DROPSHIPPING
GUIDE
STEP 1: Understand What Dropshipping Is
-The Business Model Explained
Dropshipping is an eCommerce model where you sell products without holding inventory. When a customer
places an order, you purchase the item from a third-party supplier who ships it directly to the customer. You
earn the difference between the wholesale and retail price.
STEP 2: Choose Your Niche
-Focus, Don't Generalize
Pick a niche that solves a problem or fulfills a desire. Choose something you're passionate about or
knowledgeable in. Validate it with tools like Google Trends, Reddit, Facebook groups, and forums.
STEP 3: Identify Your Ideal Customer
-Define a Clear Avatar
Create a customer profile: age, location, hobbies, problems, buying behavior. The more specific your
avatar, the better your ads and product fit.
STEP 4: Find Reliable Suppliers
-Where and How to Source Products
Use platforms like AliExpress (via DSers), Spocket, SaleHoo, or Zendrop. Ensure fast shipping, quality
products, and clear return policies. Test samples yourself if possible.
STEP 5: Build Your Online Store
-Using Shopify (Recommended)
Sign up for Shopify, choose a theme, and customize your design. Add products, set up collections, and
optimize product pages with clear descriptions and high-quality images.
STEP 6: Set Up Payments & Domain
-Make Your Store Professional
Buy a custom domain (e.g. mystore.com). Set up payment processors like PayPal and Stripe. Ensure checkout
is smooth and secure.
STEP 7: Market Your Store
-Attract Customers with Ads and Content
Start with Facebook or TikTok ads, depending on your niche. Use UGC-style videos for product promotions.
Also leverage SEO and email marketing.
STEP 8: Handle Customer Service
(THE STUFF IS IN NEXT PAGE …DON’T ASK ME WHY)
-Build Trust and Loyalty
Respond to queries quickly. Use email templates for common questions. Have a FAQ page,
clear return policy, and track shipping updates.
STEP 9: Optimize and Scale
-Double Down on What Works
Track KPIs: ROAS, conversion rate, profit margins. Kill unprofitable products, scale
winners. Outsource support or ad management as you grow.
STEP 10: Legalize Your Business
-Stay Compliant
Register as an LLC (or your country’s equivalent), obtain a business license, and set up a
business bank account. Understand sales tax responsibilities.