Ranjeeta Kaur Saggu

88607-50807 • [Link]@[Link] • Delhi NCR

Summary Held Growth & P&L roles and build successful businesses in Large Make-Up & Skincare
Companies across E-Commerce Marketplaces. Across tenure have led functions in Online Sales ,
Marketing , Operations & Growth . As a core team member of The Moms Co. scaled Amazon &
Flipkart business from 25 lacs to 1crore. Played a key role in growing Fragrance business of
Bellavita Organic from scratch to 3 crore/ month. Strong understanding of e-commerce
consumer behavior and audience segmentation along with website analytic and tracking tools.

Skills • Sales & Marketing • Category Growth

• Reporting and analysis • P& L Management
• Stakeholder relationship management • Online Advertising - AMS , Flipkart Ads,
• Strategic Planning Meesho ads , Quick Commerce Ads.
• Brand Development • P& L Management

Experience 11/2023 - Current

E-Commerce Lead, Big Muscles Nutrition Pvt. Ltd., New Delhi
• Developed and implemented new sales and marketing plans that helped increase market
share.
• Performance Ads - Managing Amazon, Flipkart, Meesho, and Quick Commerce advertising .
• New business development.
• P&L Ownership: Managing the given budget and P&L of the marketplaces business.
• Develop direct relationships with channels, devise Joint Business Plans to achieve target
sales, introduce co-branded marketing campaigns, and increase realized margin.
• Evaluated existing processes and procedures for efficiency and accuracy improvement
opportunities.
• Developed KPIs, dashboards, metrics, scorecards, and other reporting tools as needed.
• Collaborated closely with cross-functional teams to deliver outputs on time.

12/2022 - 10/2023
E-Commerce Lead– Marketplaces Business, The Good Glamm Group
• Developed and implemented new sales and marketing plans, that helped in increasing
market share in Skincare and makeup category
• Accounts – India Marketplaces – Nykaa , First cry & Quick Commerce International
Marketplaces Business – Amazon US , UK , Germany , Australia , UAE , China , etc P& L
Ownership- Managing the given Budget, and P&L of the Marketplaces Business of the Group –
India and International
• Develop direct relationships with channels, devise Joint Business Plans to achieve target
sales, introduce co-branded marketing campaigns and increase realized margin
• Working closely with cross functional teams, analytics, marketing, content, design etc.

01/2022 - 11/2022
AGM E-Commerce – Marketplaces Business, Bella Vita Organic
• Successfully managed to grow Marketplace business from 2 cr to 8cr a month in 6 months
Developed and implemented new sales and marketing plans, that helped in achieving 2x
growth in Skincare and Fragrance category
• Repeat Customer Rate increased 6% Overall ACOS -30% Brands – Bellavita Organic, Bella Vita
Luxury & Bevzilla P& L Ownership- Managing the given Budget, and P&L of the Marketplaces
Business of the Group – India and International
• Optimized e-commerce fulfilment strategy to minimize costs while maximizing profits and
customer satisfaction
• Investigate and integrate new strategies to expand business operations and grow customer
base
• Liaised with Advertising Agencies to incorporate brand objectives in Amazon and Flipkart
Advertising platform management.

04/2020 - 12/2021
Key Account Manager, The Moms Co
• Brand Management- Managing the given Budget, and P&L of the accounts like Amazon –
Global and Flipkart
• Brand representation in terms of brand stores, product listing, content, curation, and other
visibility needs to be in line with brand standards and requirements
• Create long term plan and implement the strategy for achieving business goals
• Develop direct relationships with channels, devise Joint Business Plans to achieve target
sales, introduce co-branded marketing campaigns and increase realized margin
• Working closely with cross functional teams, analytics, marketing, content, design etc
• Optimized e-commerce fulfilment strategy to minimize costs while maximizing profits and
customer satisfaction
• Investigate and integrate new strategies to expand business operations and grow customer
base
• Liaised with Advertising Agencies to incorporate brand objectives in Amazon and Flipkart
Advertising platform management.

11/2017 - 03/2020
Sr. Assistant Manager - Ecommerce, Revlon India – “Revlon & Street Wear”
• End to End execution of B2B and B2C business for the Brand with all leading online
marketplaces like Amazon, Nykaa, Myntra, Flipkart, Big Basket, etc
• Creation and Execution of sales and marketing strategies
• New Business Development- Identify new potential marketplaces for online sales
• Work in coordination with Category Managers of every online marketplace, to understand
customers requirement, market trend, to create brand visibility and to increase sales
• Catalogue Management
• Inventory Allocation to CFA's all over India
• Creation of Promotional offers for online marketplaces
• Vendor Management.

04/2016 - 10/2017
Deputy Manager – Ecommerce, Deco Window
• Onboarded Brand on Marketplaces and managed to start Company's Ecommerce business
vertical from Scratch
• To enhance brand visibility in all leading online portals like Amazon India, Amazon USA,
Filpkart, Myntra, Snapdeal, Pepper fry, Lime Road, etc
• Identify new potential marketplaces for Online sales
• Creation and Execution of sales and marketing strategies
• Work in coordination with Category Managers of every online marketplace, to create brand
 visibility and to increase sales
• Responsible for sales enhancement and promotion of company owned ecommerce website –
“[Link]”
• Catalogue Management and Inventory Management To work on Customer feedbacks and
queries
• Inventory synchronization of online stocks
• Responsible for management of Order Fulfilment, and Logistics.

04/2014 - 03/2016
Sr. Executive – Seller Onboarding, [Link]
• New Brands/Sellers tie ups
• Communicating with sellers to Onboard their brands Competition and Assortment Gap
Analysis
• Educating and guiding sellers for process
• Complete tracking of sellers listing on [Link]
• Ensure maximum sellers listing on portal per month
• Maximizing brand availability at best prices on portal
• Negotiate with sellers for competitive prices
• Catalogue Management.

09/2013 - 03/2014
Key Account Manager, Eagle Group – “Coleman”
• Import Management
• Modern retail account- Walmart (North India), Home Town(Delhi NCR) and Carrefour (North
India)
• Branding and Promotion in Modern Retail Stores
• Competition Analysis
• Product pricing
• Inventory Management.

Education And Bachelor's Degree In Commerce, Accounting & Finance

Jabalpur University (RDVV)
Training
MBA, Finance & HR
Panjab Technical University

SAP – FI (Certified), Accounting & Finance

SAP India Pvt. Ltd.

Diploma In Digital Marketing