WRITING 4 - ESSAY
It is not something new that advertising causes an impact in our society. Ads not only appear
on TV, but also in the street, at the bus station, on the radio… maybe we took this for
granted, but it is interesting to reflect on how important advertising has become.
It is said that advertising is so powerful that it can completely change our routine. There are
different techniques to catch the client's attention, such as colourful posters or significant
melodies so that we connect a sound with a product. We are surrounded by plenty of
advertisements all the time, and at a certain point we are being forced to spend our time
going to a shop and buying an article that the day before we even know that exists.
In addition or as a consequence of the first idea, advertising has a huge impact on the
economy. But, why? Well, it is becoming more and more important in our society that a lot of
young people choose this career to specialize in this area. This is because the industry of
advertisement needs to hire new creative employees in order to stand out, as it is a really
competitive sector. Furthermore, the purpose of advertising is to make money by selling a
new product or service, and it should be happening because otherwise the companies
wouldn't be spending a lot of money on their campaigns.
From my point of view, the economy is obviously the most affected area. Everything can be
reduced as a benefit or loss in terms of industry, or as a more saving or spending money as
a client.
Content: 4/5 ( lack of clarity in the las paragraph)
Communicative achievement: 3.5/5 : some informal expressions
Organisation: 4/5 : " In addition or as a consequence" and sudden shift in tone affect cohesion
Language 3.5/5: some awkward or imprecise expressions and errors in word choice.