Class 12 Marketing Project: Saree
Class 12 Marketing Project: Saree
1. Why Have You Selected This Product?
The saree is an iconic and traditional Indian attire worn by women across the country. It holds
cultural, emotional, and fashion value. Selecting the saree allows us to explore a product with deep
heritage, continuous market demand, and opportunities for innovation through fabric, design, and
branding.
2. Five Competitive Brands in the Market
1. Biba
2. FabIndia
3. Meena Bazaar
4. Nalli Silks
5. Sabyasachi
These brands vary in price range, customer base, and marketing approach, offering great insights
into different segments.
3. Permissions and Licenses Required
- GST Registration
- Trade License from the local municipality
- Trademark Registration (for brand name/logo protection)
- Udyam/MSME Registration (for small business benefits)
- Import/Export Code (if trading internationally)
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Class 12 Marketing Project: Saree
4. Competitors' Unique Selling Proposition (USP)
- Biba: Contemporary ethnic fashion at affordable prices
- FabIndia: Handwoven and sustainable products sourced from artisans
- Meena Bazaar: Elegant designer sarees with premium craftsmanship
- Nalli Silks: Traditional silk sarees with trusted legacy
- Sabyasachi: Luxury designer wear with Indian heritage themes
5. Does Your Product Have Any Range?
Yes, our saree brand includes:
- Cotton Sarees for daily wear
- Silk Sarees for weddings
- Georgette Sarees for parties
- Linen Sarees for office wear
- Handloom Sarees for premium customers
6. Name of the Product
"Sanskriti Sarees"
7. Features of the Product
- Made from 100% pure fabric
- Handcrafted embroidery and prints
- Lightweight and comfortable
- Available in over 100 designs
- Suitable for all occasions
8. Product Label
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Class 12 Marketing Project: Saree
The label includes:
- Product name
- Fabric type
- Size and care instructions
- MRP and batch number
- QR code for authenticity
9. Logo of the Product
The logo features a graceful Indian woman silhouette with flowing drapes, surrounded by floral
motifs, and the brand name "Sanskriti Sarees" in elegant Devanagari font.
10. Tagline
"Weaving Traditions, Draping Elegance"
11. Pricing Strategy
Competitor Pricing:
- Biba: Rs. 1,500 - Rs. 3,000
- FabIndia: Rs. 2,000 - Rs. 5,000
- Meena Bazaar: Rs. 3,500 - Rs. 10,000
Sanskriti Sarees Pricing:
- Selling Price to Consumer: Rs. 2,499
- Selling Price to Retailer: Rs. 2,000
- Selling Price to Wholesaler: Rs. 1,800
12. Market Analysis
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Class 12 Marketing Project: Saree
- Target Audience: Women aged 1860
- Major Markets: Urban and Tier-2 cities
- Customer Preferences: Lightweight, stylish yet traditional designs
13. SWOT Analysis
Strengths:
- Unique handwoven designs
- Affordable pricing
- Wide range
Weaknesses:
- New brand
- Limited initial distribution
Opportunities:
- Growing interest in ethnic wear
- International export market
Threats:
- Established competition
- Fast fashion trends
14. Promotional Strategies
- Social Media Campaigns (Instagram, Facebook)
- Influencer Collaborations
- Festive Discounts
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Class 12 Marketing Project: Saree
- Pop-up Exhibitions
- Traditional Fashion Shows
15. Distribution Channels
- Online Store
- Retail Chains
- Boutiques
- Exhibitions & Craft Fairs
- Tie-ups with E-commerce platforms
16. Sales Forecast (First Year)
- Units: 10,000 Sarees
- Revenue: Rs. 2.5 Crores
- Cost of Production: Rs. 1.6 Crores
- Profit Margin: 36%
17. Customer Feedback Mechanism
- Online Reviews
- WhatsApp Surveys
- Customer Loyalty Program
- Toll-free feedback number
18. Product Packaging
- Eco-friendly jute bags
- Recyclable tags
- Custom gift wrap for festive seasons
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Class 12 Marketing Project: Saree
19. After-Sales Service
- 7-day return policy
- Fabric care support
- Custom blouse stitching services
20. Digital Presence
- Website: www.sanskritisarees.in
- Mobile App: Sanskriti Sarees (available on Android/iOS)
- Social Media: Instagram, Facebook, Pinterest
21. Collaborations and Partnerships
- Local artisan groups
- NGOs supporting handloom weavers
- Fashion designers for capsule collections
22. CSR Initiatives
- Supporting female weavers in rural India
- Organizing saree-making workshops
- Promoting eco-friendly dyes and fabrics
23. Feedback from Trial Sales
Initial trial at a local exhibition:
- 200 sarees sold in 2 days
- 95% customer satisfaction
- Most liked: packaging and comfort
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Class 12 Marketing Project: Saree
24. Future Plans
- Launching new bridal range
- Expansion to international markets
- Franchise model in major cities
25. Conclusion
"Sanskriti Sarees" blends the rich tradition of Indian craftsmanship with modern business strategies.
Our brand stands not only for fashion but also for heritage, quality, and empowerment of rural
artisans.
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Project Submitted By:
Name: [Your Name]
Class: 12
Roll Number: [Your Roll No.]
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