Course Code: MGNNM832 Course Title: RESEARCH
METHODOLOGY-II
Course Instructor: Dr. Nancy Sahni Academic Task No.: 02
Academic Task Title: Assignment 02 Date of submission:26-05-25
Student Name: Section: Q2445
Student’s Roll No: Student’s Reg. No:
Evaluation Parameters: (Parameters on which student is to be evaluated- To be mentioned by
students as specified at the time of assigning the task by the instructor)
Learning Outcomes: (Student to write briefly about learnings obtained from the academic tasks)
Declaration:
I declare that this Assignment is my individual work. I have not copied it from any other student’s
work or from any other source except where due acknowledgement is made explicitly in the text, nor
has any part been written for me by any other person.
Student’s
Signature:
Evaluator’s comments (For Instructor’s use only)
General Observations Suggestions for Improvement Best Part of Assignment
Evaluator’s Signature and Date:
Marks Obtained: Max. Marks:
LOVELY PROFESSIONAL UNIVERSITY
ACADEMIC TASK NO. 2
Mittal School of Business (MSB) Faculty of Marketing
Name of the faculty member: Dr. Nancy Sahni Course Title: Research Methodology-II
Course Code: MGNM832 Max. Marks: 30 marks
Date of Allotment: 17-05-2025 Date of Submission: 26-05-2025
Important Notes:
1. No late submissions will be accepted.
2. Students should write their analysis. If any two or more submissions are found to have copied content, no marks will be awarded to those students.
3. There should not be any plagiarism in the report. Proper citation should be provided for data taken from any online source.
4. The same groups will be carried forward in the upcoming modules for the capstone project.
5. Peer rating will be applicable, and the minimum difference between the marks must be 3.
6. Cover Page annexure should be placed in the front of the assignment (already in this file for your reference). Otherwise, marks will be deducted if
not added to the assignment.
7. References are to be written in APA Referencing Style.
S. Roll No Objectives of Guidelines Expected Outcomes Course Bloom’s level
No Academic Outcome
Activity
1 All To develop an In continuation with the work done in CA1, the Students build upon their CO1, CO2, L3 (Apply) and
Students CO3, L6 (Create)
expertise for same group from the respective sections are previous work, deepen their
CO4
designing required to prepare Introduction and Research understanding of their
research process Methodology on the select topic as a part of chosen topic, and develop a
for specific CA2. The students are required to frame structured plan to meet the
topics aimed for timelines in order to complete their capstone objectives.
quality project in the coming modules based on CA
publication dimensions.
Mode of Evaluation
Introduction- 10 Marks Proposed Research
Methodology- 15 Marks
Time lines -5 Marks
NOTE: The same topic and group will carry
forward for the capstone study in next
semester.
Rubrics for evaluation
Needs Improvement
Criteria Excellent (5) Good (4) Fair (3) Poor (1)
(2)
Exceptionally clear and Clear introduction that Introduction is Introduction lacks Introduction is absent
engaging introduction that provides a good overview somewhat clear but clarity, coherence, or or extremely unclear,
Introduction
effectively outlines the of the research topic and lacks depth or fails to set up the providing no direction
(10 Marks)
research topic, objectives, objectives. engagement. research effectively. for the research.
and significance.
Comprehensive and well- Clear methodology with Methodology is Methodology lacks Methodology is
structured methodology appropriate research somewhat unclear or coherence or does not missing or poorly
Proposed
that aligns with the methods outlined, but lacks depth in explaining align well with the explained, rendering it
Research
research objectives and may lack some detail or the chosen research research objectives. ineffective for the
Methodology
demonstrates a thorough coherence. methods. research.
(15 Marks)
understanding of research
methods.
Detailed and realistic Timelines are provided, Timelines are somewhat Timelines lack detail, Timelines are missing
timelines provided for each but may lack some detail vague or unrealistic, are unrealistic, or fail or so unrealistic as to
Timelines (5 stage of the research or specificity. Overall, requiring further to demonstrate render the project
Marks) project, demonstrating they are realistic and clarification or adequate planning. unfeasible.
thorough planning and feasible. adjustment.
organization.
Part 1: Introduction
Background of the Study: Offer a compelling narrative of the industry, company, or problem domain.
What's happening in the world/market/industry?
Why does this matter right now?
Include relevant facts, trends, or recent shifts (e.g., digital transformation, sustainability, fintech, etc.).
Part 2: Topics to be covered under Proposed Research Methodology
1. Research Design
Which research design will be followed in your study and why?
2. Which research approach
Qualitative, Quantitative, or Mixed?
3. Sampling Design & Sample Size Determination
Who are your respondents?
From where are you going to collect the data, and why?
What is the sample size and why?
4. Proposed conceptual model (if any).
5. Null/alternate Hypotheses (if any).
6. Statistical tools to be used for analyzing the data.
7. Data Collection Methods
Surveys, interviews, focus groups, digital footprints—tools of your truth-seeking.
Part 3: Timeline template (4 Months)
Total Duration: 4 Months
Phase 1: Month 1–2 → Conceptualization & Design (Capstone Project I MGNM573)
Phase 2: Month 3–4 → Execution, Analysis & Dissemination (Capstone Project II MGNM574)
Tasks / Timeline Month 1 Month 2 Month 3 Month 4
Topic Finalisation & Approval
Literature Review
Research Questions / Objectives
Theoretical Framework & Model
Building
Research Methodology Design
Questionnaire Design
Pilot Testing & Instrument Finalization
Data Collection
Data Analysis & Interpretation
Tasks / Timeline Month 1 Month 2 Month 3 Month 4
Report Writing
Final Report Submission
Research Paper Drafting & Submission
