INDEX

Channel Wise – Must Haves 5 Pharmacy Chained 90

Jewel SKUs 8 Pharmacy Fragmented 93

Modern Trade 9 Hospital Pharmacy 96

Supermarkets 10 Bakeries 99

Minimarts - Top Shops 30 Bakery Chained 101

Minimarts 60 Bakery Fragmented 106

Generals Stores 68 Petromart 110

Big Generals - Super Grocers 69 Tobacco & Beverage Kiosk 113

Big Generals 76 Rural General & Kiryana Store 116

Small General 79 Rural Pharmacy & Rural Petromart 120

Pharmacy 83 Chillers (with Sparkling Water) 125

Pharmacies – Perfect & Super Drug Stores 84 Chillers (without Sparkling Water) 130
Objective
Our objective is to Excel at the
point of purchase. We are
passionate about executing
Picture of Success, making it
flawless every time.

In order to continuously excel at

Point of Purchase, we need to
embed In-call execution in the
way we work, and develop culture
of continuous improvement that
recognizes excellent execution.

Accomplishing Availability,
In Call Execution
Visibility and Accessibility is a key NESTLÉ GOLDen Rules of Sales
step of In-call-execution. This Call
book aims at improving our A salesman’s key activities in his accounts
visibility and merchandising
standards with a precise channel
approach by having channel based
assortment and planogramming of
products.

ICE is a discipline, not a process

 Merchandising is the display of products in such a way that it entices
shoppers to make a purchase and contributes to the sale of products.

Have a Picture of Success Stocking

6
Level
Basics of Merchandising

Execute with Discipline

Eye
Level 5
Win in 2 square Feet
Arm
Level 4
Have the right Call to Action on POS

Arm
Create in-store Theatre in Merchandising 3
Level

Place most profitable SKUs at the highest selling locations Thigh

Level 2
Any merchandising strategy must be based on Shopper
Insights
Bottom
For merchandising to be effective, the following must be in place: Shelf
1
• Products ‘Must have’ brands, variants, flavors and sizes are available
• Space Rightful share of shelf and visibility
• Placement Products are placed in right category lanes Select Shelf 3, 4 or 5 to place
• Availability No out of stock Nestlé products in category
• Stock Weight Correct inventory and order quantities
Channel Architecture
Nestlé Pakistan

General Modern
Specialties Wholesale Online
Trade Trade

General Tobacco Supermarke Hypermarke Cash & E-

Petromart Bakery Pharmacy Wholesale Minimart
Stores Kiosk t t Carry Commerce

Small Pure
General Fragmented Fragmented Scattered Players
Store
Big Brick &
General Chained Chained Mandi Mortar
Store
Quick
Hospital Commerce

4
 Channel Wise – Must Haves
Big General Big General Big General Small General Small General Small General Bakery Fragmented Bakery Bakery Pharmacy Perfact Drug Pharmacy Super Drug Silver Drug Tobacco
Brand SKU CATEGORY Hypermarket Supermarket Minimart Power Stores Gold Power Stores Silver Power Stores Bronze Super Grocers Bakery Chained Petromart
(CZ) (NZ) (SZ) (CZ) (NZ) (SZ) (CZ) Fragmented (NZ) Fragmented (SZ) Chained Store Fragmented Store Stores Kiosk
NESTLÉ MILKPAK 250ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ MILKPAK 1000ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
DAIRY LIQUID
NESTLÉ MILKPAK CREAM 200ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ MILKPAK WHIPPING CREAM 200ml ✓ ✓ ✓ ✓ ✓
NESTLÉ NIDO SCHOOL AGE 200g ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NIDO SCHOOL AGE 390g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NIDO SCHOOL AGE 900g ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NIDO FCMP 800g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NIDO FCMP 375g ✓ ✓ ✓ ✓ ✓
NESTLÉ NIDO 1+ 150g ✓ ✓
NESTLÉ NNS 1+ BOX 375g DAIRY POWDER ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NNS 1+ BOX 900g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NNS 3+ BOX 375g ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NNS 3+ BOX 800g ✓ ✓
NESTLÉ BUNYAD 260g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ BUNYAD 600g ✓ ✓ ✓ ✓ ✓
NESTLÉ BUNYAD 900g ✓ ✓ ✓ ✓ ✓ ✓ ✓
MILO Powder 150g ✓ ✓ ✓ ✓ ✓ ✓ ✓
MILO Powder 500g MILK MODIFIER ✓ ✓ ✓ ✓ ✓ ✓
MILO Powder 300g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ EVERYDAY ORIGINAL 350g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ EVERYDAY ORIGINAL 850g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ EVERYDAY ORIGINAL 1200g ✓ ✓
NESTLÉ EVERYDAY MIXED TEA 230g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ EVERYDAY ORIGINAL 560g POWDER TEA WHITENER ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ EVERYDAY Kashmiri 180g ✓ ✓ ✓ ✓ ✓
NESTLÉ EVERYDAY 3 IN 1 Masala 20g ✓ ✓ ✓ ✓
NESTLÉ EVERYDAY 3 IN 1 Vanilla 20g ✓ ✓ ✓ ✓
NESTLÉ EVERYDAY 3 IN 1 KASHMIRI 18g ✓ ✓
NESTLÉ NAN 1 400g ✓
NESTLÉ NAN 1 900g
NESTLÉ NAN 2 400g ✓
NESTLÉ NAN 2 900g
NESTLÉ NANGROW 3 400g
NESTLÉ NANGROW 3 900g
NESTLÉ PRE NAN 200gm ✓
NESTLÉ NAN AR 200gm ✓ ✓
NESTLÉ AL110 400g ✓
NESTLÉ NAN HA 400g ✓
NESTLÉ NAN 1 BIB 300g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NAN 1 BIB 600g ✓ ✓
NESTLÉ NAN 2 BIB 300g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
INFANT NUTRITION
NESTLÉ NAN 2 BIB 600g ✓
NESTLÉ NANGROW 3 BIB 300g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ NANGROW 3 BIB 600g ✓
NESTLÉ LACTOGEN 1 200g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ LACTOGEN 1 400g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ LACTOGEN 1 800g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ LACTOGEN 2 200g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ LACTOGEN 2 400g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ LACTOGEN 2 800g ✓ ✓ ✓
NESTLÉ LACTOGROW 3 200g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ LACTOGROW 3 400g ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ LACTOGROW 3 800g ✓ ✓ ✓
NESTLÉ LACTOGEN RECOVER 200g ✓ ✓ ✓

5
 Channel Wise – Must Haves

Big General Big General Big General Small General Small General Small General Bakery Fragmented Bakery Bakery Pharmacy Perfact Drug Pharmacy Super Drug Silver Drug Tobacco
Brand SKU CATEGORY Hypermarket Supermarket Minimart Power Stores Gold Power Stores Silver Power Stores Bronze Super Grocers Bakery Chained Petromart
(CZ) (NZ) (SZ) (CZ) (NZ) (SZ) (CZ) Fragmented (NZ) Fragmented (SZ) Chained Store Fragmented Store Stores Kiosk
NESTLÉ CERELAC 3-FRUIT 175g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC 3-FRUIT 100g ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC 3-FRUIT 350g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC WHEAT 175g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC WHEAT 350g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC RICE 175g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC RED FRUIT 175g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NUTRITION
NESTLÉ CERELAC YELLOW FRUIT 175g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC NATURE’S SELECTION RICE OATS & APPLE 175g ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC NATURE’S SELECTION POMEGRANATE & CHERRY 175g ✓
NESTLÉ CERELAC NATURE’S SELECTION DATES & BANANA 175g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC NATURE’S SELECTION PineApple 175g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ CERELAC NATURE’S SELECTION POMEGRANATE & CHERRY 350g
NESTLÉ CERELAC NATURE’S SELECTION DATES & BANANA 350g ✓ ✓ ✓ ✓ ✓
NESCAFÉ 3 IN 1 (Box) 22g ✓ ✓ ✓ ✓ ✓ ✓
NESCAFÉ CLASSIC 1.5g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESCAFÉ CLASSIC POUCH 25g ✓ ✓ ✓ ✓ ✓ ✓
NESCAFÉ CLASSIC 50g ✓ ✓ ✓ ✓ ✓ ✓
COFFEE
NESCAFÉ CLASSIC 100g ✓ ✓ ✓ ✓ ✓ ✓
NESCAFÉ CLASSIC 200g ✓ ✓
NESCAFÉ SALTED CARAMEL ICE 23g ✓ ✓ ✓ ✓
NESCAFÉ HAZELNUT ICE 23g ✓ ✓ ✓ ✓
NESTLÉ KOKO KRUNCH 450g ✓ ✓ ✓ ✓ ✓
NESTLÉ KOKO KRUNCH 300g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ KOKO KRUNCH COOKIE 330g ✓ ✓ ✓ ✓ ✓
NESTLÉ KOKO KRUNCH DUO 330g ✓ ✓ ✓
NESTLÉ KOKO KRUNCH 150g ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ KOKO KRUNCH 70g BFC ✓ ✓ ✓ ✓

NESTLÉ KOKO COOKIE BAR 14.5g ✓ ✓ ✓ ✓ ✓ ✓

NESTLÉ MILO CEREALS 70g ✓ ✓ ✓ ✓
NESTLÉ MILO CEREALS 450g ✓ ✓ ✓ ✓ ✓
NESTLÉ MILO CEREALS 150g ✓ ✓ ✓ ✓ ✓ ✓
GOLD CORN FLAKES 375g ✓ ✓ ✓ ✓ ✓ ✓

6
 Channel Wise – Must Haves

Big General Big General Big General Small General Small General Small General Bakery Fragmented Bakery Bakery Pharmacy Perfact Drug Pharmacy Super Drug Silver Drug Tobacco
Brand SKU CATEGORY Hypermarket Supermarket Minimart Power Stores Gold Power Stores Silver Power Stores Bronze Super Grocers Bakery Chained Petromart
(CZ) (NZ) (SZ) (CZ) (NZ) (SZ) (CZ) Fragmented (NZ) Fragmented (SZ) Chained Store Fragmented Store Stores Kiosk
NFV 100% ORANGE JUICE 1000ml ✓ ✓ ✓ ✓ ✓
NFV RED ANAAR 1000ml ✓ ✓
NFV CHAUNSA 1000ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV RED GRAPES 1000ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV APPLE 1000ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Juices -1000ML
NFV PEACH 1000ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV ROYAL MANGOES 1000ml ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV KINNOW 1000ml ✓ ✓
NFV GUAVA 1000ml ✓ ✓
NESFRUTA MANGO 1000ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV CHAUNSA 200ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV RED GRAPES 200ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV APPLE 200ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV PEACH 200ml ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV ROYAL MANGOES 200ml ✓ ✓ ✓ ✓ ✓ ✓ ✓
NFV KINNOW 200ml ✓ ✓
NFV GUAVA 200ml ✓ ✓
NESFRUTA MANGO 200ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Nestle Fruita Vitals Sparkling Fruit Drink Peach 250ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Nestle Fruita Vitals Sparkling Fruit Drink Apple 250ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Nestle Fruita Vitals Sparkling Pome 240ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Nestle Fruita Vitals Sparkling L&L 250ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ MILO RTD 200ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
CHILLER
NESTLÉ MILO RTD PET 220ml ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESCAFÉ CHILLED LATTE 200ml ✓ ✓ ✓ ✓
NESCAFÉ CHILLED LATTE PET 220ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESCAFÉ CHILLED MOCHA PET 220ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

NESCAFÉ HAZELNUT PET 220ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

NESCAFÉ SPANISH LATTE PET 220ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ PURE LIFE 500ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ PURE LIFE 1500ml ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NPL SPARKLING WATER 250ML ✓ ✓
NESTLÉ YOGURT SWEET & TASTY 200g ✓
NESTLÉ YOGURT SWEET & TASTY 400g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ MILKPAK YOGURT POUCH 450g ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
NESTLÉ YOGURT UNSWEETENED 400g ✓ ✓

7
 Jewel Skus
Sr# Business SKU Description
1 EVERYDAY 350
2 EVERYDAY 850
3 EVERYDAY 230
4 NIDO Fortigrow 390
5 NIDO 1+ 375
6 NIDO 1+ NO SUCROGSE 900
Dairy
7 NIDO 3+ 800
8 NESTLE BUNYAD 900
9 NESTLE BUNYAD 260
10 MILKPAK Cream
11 MILO Powder 300
12 MILO PET 220 ml
13 NESTLE Yogurt Sweet N Tasty 400
Chilled Dairy
14 NESTLE MILKPAK Yogurt 450
15 Nesfruta Mango 200 ml
16 NFV Apple 200 ml
Juices
17 NFV Chaunsa Nectar 1000
18 NFV Apple Nectar 1000
19 Hot & Cold NESCAFE CLASSIC Jar 50
20 Coffee NESCAFE 3IN1 PPP BOX 25
21 NESTLE CERELAC Wheat 175
22 NESTLE CERELAC Fruit 175
23 LACTOGEN 1 200
24 Nutrition LACTOGEN 2 200
25 NESTLE LACTOGEN Recover 200
26 NAN OPTIPRO 1 BIB 300
27 NAN OPTIPRO 2 BIB 300
28 Pure life 1500 ml
Water
29 Pure life 500 ml
8
30 CPW Koko Crunch 70 gm
SUPERMARKETS
 SUPERMARKETS
NUTRITION
If Infant Formula is in the category

10
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS

NUTRITION

11

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS
AMBIENT DAIRY POWDER

12

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS
TEA ENHANCEMENT POWDER

13
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS
AMBIENT DAIRY LIQUID

14
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS
JUICES

*Recommended
2 Additional
Shelves in CSD /
Cola category

15
*NESTLÉ protects and promotes breast feeding
JEWEL SKU
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have.
SUPERMARKETS
CPW: Breakfast Cereals

16
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS
MILK MODIFIERS

17

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS
COFFEE

18
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS
Waters
Where 6 Shelves are Available Where 5 Shelves are Available

19

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPERMARKETS
KITKAT

*Kitkat Will be served and subsequent rental payout will be done by NESTRADE distributors
KITKAT locked shelves will be subject to rental agreement and payout by NESTRADE Distributors

20

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
MINIMARTS
MINIMARTS
(Power Stores- GOLD)
Power Stores- GOLD
NUTRITION

23
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores- GOLD
AMBIENT DAIRY POWDER

24
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - GOLD

TEA ENHANCEMENT POWDER

25
*To be placed in tea category
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores- GOLD
AMBIENT DAIRY LIQUID

26

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - GOLD

JUICES

2 Additional Shelves in CSD / Cola

category

27
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 Power Stores- GOLD
COFFEE

28

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores- GOLD

CPW: Breakfast Cereals MILO

* 25gm Sachet in Tray

* 15gm Sachet in Tray

*Place NESTLÉ MILO in milk modifiers category

such as Horlicks, Ovaltine etc.
*In case milk modifiers category is not present,
place NESTLÉ MILO in Flavored Milk Category.
29

*Wherever strips are available, place Koko Krunch and Milo 80g
on strips *NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores- GOLD

Waters

30

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - GOLD

KITKAT

*Kitkat Will be served and subsequent rental payout will be done by NESTRADE distributors
KITKAT locked shelves will be subject to rental agreement and payout by NESTRADE Distributors

31

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
MINIMARTS
(Power Stores- Silver)
Power Stores - SILVER
NUTRITION
Tins to be placed in Tins Category

33
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - SILVER

AMBIENT DAIRY POWDER

34
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - SILVER

TEA ENHANCEMENT POWDER

35
*To be placed in tea category
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - SILVER
AMBIENT DAIRY LIQUID

36

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - SILVER

JUICES

2 Additional Shelves in CSD / Cola

category

37
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - Silver
COFFEE

38
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - SILVER

CPW: Breakfast Cereals MILO

*Place NESTLÉ MILO in milk modifiers category

such as Horlicks, Ovaltine etc.
*In case milk modifiers category is not present,
place NESTLÉ MILO in Flavored Milk Category.

39

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - SILVER

Waters

40

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - SILVER

KITKAT

*Kitkat Will be served and subsequent rental payout will be done by NESTRADE distributors
KITKAT locked shelves will be subject to rental agreement and payout by NESTRADE Distributors

41

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
MINIMARTS
(Power Stores- Bronze)
Power Stores - BRONZE
NUTRITION
Tins to be placed in Tins Category

43
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - BRONZE

AMBIENT DAIRY POWDER

44
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - BRONZE

TEA ENHANCEMENT POWDER

*If Everyday 1.2Kg is not available place 2 additional

facings of 850gm instead
45
*To be placed in tea category
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - BRONZE
AMBIENT DAIRY LIQUID

46

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - BRONZE

JUICES

2 Additional Shelves in CSD / Cola

category

47
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - BRONZE
COFFEE

48

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - BRONZE

CPW: Breakfast Cereals MILO

*Place NESTLÉ MILO in milk modifiers category

such as Horlicks, Ovaltine etc.
*In case milk modifiers category is not present,
place NESTLÉ MILO in Flavored Milk Category.

49
*Wherever strips are available, place Koko Krunch and Milo 80g
on strips *NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - BRONZE
Waters

50

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Power Stores - BRONZE

KITKAT

*Kitkat Will be served and subsequent rental payout will be done by NESTRADE distributors
KITKAT locked shelves will be subject to rental agreement and payout by NESTRADE Distributors

51

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
MINIMARTS
 MINIMARTS

NUTRITION & AMBIENT DAIRY POWDER

Tins to be placed in Tins Category

53
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 MINIMARTS

TEA ENHANCEMENT POWDER

*To be placed in tea category

MILK MODIFIERS

54
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 MINIMARTS

JUICES

*1 Additional Shelf
in CSD / Cola
category

55

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 MINIMARTS

AMBIENT DAIRY LIQUID

42

56 *NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 MINIMARTS

CPW: Breakfast Cereals

42

57 *NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 MINIMARTS
COFFEE
Where 2 Shelves are Available

Where 1 Shelf is Available

58

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
MINIMARTS

Waters

59

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
BIG GENERAL STORES
(Super Grocer )
 SUPER GROCER

NUTRITION & AMBIENT DAIRY POWDER

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU

61
 SUPER GROCER

AMBIENT DAIRY POWDER

TEA ENHANCEMENT POWDER

*To be placed in tea category

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU

62
 SUPER GROCER

AMBIENT DAIRY LIQUID

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
63
 SUPER GROCER

JUICES

2 Additional Shelves in CSD / Cola

category

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU

64
 SUPER GROCER

COFFEE
KITKAT

*Where possible place NESCAFÉ 3in1 box on cash counter as well

MILO

WATERS

*Place NESTLÉ MILO in milk modifiers category

such as Horlicks, Ovaltine etc.
*In case milk modifiers category is not present,
place NESTLÉ MILO in Flavored Milk Category.

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU

65
 SUPER GROCER
NESTLÉ CORPORATE HANGER

*One Facing of each SKU on Hanger means whole String of that SKU (Not 1 Piece).

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
66
BIG GENERAL
BIG GENERAL Primary Shelf
CENTER NORTH SOUTH

68
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Chiller
CENTER NORTH SOUTH

Hanger

Pallet

69
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
SMALL GENERAL
SMALL GENERAL

Primary Shelf

CENTER NORTH SOUTH

71

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Chiller
NORTH SOUTH
CENTER

Hanger

*NESTLÉ protects and promotes breast feeding 72

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
PHARMACIES
(Perfect, Super & Silver Drug Stores)
 PERFECT DRUG STORES
NUTRITION & DAIRY

74
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 PERFECT DRUG STORES
JUICES & NPL

JUICES & NPL Stand Placement:

Mandatory as per Plan-o-gram 1x4 Slots

75
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SUPER DRUG STORES
NUTRITION, WATERS & DAIRY

76
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 SILVER-SEMI URBAN STORES
NUTRITION & DAIRY

77
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 HOSPITAL CONTRACTUAL DRUG STORES

NUTRITION

78
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
PHARMACY CHAINED
 PHARMACY CHAINED
NUTRITION & AMBIENT DAIRY POWDER
Tins to be placed in Tins Category

*Use Cash counter if:

- Shelf Space not available
- Shelf Height doesn’t allow product
placement

80
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
PHARMACY FRAGMENTED
 PHARMACY FRAGMENTED
NUTRITION & AMBIENT DAIRY POWDER
Tins to be placed in Tins Category

*Use Cash counter if:

- Shelf Space not available
- Shelf Height doesn’t allow product *
placement

82
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
PHARMACY HOSPITAL
 PHARMACY HOSPITAL

NUTRITION & Waters

Tins to be placed in Tins Category

Public Hospitals Private Hospitals

NUTRITION &
Waters
Tins to be placed in Tins

84
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
BAKERIES
BAKERIES CHAINED
BAKERY CHAINED

NUTRITION & AMBIENT DAIRY POWDER TEA ENHANCEMENT

POWDER

*To be placed in tea category

87
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 BAKERY CHAINED

AMBIENT DAIRY LIQUID

JUICES

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
88
 Bakery Chained

COFFEE

89

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
 BAKERY CHAINED

Waters
CPW: Breakfast Cereals

90
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
BAKERY FRAGMENTED
 BAKERY FRAGMENTED
Primary Shelf
CENTER NORTH SOUTH

92 *NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
Chiller
CENTER NORTH SOUTH

Pallet

93
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
PETROMART
PETROMART

Primary shelf

Chiller Pallet

95

*NESTLÉ protects and promotes breast feeding

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
TOBACCO KIOSK
 TOBACCO KIOSK

Primary Shelf

Hanger

Dedicated Hanger
Chiller

97

Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have. JEWEL SKU
RURAL – GENERAL STORE RURAL – KIRYANA STORE
 RURAL GENERAL STORE
Must Haves Good To Have

NUTRITION & AMBIENT DAIRY POWDER

NUTRITION & AMBIENT DAIRY
POWDER

AMBIENT DAIRY LIQUID

COFFEE JUICES

JUICES & Water

99
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have facings.
 RURAL KIRYANA STORE
Must Haves Good To Have
NUTRITION & AMBIENT DAIRY
NUTRITION
POWDER

AMBIENT DAIRY LIQUID

JUICES

JUICES & Water

100
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have facings.
RURAL – Pharmacy RURAL – Petro mart
 RURAL PHARMACY
Must Haves Good To Have

NUTRITION & AMBIENT DAIRY POWDER NUTRITION & AMBIENT DAIRY POWDER

Water

102
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have facings.
 RURAL PETROMART
Must Haves Good To Have

JUICES AMBIENT DAIRY LIQUID

JUICES & Water

103
*NESTLÉ protects and promotes breast feeding
Represents Must Have SKU & Where marked SKUs are stacked then all pieces in stack will be must have facings.
 CORPORATE HANGER FOR RURAL GENERAL STORE, KIRYANA
STORE & PHARMACY

104
Chiller Planogram for AY 1000 (Double Door)

AY 1000 (Corporate) AY 1000 (Beverages) AY 1000 (Chilled Dairy)

105
Chiller Planogram for SAX 650 (High Chilled Capacity Single Door)

SAX 650 (Corporate) SAX 650 (Beverages) SAX 650 (Chilled

Dairy)

106
Chiller Planogram for SAX 550 (High Chilled Capacity Single Door)

SAX 550 (Corporate) SAX 550 (Beverages) SAX 550 (Chilled Dairy) SAX 550 (Contractual Pharmacies)

107
Chiller Planogram for SAX 400

SAX 400
SAX 400 (Corporate) SAX 400 (Beverages) SAX 400 (Chilled Dairy) (Modern Trade)

108
Chiller Planogram for SAX 250

SAX 250 (Corporate) SAX 250 (Beverages) SAX 250 (Chilled Dairy)

109
Chiller Planogram for AY 1000 (Double Door) without Sparkling Water

AY 1000 (Corporate) AY 1000 (Beverages)

110
Chiller Planogram for SAX 650 (High Chilled Capacity Single Door) without Sparkling Water

SAX 650 (Corporate) SAX 650 (Beverages)

111
Chiller Planogram for SAX 550 (High Chilled Capacity Single Door) without Sparkling Water

SAX 550 (Corporate) SAX 550 (Beverages) SAX 550 (Contractual Pharmacies)

112
Chiller Planogram for SAX 400 (without Sparkling Water)

SAX 400
SAX 400 (Corporate) SAX 400 (Beverages) (Modern Trade)

113
Chiller Planogram for SAX 250 (without Sparkling Water)

SAX 250 (Corporate) SAX 250 (Beverages)

114