MIL_WEEK 6_TYPES OF MEDIA
Media can be classified into three basic formats: print, broadcast, and digital (new media).
1. Print Media
In print media, content is reproduced through a printing process, traditionally mechanical, using paper and
ink. Examples of print media are books, newspapers, magazines, journals, newsletters, and brochures. It can
incorporate text, graphics, or a blend of both elements.
Audience:
It can target a wide-ranging audience or cater to a niche market with specific
interests.
Characteristics:
Portable: Newspapers and magazines are highly portable, occupying minimal
space, making them convenient for on-the-go reading.
Rigid: The structure of newspapers and magazines is inflexible, requiring
grammatically accurate sentences in news stories, articles, and content. The
layout and design aim to captivate the intended audience.
Literacy-oriented: This medium involves materials meant for repeated reading,
with journalists and writers utilizing their technical writing skills to effectively
convey information.
In-depth: Print media provides in-depth coverage of topics, allowing for detailed
exploration.
Challenges:
readership decline due to shifts in customer preferences
a labor-intensive production process
diminishing journalism quality
technological advancements
reduced readership
potential for use in propagating propaganda
2. Broadcast Media
This form of media connects with its target audiences through the transmission of signals via airwaves.
Illustrative instances include radio and television.
Audience:
It may be tailored for either a wide-ranging audience or a specific niche market.
Characteristics:
Ubiquity: Despite being considered traditional media, they are considered
commonplace in households, with radios or televisions present in the majority of
families.
Audio-visual: While radio provides sound, television offers both sight and sound,
enhancing the viewing experience for the audience.
Challenges:
Potential for use in propagating propaganda.
Content from broadcast media is now distributed through the internet and mobile
devices.
Viewers increasingly prefer a more interactive experience, such as through social
media.
Changes in consumer behavior and expectations regarding content are evident.
3. New Media
The term refers to the integration of various emerging technologies onto a single digital platform for the
purpose of organizing and distributing content. Examples include podcasts, augmented reality, video games,
blogs, and wikis. Two prevalent characteristics of new media involve the dissemination of information to a
theoretically limitless number of recipients in personalized ways, based on specified categories.
Forms:
Social networks (Facebook, Instagram, Twitter)
Media sharing network (Instagram, Snapchat)
Discussion forum (Reddit, Quora)
Blogging and Publishing (WordPress, Tumblr, Medium)
Audience:
The new media audience exhibits diversity in terms of size, geography, availability,
exposure patterns, and perception.
Characteristics:
Ubiquity: As it is omnipresent, new media encompasses all forms of media.
Digital
Interactivity: Users engage in a participatory communication style, simultaneously
assuming roles as both audience and producers, with instantaneous feedback.
Convergent: The merging of traditional media technologies and new media results
in a dynamic experience for the audience.
Unregulated
Shareability and Virality of News/Information
Functions:
Social networks: To connect with people and socialize.
Media sharing network: To share photos, videos, and other media.
Discussion forum: To share news and ideas.
Blogging and Publishing: To publish content online.
Challenges:
Privacy
Cybersecurity
Authentication of information
Information disorder (Misinformation, Disinformation, Malinformation).
Copyright
Plagiarism
The three forms of media collectively share common content and purposes:
Content:
Channel: Serving as an information tool and a forum for discussion, acting as a platform
for public discourse.
Watchdog: Scrutinizing government practices, exposing corruption in both government
and private sectors, uncovering human rights violations, and revealing other
wrongdoings.
Resource center/Repository of learning: Providing information to educate readers.
Advocate: Supporting various causes and viewpoints, advocating for policies aimed at
creating a better society.
Source of entertainment.
Function:
Channel: Serving as an information tool and a forum for discussion, acting as a platform
for public discourse.
Watchdog: Scrutinizing government practices, exposing corruption in both government
and private sectors, uncovering human rights violations, and revealing other
wrongdoings.
Resource center/Repository of learning: Providing information to educate readers.
Advocate: Supporting various causes and viewpoints, advocating for policies aimed at
creating a better society.
Source of entertainment.
MEDIA CONVERGENCE
Media convergence is the integration of diverse tools and equipment for the creation and dissemination of
news through digitization and computer networking. It enables the production and distribution of media texts
across various devices, a phenomenon also recognized as technological convergence. Media convergence
represents the synergy of communication, computing, and content in the digital realm.
Examples of Media Convergence:
Smartphones (converging camera, music, the internet, books, and all other media
together)
Online Radio (converging radio with the Internet)
E-books (converging paperbacks with the digital technology)
News Websites and Apps
