WALKWATT
Powering India, One Step at a Time
ABOUT US
Welcome to Walk Watt, a pioneer in sustainable
energy solutions through innovative technology.
Our company is dedicated to transforming the way we
generate electricity by harnessing the power of human
footsteps
With our advanced piezoelectric tiles we aim to provide
clean, renewable energy in high-footfall areas across
India, contributing to a greener and more sustainable
future
PROBLEM
India faces significant challenges in meeting its growing
energy demands while reducing its carbon
footprint.Traditional energy sources are finite and
polluting.Innovative solutions are needed to generate clean
energy sustainably. High-footfall areas such as metro
stations, railway stations, concert grounds, and popular
monuments present under-utilised opportunities for energy
generation.
SOLUTIONS
Piezoelectric Tiles are placed in Generated electricity powers Surplus electricity is fed back
high-footfall areas, converting streetlights,lamps, and public into the local power grid.
mechanical pressure amenities, reducing reliance on
frofootsteps into electrical traditional sources. Selling excess electricity
energy. generates additional revenue,
Designed to endure heavy foot Excess energy is stored for later promoting sustainable
traffic, ensuring steady use, ensuring a consistent development
electricity generation. supply.
IDEAL CUSTOMER PROFILE
1) Government Bodies and Municipal Corporations:
Departments: Urban Development, Transportation, Energy, Environment,
and Public Works.
Goals: Improve public infrastructure, reduce energy costs, and promote green
initiatives.
2)Corporate Clients:
Industries: Real estate, shopping malls, airports, corporate campuses Goals:
Reduce operational costs, enhance corporate social responsibility (CSR)
profiles
3)Educational Institutions:
Types: Schools, colleges Goals: Reduce energy costs, and promote
sustainability
4) Event Organizers:
Events: Concerts, festivals Goals: Power events sustainably, reduce temporary
energy infrastructure costs
5.)Construction businesses
1.GOVT COLLABORATIONS
MARKETING
Partnering with municipal and state governments to implement our
tiles in public infrastructure projects.
STRATERGY
2.CORPORATE ENGAGEMENT
Demonstrating the cost savings and environmental benefits to large
corporations and securing bulk orders.
3.SOCIAL MEDIA MARKETING
Use social media platforms to build brand awareness and showcase
installations.
4.PUBLIC RELATIONS
Use press releases, media coverage, and interviews to build WalkWatt’s
reputation as a leader in sustainable energy solutions.
5.INDUSTRY CONFERENCES AND TRADE SHOWS
Participate in renewable energy and sustainability trade shows, smart
city conferences, and green building expose to showcase your tiles to
potential clients and industry stakeholders.
COMPETITOR
Tata Power Renewable
Pavegen Energy Floors
Energy Ltd.
It is durable, but Tata Power has a renewable Despite the engaging
the pricing is too capacity of around 4 GW, design, the energy
high. including wind, solar, and generated by each tile
hydroelectric projects. is minimal.
COMPETITOR
Adani Green Energy Ltd. ReNew Power
Adani Green Energy has been India's largest renewable energy
rapidly acquiring solar and wind company, with a significant focus on
assets wind and solar energy projects.
DIFFERENTIATING FROM
COMPETITION
other competitors in the market
1.Local Manufacturing and Reduced CarbonFootprint:
manufacturing or sourcing materials locally, highlights the reduced carbon
footprint and quicker distribution timeline compared to international suppliers
2.Rapid, Localised Customer Support:
Provide faster customer support, maintenance, and installation services
through a local network, a benefit that can attract clients concerned about
response times and service quality.
3.Lower costs due to no importing costs:
unlike our competition we produce locally hence precluding the import and
high transportation costs
4.USP of high Durability and increased weight limit:
Expanding the scope of the product by increasing the usefulness of the same.
5.Reduced costs and pricing
WalkWatt aims to reduce the cost required for its internal production, by
following an ecofriendly lifestyle, and has succeeded in making its product more
viable and cheaper than it’s competitiors like pavagen,
DIFFERENTIATING
FROM COMPETITION
Other sustainable,renewable energy sources
Solar Panels Wind Turbines WalkWatt
Need sunlight Require wind speed Doesnt require any specific
Proper area required Large area required weather conditions .
Setup cost is high High football areas
There should be
Maintaining cost is high Initial cost high.
consistent wind speed
Production cost is low Maintenance cost is not that
Setup cost is high
Maintaining cost is high high.
Production cost is low Production cost is low.
USP ( UNIQUE SELLING POINT)
DURABILITY:
The maximum weight our competitors’ products can withstand is up to 5,000 kg (11,000 lbs), whereas we
differentiate ourselves with our tiles being able to handle 7,500 to 12,000 kg (16,500 to 26,500 lbs) or more,
depending on the combination of materials and structural reinforcements used.
We will achieve this standard of durability by making the following adjustments:
Using Stronger Materials: Opt for advanced, high-strength materials like carbon-fiber-reinforced composites
or specific alloys such as titanium or tungsten steel.
Using Load-Spreading Bases or Frames: A strong, broad base or frame structure beneath the tile can spread
the load over a larger area, reducing the pressure on any single point. This setup is beneficial for outdoor
installations or areas with high pedestrian or vehicle traffic.
Employing Shock-Absorbing Layers:Adding shock-absorbing layers such as rubber or other flexible materials
in key stress areas can mitigate damage from impacts. These layers absorb some of the force from heavy
loads, preventing direct strain on the piezoelectric components.
This allows us to expand the market for the product by using it not only for footpaths but also roads with
heavy traffics.
REDUCED COST
WalkWatt aims to reduce the cost required for its internal production, by following an ecofriendly
lifestyle, and has succeeded in making its product more viable and cheaper than it’s competitiors like
pavegen, or environ service ltd, by the following measures:
1. Minimised maintenance with durable coating: WalkWatt has invested in durable coatings and
protective layers like the alloys of tungsten, titanium steel and silicon, as well as other stress
absorbing metals which reduce maintenance frequency, saving on long-term costs.
2. Maximising energy use: We have installed small battery packs/capacitors for each tile, so that
energy can be stored more efficiently, allowing tiles to provide greater energy savings.
3. Larger surface area: Increased surface area of each tile, eliminating need for multiple ones on
the same area.
4. Improved installation techniques: Having pre-configured modular wiring, which speeds up the
installation process, reducing labor costs, and hiring local installation teams and optimizing the
setup to minimize wiring and connectors could lower costs.
Low cost source of energy production
in the long run
How to achieve:
Return on Investment (ROI) Consideration
With an optimised setup:
Initial Cost per Tile: 2700 - 3500INR.
Annual Energy Savings(from using the tiles rather than the conventional sources of energy): 450 -
1500 INR per square meter.
If we assume a payback period of 3-7 years, depending on energy savings and traffic, these
piezoelectric tiles become more economically viable over time for the consumers. High-traffic
environments like malls or public transit hubs may experience even faster ROI.
These adjustments make the tiles more affordable upfront and sustainable in the long term,
ensuring a balance between initial investment and potential energy savings.
This allows us to eliminate competition posed from other renewable sources of energy
production such as solar energy which has a high initial cost of installation as well as high
maintenance costs over the years of its estimated useful life, precluding the consumers to
recover any of their initial investment utilised in installation of the technology, rather costing
even more yearly.
PRICING STRATEGY
Value-Based Pricing is the most suitable pricing strategy for
organisations like walkwatt looking to reduce their carbon footprint
and improve sustainability while tracking ROI over time, this allows us
to price the tiles based on the potential long-term energy savings they
offer.The price will reflect the total savings over a certain number of
years (e.g., 5 years) while adding a reasonable margin for the value
provided.
In conclusion a value-based pricing approach, especially for
businesses and government organizations with sustainability goals,
combined with a penetration strategy for initial market entry, could
help establish the product. While considering offering tiered pricing
for large-scale projects.
SIZE OF
MARKET
Market Estimates
The global market for piezoelectric tiles is currently valued
around USD 34.6 billion as of 2024 and is expected to grow
at a compound annual growth rate (CAGR) of approximately
14%, over the next decade, with Asia-Pacific leading in
adoption, especially in energy-demanding nations like China
and India.
In India, cities like Mumbai and Delhi, which experience high
foot traffic, present ideal conditions for the deployment of
piezoelectric tiles.
INITIAL COST PER TILE IN INR:
COST ANALYSIS APPROXIMATELY 2800 - 3499 INR
Reduced Cost
Category How
Range (INR)
Using affordable materials that provide sufficient
Materials 1000-1200
energy output.
Streamlined manufacturing process with lower labor
Manufacturing 800-1200
and equipment costs.
Installation 800-1000 Simplified installation to reduce labor and time costs.
Annual Lowered maintenance costs through design
3-5% of initial cost
Maintenance optimizations and durable materials.
415 - 830 per year
Energy Savings Saving energy by following an ecofriendly lifestyle.
per square meter
MATERIALS
Approx. Cost
Materials Choice per Kilogram Required Amount
(INR)
Polyvinylidene Fluoride
Piezoelectric Material 800-1000 100 - 150 grams
(PVDF)
Tungsten steel or Titanium
Conductive Electrodes 200 50 - 100 grams
steel coating
Substrate/Base Layer Waste Plastic Composite 40-60 100 - 250 grams
Wiring and Connectors Basic Copper Wiring 200-250 10 - 20 grams
Outer Surface Layer Recycled Rubber 40-70 150 - 200 grams
PROTOTYPE
Interior Exterior
BUSINESS MODEL AND REVENUE
PROJECTIONS
1. Revenue Generation
Assume each WalkWatt tile sells for ₹3,000.
Estimate sales volume: For instance, 10,000
Annual revenue: 10,000 tiles×₹3,000=₹30,000,000 (₹3 crore)
2. Cost Analysis and Profit Calculation
Manufacturing Cost: Let’s assume each tile costs approximately ₹1,500 to produce.
Operating and Overhead Costs: Include expenses such as employee salaries, R&D, marketing, and
distribution. Assuming these total around ₹50,00,000 annually.
Gross Profit per tile would be: ₹3,000−₹1,500=₹1,500
Annual Gross Profit (for 10,000 tiles): 10,000×₹1,500=₹1,50,00,000
After deducting operating costs, Net Profit: ₹1,50,00,000−₹50,00,000=₹1,00,00,000 (₹1 crore)
SWOT ANALYSIS
Strengths Weaknesses Opportunities
Journals and Threats
Sustainable Energy Source: Ledgers Increasing
Urban Development:
Converts mechanical pressure urbanization and high-footfall
from footsteps into clean, High Initial Costs: Installation
Transactions are first
areas provide ample opportunities
Public Acceptance: Lack of
recorded in a journal, which public understanding or
renewable electricity. Energy cost can be expensive. for deployment.
is a chronological listing of
Storage: Excess energy can be Variable Energy Production: Technological Advancements: acceptance of the technology
all financial activity. They
stored for later use, ensuring a
Energy generation is dependent Continuous
are then improvement
posted to the in could hinder adoption and
reliable supply even during low piezoelectric technology
appropriate accounts could
in the implementation.
on foot traffic, which can be
foot traffic periods. enhance
general efficiency
ledger, and reduce
which Economic Fluctuations:
inconsistent.
Reduction in Traditional Energy costs.
serves as the central record Economic downturns could
Use: Powers streetlights, lamps, of a business's
Government finances. Potential
Incentives: affect funding and investment
and public amenities, decreasing for government subsidies and in renewable technologies.
dependency on traditional energy incentives for renewable energy
sources. projects
DISTRIBUTION
1. DirectSales to Government and Corporates
2. Partnerships with Green Building and Construction Companies
3. Distribution through Renewable Energy Solution Providers
4. Retail and Online Sales for Small-Scale Projects
5. Partnerships with Municipalities for Public Infrastructure Projects
6. Commercial Real Estate Partnerships
7. Distributor Networks for Regional Reach
8.B2B Online Marketplaces
DISTRIBUTION
Steps for distribution through retailers:
1. Production: The tiles are manufactured, using materials like ceramics, polymers, or composites, with
embedded piezoelectric elements. Each tile is designed to generate an electric charge when pressure is
applied, which is why our target audience remains to be high football areas.
2. Warehousing: Finished tiles are stored in regional warehouses, ready for shipment to retailers. They will
include climate control to preserve the tiles’ components.
3. Distributor Partnerships: Manufacturers often work with distributors who specialize in flooring materials or
renewable energy products. Distributors have established channels with retailers, making it easier to reach a
wide audience. So, we will partner with construction companies for installation in large projects.
4. Marketing Materials: Retailers distribute brochures, informational displays, and videos to educate
customers on the environmental benefits, cost savings, and possible applications of piezoelectric tiles, or e
campaigns as well.
FUTURE
EXPANSION
PLANS
Our expansion plans include increasing production
capacity to meet demand, developing partnerships
with green energy and construction firms, and
expanding our product line to include tiles with
additional smart capabilities, like sensors for data
collection and analytics on foot traffic pattern.
Investing more in R&D to keep upgrading the
technology of the product, allowing it to sustain in the
market in the long run, and having an edge over the
competition.
THANK YOU!
FOR YOUR ATTENTION
efforts by
samaira,tanushree,samayrra
