Market Feasibility Study Insights
Market Feasibility Study Insights
Market Feasibility Study determines the depth and condition of a particular market and its
ability to support a particular development. The main objective of a market feasibility study is
to understand the market to determine if enough demand exists to make the venture successful.
It provides a more in-depth and thorough analysis than any other type of market research.
Why Organizations should not ignore the importance of Market Feasibility Study:
The market feasibility study is an important tool to access the viability and potential of a new
business.
• It can be adopted in cases of incorporating new products and ideas into business
• It includes all probable actions that are required to be taken for determining whether a
business idea is meant to succeed
• It is a stepwise process to weigh the pros & cons of each step before getting into the actual
process
• It helps through making key decisions to move forward with the ideas, whether to refine or
leave them altogether
• Quantitative Survey & Competitive Assessment: Collection of data from the end-user in the
form of the survey focused on current and predicted usage and Understanding the related
impact. Preparation of list of competitors of the product and assessment of them on the
requirement of the Client
We tailor the scope according to the requirement of the organization. However, following are
the key points generally include in the scope of coverage:
• Key Insights: Related to potential Investment candidate Incl. Profiles, Group Company
Structure, and Product Specifications.
• SWOT Analysis: SWOT analysis stands for strengths, weaknesses, Opportunities and
threats. It is a method that involves strategic planning to Help an organization to identify
the various aspects related to business Competition or a project planning. It is one of the
basics to keep in mind While entering a new market.
• Political Factors
• Economic Factors
• Social Factors
• Technological Factors
• Environmental Factors
• Legal Factors
• Opportunity Assessment: a market opportunity assessment is a process Of synthesizing
market research and client data to identify the probable Growth opportunities in a particular
market or business area. It helps in Formulating an actionable strategy to understand this
growth. MBG offers a complete suite of Market Entry services inclusive of all elements of a
Market feasibility study to help your business venture into a particular market. Our Team of
professionals offers support in every aspect of market entry strategy According to your specific
business needs.
Financial Feasibility
Prospectus’ research and writing team is recognized as a world leader in financial Feasibility
study preparation. Consisting of lifelong entrepreneurs, our team is Dedicated to the success of
our clients’ goal. We have assisted hundreds of Companies in writing their finance and
economic feasibility reports and prepared Vital studies for a business’s initial launch. From real
estate to high tech to Economic development to refineries of all kinds, there is not an aspect of
the Feasibility study process that our staff is not intimately knowledgeable about. The Financial
aspect of such studies is one of our strengths.
A financial feasibility study, or FFS, should assess the viability of a project based On major
pivotal component: will the project or business have enough cash to Complete the project (and
generate a profit). One of the bottom lines of any Business is whether a company can sustain
itself, pay its employees and of course
Make a profit. A financial study can help in this assessment. Components to Considers include:
1. Company Expenses
2. Revenues.
3. Assets
4. Liabilities
5. Cash flow (money in, and money out).
An economic or finance feasibility study is developed for companies that seek to Understand
the amount of capital they need to procure to successfully start and Complete any given project.
While a business plan may have a section called the “CBA” or cost-benefit-analysis, in an
economic feasibility study it will be greater in Detail and have more statistics and numbers in
the financials.
▪ ROI or return on investment, i.e. when will investors see their money back with A return.
Managerial feasibility ensures that leaders have the competence to create clear strategic goals
and make informed decisions. Managers must be able to assess risks, allocate resources, and
set realistic timelines. Effective planning increases efficiency and minimizes uncertainty, which
is critical to business success.
A capable management team provides vision and direction. Strong leadership motivates
employees, aligns teams with company goals, and fosters a productive work environment.
Without this vision, even the best ideas may fail due to lack of direction and internal confusion.
Resource Management
Managerial feasibility evaluates whether management can handle the operational, human, and
financial resources efficiently. This includes hiring skilled personnel, managing budgets,
maintaining supply chains, and using technology effectively. Mismanagement in any of these
areas can hinder business growth.
Operational Execution
Having a feasible business plan is not enough; it must be executed properly. Managerial
feasibility determines whether the leadership can transform plans into action. This includes
setting up efficient processes, ensuring quality control, and meeting performance benchmarks.
Stakeholder Confidence
Investors, lenders, and partners often evaluate managerial feasibility before committing to a
business. A strong, experienced management team boosts stakeholder confidence and attracts
investment, which is essential for scaling and long-term success.
Conclusion
Managerial feasibility is a cornerstone of business success. It goes beyond the idea and assesses
the who behind the execution. A business with a well-thought-out plan and a capable
management team is far more likely to navigate challenges, seize opportunities, and sustain
long-term growth.
When conducting a feasibility study, entrepreneurs use PESTLE to understand how external
forces may affect the viability and sustainability of a business idea. Here’s how each factor can
be applied:
Political
Helps assess risk due to political instability or government regulation. E.g., If starting an
import-export business, analyze trade laws and tariffs.
Economic
Understand market conditions: Is there demand? Will people afford your product? E.g., A
luxury product might not succeed during an economic downturn.
Social
Determines market fit based on cultural and social trends. E.g., A plant-based food startup
might flourish in health-conscious communities.
Technological
Identifies opportunities for innovation or risks of becoming obsolete. E.g., Launching an app
in an area with low smartphone penetration might fail.
Legal
Ensures compliance with laws to avoid fines or business closure. E.g., A healthcare startup
must comply with medical licensing regulations.
Environmental
Especially crucial for businesses dealing with natural resources or waste. E.g., A manufacturing
startup must consider carbon emissions regulations.
Example
Meaning
Understanding the problem you are solving for your customers is undoubtedly the Biggest
challenge you’ll face when you’re starting a business. Customers need to Want what you are
selling and your product needs to solve a real [Link], ensuring that your product fits the
needs of the market is only one part of Starting a successful business. The other key ingredient
is figuring out how you’re Going to make money. This is where your business model comes
into play.
Business model
A business model is the plan your business has for making money. It’s an Explanation of how
you deliver value to your customers at an appropriate cost. This includes descriptions of the
products or services you plan to sell, who your Target market is, and any required expenses.
The business model lets entrepreneurs experiment, test, and model different ways To structure
costs and revenue streams. For those just starting out, exploring Potential business models can
help you determine if your business idea is viable, Attract investors and guide your overall
management strategy. For established Businesses, it serves as the basis for developing financial
forecasts, setting Milestones, and setting a baseline for reviewing your business plan.
In its simplest form, a business model can be broken down into three parts:
Clarifies Business Vision and Strategy: A business model helps entrepreneurs clearly define
what the business will offer, who the target customers are, and how value will be delivered.
This clarity is essential for setting goals and aligning efforts.
Guides Resource Allocation: It provides a framework for how resources such as capital, time,
and manpower should be allocated to achieve maximum efficiency and profitability.
Identifies Revenue Streams: The business model outlines how the business will earn revenue,
helping entrepreneurs understand what activities will generate income and how to sustain
[Link] Investors and Partners: A well-structured business model demonstrates the
viability and growth potential of the business, making it easier to attract investors, partners,
and stakeholders.
Conclusion:
In entrepreneurship, a business model is not just a plan it’s the foundation on which a business
is built and scaled. It ensures that the entrepreneurial journey is structured, goal-oriented, and
capable of adapting to changes in the market environment.
[Link] the business model canvas and it’s role in business planning?
As Osterwalder and Pigneur describe it, according to Media Innovation and Entrepreneurship,
their business model canvas blocks include revenue streams, Customer segments, value
propositions, cost structures, channels, key activities, Key partners, key resources, and
customer relationships.
Early on, your greatest focus should be on the right side of the canvas because:
• These are, in many ways, the most critical aspects of starting a new venture (customer
segments, value propositions, channels, and revenue streams).
• The most fluid (revenue streams, channels, and value propositions will likely Differ for the
differing customer segments and, as you iterate and adapt Throughout the customer discovery
process, could likely change).
• These follow a logical temporal order (there’s no need to focus on the costs Of building a
company if you won’t have customers).
In a follow-up to business model generation, the Strategyzer team created a Second canvas, the
value proposition canvas:. The value proposition canvas is a new tool that pulls out the
customer segment and value.
Proposition blocks of the business model canvas, and encourages more in-depth Exploration
of those blocks to achieve a good fit between the two. The value Proposition canvas tool looks
at customer pains, gains and jobs to be done on the Customer side and painkillers, gain creators,
and products and services on the Value proposition side.36 When you peel away the language
used to describe business models, the early Startup planning stages come down to a series of
questions. When it comes to Formulating a business model for a startup concept, another
popular framework Used in entrepreneurial circles is that of desirability-feasibility-viability
Figure 11.10). This framework forces the entrepreneur to address broad questions about The
startup concept:
• Desirability: How desirable is the product? Who will use it and why?
• Feasibility: How feasible is this idea? What are the costs of making it? How Practical is the
concept?
• Viability: Will this idea remain viable? How will it make money? How will it Be sustained
over time?These questions then begin to connect to form a narrative about where the startup
Concept came from, whom it serves, why it’s needed, how it will make money, and How it will
be sustained in the future.
Visual Clarity and Simplicity: The BMC presents complex business ideas in a simple visual
format, making it easy to understand, analyze, and communicate the business plan.
Defines Key Business Elements: It identifies and maps essential components such as customer
segments, value propositions, channels, and revenue streams, ensuring no aspect is overlooked
during planning.
Improves Strategic Thinking: By breaking down the business into 9 building blocks,
entrepreneurs are encouraged to think critically and strategically about how each part
contributes to success.
Enhances Flexibility and Innovation: Entrepreneurs can easily tweak or update individual
blocks of the canvas without redoing the entire plan, allowing for rapid innovation and
adaptation.
Aids in Risk Management: By visualizing the complete business model, entrepreneurs can
spot weak areas, dependencies, and risks early and plan accordingly.
Helps Attract Investors: A well-structured BMC provides a concise and compelling overview
for investors, helping them quickly grasp the business potential and model.
Supports Decision Making: The BMC provides a foundation for informed decisions by
clearly showing the relationships and impact between various business functions.
Forms the Basis for Detailed Business Plans: While the BMC is a high-level overview, it
acts as a blueprint from which detailed business plans and financial models can be developed.
Conclusion:
The Business Model Canvas is a powerful and practical tool in business planning. It helps
entrepreneurs clarify their ideas, communicate their vision, adapt to change, and strategically
build their ventures for success.
A production plan describes in detail how a company’s products and services will Be
manufactured. It spells out the production targets, required resources, Processes and overall
schedule. The plan also maps all of the operational steps Involved and their dependencies. The
goal is to design the most efficient way to Make and deliver the company’s products at the
desired level of quality. A well-Designed production plan can help companies increase output
and save money by Developing a smoother workflow and reducing waste.
Production Planning
Production planning involves developing a comprehensive strategy for making the Company’s
products and services. Initially adopted by large manufacturers, Production planning has since
become more popular among small and midsize Businesses in multiple industries — largely
because technology has made it easier To plan and track production processes with less effort.
Production planning covers Many different aspects of production, from forecasting demand to
determining the Raw materials, workforce, equipment and steps needed to make the company’s
Products.
While production planning provides an overview of what the company plans to do, Production
scheduling creates a more detailed view of exactly how the company Will do it. The production
schedule describes when each step in the production Plan will occur, as well as the workers,
machinery and other specific resources Assigned to the job. Production scheduling can be
extremely complex, especially When there are many interdependent production steps and the
company is making Multiple products simultaneously. Production scheduling software can
help Businesses create complex schedules, monitor progress in real time and quickly Make
adjustments when necessary.
Key Takeaways
▪ Production planning describes in detail how a company’s products and services will Be
manufactured.
▪ A production plan defines the production targets, required resources and overall Schedule,
together with all the steps involved in production and their Dependencies.
▪ A well-designed production plan helps companies deliver products on time, reduce Costs and
respond to problems.
▪ Technology has made it easier for small and midsize companies in multiple Industries to use
production planning to optimize operations.
Production planning is a broad discipline that involves much more than a focus on
Manufacturing process efficiency. It is intertwined with nearly every other aspect Of the
business, including finance, sales, inventory and human resources. Production planning
activities include demand forecasting to determine the right mix of products to meet customer
needs, as well as selecting the optimal approach To building those products. Production
planning also assesses the resources Needed to meet production goals and lays out in detail all
the operations in the Production process. Production plans must include the flexibility to make
Operational adjustments when problems occur — such as machine breakdowns, Staffing
shortages and supply-chain problems.
Why Is Production Planning Important?
A well-constructed production plan can help to boost revenue, profit and customer Satisfaction,
while a poorly designed plan can cause production problems and Perhaps even sink the
company. Specific benefits of production planning include:
▪ Knowledge. A production plan provides a framework for understanding the Resources and
production steps required to meet customer needs. It also helps Companies understand the
potential problems that may occur during production And how to mitigate them.
▪ Efficiency. Detailed production planning reduces bottlenecks and helps minimize Costs. It
also helps ensure the high quality of a product, and it keeps expenses on Budget.
▪ Customer satisfaction. Production planning helps ensure that the company can Make and
deliver products to customers on time, leading to higher customer Satisfaction and a greater
likelihood of repeat business.
- Identify how the business will create, deliver, and capture value.
- Include aspects like revenue streams, cost structure, and customer segments.
5. Financial Planning
- Document all aspects of the business including marketing, operations, and finance.
Conclusion:
Effective business planning helps entrepreneurs stay focused, allocate resources wisely, and
achieve long-term success. It minimizes risk and increases the chances of business growth and
sustainability.
[Link] the impact of poor financial forecasting on business failure.
3. Overestimating Revenue
4. Underestimating Costs
- Affects credibility.
Conclusion:
Non-Banking Financial Institutions (NBFIs) are financial entities that provide various financial
services without holding a banking license. Unlike traditional banks, they do not accept demand
deposits (like savings or current accounts), but they offer services such as loans, credit
facilities, investment products, insurance, leasing, and asset financing.
Examples of NBFIs
Hedge Funds
1. These are mutual funds for rich investors
2. Funds are raised through the sale of their unit to High net worth Individuals
and Institutional Investors
4. There is a lock-in period for Hedge funds before which funds cannot be
withdrawn
1. Financial Institutions raise funds from the public for lending purpose
Vulture Funds
1. These funds buy stocks of companies which are nearing bankruptcy at a Very low price.
2. After purchasing such stocks they initiate the recovery process to increase The price of
shares and sell it at a later point of time
Islamic Banks
1. These banks provide loans on the basis of Islamic laws called Sharia.
2. In the law of Sharia Interest cannot be charged on the loans
1. Access to Capital
NBFIs offer loans, equity funding, and credit to entrepreneurs who may not qualify for
traditional bank loans. Example: Microfinance institutions provide small loans to rural or
informal entrepreneurs.
Venture Capital firms fund early-stage startups in exchange for equity, especially in high-
risk/high-reward sectors like tech. This enables entrepreneurs to start or scale their businesses
without immediate profit pressures.
[Link] Financing
NBFIs offer more customized financing options such as leasing, hire purchase, and invoice
financing, which suit the needs of SMEs and startups better than rigid bank loans.
[Link] Inclusion
They target underserved markets, including rural areas, women entrepreneurs, and small-scale
businesses, promoting inclusive entrepreneurship.
Some NBFIs (especially venture capital and development finance institutions) mentor
entrepreneurs, offering business advice, management support, and market access.
Insurance companies help businesses manage risks, which is vital for long-term sustainability.
[Link] Opportunities
Mutual funds and investment firms allow entrepreneurs and small businesses to invest surplus
funds, contributing to capital growth
Many entrepreneurs have such great ideas that need discovery. Who would help These
entrepreneurs bring a change?A single person can’t do everything on his own. So a venture
capital institution comes into play. Budding entrepreneurs with a great knowledge base and
lack of Investment often shake hands with investment [Link] capital is not only
crucial for the success of struggling start-ups or Investors seeking to make their pockets even
deeper. Fortunately, it’s also Considered a great way to empower entrepreneurs so that they can
bring a lot of Modern technological advancements for everyone.
Apart from innovation and rewards, venture capital helps us promote export-based Products so
that we can reap the maximum revenue out of the foreign exchange. By strengthening the
capital market, venture capitalism has made it possible for Start-ups to build their capital by
utilizing the capital market. More importantly, venture capitalism is often a lifesaver for the
economy. Many Dying companies had made a complete turnaround and flourished once again
with The help of venture capitalist institutions.
Venture capitalists help entrepreneurs in making legal decisions and the kind of Organization
they should build. For example, they tell them whether the firm Should be a single or in
partnership.
• Seed Money – Money used to bring ideas into the business world
• Start-up – Businesses that want to place a foot in the market and require Funds to survive
• First-Round – Companies that were able to place a foot and now are into Manufacturing and
sales
• Second-Round – Businesses that are selling their products but unable to Make a profit yet
• Third-Round – An enterprise that has just gotten on its feet and is Beneficial.
• Fourth-Round – Companies that are looking for something known as Bridge financing so they
can become publicly traded.
All venture capitalism terms listed here would help you understand venture capital In
entrepreneurship. Now that we’ve discussed terms let’s get back to types of Venture capital.
[Link] the key government schemes available for funding startups in India.
Here are the top six business loan schemes by government of India for new Businesses
• MUDRA Loan
• SIDBI Loan
1. MSME Loan Scheme
The MSME business loan scheme was launched by the Government of India to Focus on the
working capital requirement of industries in the MSME sector. Any Business can avail loans
under the MSME scheme, be it new or existing, for Financial assistance of up to ₹1 Crore. The
loan processing takes 8-12 days to Complete, while the approval or disapproval is granted
within the first 59 Minutes of the [Link] best part of the MSME Loan Scheme is that
you get the loan at 8% ROI, Making the loan repayment easier. There is a reservation of 3%
for women Entrepreneurs for loans availed under the MSME Loan Scheme. Moreover, the
Loan approval process is also comparatively easier for women entrepreneurs.
The Micro Units Development and Refinance Agency (MUDRA) has a funding Scheme where
small businesses and start-ups can get financial support in low-Cost credit. MUDRA loan is
typically for micro or small businesses that operate In the manufacturing, trading, and services
sectors. MUDRA Loans can be Applied for through public and private sector banks,
cooperative societies, small Banks, scheduled commercial banks, and rural areas. A business
firm can apply For the MUDRA loan scheme in three categories.
The purpose of this loan scheme is to fund technological upgrades in businesses. The funds can
be used to undertake revamps related to the various processes involved in the business, such as
manufacturing, marketing, and supply chain, so that the production cost for creating and
providing goods and services is reduced. The CLCSS offers an up-front capital subsidy of 15%
for eligible businesses under the scheme. Sole proprietorship businesses, partnership firms, and
co-operative or private and public limited companies are all eligible for loans under CLCSS.
• Marketing assistance
Any business that qualifies as a micro and small enterprise with an EM Part-II (Optional)/
Udyog Aadhaar Memorandum (UAM) is eligible to apply for the NSIC subsidy under the
Single Point Registration Scheme (SPRS). Suppose you qualify for this business loan scheme.
In that case, you can opt for raw material assistance that allows you to fund the cost of
indigenous and imported raw material required for your [Link] far as marketing assistance
is concerned, you can use the funds to enhance your competitiveness and the market value of
your offerings. The NSIC subsidy scheme also overlooks the functioning of an MSME and
supports it in its endeavour to enrich production and quality.
6. SIDBI Loans
SIDBI or Small Industries Development Bank of India was set up in 1990 to cater to the
financing needs of industries in the MSME sector. SIDBI provides loans directly to MSMEs
and offers indirect loan schemes to NBFCs (Non-Banking Financial Companies) and SFBs
(Small Finance Banks). The loan amount can be between ₹10 Lakhs and ₹25 Crores, while the
loan tenure can go up to 10 years. Loans up to ₹1 Crore can be availed without any
[Link] can avail loans from SIDBI under various loan schemes by the bank,
including SIDBI-Loan for Purchase of Equipment for Enterprise’s Development (SPEED),
SIDBI Make in India Soft Loan Fund for MSME (SMILE), Smile Equipment Finance (SEF),
and others. The loan tenure, loan amount and eligibility criteria are different for every loan
scheme.
As MSMEs are consistently growing in India, various lending institutions now Offer exclusive
loan products for MSMEs. At Bajaj Markets, you can apply for an SME loan for your business
at attractive interest rates. The Bajaj Markets App allows you to apply for SME loans easily,
and you might also get pre-Approved offers on the app.
Financial planning is the process of estimating the capital required and determining its
allocation. It involves budgeting, forecasting income and expenses, and identifying funding
sources.
Importance of Financial Planning in Business Startup Success
Resource Allocation
Startups usually have limited resources. Financial planning helps allocate resources efficiently
to key areas like product development, marketing, and operations.
Helps in Securing Funding
Investors and banks require a clear financial plan to evaluate the viability of a startup. A well-
prepared financial plan builds trust and shows that the entrepreneur is serious and prepared.
Cash flow problems are one of the top reasons startups fail. Financial planning helps forecast
inflows and outflows, ensuring the business doesn’t run out of money.
Startups need measurable goals to track progress. Financial planning establishes targets such
as revenue, break-even point, and profit margins.
Risk Management
Financial planning allows entrepreneurs to identify potential risks and create contingency
plans. It prepares the business to handle unforeseen expenses or market fluctuations.
Strategic Decision-Making
Decisions such as hiring, pricing, and expansion require financial insights. A financial plan
provides data-driven insights for making strategic choices.
A solid financial plan ensures the startup operates within its means while planning for growth.
It supports long-term vision and sustainability.
Helps ensure the startup meets tax obligations and other legal financial requirements. Reduces
the risk of penalties and maintains good legal standing.
Conclusion
In entrepreneurship, having a great idea is not enough. Without sound financial planning, even
the most innovative startups can fail. It is the backbone that supports all other business activities
and is essential for sustainability, scalability, and success.