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Sales Growth Strategy for Crystal Flash

The presentation outlines a strategic plan to increase sales for Crystal Flash LLC by 40% in the next year, focusing on the Oman and GCC markets. Key strategies include optimizing digital marketing, expanding the distributor network, targeting large-scale projects, enhancing after-sales support, and increasing content engagement. The plan includes specific timelines and KPIs to track progress and success.

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Raaz Aryan
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56 views2 pages

Sales Growth Strategy for Crystal Flash

The presentation outlines a strategic plan to increase sales for Crystal Flash LLC by 40% in the next year, focusing on the Oman and GCC markets. Key strategies include optimizing digital marketing, expanding the distributor network, targeting large-scale projects, enhancing after-sales support, and increasing content engagement. The plan includes specific timelines and KPIs to track progress and success.

Uploaded by

Raaz Aryan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Presentation Title: Strategic Plan to Increase Sales for Crystal Flash LLC

Slide 1: Introduction - Welcome to the Sales Growth Strategy Presentation - Focus: Increasing product
sales for Crystal Flash in Oman and GCC markets

Slide 2: Company Overview - Established in 2019 in Oman (roots in Iran & China since 2006) - Certified: ISO
9001, ISO 14001, CE, IEC - Product Range: LED, CFL, smart lighting, solar lighting, EV chargers - Facility:
5,000 m² factory in Rusayl Industrial Estate, Muscat

Slide 3: Current Sales Channels - Direct Sales to Contractors & Developers - Walk-in Sales (Showroom) -
Regional Distributors - Government & B2B Projects

Slide 4: Key Challenges - Low digital visibility - Limited regional distributor engagement - Underutilized
social media and content marketing - After-sales and support not yet systematized

Slide 5: Goal Increase product sales by 40% in the next 12 months through multi-channel marketing and
optimized customer engagement.

Slide 6: Strategy 1 - Digital Marketing Optimization - Redesign website with SEO & lead capture - Launch
Google Ads & Facebook campaigns - Arabic-language content for regional reach

Slide 7: Strategy 2 - Distributor & Dealer Network Expansion - Identify dealers in Oman, UAE, Saudi
Arabia - Provide sales training & marketing kits - Incentivize with monthly volume-based rewards

Slide 8: Strategy 3 - Project Sales Growth - Target large-scale real estate, education, and healthcare
projects - Offer bundled LED + solar + EV charger solutions - Showcase case studies from Al Mouj & Oman
Avenues Mall

Slide 9: Strategy 4 - After-Sales Support & Loyalty - Implement CRM system for follow-ups and warranty
tracking - Launch contractor loyalty program - Offer extended support for government/industrial clients

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Slide 10: Strategy 5 - Content & Social Engagement - Weekly posts on LinkedIn & Instagram with product
features, installs - Publish blogs/case studies on energy savings, lighting design - Run video testimonials
from satisfied clients

Slide 11: Timeline & KPIs - Q1: Website relaunch, ad campaigns, first 5 new distributors - Q2: CRM launch,
dealer loyalty program - Q3: 3 major B2B project wins - KPIs: 40% revenue growth, +10 new distributors,
25% more web leads

Slide 12: Call to Action - Approve marketing budget - Assign teams for implementation - Track
performance monthly - Let’s power Crystal Flash to the top of the regional lighting industry!

Thank You!

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