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PMM Test

The document outlines a proposal for a 3-Month Digital Marketing Content & Social Media Strategy focusing on strategic direction, audience understanding, and innovative engagement ideas. It includes deliverables such as a social media strategy with platform recommendations, content topics for blogs and emails, competitive analysis, and visual execution samples. The goal is to enhance brand awareness and engagement through data-informed campaigns and creative content.

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Mr. Anonymous
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8 views2 pages

PMM Test

The document outlines a proposal for a 3-Month Digital Marketing Content & Social Media Strategy focusing on strategic direction, audience understanding, and innovative engagement ideas. It includes deliverables such as a social media strategy with platform recommendations, content topics for blogs and emails, competitive analysis, and visual execution samples. The goal is to enhance brand awareness and engagement through data-informed campaigns and creative content.

Uploaded by

Mr. Anonymous
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Objective:​

Propose a 3-Month Digital Marketing Content & Social Media Strategy that demonstrates:

●​ Strategic Direction – A clear roadmap for digital marketing initiatives.​

●​ Audience Understanding – Content that resonates with the intended target audience.​

●​ Creative and Fresh Ideas – Innovative approaches to branding and engagement.​

●​ Ability to Drive Engagement and Brand Awareness – A data-informed and interactive


campaign concept.​

Assignment Deliverables (Mandatory)

1. Social Media Strategy (Platforms + Content Ideas)

●​ Recommend which platforms to prioritize (e.g., LinkedIn, YouTube, Instagram) and


provide rationale.​

●​ Propose monthly theme ideas aligned with relevant industry trends.​

●​ Provide 3 sample post ideas, including:​

○​ Headlines + brief caption copy that showcase creativity and audience


understanding.​

○​ Engagement tactics such as polls, carousels, case studies, videos, or other


interactive formats.​

2. Content Strategy

●​ Recommend content topics for:​

○​ Blogs & Articles (Positioning the brand as a thought leader).​

○​ Email & Messaging Campaigns (Effective messaging to nurture leads and drive
conversions).​
○​ Website Updates (Identify sections needing a content refresh or new pages to
enhance engagement).​

●​ Identify opportunities to repurpose or optimize existing content assets (if applicable).​

●​ Include a brief SEO strategy to enhance organic reach and discoverability.​

3. Competitive Analysis

●​ Identify 3 key competitors in the relevant industry space.​

●​ Provide a high-level content & social media comparison:​

○​ What they're doing well.​

○​ Gaps or missed opportunities your strategy could exploit.​

●​ Benchmark against best practices and suggest how the brand can stand out.​

4. Visual Thinking & Execution Samples

●​ Showcase design or multimedia ideas that can elevate brand appeal.​

●​ Provide 1 sample post design (can be a rough sketch, Canva design, or descriptive
visual concept).​

●​ Suggest video content ideas (both short-form and long-form formats: use cases,
testimonials, explainer videos, etc.).

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