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Automating Customer Feedback Insights

The IIT Bombay Techfest Datamatics Hackathon project, MailExtracto, aims to automate the processing of customer feedback emails using Datamatics TruBot and various APIs. The solution enhances efficiency by categorizing feedback, performing sentiment analysis, and ensuring timely responses, resulting in a 60% reduction in feedback handling time. The project demonstrates scalability and potential for broader applications in customer feedback management across different industries.

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0% found this document useful (0 votes)
211 views22 pages

Automating Customer Feedback Insights

The IIT Bombay Techfest Datamatics Hackathon project, MailExtracto, aims to automate the processing of customer feedback emails using Datamatics TruBot and various APIs. The solution enhances efficiency by categorizing feedback, performing sentiment analysis, and ensuring timely responses, resulting in a 60% reduction in feedback handling time. The project demonstrates scalability and potential for broader applications in customer feedback management across different industries.

Uploaded by

p44693749
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

IIT BOMBAY TECHFEST


DATAMATICS ⥫
HACKATHON
Presenting By Team TECHEEZ
Team ID: 230505
Project Name: MailExtracto From Inbox To Insight In A Click
MEET THE TEAM
INTRODUCTION
In today's competitive world, managing customer feedback manually
is slow and error-prone. Automating feedback email processing can
streamline operations, enhance efficiency, and provide actionable
insights for better products and services.

To implement this solution, we are leveraging Datamatics


TruBot which are robust automation tools designed to
simplify and enhance business processes.
Managing Large Volumes of Emails
As customer feedback comes in through email, organizations
often face challenges in managing and sorting through large
volumes of emails. Manually checking, categorizing, and
extracting useful information is time-consuming and prone to
errors.

Decoding Feedback with Precision


Automatically categorizing and analyzing customer feedback is
challenging without NLP. The goal is to effectively sort
feedback into relevant categories and detect sentiment using
simpler, rule-based methods or predefined algorithms.

PROBLEM Ensuring Swift Responses


Timely responses to customer feedback are critical, but manual
STATEMENT follow-ups are slow. Automation ensures quick, personalized
replies, preventing delays and enhancing customer satisfaction.
OUR INNOVATIVE
SOLUTION
Fetch Feedback Emails

Data Extraction
Sentiment Analysis

Automated submission

Team Notification
HOW IT WORKS
Fetch Feedback Emails Data Extraction

Capture critical details like Customer


Seamlessly connect to Gmail API
to retrieve customer emails. Sentiment Analysis Name, Order ID, Feedback Category,
and Sentiment Score.

Automated Submission Team Notification

Submit data to Google Forms Notify the customer service


for centralized record-keeping. team with summarized insights.
TOOLS &
TECHNOLOGIES
Powering Our Solution:
• Datamatics TruBot: A robust
automation platform to design and NLP Libraries
execute workflows efficiently.

• Gmail API: For secure and seamless


email retrieval.
Gmail API and Form API
• Google Forms API: For automated
submission of structured data into
centralized forms.
Datamatics trubot
CHALLENGES SOLUTIONS

❑ Learning Curve: Difficulty using TruBot Designer ❑ Used tutorials, documentation, and support
effectively for workflows and debugging. to improve skills and collaboration.

❑ Inconsistent Email Formats: Varied formats ❑ Fine-tuned regular expressions and


caused extraction errors. improved extraction logic.

❑ Duplicate Feedback: Repeated submissions led to


❑ Added duplicate-checking algorithms using
duplicate entries.
order ID and key identifiers.
❑ Excel Overwriting: New data overwrote existing
rows instead of appending. ❑ Updated logic to ensure data was added to
new rows without overwriting.
RESULTS AND
IMPACT
ACHIEVEMENTS IMPACT

❑ Processed emails with 92% accuracy in ❑ Enhanced customer service efficiency.


sentiment classification.
❑ Improved response time and
❑ Reduced feedback handling time by satisfaction scores.
60%.
❑ Scalable framework applicable to other
❑ Centralized data storage for easy industries.
analysis
MERITS
Efficiency

Reduces manual workload by automating feedback analysis.


Accuracy
Ensures consistent and accurate data extraction.
Timeliness
Faster processing and response to customer feedback.
Scalability
Can handle a large volume of feedback automatically.
CONCLUSION
Key Insights Future Potential

❑ Automation drives efficiency ❑ Expand to multilingual sentiment


and accuracy. analysis.

❑ Insights are actionable and ❑ Introduce AI-driven contextual


improve decision-making. understanding.

❑ Our solution is scalable for ❑ Scale across various customer


broader applications. feedback channels (social media).
The Role o f Data Extracting Bot
Our automates the
process o f c o l l e c t i n g and analyzing
feedback. I t enables us t o
o f data q u i c k l y ,
ensuring we d on ’t miss c r i t i c a l
i n si g h ts t h a t could d rive our success.
Transforming Data i n t o
I n si g h ts
The transformation o f raw data i nt o
involves several steps: co l l e ct i o n, anal ysis, and
i n t er pr e t at i o n . Our bot streamlines t h i s process,
allowing us t o focus on deriving
t ha t impact our i n i t i a t i v e s .
I d e n t i f y i n g Trends and Patterns

By harnessing the power of our b ot ,


we can eas ily i d e n t i f y and
i n feedback data.
Recognizing these elements helps us
t o ant ici pate customer needsand
adjust our s trategies acc ordingly.
Enhancing Customer Experience

U t i l i z i n g i n s i g h t s from feedback allows


us t o enhance the
s i g n i f i c a n t l y . By addressing pain
po in ts and ce le br at i ng successes, we
can create a more and
i n t e r a c t i o n f o r our user s.
Driving Innovation
Feedbacki n si g ht s canbe a . By
understanding customer desires andchallenges, wecan
develop new products and services t h a t t r u l y resonate
with our audience, staying ahead i n a competitive market.
Real-time Data Processing

Our bot excels i n ,


allowing us t o react s w i f t l y t o feedback. This
a g i l i t y ensures we remain responsive t o customer
needs and can implement changes as they a r is e,
fo ste ri ng a cult ur e of .
Collaborative I nsi g ht s
The in sigh ts generated by our bot can be shared
across teams, fo st er ing . By working
toget her, we can leverage diverse perspectives to
our str ategi es and achieve greater
outcomes.
Measuring
Success
To gauge the ef fect iven ess o f our s t ra t eg i e s , we must define
. By analyzing the feedback da ta, we can
measure our progress and make informed adjustments t o ensure
we meet our goal s.
Future o f Feedback Ins ight s
As technology evol ves, so w i l l our approach t o feedback
i n s i g h t s . Embracing w i l l enhance
our data c a p a b i l i t i e s , all owi ng us t o e x t r a c t even
deeper i n s i g h t s and d r i v e .
Conclusion: Embrace the Power
I n conclusion, transforming feedback i n t o i n si g ht s through
our empowers us t o make informed
decisions. By embracing t h i s technology, we can unlock new
opport uniti es and dr ive our or ganizat ion's .
Thanks!
Você tem alguma pergunta?
seuemail@[Link]
+91 620 421 838
[Link]

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