DEPARTMENT OF ARTIFICIAL INTELLIGENCE AND DATA SCIENCE

GE3751 PRINCIPLES OF MANAGEMENT L-T-P C

3 00 3
Programme: [Link] Artificial Intelligence And Data Science Year/Sem: IV/VII Category: ME
Prerequisites Basic communication and general awareness of business concepts are desirable
Faculty Name [Link] AP/AI&DS Batch (R2021) 2022-26
The Course aims
AIM:
 Sketch the Evolution of Management.
 Extract the functions and principles of management.
 Learn the application of the principles in an organization.
 Study the various HR related activities.
 Analyze the position of self and company goals towards business.
Course Outcomes: The students will be able to
CO1: Upon completion of the course, students will be able to have clear understanding of managerial functions like
planning, organizing, staffing, leading & controlling.
CO2: Have same basic knowledge on international aspect of management.
CO3: Ability to understand management concept of organizing.
CO4: Ability to understand management concept of directing.
CO5: Ability to understand management concept of controlling.

COURSE PLAN
S. No. of Teaching
Topics Books Cumulative
No Periods Aids
UNIT I - INTRODUCTION TO MANAGEMENT AND ORGANIZATIONS
1. Definition of Management – Science or Art T2 1 1 BB
2. Manager vs Entrepreneur T2 1 2 PPT
3. Types of Managers, Managerial Roles and Skills T2 2 4 BB
4. Evolution of Management: Scientific Approach T2 2 6 PPT
5. Human Relations, System, and Contingency Approaches T2 1 7 BB
6. Types of Business Organization T2 1 8 BB
Sole Proprietorship, Partnership, Company – Public &
7.
Private Sector Enterprises T2 1 9 BB
Organization Culture and Environment – Current Trends
8.
and Issues in Management T2 1 10 PPT
UNIT II - PLANNING
9. Nature and Purpose of Planning T2 1 11 BB
10. Planning Process , Types of Planning T2 2 13 BB
11. Objectives and Setting Objectives T2 1 14 BB
12. Policies and Planning Premises T2 1 15 PPT
13. Strategic Management T2 2 17 BB
14. Planning Tools and Techniques T2 2 19 PPT
15. Decision-Making Steps, Decision-Making Process T2 2 21 BB
UNIT III - ORGANISING
16. Nature and Purpose of Organizing T2 1 22 BB
17. Formal and Informal Organization T2 1 23 BB
18. Organization Chart and Structure T2 1 24 BB
19. Types of Organization – Line and Staff Authority T2 1 25 PPT
20. Departmentalization, Delegation of Authority T2 2 27 BB
21. Centralization and Decentralization T2 1 28 PPT
22. Job Design T2 2 30 BB
HRM: Planning, Recruitment, Selection, Training,
23.
Performance, Career Planning T2 2 32 BB
UNIT IV - DIRECTING
24. Foundations of Individual and Group Behaviors T2 1 33 BB
25. Motivation – Theories and Techniques T2 2 35 BB
 26. Job Satisfaction and Job Enrichment T2 1 36 PPT
27. Leadership – Types and Theories T2 1 37 NPTEL
28. Communication Process, Barriers in Communication T2 2 39 PPT
29. Effective Communication T2 2 41 BB
30. Communication and IT T2 1 42 PPT
31. Group Discussion / Activity (optional) T2 1 43 BB
UNIT V - CONTROLLING
32. System and Process of Controlling T2 1 44 BB
33. Budgetary & Non-Budgetary Control Techniques T2 2 46 BB
34. Use of Computers and IT in Management Control T2 2 48 BB
35. Productivity Problems and Management T2 2 50 PPT
36. Control and Performance T2 2 52 BB
37. Direct and Preventive Control T2 2 54 PPT
38. Reporting T2 1 55 BB

*BB-Black Board
*PPT-Power Point Presentation
TEXT BOOKS:
1. Harold Koontz and Heinz Weihrich “Essentials of management” Tata McGraw Hill, 1998.
2. Stephen P. Robbins and Mary Coulter, “Management”, Prentice Hall (India) Pvt. Ltd., 10th Edition, 2009.
REFERENCES:
1. Robert Kreitner and MamataMohapatra, “Management”, Biztantra, 2008.
2. Stephen A. Robbins and David A. Decenzo and Mary Coulter, “Fundamentals of Management” Pearson
Education, 7th Edition, 2011.
3. Tripathy PC and Reddy PN, “Principles of Management”, Tata Mcgraw Hill, 1999.

Content Delivery Methods

Conventional ICT Tools If Industrial Visit

planned fill out the
Items (Video/Animation/PPT/Google
Chalk and Board/OHP details
Classrooms)
Total No. of hours planned -
42 13

CO’s- PO’s & PSO’s MAPPING

CO’s PO’s PSOs
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
1 3 - - - - 1 - - - - - - 2 1 1
2 - 1 1 - - - - - - - - - 2 1 -
3 1 - - 2 - - 1 - 2 - 1 1 - - 2
4 - 1 1 1 2 - - 1 2 - - - 1 1 1
5 1 - - - 1 1 - - - 3 - 1 1 - 1
AVG 1.66 1 1 1.5 1.5 1 1 1 2 3 1 1 1.5 1 1.5
1 - low, 2 - medium, 3 - high, ‘0' - no correlation

Websites Referred:
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[Link]
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Content beyond the Syllabus Planned
Emotional Intelligence in Management

Faculty In charge HOD PRINCIPAL