Subject Student data Date

Last names:
Personal Branding
Name:

Activity 2. How professionals achieve their

goals through networking?

Subject

The purpose of this activity is to develop a document that allows for recognition and
compare the benefits provided by different networking platforms
existing. Based on the above, determine a networking plan that favors the
relationship with existing contacts and generate new contacts.

Guidelines for preparation

Establishing networks of contacts is important and necessary to expand the

possibilities of professional and business growth, with networking being one of
the most appropriate methods when looking for new job opportunities or
when starting your own business. For the development of this activity, you should have in mind

follow the next guidelines:

Presentation components: good presentation framework of the deliverable, which

include the cover with the corresponding data, as well as the citations and
references according to the APA seventh edition guidelines.

© International University ofComparative

La Rioja (UNIR) table: it should include the description and the benefits it provides.

the existing networking platforms. Select at least for this activity

four different platforms to generate good recognition of the
advantages that each one offers.

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 Subject Student data Date
Last names:
Personal Branding
Name

For the development of the comparative table, please consider the following format:

Platform of
Description Benefits
networking

2.
3.
4.
Table 1. Comparative table.

Networking plan: to develop the networking plan, it will be necessary to develop

the following steps:

1. Define an objective: establish what you want to achieve through the plan.
networking.
2. Establish a profile: it is important to define a profile, highlighting those
aspects that are very relevant such as studies, experience, knowledge,
skills, achievements, and clients that serve as references for success cases.
Also highlight what your value proposition is that allows you to differentiate yourself from the

others.
3. Define a target audience: for this point, it is important to list all the
professionals you know or with whom you have a close relationship, as well as colleagues

of study, as this helps to broaden the network of contacts. Likewise,

in case you are looking for a job, you should also list: recruiters,
headhunters, managers or directors of human resources and company team or
industry to which one aims to reach.
© International University of La Rioja (UNIR)

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 Subject student_data Date
Last names:
Personal Branding
Nombre

DATA OF
CONTACT TYPE OF CONTACT PLATFORMS
CONTACT
Determine if it is personal,
recruiters, In which City, phone,
Personal, professional or
headhunters, managers or they find email
business.
resource directors linked. web site.
humans.

Table 2. Contacts.

4. Select the networking platforms: choose the networking platform

that you consider best suits the selected audience and the objectives
defined, create your profile and add the listed contacts. Add in the
document of the activity the URL of the profile along with some screenshots that
allow to show the data and contacts you added on the platform
selected.
5. List a series of professional events you could participate in: consultation
different events that take place at the local, national, or international level in
those you could participate in: congresses, forums, seminars, anniversaries
institutional... They are all spaces where one can participate, whether
as an audience or, much better, as exhibitors to consolidate the brand
personal. For the development of this activity, take into account the following format
(table 3):

© International University of La Rioja (UNIR)

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 Subject student_data Date
last_name
Personal Branding
Name

TYPE OF EVENT DESCRIPTION OF PLACE AND DATEPARTICIPANTS

(Congress, forums, EVENT OF DEVELOPMENTState the type of
seminars, people who attend
anniversaries) to the event.

Table 3. Events.

6. Activity schedule: for its development, establish the activities to

execute and the duration of each one, according to the proposed format. Add
How many rows and columns you need according to the number of activities
defined and their duration. In addition, mark with color the duration of these.

DAY GIVE
DAY DAY DAY DAY DAY DAY DAY DAY
Activity A A
1 2 3 4 5 6 7 8 9 10
1
2
3
Table 4. Activity schedule.

Conclusiones: establezca un mínimo de tres conclusiones de la actvidad

developed, taking into account the contribution that networking provides to your life
personal and professional.

Extension and format

© International University of La Rioja (UNIR)

For the development of this activity, the document must be produced in Word.
in Arial or Calibri font, size 12, margins 2.54 on each side. The references
Employees must present themselves according to the APA seventh edition standards.

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 Subject student_data Date
Surnames:
Personal Branding
Nombre

Rubric

How the
professionals
Punctuation
they reach their Weight
Description maximum
goals through %
(points)
del
networking?
Meets the presentation component and
Criterion 1 record of bibliographic references 1 10%
worked, according to APA presentation standards.
Present the table in a structured way.
Criterion 2 comparative with the description and the benefits
2 20%
what networking platforms provide
existing.

Criterion 3 Develop the networking plan according to each

6 60%
one of the six established points.

Criterion 4 Present the conclusions clearly and

1 10%
reflexive.
10 100 %

© International University of La Rioja (UNIR)

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