Blume

TEQUILA
TEQTEQUILAUILATEQUILA
Agave is an incredible plant, it
even has an ecosystem with
BATS! Can you believe it? Agave
is considered to be one of the
very first plants on earth.
Existing long before humans...
 Agave Spirits
History

Our beloved category of agave spirits, includes over a dozen types of spirits,
and many species of the agave plants. This category of spirits had a humble, yet
spiritual, beginning in Mexico nearly 500 years ago. In Aztec Indian culture, the
spiky blue cactus was sanctified as they held a belief that it embodied the
Goddess.
of fertility and her husband the God of pulque.,
 In Mexico, agave was a widely used resource; woven into compact
fiber, it was used to make rope, paper, mats and clothing before
experimenting with it as a spirit. The earliest appearance of the spirit
was pulque, the fermented juice of the agave that was used by the
Aztecs as a low-alcohol ceremonial wine.
However, In 1519, the arrival of Hernán Cortés and his
conquistadores changed the game. They brought smallpox! And also
copper stills. The Spanish soon discovered the fermented agave
could be distilled to produce a more potent liquor. They named this
Vino de Mezcal (‘mezcal wine’), beginning the transition from
pulqueto what we know as “tequila Pre-Hispanic.
 Demand for Agave Spirits

After liberation from Spain in 1821, a resurgent and patriotic

Mexico focused inwards on domestic products. World events, too,
had an impact on the world’s growing desire for agave. Prohibition
in North America also created an opportunity to convince
neighbours north of the border on the merits of the Jalisco spirit
and World War II created demand as European and American
spirits became scarcer.
 AGAVE
Producing agave spirits is a truly distinctive blend of art and
science, with craftsmanship and knowledge equally significant to
the process.
The agave plant, a member of the lily family and native to Mexico,
closely resembles a huge aloe vera plant with spiked barbs and a
large, pineapple-like bulb (underground) called a piña. Although
there are nearly 200 species of agave, since 1964 there has only been
one type legally allowed to use in the making of traditional tequila:
the Weber blue agave. This is the plant we use to make Mean Mule
American Agave Spirits.

Specifically: 100% Organic Blue Weber Agave

Grown in the Jalisco, Mexico Highlands above 6,000Ft in loamy
soil.
Aged: 5 years
 The plant usually requires 5 to 10 years to reach a maturity
suitable for harvest, when the piña swells and ripens. Jimadors
remove the leaves and cut the piñas, before they are slowly
baked in brick or steam ovens to convert the starches from the
sap into fermentable sugars. The process takes between 1 and 2
days in the oven before the baked agave is crushed using a
mill, to extract the sugary juices.
The barrels of sugary juice are sent all the way from Mexico to
our door in Kansas City, Missouri where they are converted into
alcohol using yeast and water.
 DISTILLATION
The next step in the process is to take the fermented agave (at just the
right phase of fermentation) and distill it with a simple copper column
still. After the first distillation we are left with a strong, clear spirit with
some congeners. But, to be considered a quality agave spirit it must be
distilled at least twice, and the second distillation in the reflux still will
remove these congeners (impurities) with the correct cuts.
The second distillate will be between 55 – 75% ABV. Many talented
producers aim towards the lower end to conserve the natural agave
flavours. At this stage, reposado or añejos (or as we say GOLD) must be
aged in oak, whereas blanco (SILVER) is unaged or lightly aged. Before
bottling, distillers will cut their spirit with water to lower the ABV to
around 40%.e
Brands
Most popular
Tequila by Don Julio Blanco
Don Julio Atotonilco El Alto, Jalisco
Style: Blanco
For over 70 years, Don Julio Date Est: 1942
Gonzáles’ passion drove him Blue Agave: 100%
to improve every aspect of his ABV: 38%
tequila, from the harvesting to PC: 00018558
the bottling; all to craft the Size(s): 70cl
worlds first luxury tequila. The fine raw agave juices
and a complex, timehonoured
process create
the smooth, yet crisp Signature serve:
tequila. A lightly sweet Margarita.
and incredibly pure raw Brand fact:
agave flavour immediately
excites the palate and
Unlike many other
rounds out for a smooth distilleries, La Primavera
and lush blanco tequila only produces one ultrapremium
of unrivalled excellence.
tequila, Don Julio.
The finish is clean and
soft, complemented by a
touch of black pepper and
grassy undertones.
Don Julio Reposado

Atotonilco El Alto, Jalisco

Style: Reposado
Date Est: 1942
Blue Agave: 100%
ABV: 38%
PC: 00018557
Size(s): 70cl Signature serve:
Tequila Don Julio Paloma.
Reposado, a rich smooth
Brand fact:
tequila with a splendid
golden amber colour
Barrel aged for eight
and a fine premium months in American
flavour, is the most white-oak barrels.
popular high-end tequila
in Mexico. Incredibly
soft and elegant hints of
dark chocolate, vanilla
and light cinnamon for
a lightly honeyed and
smooth flavour.
Don Julio Añejo
Atotonilco El Alto, Jalisco
Style: Añejo
Date Est: 1942
Blue Agave: 100%
ABV: 38%
PC: 00018559
Size(s): 70cl
A testament to Don Julio’s
patience and determination
for superior quality, Tequila
Don Julio Añejo is the
culmination of distinct
rich flavours of agave Signature serve:
balanced with the perfect Manhattan.
amount of wood influence. Brand fact:
Wonderfully complex with
Barrel aged for 18
expressions of vanilla and
oaky butterscotch notes. months in American
Bright and lightly spiced white-oak barrels. Made
finish with the essence of in small batches.
wild honey in the back for a
rewarding long finale.
Don Julio

1942
 THE ART OF AGAVE SELECTION AND DISTILLATION
At the core of Don Julio 1942's exceptional quality is its use of 100% blue Weber agave. These agaves
are carefully nurtured and harvested at the peak of their maturity, ensuring a richness in flavor. The
distillation process, carried out in small batches, further enhances the tequila's distinctive taste profile,
setting it apart in the world of luxury spirits.
A MASTERCLASS IN AGING: CRAFTING THE AÑEJO PERFECTION
The aging process of Don Julio 1942 is a meticulous journey. Aged for over two and a half years in oak
barrels, this añejo tequila surpasses the standard aging requirement, allowing it to develop a complex and
elegant flavor profile. This extended aging process is crucial in imparting the smooth notes of vanilla,
caramel, and tropical fruits that Don Julio 1942 is celebrated for.

A SYMPHONY OF FLAVORS: THE TASTING EXPERIENCE

Tasting Don Julio 1942 is an experience in itself. The tequila offers a harmonious balance of
smoothness and rich flavors, with notes of vanilla, caramel, chocolate, and a subtle hint of agave. This
makes it not just a drink, but a luxurious experience, savored by those who appreciate the finer things in
life.
WHY DON JULIO 1942 IS SO SPECIAL AND POPULAR
•Distinctive Quality and Flavor: What sets Don Julio 1942 apart is its intricate production process, using only
the finest 100% blue Weber agave. The extended aging period of over two and a half years in oak barrels
imparts a smoothness and complexity of flavors – a symphony of vanilla, caramel, and chocolate notes with an
agave undertone.
•The Legacy of Don Julio González: The brand's founder, Don Julio González, started his journey in 1942,
marking the inception of a tequila-making revolution. His dedication to quality and innovation laid the
foundation for what Don Julio 1942 represents today.
•Motto and Philosophy: While Don Julio doesn't have an official motto, its philosophy revolves around
passion, quality, and the pursuit of perfection in tequila crafting.
•Pricing Factors: The high cost of Don Julio 1942 is attributed to its meticulous production process, quality of
ingredients, and the brand's premium market positioning.
INTERESTING FACTS
•This exceptional tequila is crafted from agave and aged until it reaches exceptional
levels of flavour and character.
•Its aroma is vanilla, sweet chocolate and caramel.
•Its taste is pleasant vanilla and chocolate with notes of caramel, nuts, almonds and
coffee with a dark chocolate finish and after taste.
•The top selling Don Julio 1942 cocktail serve is a 1942 Neat.
 Tequila by Patron

Patrón’s entire tequila making process takes place at Hacienda Patrón, which
does not make tequila for anyone else.
Patrón takes pride in every aspect; from their eco-friendly reverse osmosis irrigation
system, to recycling the agave by-product, and most importantly the people that make the
tequila, with at least 60 hands touching every bottle.
Patrón Silver

Atotonilco El Alto, Jalisco

Style: Blanco
Date Est: 1989 Signature serve:
Blue Agave: 100% With tonic with orange
ABV: 40% peel garnish.
PC: 00020160 Brand fact:
Size(s): 70cl The iconic bottles are
The world’s leading ultrapremium touched by at least 60
tequila, Patrón
hands to ensure they
is hand-made in small
batches, using the most
are flawless and then
perfect combination of hand-labelled, wrapped,
small-batch techniques signed, sealed and
possible. Made from the packed to perfection
finest Blue Weber Agave.
.
Patrón Reposado

Atotonilco El Alto, Jalisco

Style: Reposado
Date Est: 1989
Blue Agave: 100%
ABV: 40%
PC: 00020158
Signature serve:
Size(s): 70cl Perfect Paloma.
Aged at least two months Brand fact:
Patrón is one of the few
for smooth taste with a tequilas to still use the
hint of oak flavour. traditional stone wheel,
called a “tahona,” to
crush its agave
Patrón Añejo

Atotonilco El Alto, Jalisco

Style: Patrón Añejo
Date Est: 1989
Blue Agave: 100%
ABV: 40%
Signature serve:
PC: 00020159 Añejo Old Fashioned.
Size(s): 70cl Brand fact:
Patrón is the biggest
Oak aged for over 12 selling ultra-premium
months in a combination tequila brand in the US.

of four different oak barrels

from all over the world.
Tequila by
El Jimador

Crafted from 100% agave

at the Hacienda Herradura.
The matured agave (about 10
years old) is harvested, then
cooked inside traditional,
decades-old ovens made of
brick and stone for 24 hours,
then cooled before being
crushed in huge mills to
extract the sweet juices.
Fermentation takes place in
open-air tanks prior to being
distilled two separate times in
pot
stills before being bottled.
 Jose Cuervo
Jose Cuervo is the biggest
selling tequila in the world,
as well as the oldest, mostrecognized
and awarded.
The history of Jose Cuervo
began in 1758, the year in which
Jose Antonio de Cuervo obtained
a parcel of land in Tequila,
Jalisco, in order to cultivate and
harvest the blue agave plant.
This singular event marked the
birth of the tequila category.
The company has remained
family-owned for over 250 years,
and today is run by the 10th
generation of the Cuervo family.
 Tequila by
1800

1800 is the fastest selling

original 100% agave
super-premium tequila in
America and is renowned
for being expertly aged and
consistently smooth.
Named after the year tequila
was first aged in oak casks,
1800 Tequila is made from pure
100% Blue Weber Agave grown
on family owned ranches and
bottled in Jalisco.
Mijenta tequila
Special separate presentation
Serves and added value
Thank you for your attention