4.

STUDY SESSION 4

FINANCIAL ANALYSIS & PLANNING – RATIO ANALYSIS

A ratio is defined as “the indicated quotient of two mathematical expressions and as the relationship
between two or more things.”
Ratio Analysis

Financial Analysis & Planning – Ratio Analysis

The term financial ratio can be explained by defining how it is calculated and what the objective of
this calculation is?
Calculation Basis
A relationship expressed in mathematical terms;
Between two individual figures or group of figures;
Connected with each other in some logical manner; and
Selected from financial statements of the concern
Objective for financial ratios is that all stakeholders (owners, investors, lenders,
employees etc.) can draw conclusions about the
Performance (past, present and future);
Strengths & weaknesses of a firm; and
Can take decisions in relation to the firm.
Ratio analysis is based on the fact that a single accounting figure by itself may not communicate any
meaningful information but when expressed as a relative to some other figure, it may definitely
provide some significant information.
Ratio analysis is not just comparing different numbers from the balance sheet, income statement, and
cash flow statement. It is comparing the number against previous years, other companies, the
industry, or even the economy in general for the purpose of financial analysis.
APPLICATION OF RATIO ANALYSIS IN FINANCIAL DECISION MAKING
Financial Ratios for Evaluating Performance

Liquidity Position
Long-term Solvency
Operating Efficiency:
Overall Profitability:
Inter-firm Comparison
Financial Ratios for Budgeting
Sources of Financial Data for Analysis
The sources of information for financial statement analysis are:
(i) Annual Reports
(ii) Interim financial statements
(iii) Notes to Accounts
(iv) Statement of cash flows
(v) Business periodicals.
(vi) Credit and investment advisory services
4.2
Financial Analysis & Planning – Ratio Analysis
 4.3

1. Liquidity Ratios
The terms ‘liquidity’ and ‘short-term solvency’ are used synonymously.
Liquidity or short-term solvency means ability of the business to pay its short-term liabilities.
Inability to pay-off short-term liabilities affects its credibility as well as its credit rating.
Continuous default on the part of the business leads to commercial bankruptcy.
Short-term lenders and creditors of a business are very much interested to know its state of

Financial Analysis & Planning – Ratio Analysis

liquidity because of their financial stake. Both lack of sufficient liquidity and excess liquidity is
bad for the organization.

a) Current Ratio: The Current Ratio is one of the best known measures of short term
solvency. It is the most common measure of short-term liquidity.

𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑨𝒔𝒔𝒆𝒕𝒔
Current Ratio=
𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑳𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔

Where,
Current Assets Current Liabilities
Inventories Creditors for goods and services
+ Sundry Debtors + Short-term Loans
+ Cash and Bank Balances +Bank Overdraft
+ Receivables/ Accruals + Cash Credit
+ Loans and Advances + Outstanding Expenses
+ Disposable Investments + Provision for Taxation
+ Prepaid Expenses + Proposed Dividend
+ Marketable Securities + Unclaimed Dividend
+ Any other current assets. + Any other current liabilities.
Interpretation
A generally acceptable current ratio is 2 to 1. But whether or not a specific ratio is
satisfactory depends on the nature of the business and the characteristics of its current
assets and liabilities.

b) Quick Ratios: The Quick Ratio is sometimes called the “acid-test” ratio and is one of the
best measures of liquidity.

𝑸𝒖𝒊𝒄𝒌 𝑨𝒔𝒔𝒆𝒕𝒔
Quick Ratio=
𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑳𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔

Where,
Quick Assets = Current Assets - Inventories – Prepaid Expenses
Current Liabilities = As mentioned under Current Ratio.
 4.4

The Quick Ratio is a much more conservative measure of short-term liquidity than the
Current Ratio.
Quick Assets consist of only cash and near cash assets. Inventories are deducted from
current assets on the belief that these are not ‘near cash assets’
Interpretation
An acid-test of 1:1 is considered satisfactory unless the majority of “quick assets” are in
accounts receivable, and the pattern of accounts receivable collection lags behind the
Financial Analysis & Planning – Ratio Analysis

schedule for paying current liabilities.

c) Cash Ratio/ Absolute Liquidity Ratio: The cash ratio measures the absolute liquidity of
the business. This ratio considers only the absolute liquidity available with the firm.

𝑪𝒂𝒔𝒉 & 𝑩𝒂𝒏𝒌 𝑩𝒂𝒍𝒂𝒏𝒄𝒆𝒔 𝑴𝒂𝒓𝒌𝒆𝒕𝒂𝒃𝒍𝒆 𝑺𝒆𝒄𝒖𝒓𝒊𝒕𝒊𝒆𝒔 𝒐𝒓 𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑰𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕𝒔

Cash Ratio=
𝑪𝒖𝒓𝒓𝒆𝒏𝒕 𝑳𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔

d) Basic Defense Interval/ Interval Measure:

𝑪𝒂𝒔𝒉 & 𝑩𝒂𝒏𝒌 𝑩𝒂𝒍𝒂𝒏𝒄𝒆𝒔 𝑴𝒂𝒓𝒌𝒆𝒕𝒂𝒃𝒍𝒆 𝑺𝒆𝒄𝒖𝒓𝒊𝒕𝒊𝒆𝒔

Basic Defense Interval =
𝑫𝒂𝒊𝒍𝒚 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒏𝒈 𝑬𝒙𝒑𝒆𝒏𝒔𝒆𝒔
Or
𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐀𝐬𝐬𝐞𝐭𝐬 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐢𝐞𝐬
Interval Measure =
𝑫𝒂𝒊𝒍𝒚 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒏𝒈 𝑬𝒙𝒑𝒆𝒏𝒔𝒆𝒔

Note : Daily operating Expenses

𝑪𝒐𝒔𝒕 𝒐𝒇 𝒈𝒐𝒐𝒅 𝒔𝒐𝒍𝒅 𝑺𝒆𝒍𝒍𝒊𝒏𝒈 𝑨𝒅𝒎𝒊𝒏𝒊𝒔𝒕𝒂𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝒐𝒕𝒉𝒆𝒓 𝑮𝒆𝒏𝒆𝒓𝒂𝒍 𝑬𝒙𝒑𝒆𝒏𝒔𝒆𝒔

𝑫𝒆𝒑𝒓𝒆𝒄𝒊𝒂𝒕𝒊𝒐𝒏 𝒐𝒕𝒉𝒆𝒓 𝒏𝒐𝒏 𝒄𝒂𝒔𝒉 𝒆𝒙𝒑𝒆𝒏𝒅𝒊𝒕𝒖𝒓𝒆
=
𝑵𝒐.𝒐𝒇 𝑫𝒂𝒚𝒔 𝒊𝒏 𝒂 𝒚𝒆𝒂𝒓
Interpretation
If for some reason all the company’s revenues were to suddenly cease, the Basic Defense
Interval would help determine the number of days the company can cover its cash expenses
without the aid of additional financing.

e) Net Working Capital Ratio: Net working capital is more a measure of cash flow than a
ratio. The result of this calculation must be a positive number.
Net Working Capital Ratio = Current Assets – Current Liabilities
2. Long-term Solvency Ratio /Leverage Ratio
The leverage ratios may be defined as those financial ratios which measure the long term
stability and structure of the firm. These ratios indicate the mix of funds provided by owners
and lenders and assure the lenders of the long term funds with regard to:
(i) Periodic payment of interest and
(ii) Repayment of principal amount
 4.5

Financial Analysis & Planning – Ratio Analysis

A. Capital Structure Ratios
These ratios provide an insight into the financing techniques used by a business and focus,
as a consequence, on the long-term solvency position.
From the balance sheet one can get only the absolute fund employed and its sources, but
only capital structure ratios show the relative weight of different sources.
a) Equity Ratio:
This ratio indicates proportion of owners’ fund to total fund invested in the business.
Traditionally, it is believed that higher the proportion of owners’ fund lower is the
degree of risk.

𝑺𝒉𝒂𝒓𝒆𝒅𝒉𝒐𝒍𝒅𝒆𝒓𝒔 𝑬𝒒𝒖𝒊𝒕𝒚
Equity Ratio =
𝑪𝒂𝒑𝒊𝒕𝒂𝒍 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒅

b) Debt Ratio: It shows the proportion of interest bearing debt in the capital structure.

𝑻𝒐𝒕𝒂𝒍 𝑫𝒆𝒃𝒕
Debt Ratio =
𝑻𝒐𝒕𝒂𝒍 𝑫𝒆𝒃𝒕 𝑵𝒆𝒕 𝑾𝒐𝒓𝒕𝒉
OR
𝑻𝒐𝒕𝒂𝒍 𝑫𝒆𝒃𝒕
Debt Ratio =
𝑵𝒆𝒕 𝑨𝒔𝒔𝒆𝒕𝒔

Total debt includes

 long term borrowings from financial institutions,
 debentures/bonds,
 deferred payment arrangements for buying capital equipments,
 bank borrowings,
 public deposits and
 any other interest bearing loan.
Interpretation
This ratio is used to analyse the long-term solvency of a firm.
 4.6

c) Debt to Equity Ratio:

𝑻𝒐𝒕𝒂𝒍 𝑫𝒆𝒃𝒕
Debt to Equity Ratio =
𝑺𝒉𝒂𝒓𝒆𝒉𝒐𝒍𝒅𝒆𝒓𝒔 𝑬𝒒𝒖𝒊𝒕𝒚

The shareholders’ equity is

Equity Share Capital
Financial Analysis & Planning – Ratio Analysis

+ reserve & surplus

- fictitious assets etc.
Interpretation
A high debt to equities ratio here means less protection for creditors, a low ratio, on the
other hand, indicates a wider safety cushion.
This ratio indicates the proportion of debt fund in relation to equity.
Debt equity ratio is the indicator of firm’s financial leverage.
d) Debt to Total Assets Ratio: This ratio measures the proportion of total assets financed
with debt and, therefore, the extent of financial leverage.

𝑻𝒐𝒕𝒂𝒍 𝑫𝒆𝒃𝒕
Debt to Total Asset Ratio =
𝑻𝒐𝒕𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔

e) Capital Gearing Ratio: Capital gearing ratio shows the proportion of fixed interest
(dividend) bearing capital to funds belonging to equity shareholders i.e. equity funds or
net worth.

𝑷𝒓𝒆𝒇𝒆𝒓𝒆𝒏𝒄𝒆 𝑺𝒉𝒂𝒓𝒆 𝑪𝒂𝒑𝒊𝒕𝒂𝒍 𝑫𝒆𝒃𝒆𝒏𝒕𝒖𝒓𝒆 𝑶𝒕𝒉𝒆𝒓 𝑩𝒐𝒓𝒓𝒐𝒘𝒆𝒅 𝑭𝒖𝒏𝒅𝒔

Capital Gearing Ratio =
𝑬𝒒𝒖𝒊𝒕𝒚 𝑺𝒉𝒂𝒓𝒆 𝑪𝒂𝒑𝒊𝒕𝒂𝒍 𝑹𝒆𝒔𝒆𝒓𝒗𝒆 𝒂𝒏𝒅 𝑺𝒖𝒓𝒑𝒍𝒖𝒔 𝑳𝒐𝒔𝒔𝒆𝒔

f) Proprietary Ratio:

𝑷𝒓𝒐𝒑𝒓𝒊𝒆𝒕𝒂𝒓𝒚 𝑭𝒖𝒏𝒅
Proprietary Ratio =
𝑻𝒐𝒕𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔

 Proprietary fund includes

Equity Share Capital
+ Preference Share Capital
+ Reserve & Surplus.
 Total assets exclude fictitious assets and losses.
Interpretation
It indicates the proportion of total assets financed by shareholders.
B. Coverage Ratios:
The coverage ratios measure the firm’s ability to service the fixed liabilities. These ratios
establish the relationship between fixed claims and what is normally available out of which
these claims are to be paid. The fixed claims consist of:
(i) Interest on loans
(ii) Preference dividend
 4.7

(iii)Amortisation of principal or repayment of the instalment of loans or redemption of

preference capital on maturity.
a) Interest Coverage Ratio: This ratio also known as “times interest earned ratio”
indicates the firm’s ability to meet interest (and other fixed-charges) obligations.

𝑬𝑩𝑰𝑻
Interest Coverage Ratio =
𝑰𝒏𝒕𝒆𝒓𝒆𝒔𝒕

Financial Analysis & Planning – Ratio Analysis

Interpretation
 It shows the times interest charges are covered by funds that are available for their
payment.
 A high interest coverage ratio means that an enterprise can easily meet its interest
obligations even if earnings before interest and taxes suffer a considerable decline.
 A lower ratio indicates excessive use of debt or inefficient operations.
b) Preference Dividend Coverage Ratio: This ratio measures the ability of a firm to pay
dividend on preference shares which carry a stated rate of return.

𝑵𝒆𝒕 𝑷𝒓𝒐𝒇𝒊𝒕 𝒐𝒓 𝑬𝒂𝒓𝒏𝒊𝒏𝒈 𝒂𝒇𝒕𝒆𝒓 𝒕𝒂𝒙𝒆𝒔 𝒐𝒓 𝑷𝑨𝑻

Preference Dividend Coverage Ratio =
𝑷𝒓𝒆𝒇𝒆𝒓𝒆𝒏𝒄𝒆 𝑫𝒊𝒗𝒊𝒅𝒆𝒏𝒅 𝑳𝒊𝒂𝒃𝒊𝒍𝒊𝒕𝒚

Interpretation
This ratio indicates margin of safety available to the preference shareholders. A higher
ratio is desirable from preference shareholders point of view.

c) Equity Dividend Coverage Ratio: It can also be calculated taking (EAT – Pref.
Dividend) and equity fund figures into consideration.

𝑬𝑨𝑻 𝑷𝒓𝒆𝒇𝒓𝒆𝒏𝒄𝒆 𝑫𝒊𝒗𝒊𝒅𝒆𝒏𝒅

Equity Dividend Coverage Ratio =
𝑬𝒒𝒖𝒊𝒕𝒚 𝑫𝒊𝒗𝒊𝒅𝒆𝒏𝒅

d) Debt Service Coverage Ratio (DSCR): Lenders are interested in debt service coverage
to judge the firm’s ability to pay off current interest and instalments.

𝑬𝒂𝒓𝒏𝒊𝒏𝒈 𝒂𝒗𝒂𝒊𝒍𝒂𝒃𝒍𝒆 𝒇𝒐𝒓 𝒅𝒆𝒃𝒕 𝒔𝒆𝒓𝒗𝒊𝒄𝒆

Debt Service Coverage Ratio=
𝑰𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝑷𝒓𝒊𝒏𝒄𝒊𝒑𝒂𝒍 𝑹𝒆𝒑𝒂𝒚𝒎𝒆𝒏𝒕

Earning for debt service = Net profit (Earning after taxes)

+ Non-cash operating expenses like depreciation and other amortizations
+ Interest
+other adjustments like loss on sale of Fixed Asset etc.
Interpretation
Normally DSCR of 1.5 to 2 is satisfactory. You may note that sometimes in both
numerator and denominator lease rentals may be added.
e) Fixed Charges Coverage Ratio: This ratio shows how many times the cash flow
before interest and taxes covers all fixed financing charges. This ratio is more than 1 is
considered as safe.
 4.8

𝑬𝑩𝑰𝑻 𝑫𝒆𝒑𝒓𝒆𝒄𝒊𝒂𝒕𝒊𝒐𝒏
Fixed Charges Coverage Ratio = 𝐑𝐞𝐩𝐚𝐲𝐦𝐞𝐧𝐭 𝐨𝐟 𝐋𝐨𝐚𝐧
𝑰𝒏𝒕𝒆𝒓𝒆𝒔𝒕 (𝟏 𝒕𝒂𝒙 𝒓𝒂𝒕𝒆)

3. Activity Ratio/ Efficiency Ratio/ Performance Ratio/ Turnover Ratio

These ratios are employed to evaluate the efficiency with which the firm manages and utilises
its assets. These ratios usually indicate the frequency of sales with respect to its assets. These
Financial Analysis & Planning – Ratio Analysis

assets may be capital assets or working capital or average inventory.

These ratios are usually calculated with reference to sales/cost of goods sold and are expressed
in terms of rate or times.

a) Total Asset Turnover Ratio: This ratio measures the efficiency with which the firm uses
its total assets.

𝑺𝒂𝒍𝒆𝒔 /𝑪𝒐𝒔𝒕 𝒐𝒇 𝑮𝒐𝒐𝒅𝒔 𝑺𝒐𝒍𝒅

Total Asset Turnover Ratio =
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑻𝒐𝒕𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔

b) Fixed Assets Turnover Ratio: It measures the efficiency with which the firm uses its fixed
assets.

𝑺𝒂𝒍𝒆𝒔 /𝑪𝒐𝒔𝒕 𝒐𝒇 𝑮𝒐𝒐𝒅𝒔 𝑺𝒐𝒍𝒅

Fixed Assets Turnover Ratio =
𝐅𝐢𝐱𝐞𝐝 𝑨𝒔𝒔𝒆𝒕𝒔

Interpretation
A high fixed assets turnover ratio indicates efficient utilisation of fixed assets in generating
sales. A firm whose plant and machinery are old may show a higher fixed assets turnover
ratio than the firm which has purchased them recently.

c) Capital Turnover Ratio/ Net Asset Turnover Ratio:

𝑺𝒂𝒍𝒆𝒔 /𝑪𝒐𝒔𝒕 𝒐𝒇 𝑮𝒐𝒐𝒅𝒔 𝑺𝒐𝒍𝒅

Capital Turnover Ratio/ Net Asset Turnover Ratio =
𝑵𝒆𝒕 𝑨𝒔𝒔𝒆𝒕𝒔 𝒐𝒓 𝑪𝒂𝒑𝒊𝒕𝒂𝒍 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒅
 4.9

Interpretation
 This ratio indicates the firm’s ability of generating sales/ Cost of Goods Sold per rupee of
long term investment. The higher the ratio, the more efficient is the utilisation of owner’s
and long-term creditors’ funds.
 Net Assets includes Net Fixed Assets and Net Current Assets (Current Assets – Current
Liabilities). Since Net Assets equals to capital employed it is also known as Capital
Turnover Ratio.

Financial Analysis & Planning – Ratio Analysis

d) Current Assets Turnover Ratio: It measures the efficiency using the current assets by the
firm

𝑺𝒂𝒍𝒆𝒔 /𝑪𝒐𝒔𝒕 𝒐𝒇 𝑮𝒐𝒐𝒅𝒔 𝑺𝒐𝒍𝒅

Current Assets Turnover Ratio =
𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝑨𝒔𝒔𝒆𝒕𝒔

e) Working Capital Turnover Ratio:

𝑺𝒂𝒍𝒆𝒔 /𝑪𝒐𝒔𝒕 𝒐𝒇 𝑮𝒐𝒐𝒅𝒔 𝑺𝒐𝒍𝒅

Working Capital Turnover Ratio =
𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐂𝐚𝐩𝐢𝐭𝐚𝐥

Note: Average of Total Assets/ Fixed Assets/ Current Assets/ Net Assets/ Working Capital/
also can be taken.
Working Capital Turnover is further segregated into Inventory Turnover, Debtors
Turnover, and Creditors Turnover.

(i) Inventory/ Stock Turnover Ratio: This ratio also known as stock turnover ratio
establishes the relationship between the cost of goods sold during the year and average
inventory held during the year. It measures the efficiency with which a firm utilizes or
manages its inventory.

𝑪𝒐𝒔𝒕 𝒐𝒇 𝑮𝒐𝒐𝒅 𝑺𝒐𝒍𝒅 / 𝑺𝒂𝒍𝒆𝒔

Inventory / Stock Turnover Ratio =
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑰𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒚

𝑶𝒑𝒆𝒏𝒊𝒏𝒈 𝑺𝒕𝒐𝒄𝒌 𝑪𝒍𝒐𝒔𝒊𝒏𝒈 𝑺𝒕𝒐𝒄𝒌

Where, Average Inventory =
𝟐

𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑰𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒚 𝟑𝟔𝟎

Days of Inventory Holdings (DIH) = × 𝟑𝟔𝟎 =
𝑪𝒐𝒔𝒕 𝒐𝒇 𝑮𝒐𝒐𝒅 𝑺𝒐𝒍𝒅 𝑺𝒕𝒐𝒄𝒌 𝒕𝒖𝒓𝒏𝒐𝒗𝒆𝒓 𝑹𝒂𝒕𝒊𝒐

In the case of inventory of raw material the inventory turnover ratio is calculated using the
following formula :

𝑹𝒂𝒘 𝑴𝒂𝒕𝒆𝒓𝒊𝒂𝒍 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒅

Raw Material Inventory Turnover Ratio =
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑹𝒂𝒘 𝑴𝒂𝒕𝒆𝒓𝒊𝒂𝒍 𝑺𝒕𝒐𝒄𝒌

𝑪𝒐𝒔𝒕 𝒐𝒇 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒐𝒏
Work-in-progress Inventory Turnover Ratio =
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑾𝒐𝒓𝒌 𝒊𝒏 𝒑𝒓𝒐𝒈𝒓𝒆𝒔𝒔 𝒊𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒚
 4.10

Interpretation
This ratio indicates that how fast inventory is used or sold. A high ratio is good from the
view point of liquidity and vice versa. A low ratio would indicate that inventory is not used/
sold/ lost and stays in a shelf or in the warehouse for a long time.
(ii) Receivables (Debtors) Turnover Ratio: In case firm sells goods on credit, the realization
of sales revenue is delayed and the receivables are created. The cash is realised from these
receivables later on.
Financial Analysis & Planning – Ratio Analysis

The speed with which these receivables are collected affects the liquidity position of the
firm. The debtor’s turnover ratio throws light on the collection and credit policies of the
firm. It measures the efficiency with which management is managing its accounts
receivables. It is calculated as follows:

𝑪𝒓𝒆𝒅𝒊𝒕 𝑺𝒂𝒍𝒆𝒔
Debtors Turnover Ratio(DTR) =
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑨𝒄𝒄𝒐𝒖𝒏𝒕𝒔 𝑹𝒆𝒄𝒆𝒊𝒗𝒂𝒃𝒍𝒆 𝒐𝒓 𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑫𝒆𝒃𝒕𝒐𝒓𝒔

Receivables (Debtors’) Velocity: Debtors’ turnover ratio indicates the average collection
period. However, the average collection period can be directly calculated as follows:

𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑫𝒆𝒃𝒕𝒐𝒓𝒔
Receivable Velocity / Average Collection Period = × 𝟑𝟔𝟎
𝑪𝒓𝒆𝒅𝒊𝒕 𝑺𝒂𝒍𝒆𝒔
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑫𝒆𝒃𝒕𝒐𝒓𝒔 𝟏𝟐 𝒎𝒐𝒏𝒕𝒉𝒔/𝟓𝟐 𝒘𝒆𝒆𝒌𝒔/ 𝟑𝟔𝟎 𝒅𝒂𝒚𝒔
OR 𝐎𝐑
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑫𝒂𝒊𝒍𝒚 𝑪𝒓𝒆𝒅𝒊𝒕 𝑺𝒂𝒍𝒆𝒔 𝑫𝒆𝒃𝒕𝒐𝒓𝒔 𝒕𝒖𝒓𝒏𝒐𝒗𝒆𝒓 𝑹𝒂𝒕𝒊𝒐

𝑪𝒓𝒆𝒅𝒊𝒕 𝑺𝒂𝒍𝒆𝒔
Average Daily Credit Sales =
𝑵𝒐.𝒐𝒇 𝒅𝒂𝒚𝒔 𝒊𝒏 𝒂 𝒚𝒆𝒂𝒓 (𝒔𝒂𝒚 𝟑𝟔𝟎)

Interpretation
The average collection period measures the average number of days it takes to collect an
account receivable. This ratio is also referred to as the number of days of receivable and
the number of day’s sales in receivables.
(iii) Payables / Creditors Turnover Ratio: This ratio is calculated on the same lines as
receivable turnover ratio is calculated. This ratio shows the velocity of payables payment
by the firm. It is calculated as follows:

𝑨𝒏𝒏𝒖𝒂𝒍 𝑵𝒆𝒕 𝑪𝒓𝒆𝒅𝒊𝒕 𝑷𝒖𝒓𝒄𝒉𝒂𝒔𝒆

Payables/ Creditors Turnover Ratio =
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑨𝒄𝒄𝒐𝒖𝒏𝒕𝒔 𝑷𝒂𝒚𝒂𝒃𝒍𝒆𝒔

A low creditor’s turnover ratio reflects liberal credit terms granted by supplies. While a high
ratio shows that accounts are settled rapidly.

𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑨𝒄𝒄𝒐𝒖𝒏𝒕𝒔 𝑷𝒂𝒚𝒂𝒃𝒍𝒆𝒔

Payable Velocity/ Average payment period = × 𝟑𝟔𝟎 OR
𝑨𝒏𝒏𝒖𝒂𝒍 𝑵𝒆𝒕 𝑪𝒓𝒆𝒅𝒊𝒕 𝑷𝒖𝒓𝒄𝒉𝒂𝒔𝒆

𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑨𝒄𝒄𝒐𝒖𝒏𝒕 𝑷𝒂𝒚𝒂𝒃𝒍𝒆𝒔 𝟏𝟐 𝒎𝒐𝒏𝒕𝒉𝒔/𝟓𝟐 𝒘𝒆𝒆𝒌𝒔/ 𝟑𝟔𝟎 𝒅𝒂𝒚𝒔

𝐎𝐑
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝑫𝒂𝒊𝒍𝒚 𝑪𝒓𝒆𝒅𝒊𝒕 𝑷𝒖𝒓𝒄𝒉𝒂𝒔𝒆 𝑪𝒓𝒆𝒅𝒊𝒕𝒐𝒓𝒔 𝒕𝒖𝒓𝒏𝒐𝒗𝒆𝒓 𝑹𝒂𝒕𝒊𝒐
 4.11

Interpretation
The firm can compare what credit period it receives from the suppliers and what it offers
to the customers. Also it can compare the average credit period offered to the customers
in the industry to which it belongs.
The above three ratios i.e. Inventory Turnover Ratio/ Receivables Turnover Ratio/Payable
Turnover Ratio / is also relevant to examine liquidity of an organization.

Financial Analysis & Planning – Ratio Analysis

4. Profitability Ratios
The profitability ratios measure the profitability or the operational efficiency of the firm. These
ratios reflect the final results of business operations. Management attempts to maximize these
ratios to maximize firm value.
The results of the firm can be evaluated in terms of its earnings with reference to a given level
of assets or sales or owner’s interest etc. Therefore, the profitability ratios are broadly classified
in four categories:

A. Profitability Ratios based on Sales

a) Gross Profit (G.P) Ratio/ Gross Profit Margin: It measures the percentage of each
sale in rupees remaining after payment for the goods sold.

𝑮𝒓𝒐𝒔𝒔 𝑷𝒓𝒐𝒇𝒊𝒕
Gross Profit Ratio = × 𝟏𝟎𝟎
𝑺𝒂𝒍𝒆𝒔

Gross Profit = Sales – Cost of Good Sold

Interpretation
Gross profit margin depends on the relationship between price/ sales, volume and costs.
A high Gross Profit Margin is a favourable sign of good management.
b) Net Profit Ratio/ Net Profit Margin: It measures the relationship between net profit
and sales of the business.

𝑷𝒓𝒐𝒇𝒊𝒕 𝒂𝒇𝒕𝒆𝒓 𝑻𝒂𝒙 (𝑷𝑨𝑻)

Net Profit Ratio = × 𝟏𝟎𝟎
𝑺𝒂𝒍𝒆𝒔

Interpretation
Net Profit ratio finds the proportion of sales that finds its way into profits. A high net profit
ratio will ensure positive returns of the business.
 4.12

c) Operating profit ratio:

Operating profit ratio is also calculated to evaluate operating performance of business.

𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒏𝒈 𝑷𝒓𝒐𝒇𝒊𝒕 𝑶𝑹 𝑬𝑩𝑰𝑻

Operating profit ratio = × 𝟏𝟎𝟎
𝑺𝒂𝒍𝒆𝒔

Where,
Operating Profit = Sales – Operating Cost
Financial Analysis & Planning – Ratio Analysis

Operating Cost = COGS + Admin Exp + S & D

EBIT = Earning before interest and tax
Interpretation
Operating profit ratio measures the percentage of each sale in rupees that remains after
the payment of all costs and expenses except for interest and taxes. This ratio is followed
closely by analysts because it focuses on operating results.

d) Expenses Ratio: Based on different concepts of expenses it can be expresses in different

variants as below:

𝑪𝑶𝑮𝑺
(i) Cost of Good Sold (COGS) Ratio = 𝑺𝒂𝒍𝒆𝒔 × 𝟏𝟎𝟎

𝑪𝑶𝑮𝑺 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒏𝒈 𝒆𝒙𝒑𝒆𝒏𝒔𝒆𝒔

(ii) Operating Expense Ratio = 𝑺𝒂𝒍𝒆𝒔
× 𝟏𝟎𝟎

𝑭𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝑬𝒙𝒑𝒆𝒏𝒔𝒆𝒔
(iii) Financial Expense Ratio = 𝑺𝒂𝒍𝒆𝒔
× 𝟏𝟎𝟎

B. Profitability Ratios related to Overall Return on Assets/ Investments

a) Return on Investment (ROI): ROI is the most important ratio of all. It is the percentage
of return on funds invested in the business by its owners. In short, this ratio tells the
owner whether or not all the effort put into the business has been worthwhile. It
compares earnings/ returns/ profit with the investment in the company.

𝑹𝒆𝒕𝒖𝒓𝒏 /𝑷𝒓𝒐𝒇𝒊𝒕/𝑬𝒂𝒓𝒏𝒊𝒏𝒈𝒔
Return on Investment (ROI) = × 𝟏𝟎𝟎
𝑰𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕𝒔

The concept of investment varies and accordingly there are three broad
categories of ROI i.e.
(i) Return on Assets (ROA),
(ii) Return on Capital Employed (ROCE) and
(iii) Return on Equity (ROE).
(i) Return on Assets (ROA): The profitability ratio is measured in terms of relationship
between net profits and assets employed to earn that profit. This ratio measures the
profitability of the firm in terms of assets employed in the firm. Based on various
concepts of net profit (return) and assets the ROA may be measured as follows:

𝑵𝒆𝒕 𝑷𝒓𝒐𝒇𝒊𝒕 𝒂𝒇𝒕𝒆𝒓 𝒕𝒂𝒙𝒆𝒔

Return on Assets (ROA) = × 𝟏𝟎𝟎
𝑻𝒐𝒕𝒂𝒍 𝒂𝒔𝒔𝒆𝒕𝒔
 4.13

Here net profit is exclusive of interest. As Assets are also financed by lenders, hence
ROA can be calculated as:

𝑬𝑩𝑰𝑻 (𝟏 𝑻𝒂𝒙)
ROTA (Return on Total Assets) = × 𝟏𝟎𝟎
𝑨𝒗𝒆𝒓𝒂𝒈𝒆 𝒕𝒐𝒕𝒂𝒍 𝒂𝒔𝒔𝒆𝒕𝒔

(ii) Return on Capital Employed (ROCE): It is another variation of ROI.

Financial Analysis & Planning – Ratio Analysis

𝑬𝑩𝑰𝑻 (𝟏 𝑻𝒂𝒙)
Return on Capital Employed (ROCE) (Post-Tax) = × 𝟏𝟎𝟎
𝑪𝒂𝒑𝒊𝒕𝒂𝒍 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒅

Where,
Capital Employed = Total Assets – Current Liabilities, or
= Fixed Assets + Working Capital
ROCE should always be higher than the rate at which the company borrows.
Intangible assets (assets which have no physical existence like goodwill, patents and
trade-marks) should be included in the capital employed. But no fictitious asset
should be included within capital employed. If information is available then average
capital employed shall be taken.
(iii) Return on Equity (ROE): Return on Equity measures the profitability of equity funds
invested in the firm. This ratio reveals how profitably of the owners’ funds have been
utilised by the firm. It also measures the percentage return generated to equity
shareholders. This ratio is computed as:

𝑵𝒆𝒕 𝑷𝒓𝒐𝒇𝒊𝒕 𝒂𝒇𝒕𝒆𝒓 𝒕𝒂𝒙𝒆𝒔 𝑷𝒓𝒆𝒇𝒆𝒓𝒆𝒏𝒄𝒆𝒔 𝑫𝒊𝒗𝒊𝒅𝒆𝒏𝒅 (𝒊𝒇 𝒂𝒏𝒚)

Return on Equity (ROE) = × 𝟏𝟎𝟎
𝑵𝒆𝒕 𝒘𝒐𝒓𝒕𝒉 𝒐𝒓 𝒆𝒒𝒖𝒊𝒕𝒚 𝒔𝒉𝒂𝒓𝒆𝒉𝒐𝒍𝒅𝒆𝒓𝒔 𝒇𝒖𝒏𝒅

 Return on equity is one of the most important indicators of a firm’s profitability and
potential growth.
 Many investors fail to realize, however, that two companies can have the same return
on equity, yet one can be a much better business.

Return on Equity using the Du Pont Model:

 There are various components in the calculation of return on equity using the DuPont
model- the net profit margin, asset turnover, and the equity multiplier. By examining
each input individually, the sources of a company’s return on equity can be discovered
and compared to its competitors.
(i) Profitability/Net Profit Margin: The net profit margin is simply the after- tax profit
a company generates for each rupee of revenue. Net profit margins vary across
industries, making it important to compare a potential investment against its
competitors.

𝑷𝒓𝒐𝒇𝒊𝒕 𝒂𝒇𝒕𝒆𝒓 𝑻𝒂𝒙 (𝑷𝑨𝑻)

Net Profit Ratio =
𝑺𝒂𝒍𝒆𝒔

(ii) Investment Turnover/Asset Turnover/Capital Turnover: The asset turnover

ratio is a measure of how effectively a company converts its assets into sales. It is
calculated as follows:
 4.14

𝑺𝒂𝒍𝒆𝒔
Total Asset Turnover Ratio =
𝑻𝒐𝒕𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔

The asset turnover ratio tends to be inversely related to the net profit margin; i.e.,
the higher the net profit margin, the lower the asset turnover. The result is that the
investor can compare companies using different models (low-profit, high-volume vs.
high-profit, low-volume) and determine which one is the more attractive business.
Financial Analysis & Planning – Ratio Analysis

(iii) Equity Multiplier: It is possible for a company with terrible sales and margins to
take on excessive debt and artificially increase its return on equity. The equity
multiplier, a measure of financial leverage, allows the investor to see what portion
of the return on equity is the result of debt. The equity multiplier is calculated as
follows:

𝑻𝒐𝒕𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔
Equity Multiplier =
𝐒𝐡𝐚𝐫𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐬 𝐄𝐪𝐮𝐢𝐭𝐲

Calculation of Return on Equity

To calculate the return on equity using the DuPont model, simply multiply the three
components (net profit margin, asset turnover, and equity multiplier.)

𝑷𝒓𝒐𝒇𝒊𝒕 𝒂𝒇𝒕𝒆𝒓 𝑻𝒂𝒙 (𝑷𝑨𝑻) 𝑺𝒂𝒍𝒆𝒔 𝑻𝒐𝒕𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔

Return on Equity = × ×
𝑺𝒂𝒍𝒆𝒔 𝑻𝒐𝒕𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔 𝐒𝐡𝐚𝐫𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐬 𝐄𝐪𝐮𝐢𝐭𝐲

C. Profitability Ratios Required for Analysis from Owner’s Point of View

a) Earnings per Share (EPS): The profitability of a firm from the point of view of ordinary
shareholders can be measured in terms of number of equity shares. This is known as
Earnings per share. It is calculated as follows:

𝐓𝐨𝐭𝐚𝐥 𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐭𝐨 𝐞𝐪𝐮𝐢𝐭𝐲 𝐬𝐡𝐚𝐫𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬

EPS =
𝐓𝐨𝐭𝐚𝐥 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐞𝐪𝐮𝐢𝐭𝐲 𝐬𝐡𝐚𝐫𝐞𝐬

b) Dividend per Share (DPS): Dividend per share ratio indicates the amount of profit
distributed to equity shareholders per share. It is calculated as:

𝐓𝐨𝐭𝐚𝐥 𝐝𝐢𝐯𝐢𝐝𝐞𝐧𝐝 𝐩𝐚𝐢𝐝 𝐭𝐨 𝐞𝐪𝐮𝐢𝐭𝐲 𝐬𝐡𝐚𝐫𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬

DPS =
𝐓𝐨𝐭𝐚𝐥 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐞𝐪𝐮𝐢𝐭𝐲 𝐬𝐡𝐚𝐫𝐞𝐬

c) Dividend Payout Ratio (DP): This ratio measures the dividend paid in relation to net
earnings. It is determined to see to how much extent earnings per share have been
retained by the management for the business. It is computed as:

𝐃𝐢𝐯𝐢𝐝𝐞𝐧𝐝 𝐩𝐞𝐫 𝐬𝐡𝐚𝐫𝐞

Dividend pay-out Ratio = × 𝟏𝟎𝟎
𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐩𝐞𝐫 𝐬𝐡𝐚𝐫𝐞
 4.15

D. Profitability Ratios related to market/ valuation/ Investors

These ratios involve measures that consider the market value of the company’s shares.
Frequently share prices data are punched with the accounting data to generate new set of
information.
These are (a) Price- Earnings Ratio, (b) Dividend Yield, (c) Market Value/ Book Value per
share, (d) Q Ratio.
a) Price- Earnings Ratio (P/E Ratio): The price earnings ratio indicates the firm’s

Financial Analysis & Planning – Ratio Analysis

performance as expected by investors. It indicates investor’s judgement about the firm’s
performance. It is calculated as
𝐌𝐏𝐒
P/E Ratio =
𝐄𝐏𝐒

b) Dividend and Earning Yield:

𝐃𝐢𝐯𝐢𝐝𝐞𝐧𝐝 𝐩𝐞𝐫 𝐬𝐡𝐚𝐫𝐞

Dividend Yield = × 𝟏𝟎𝟎
𝐌𝐚𝐫𝐤𝐞𝐭 𝐩𝐫𝐢𝐜𝐞 𝐩𝐞𝐫 𝐬𝐡𝐚𝐫𝐞

𝐄𝐚𝐫𝐧𝐢𝐧𝐠 𝐩𝐞𝐫 𝐬𝐡𝐚𝐫𝐞

Earning Yield = × 𝟏𝟎𝟎
𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐫𝐢𝐜𝐞 𝐩𝐞𝐫 𝐬𝐡𝐚𝐫𝐞

Interpretation
This ratio indicates return on investment. Yield (%) is the indicator of true return in which
share capital is taken at its market value.
c) Market Value to Book Value Ratio (MVBV): It provides evaluation of how investors
view the company’s past and future performance

𝐌𝐚𝐫𝐤𝐞𝐭 𝐕𝐚𝐥𝐮𝐞 𝐩𝐞𝐫 𝐬𝐡𝐚𝐫𝐞

M/B Ratio =
𝐁𝐨𝐨𝐤 𝐕𝐚𝐥𝐮𝐞 𝐩𝐞𝐫 𝐬𝐡𝐚𝐫𝐞

Interpretation
This ratio indicates market response of the shareholders’ investment. Undoubtedly,
higher the ratios better is the shareholders’ position in terms of return and capital gains.
d) Q Ratio: This ratio is proposed by James Tobin, a ratio is defined as

𝐌𝐚𝐫𝐤𝐞𝐭 𝐕𝐚𝐥𝐮𝐞 𝐨𝐟 𝐀𝐬𝐬𝐞𝐭𝐬 (𝐄𝐪𝐮𝐢𝐭𝐲 & 𝐋𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬)

Q Ratio =
𝐄𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐝 𝐑𝐞𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐂𝐨𝐬𝐭 𝐨𝐟 𝐀𝐬𝐬𝐞𝐭𝐬