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Sales Force Marketing Cloud

The Salesforce Marketing Cloud Certification Course covers a comprehensive curriculum including Subscribers, Contact Builder, Content Builder, Mobile Studio, Analytics Builder, Automation Studio, Journey Builder, AMPScript, SQL, SSJS, Web Studio, HTML, CSS, Utilities, Interview Preparation, and Certification Guidance. It aims to equip learners with the skills to master customer journeys, automate campaigns, and deliver personalized experiences. Participants will receive expert guidance, mock interviews, and lifetime access to recorded videos and resources.

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matthew
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82 views6 pages

Sales Force Marketing Cloud

The Salesforce Marketing Cloud Certification Course covers a comprehensive curriculum including Subscribers, Contact Builder, Content Builder, Mobile Studio, Analytics Builder, Automation Studio, Journey Builder, AMPScript, SQL, SSJS, Web Studio, HTML, CSS, Utilities, Interview Preparation, and Certification Guidance. It aims to equip learners with the skills to master customer journeys, automate campaigns, and deliver personalized experiences. Participants will receive expert guidance, mock interviews, and lifetime access to recorded videos and resources.

Uploaded by

matthew
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Salesforce Marketing Cloud (SFMC) Certification Course

Course Curriculum
1. Subscribers
 Lists
o All Subscribers List
o Exclusion List
o Publication Lists
o Suppression Lists
 Data Extensions
 Shared Data Extension
 Create & Send an Email
 A/B Testing
 Tracking
 Profile Management
 Preference Management
 Data Filters
 Salesforce Setup

2. Contact Builder
 Data Extensions
 Lists
 All Contacts
 Data Sources
 Imports
 Contact Deletion
 Best Practices

3. Content Builder
 Email Message
 Email Template
 Content Blocks
 SMS Message
 Mobile App
 Upload
 Best Practices

4. Mobile Studio
 Overview
 Mobile Connect
o Overview
o Administration
o Import & Manage Contacts
o Message Creation
 Mobile Push
o Overview
o Creating App
o Real-Time Examples

5. Analytics Builder
 Reports
o Standard Reports
o Running Reports
o Report Catalog
 Intelligence Reports
o Email Reports
o Push Notification Reports
o In-App Notification Reports
o WhatsApp Reports

6. Automation Studio
 Overview
 Create and Schedule an Automation
 Automation Studio Activities
o Data Copy or Import
o Data Extract Activity
o Data Factory Utility
o File Transfer Activity
o Filter Activity
o Fire Event
o Import Mobile Contact
o Refresh Group
o Refresh Mobile Filtered List
o Report Definition
o SQL Query Activity
o Script Activity
o Send Email Activity
o Send Push
o Send SMS
o Verification
o Wait Activity
7. Journey Builder
 Overview
 Journey Creation
 Journey Entry Sources
 Journey Canvas Activities
o Send Email Activity
o Decision Splits
o Engagement Splits
o Random Splits
o Joins Activity
o Wait Activity
o Update Contact Activity
o Sales and Services Cloud Activities
 Journey Settings
 Best Practices
8. AMPScript
 Overview
 Real-Time Use Cases of All Functions
o How to Use AMPScript in Emails
 Commonly Used Functions
9. SQL
 Writing SQL Queries
 Joins Implementation
 Complex SQL Query Demonstration

10. SSJS (Server-Side JavaScript)


 Writing SSJS Code from Scratch
 Displaying Output of All SSJS Functions in Landing Pages
 Real-Time Examples of All SSJS Functions

11. Web Studio


 Cloud Page Creation
 Landing Page Creation
 Data Saving in Data Extension Using Smart Capture
 Publishing Landing Pages

12. HTML
 Building HTML Page from Scratch
 Creation of Web Page

13. CSS
 Building CSS Page from Scratch
 Styling HTML Page

14. Utilities
 IP Warming
 Deployment Activities
 Sender Authentication Package Configuration (SAP)
 DE Select Search
 Query Studio

15. Interview Preparation


 Expert Guidance on Interview Tips and Strategies
 Latest Interview Questions, Organized by Topic
 Personalized Resume Preparation Support
 Mock Interviews to Build Confidence
 LinkedIn Profile Creation Tailored for Marketing Cloud Professionals
 Naukri Profile Setup Assistance
 Real-World Marketing Cloud Project Examples to Enhance Your Resume
 Comprehensive SFMC Notes Provided
 Lifetime Access to Recorded Videos of Each Class
 3 Months of Salesforce Marketing Cloud Org Access

16. Certification Guidance


 Certification Guidance Provided for the Following:
o Salesforce Marketing Cloud Email Specialist
o Salesforce Marketing Cloud Admin
o Salesforce Marketing Cloud Developer
o Salesforce Marketing Cloud Consultant
 How to Register for an Exam
 Certification Tips

Elevate Your Marketing Game with Salesforce Marketing Cloud!

Master customer journeys, automate campaigns, and deliver personalized experiences at scale. Start your path to
becoming a Salesforce Marketing Cloud expert with Nevolearn today!

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