Sequence & Parameters No of Pages
1. Title of the Project 1
2. Introduction of the Sector 2-3
Overview of the selected industry
Size, growth trends, key players, recent developments
3. Selection of Firms 2
Reason for selecting firm (market share, relevance, etc.)
4. Objective of the Study 2
What the project aims to analyse (market structure, demand, supply, etc.)
5. Demand Analysis 3
1) Factors affecting demand in the sector
2) Consumer preferences, income levels, price sensitivity
3) Trends in demand (graphs/charts)
4) Use of primary/secondary data
6. Supply Analysis 3
1) Major sources of supply/input
2) Cost of production and capacity
3) Distribution channels and logistics
4) Challenges in maintaining supply
5) Govt regulations (if applicable)
7. Market Structure Analysis 3-4
Type of market structure (Perfect competition, Monopoly, Oligopoly,
Monopolistic Competition)
1) Criteria to justify
2) Number of sellers
3) Degree of product differentiation
4) Entry and exit barriers
5) Price-setting power
6) Nature of competition
8. Pricing Strategies
1) Pricing models adopted by each firm
2) Discounts, bundling, premium pricing, etc.
3) Relation between price and consumer demand 2-3
4) Use of elasticity concepts (if possible)
9. Strategic Behavior and Competition
1. Advertising, branding, technology use
2. How firms respond to market changes
3. Product/service innovation 2-3
10. Key Findings
1. Summary of insights on market behavior, customer orientation,
pricing, any other relevant aspect.
11. Suggestions & Recommendations
1. Actionable strategies for firms to improve competitiveness or
customer satisfaction 2
2. Conclusion
a. Recap of major findings and learning outcomes 2
3. References
a. List of all sources (As Applicable) 1
4. Appendices (if applicable)
Total (Max) 30