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Does Country of Origin Matter for Low-Involvement Products?
Article in International Marketing Review · February 2004
DOI: 10.1108/02651330410522925
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6 authors, including:
Zafar Ahmed James P. Johnson
Lebanese American University Rollins College
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Does country of origin matter for low-involvement products?
Zafar U Ahmed; James P Johnson; Xia Yang; Chen Kheng Fatt; et al
International Marketing Review; 2004; 21, 1; ABI/INFORM Global
pg. 102
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