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Dear World Summit Attendee,

Are you ready to join us LIVE for three full days July 24th, 25th & 26th at the virtual event of the year, to discover next-
level capabilities and achieve next-level results with your current or future business? If your answer is YES, then you’re in
the right place.

But first, CONGRATULATIONS!

Your ticket for the 2025 Mastermind World Summit is officially confirmed. This isn’t just another event filled with motivation
and hype. There is one specific reason Tony & I are coming together for this three day worldwide immersive event.

And that’s to show you HOW TO MASTER the business of selling what you know in the exploding knowledge industry.

We’ll meet you exactly where you are, whether you’re just starting out, an established entrepreneur, coach, influencer
or course creator, or simply know you’re meant for more… and then we’ll show you the path to create true, meaningful
success and impact.

In just 3 days you’ll discover the secrets that made it possible for industry-leading coaches and speakers to not only
create successful coaching programs and courses, but actually scale their reach, expand their capabilities and build a
thriving business that generates impact and income far beyond what a single program ever could.

So I ask again… ARE YOU READY?!

Tony & I’s bold promise to you is this: If you show up to this event, play full out and take notes like crazy… life will never be
the same.

Now let me share with you what you can do right now to get ready the RIGHT way.

STEP 1: MARK YOUR CALENDAR

This fully immersive experience will take place on July 24TH, 25TH, 26TH (each day starts at 9:00AM PT | 12:00PM PT).
Block off those days to eliminate distractions so you can make the most of this “one time only” event! Also, you can go to
bit.ly/mmws2025 to add to your favorite calendar as well.

STEP 2: COMPLETE YOUR VIRTUAL CHECK-IN

Your virtual event dashboard will open prior to the event, and this is where you’ll find the links to join us each day and
all other necessary information. Like most in-person events, this check-in process will be required and will start on
Monday, July 21st. So don’t miss it!

STEP 3: BRING A PEN & PAPER

This event will have so many golden nuggets, big takeaways and killer “ah-ha” moments, you will want to make sure you
have a notebook ready with a pen (or two) in hand. There are no replays so you MUST take notes or risk forgetting!

No matter where you’re at in your business building journey, this event will accelerate your success and your results.

Stay tuned for for more information about the World Summit. We will be reaching out soon.

And as always, if you need anything at all please send us an email at

[email protected].

See you soon :)

FROM THE DESK OF DEAN GRAZIOSI & TONY ROBBINS

MASTERMIND HEADQUARTERS, SCOTTSDALE AZ
JULY, 24TH, 25TH, 26TH, 2025

© 2025 Mastermind.com, LLC. All rights reserved. 2

Your 2025 World Summit Live Host.

Dean Graziosi Tony Robbins

Dean Graziosi is a multiple New York Times best For over 4 decades, more than 50 million
selling author, entrepreneur, and investor. He has people have enjoyed the warmth, humor, and
started or has been involved in 13+ successful transformational power of his business and
companies over 20+ years that have resulted personal development events. He is the nation’s
in hundreds of millions in revenue. For his entire #1 life and business strategist. Tony Robbins had his
career Dean has been dedicated to delivering entire life changed when he was introduced to self
self-education to those seeking transformation education and has since spent his career delivering
and success outside the normal path of traditional the greatest capabilities for human potential to
education. Dean knows how to pivot better than people all over the planet. Tony’s success extends
almost anyone alive... he has been through 4 down into his dozens of businesses, where he has proven
markets and learned the secrets to succeeding and through many down economies to understand
thriving while others focus on surviving. what separates the wise from the inexperienced.

Most recently Dean has spent the past 7 years Fortune’s 2014 cover article named him the “CEO
partnering with Tony Robbins to create frameworks Whisperer,” and he has been named in the top 50
and blueprints for everyday people to succeed in the of Worth Magazine’s 100 most powerful people in
self-education industry. global finance for two consecutive years.

@DeanGraziosi @TonyRobbins

© 2025 Mastermind.com, LLC. All rights reserved. 3

 WORLD SUMMIT EXERCISE

Expose the gap

Take some time to think and write out the answers to the following:

01 Where do you want to be in 1 year?

02 Why do you want to get there?

03 What capabilities do you need?

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 WORLD SUMMIT EXERCISE

Goal Accelerator

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 WORLD SUMMIT EXERCISE

Connecting with Your

Ideal Client
The gender of my ideal client is:

The age range of my ideal client is:

My ideal clients dreams, goals & aspirations are:

My ideal clients fears & what’s holding them back are:

My ideal client’s name is:

And they are:

(Describe them in detail)

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 WORLD SUMMIT EXERCISE

Creating Your Irresistible

Product Framework
02 What results have I had (or helped
01 Who is your ideal client? others achieve)?

03 What is the “ultimate goal” of the 04 What are 6 things I know they have
product I want to create? to do to achieve that outcome?

What format would I use? (course,

05 06
coaching or group) What would I call my product?

07 What would I charge for my product?

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 GG PROMPT GUIDE

Creating Your Irresistible

Product Framework
Hey GG! I “ENTER SOLUTION STATEMENT
Using GG to help HERE”. I am trying to figure out my ideal
you find your ideal client. Can you give me some ideas of who
client my ideal client might be?

Using GG to help Thank you GG! If the ultimate goal of my

find 6 outcomes product is “ENTER GOAL”, what could be 6
you can teach your topics in my product that help my ideal
ideal clients client get there faster?

Using GG to help That is awesome GG! And what could I name

my program if I decided to turn this into
you name your
a “ENTER TYPE OF PRODUCT HERE”?
program

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 REAL WORLD EXAMPLES

Creating Your Irresistible

Product Framework
Hey GG! I HAVE A WAY TO HELP WOMEN LOSE
THAT STUBBORN EXTRA 20 POUNDS THEY’VE
Using GG to help BEEN WANTING TO GET RID OF FOR YEARS. I
you find your ideal am trying to figure out my ideal client.
client Can you give me some ideas of who my
ideal client might be?

Thank you GG! If the ultimate goal of my

Using GG to help product is to HELP WOMEN LOSE THAT LAST
find 6 outcomes 20 POUNDS THEY NEED, what could be 6
you can teach your topics in my product that could help get
ideal clients them there faster?

Using GG to help That is awesome GG! And what could I

you name your name my product if I decided to turn
this into a COURSE?
program

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 WORLD SUMMIT EXERCISE

Building Out Your

Irresistible Product
Choose which delivery method works best for you and let’s build an outline!

Course Coaching Groups

Fill in your offer outline below. Be as specific as possible so you can refer back to
01
this page!

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 WORLD SUMMIT EXERCISE

Building Out Your

Irresistible Product
GG Prompt

Hey GG! A few minutes ago you gave me 6

topics that could help my clients reach
Using GG To Help the “ultimate goal” of my program which
You Actually Build is “ENTER ULTIMATE GOAL”. I would love
Your Product to turn this into a “ENTER DELIVERY
Outline METHOD HERE”. Can you help me take
these outcomes and format them into an
incredible “ENTER DELIVERY METHOD HERE”?

Examples

Hey GG! A few minutes ago you gave me

6 topics that could help my clients
Using GG To Help reach the “ultimate goal” of my program
You Actually Build which is TO HELP WOMEN LOSE THAT LAST 20
Your Product POUNDS THEY NEED. I would love to turn
Outline this into a course. Can you help me take
these outcomes and format them into an
organized & impactful COURSE?

Hey GG! A few minutes ago you gave me 6

topics that could help my clients reach
Using GG To Help the “ultimate goal” of my program which
You Actually Build is TO HELP WOMEN LOSE THAT LAST 20 POUNDS
Your Product THEY NEED. I would love to turn this into
Outline a COACHING PROGRAM. Can you help me take
these outcomes and format them into an
organized & impactful COACHING PROGRAM?

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 WORLD SUMMIT EXERCISE

Layout Story/Teach/Tool
Layout your story, teach, tool for your outcomes

The Outcome The Story The Teaching Topics The Tool(s)

1. 1. 1. 1.

2. 2. 2. 2.

3. 3. 3. 3.

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 GG PROMPT

Layout Story/Teach/Tool
Hey GG, in the “ENTER PRODUCT TYPE HERE”
Using GG To Help you helped me create you recommended a
You find fresh teaching topic of “ENTER ONE OF THE TOPICS
teaching points HERE”. Can you give me two examples of
something I could teach my student inside
of that teaching topic?

Thank you GG! Another teaching topic you

Using GG To Help recommended was “ENTER ONE OF THE TOPICS
You find another HERE”. Can you give me two examples of
fresh teaching something I could teach my student inside
points of that teaching topic?

Using GG To Help What is one exercise, tool or homework

You create a tool assignment I could give my ideal clients
to help them with “ENTER ONE OF THE
for your ideal client
TOPICS HERE”?

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 REAL WORLD EXAMPLES

Layout Story/Teach/Tool
Hey GG, in the COURSE you helped me create,
in MODULE 1 LESSON 1 you recommended
Using GG To Help a teaching topic of “UNDERSTANDING
You Find Fresh MACRONUTRIENTS AND CALORIE DEFICITS”.
Teaching Points Can you give me two examples of something
I could teach my student to help them
reach that outcome faster?

Thank you GG! Likewise, IN MODULE 2

Using GG To Help LESSON 1 you recommended a teaching topic
You Find Another of “DESIGNING A CARDIOVASCULAR EXERCISE
ROUTINE”. Can you give me two examples
Fresh Teaching
of something I could teach my student to
Points
help them reach that outcome faster?

What is one exercise, tool or homework

Using GG To Help
assignment I could give someone to help
You Create A Tool them with UNDERSTANDING MACRONUTRIENTS
For Your Ideal AND CALORIE DEFICITS?
Client

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Your Notes

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 WORLD SUMMIT EXERCISE

Mini Gap Analysis

01 Where were you at the beginning of the day?

02 Where are you now?

03 How do you get to where you want to be?

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 WORLD SUMMIT EXERCISE

Flipping Sales
to Service
01 Who is my ideal client? 02 Why do they need my product?

03 Why do they need my product 04 Why should they do it with me vs on

RIGHT NOW? their own?

05 What do they want vs what do 06 What objections can I overcome in

they need advance?

07 Where will they be a year from 08 Where will they be a year from now
now with me? without me?

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 WORLD SUMMIT EXERCISE

Value Ladder
Example for your value ladder!

PRODUCT #3

Type: Mastermind
PRODUCT #2
Price: 4,997

Sales/Mo: 1

Type: Coaching Total Rev: $4,997

PRODUCT #1
Price: $1,997

Sales/Mo: 2
Type: Course Total Rev: $3,994
Price: $197

Sales/Mo: 26

Total Rev: $3,940

Total Per Mo. $12,931

Total Per Year $55,172

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 WORLD SUMMIT EXERCISE

Value Ladder
Fill out your value ladder!

PRODUCT #3

Type:
PRODUCT #2 Price:

Sales/Mo:

Type: Total Rev:

PRODUCT #1
Price:

Sales/Mo:
Type: Total Rev:
Price:

Sales/Mo:

Total Rev:

Total Per Mo.

Total Per Year

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Your Notes

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 WORLD SUMMIT EXERCISE

Sales Confidence
Identify as many benefits of your program as you cant think of!

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 WORLD SUMMIT EXERCISE

Simple Sales
Conversation
What are some questions you could ask to build a connection and check their
01
progress since your last call?

What are 3-5 discovery questions you could ask that paints a picture of where
02
your client is and where they want to be?

1.

2.

3.

4.

5.

03 Write down your clients goals, aspirations & challenges & why your product will
work for them!

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Your Notes

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Your Notes

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