SED Eng 333 CAMPUS JOURNALISM July 02, 2025
GOOD
MORNING!
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
PICS
ONE
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
C___M_
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
COLUMN
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
O__N_O_
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
OPINION
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
C__M__T_RY
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
COMMENTARY
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
S__C_
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
SPECS
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
COLUMN WRITING
PRESENTED BY: FIONA ERICA A. BUELLA
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
OBJECTIVES Learners are expected to:
01 Explain the key components of
an effective column.
02 Appreciate the role of column
writing in expressing opinions
and influencing public discourse;
03 Draft a short column that
effectively communicates a
03 personal opinion on a relevant
topic.
05
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
WHAT IS A
COLUMN?
A column is a recurring piece or article in a
newspaper, magazine or other publication, where
a writer expresses their own opinion in few
columns allotted to them by the newspaper
organization.
Columns, or commentaries, express the personal
viewpoints of an individual.
Columns are often written in an informal,
personal style.
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
COLUMNS AND COMMENTARIES
Column articles are the
written form of
commentaries in radio and
television news programs.
Journalist express their
personal viewpoints about
certain issues and topics.
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
[Link]
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
WHAT MAKES A
COLUMN STAND OUT?
Writing a column is creating an engaging
narrative that captures your audience’s attention,
educates them, and provides a fresh perspective
on an important topic.
Columns allow for a more personalized tone,
reflecting the columnist’s individual voice and
perspective.
Column writing allows you to blend facts,
opinions, and personal experiences into a
compelling piece.
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
WRITING A COLUMN
S STATE THE PROBLEM
P POSITION YOURSELF; STANCE
E EVIDENCES, FACTS, BASIS
C CONCLUSION
S SOLUTION OR IMPACTFUL STATEMENT
Development Stages: land preparation, building
construction, completion of facilities, and
provision of educational equipment
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
HOW TO WRITE A
COLUMN?
[Link]: Figure out what you want the column to be about. Do you want to
entertain or inform? Asking yourself why you are writing a column will help you
figure out what you want to write about.
[Link] A TOPIC: News stories come and go very quickly. When writing a column
on recent events, move fast. You will want to write a column about a recent event
within 24-48 hours after the event happened. Choose relevant topics that you have
good perspective or advice about.
[Link]: If you are writing a column for a local publication, then make sure to
give issues a local point of view as much as you can. You can also use your own
experiences to show you understand something from a first hand experience.
[Link] TO A THEME: Keep your column about the same general topic (politics,
beauty, local issues, etc.). However, you should have variation within your theme.
Your readers might get bored of your column if they feel like they are reading the
same thing repeatedly.
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
TITLE AND The title and the introduction are
INTRODUCTION
interconnected; they cannot be
separated.
In order to write an effective column, the title must catch the readers
attention. You can be creative with your title, but the shorter the better.
.
Three-word title is good, one-word title is better.
Use of Figurative Language or word plays.
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
THE NEWS PEG
Relevant topics or issues. Recent
news within 24-48h upon report.
Also known as the story hook, it
is simply the reason a reporter
chooses to report a news story.
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
EXAMPLES
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
The body of the column should delve deeper into the
topic at hand. This section is where you present your
arguments, provide supporting data, and develop your
unique perspective.
Every paragraph should contribute to your overall
argument or narrative. Avoid unnecessary tangents
or irrelevant details that might distract the reader.
A strong column often includes anecdotes, case
studies, or statistics that help support your opinion.
For example, if you’re discussing social issues, share
real-life examples or expert opinions that reinforce
your stance.
BODY AND EVIDENCES
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
The body must support the
writer’s opinion, backed up
with facts, reports, and
statistics.
POSITION VS.
COUNTER POSITION May point ka naman
pero...
Tama ako!
In the body, you just don’t
present your arguments,
present counter arguments
also.
Make sure to justify why
your point is stronger or
why your opinion matters.
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
The conclusion must be
impactful.
Must leave the readers to
ponder on their own.
Includes an impactful
statement
CONCLUSION
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
REMINDERS
Avoid mentioning names from immediate family as it
might post danger.
Mentioning big names with controversies must be
backed-up with verified claims and evidences or else it
might be a subject for libel and defamation.
Read about contemporary issues, listen to news reports.
SED Eng 333 CAMPUS JOURNALISM July 02, 2025
ACTIVITY
Draft a column article on topics and relevant issues inside or outside the campus.
You may also choose from the following:
Extra-curricular awardees (athletes, student-leaders, representatives for
regional/national competitions, student-journalists) to be excluded in the recognition
rites for graduating students.
Balancing Academic Freedom and Student Well-being in Higher Education
Political Dynasty in the Province of Isabela
You can use any medium of your preference. You will be graded according to the
given rubrics (25 points).
CRITERIA 5 4 3 2 1
Lead and Title Has compelling lead the hooks the Lead and title are interesting Lead and title are present Weak or unclear lead/title;
No clear lead or relevant
Intensity, and reader Clear, strong and well- and relevant; the opinion is clear and somewhat engaging; opinion is vague or
title; lacks a clear opinion
Clarity of developed stance maintained and consistent but may lack opinion is stated but not inconsistently expressed
or position.
Opinion throughout the column. depth or nuance in parts. consistently maintained. across the piece.
Some evidence is used, but it Limited or weak evidence;
Persuasive, relevant, and well- Mostly relevant and clear
may be general, examples are vague, No relevant evidence
Use of integrated evidence or examples evidence supports the position,
inconsistently applied, or underdeveloped, or provided; lacks support
Evidence support the position throughout the though persuasiveness could
only partially supports the poorly connected to the for the stated position.
article. be stronger in some areas.
argument argument.
Structure is unclear or
Ideas are logically organized with Organization is apparent but Lacks logical flow and
Structure is mostly clear and inconsistent; ideas are
Flow and smooth transitions; the column flows may feel disjointed or organization; ideas are
logical; transitions are present difficult to follow due to
Structure naturally from introduction to uneven; some transitions are scattered or confusing
but may occasionally be abrupt. poor transitions or
conclusion. weak or missing. with no clear structure.
arrangement.
Tone is ineffective or
Tone suits the purpose and Tone is generally Tone is occasionally
Tone is highly appropriate for the unsuitable for the
audience; voice is clear but may appropriate, but voice may inappropriate or
Tone and Voice topic and audience; voice is strong, column’s purpose; no
lack consistency or strength in be inconsistent, flat, or only inconsistent; voice is weak
confident, and consistent throughout clear or engaging voice is
parts. somewhat engaging. or unclear.
the column. present.
Frequent grammar and Persistent errors in
Minor errors in grammar or Some grammar or language
Language is precise, fluent, and language errors that grammar, spelling, or
Language and mechanics that do not affect errors are noticeable and
enhances the message; grammar, distract from the punctuation that severely
Grammar overall clarity; language use is may slightly affect clarity or
spelling, and punctuation are virtually message or make parts hinder understanding or
generally appropriate and clear. flow.
error-free. difficult to understand. readability.
THANK YOU!
