations. Additionally, the document notes DMart's strong supplier relationships and infrastructure that contribute to its operational efficiency and growth.

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Prabhdeep Kaur
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357 views5 pages

Value Chain Analysis

The document provides an analysis of DMart's value chain, highlighting its primary activities such as efficient inbound logistics, operations, and marketing strategies focused on low prices. It also emphasizes the importance of human resource management and technology development in supporting DMart's operations. Additionally, the document notes DMart's strong supplier relationships and infrastructure that contribute to its operational efficiency and growth.

Uploaded by

Prabhdeep Kaur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Dr.

Divakar Kamath
Industry and Competitive Landscape Analysis

J05. AMOGH NAGPURE


J15. AVIRAL GOEL
J35. ASWIN S
J45. SHREYAS NAIR
J55. PRABHDEEP KAUR
J65. ANUSHTHI JAIN
D-MART VALUE CHAIN ANALYSIS
PRIMARY ACTIVITIES
DMart focuses on buying in bulk directly from manufacturers, storing products efficiently in
INBOUND regional distribution centers or warehouses to minimize costs. They maintain strong
LOGISTICS relationships with suppliers for consistent stock availability and better margins.

DMart’s efficient operations involve maintaining just enough inventory in stores to ensure a high
OPERATIONS inventory turnover ratio. The layout of its stores is designed to reduce operational costs and offer
a seamless shopping experience.

Since DMart primarily operates brick-and-mortar stores, the outbound logistics involve supplying
OUTBOUND products directly to customers from stores. It ensures products reach stores quickly, reducing
LOGISTICS stock-outs and enabling consistent availability.

DMart doesn’t invest heavily in advertising. Instead, it focuses on providing consistently low
MARKETING &
prices to attract cost-conscious customers. It builds brand loyalty through its value-for-money
SALES strategy, resulting in a large and loyal customer base.

Although DMart doesn't offer high-end customer services like premium retailers, they focus
SERVICE on ensuring basic services such as clean stores, fast billing, and good availability of products.
Since it is primarily a grocery retailer, there isn’t significant after-sales support required.
SECONDARY ACTIVITIES
Global Net Sales (2023) Year on Year Growth (2024)
US$36.1m 18.40%

Recruiting skilled employees, training them and retaining talent, especially at managerial and
Human Resource operational levels, is critical for D-Mart’s operations. There is also a need to comply with all relevant
Management labor laws. D mart has an employee benefit’s spending of 785.71 crores annually, underscoring the
importance of a proper HR.

Technology D-Mart uses technology for inventory management, data analytics, customer relationship
management (CRM), and supply chain coordination. D-Mart’s growing focus on online retailing
Development requires robust technology systems to manage both online and offline sales channels efficiently.

This encompasses the physical facilities, technology, and equipment necessary for DMart's
Firm operations. DMart's efficient store layout, supply chain infrastructure, and technology systems
Infrastructure contribute to its operational efficiency. Dmart has PPE worth 11 ,521.85 crores as of 2024.

This involves the sourcing and acquisition of products from suppliers. DMart's strong
Procurement relationships with suppliers enable it to negotiate favorable terms and ensure a steady
supply of products.
Thank You

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