Gagan Parida (SPSS, R, SQL, Excel, Tableau, PowerPoint, CsPRO Tools)
Mob No: 9556414407
E-mail-id: [Link]@[Link]
Career Objective: Insight-driven market research analyst focused on strengthening client relationships by
delivering actionable analysis and innovative methods to uncover opportunities to grow market-share and
mindshare. Skilled in translating complex data into strategic business-growth insights and customer-insights to
support clients' growth and operational excellence.
Types of Analysis: - (Banner Table/Crosstab, Correlation, Regression, Factor, Cluster, Segmentation,
Correspondence, T Test, Anova, Conjoint, Random Sampling, Forecasting Analysis)
Analysis Tools: - (SPSS/Excel/CsPro/Win cross/Tableau/SQL)
Charting Tools: - (Excel/PowerPoint/Tableau/Power BI)
Track Opinion Research Pvt. Ltd. (Dec 2023 to Feb 2024)
Designation: Analytics Manager (Data Analysis and Charting)
Tasks: -
• Managed a team of 3 data analysts
• Survey Link Checking
• Working on Excel/Power Point/Tableau/Power BI creating dashboards/Graphs & Charts to showcase the
high-end visualizations
• Performed data cleaning, data processing, and high-level analysis using SPSS, SQL, Tableau, Excel, and
Power BI; developed syntax for data manipulation and coded open-ended data for actionable insights.
Analysis types included correlation, regression, factor analysis, clustering, segmentation, and
correspondence analysis.
Key projects Handled: - AI Adoption: Perspectives from Indian and US Professionals
Problem Statement: - The intent was to analyze how these people adopt AI in their lives and organizations
Deliverables: - We used crosstab/banner/Data Analysis and Charting for this project
Summary: - Adopting AI involves understanding both personal and organizational readiness, so tracking how people
adopt AI reveals a lot about their openness to tech innovation, resource allocation, and even the culture of
continuous improvement
Acuity Knowledge Partners Pvt. Ltd. (Dec 2021 to May2023)
Designation: Sr Analyst (Data Analysis & Charting)
Tasks: -
• Data analysis in SPSS software & Syntax writing, Data cleaning & processing
• Making presentations, including on my own and with client recommendations, on relevant projects
within the corporate template and also from the scratch using the Questionnaire and tables provided.
• Working on the various tools like Excel, Power Point, Power BI, Tableau creating dashboards and Charting
to showcase the high-end visualizations
Key projects Handled (1): - GrabFood Brandhealth Brand Track (FMCG):
Problem Statement: - What factors influence customer behavior and awareness for GrabFood food delivery in
Indonesia, Singapore, Malaysia, Thailand, Philippines and Vietnam.
Deliverables: - We used crosstab/banner/Data Analysis (Brand Funnel) and Charting for this project
Summary: - People are no longer using the GrabFood app just for food delivery. More consumers are also using the
app to discover new restaurants, order food to go, and buy vouchers for dining in, Grab’s latest Southeast Asia Food
and Grocery Trends 2023 report showed.
Key projects Handled (2): - Youtube Study (Entertainment):
Problem Statement: - Evaluated the relevance and engagement levels of YouTube among youth in India to
identify insights into brand perception.
Deliverables: - We used crosstab/banner/Data Analysis and Charting for this project
Summary: - Led a brand tracking study to evaluate YouTube's relevance and engagement among youth audiences
in India, identifying key usage patterns, brand perception, and competitive positioning insights.
Core- mind Research Services Pvt. Ltd. (Apr 2018 to Nov 2021)
Designation: Project Leader (Data Processing & Analytics)
Tasks: -
• Data Collection, Data Processing, Data Analysis, MIS Reporting, Making Proposal.
• Day to day Meeting with research team, Quality control, Training to Juniors, Budget planning with DE
vendor.
Key projects Handled: - BabyBox Mamy Poko Pants Study- Brand Track (Child and Baby Care Products):
Problem Statement: - A study to understand the acceptance of Mamy Poko Pants post product placement.
Deliverables: - We used crosstab/banner/Data Analysis and Charting for this project
Summary: - Led a study on first-time diaper buying behavior among parents of newborns, analyzing trial
experiences with Mamy Poko Pant size S and assessing the influence of experiential marketing on brand selection.
Careers360 Pvt. Ltd. (Aug2015 to March2018)
Designation: Sr Data Scientist
Tasks: - Data Collection, Data Processing, Data Analysis, Report Writing, MIS Reporting. Working on Excel/Power
Point/Tableau/Power BI creating dashboards/Graphs & Charts to showcase the high-end visualizations
United Sample Pvt. Ltd (May 2011 to July2015)
Designation: Sr. Data Analyst
Tasks: - Data analysis in SPSS software & Syntax writing, Data cleaning & processing, Coding of open-ended data.
Personal Information
Educational Qualifications
• IIPS: - International Institute of Population Science – Mumbai 2009(Certification-SPSS with 98%).
• Google Analytics Certification with 98%
• BCA IGNU Delhi
• 12th CBSE Delhi (Govt Boy’s Senior SEC School RK Puram)
• 10th CBSE Delhi (Govt Boy’s Senior SEC School VasantKunj) (100% In Maths)
Address: 41G, Ward No-1, First Floor, Mehrauli
New Delhi-110030
Key Managerial Skills
• Ability to work under pressure and can lead and work in a team
• Motivational skills and Problem solving attitude
• Sharp and Flexible
• Good listening skill and have the convincing power
References
• Dr. Ambuj Mohapatra, (Executive Director) IIPA Ph no: - +918920435462
• Dr. Abhijit Sarkar (Associate Director, Economic Research) Nielsen Ph no: - +919899692949
• Dr. Rajib Nandi, (Co-Founder) ISST Pvt. Ltd. Ph no: - +919650030501
Declaration
I do hereby declare that all the information furnished above is true to the best of my knowledge.
Date-
Place- New Delhi (Gagan Parida)
