JAYA SAKTHI ENGINEERING COLLEGE

[Approved By AICTE, New Delhi & Affiliated to

ANNA UNIVERSITY, Chennai]
Thiruninravur– 602 024, Thiruvallur Dt., Tamil Nadu.

QUESTION BANK (AU: 2024-2025) ODD SEMESTER

Department : AI&DS Subject Code : CCW332

Year/ Sem : III / V Subject : DIGITAL MARKETING

Regulation : 2021 Staff In Charge : Ms. Nandhini.K

UNIT I INTRODUCTION TO ONLINE MARKET

Online Market space- Digital Marketing Strategy- Components - Opportunities for

building Brand Website - Planning and Creation - Content Marketing.

PART-A (2 Marks)

[Link] Question K CO
Level
1 Write an online marketplace? K1 CO1
2 Define digital marketing. K1 CO1
3 Name two popular online marketplaces. K1 CO1

4 Mention two goals of digital marketing. K1 CO1

5 Define a brand? K1 CO1

6 Give two examples of content marketing. K1 CO1

7 Define the role of SEO in digital marketing? K1 CO1

8 Define website planning. K1 CO1

9 Mention two key elements of a website. K1 CO1

10 Write email marketing? K1 CO1

11 List two types of digital advertising. K1 CO1

12 Name two social media platforms used for marketing. K1 CO1

13 Define affiliate marketing. K1 CO1

14 Write PPC advertising? K1 CO1

15 Mention two benefits of content marketing. K1 CO1

16 Define a landing page? K1 CO1

17 Define influencer marketing. K1 CO1

18 Define the bounce rate in website analytics? K1 CO1

19 Define brand positioning. K1 CO1

20 Write a sales funnel? K1 CO1

21 Mention two advantages of a responsive website. K1 CO1

22 Write a meta description? K1 CO1

23 Define user experience (UX). K1 CO1

24 Define digital branding? K1 CO1

25 Name two KPIs for digital marketing performance. K1 CO1

26 Define domain authority? K1 CO1

27 Define call-to-action (CTA). K1 CO1

28 Mention two components of website content. K1 CO1

29 Define the purpose of a sitemap? K1 CO1

30 Define blog marketing. K1 CO1

31 Define on-page SEO? K1 CO1

32 Mention two tools used in digital marketing analytics. K1 CO1

33 Define Google Analytics? K1 CO1

34 Define organic traffic. K1 CO1

35 Define paid traffic? K1 CO1

36 Mention two objectives of brand building. K1 CO1

37 Define conversion rate. K1 CO1

38 Define customer engagement? K1 CO1

39 Define digital PR. K1 CO1

40 Mention two stages of the customer journey. K1 CO1

41 Write A/B testing? K1 CO1

42 Define influencer outreach. K1 CO1

43 Name two content formats used in digital marketing. K1 CO1

44 Define mobile optimization? K1 CO1

45 Define e-commerce websites. K1 CO1

46 Mention two elements of content strategy. K1 CO1

47 Define brand awareness? K1 CO1

48 Define web hosting. K1 CO1

49 Write a CMS? K1 CO1

50 Write a value proposition? K1 CO1

51 Write user-generated content? K1 CO1

52 Define storytelling in content marketing. K1 CO1

53 Mention two uses of infographics. K1 CO1

54 Define keyword research? K1 CO1

55 Define internal linking. K1 CO1

56 Define a 404 error page? K1 CO1

57 Mention two types of website traffic. K1 CO1

58 Write visual branding? K1 CO1

59 Define customer retention. K1 CO1

60 Write reputation management? K1 CO1

61 Mention two mobile marketing techniques. K1 CO1

62 What is a microsite? K1 CO1

63 Define video marketing. K1 CO1

64 Define a brand voice? K1 CO1

65 Mention two metrics for content performance. K1 CO1

66 Define click-through rate (CTR)? K1 CO1

67 Define lead generation. K1 CO1

 68 Define remarketing? K1 CO1

69 Mention two elements of email campaign design. K1 CO1

70 Define digital customer experience. K1 CO1

PART-B (13 Marks)

[Link] Question K CO
Level
1 Discuss the key components of a successful digital marketing strategy. K2 CO1

2 Explain the role of content marketing in brand building. K2 CO1

3 Describe the process of planning a website for an online business. K2 CO1

4 How can a business leverage social media to build brand awareness? K2 CO1

5 Evaluate different types of online marketplaces and their business models. K2 CO1

6 Explain how SEO and SEM contribute to digital marketing success. K2 CO1

7 What are the major elements of content marketing strategy? K2 CO1

8 Analyze the benefits and challenges of using influencer marketing. K2 CO1

9 Describe the components of a responsive and user-friendly website. K2 CO1

10 How does website design impact consumer trust and brand perception? K2 CO1

11 What are the key differences between B2B and B2C digital marketing? K2 CO1

12 Explain how to measure the success of a digital marketing campaign. K2 CO1

13 Discuss the role of data analytics in improving marketing strategies. K2 CO1

14 How do companies create an effective email marketing strategy? K2 CO1

15 What are the different stages of a sales funnel in digital marketing? K2 CO1

16 Describe how video marketing enhances customer engagement. K2 CO1

17 How does a brand build credibility through digital presence? K2 CO1

18 What are the main tools used in content marketing and their purposes? K2 CO1

19 Explain the steps involved in content creation and distribution. K2 CO1

20 Discuss the ethical considerations in digital marketing. K2 CO1

21 How can content marketing be aligned with SEO practices? K2 CO1

22 Describe how storytelling is used as a brand strategy. K2 CO1

23 What are the main considerations when choosing a domain and hosting? K2 CO1

24 Evaluate the impact of mobile optimization on user experience. K2 CO1

25 Discuss how customer feedback influences content strategy. K2 CO1

PART-C (15 Marks)

[Link] Question K CO
Level
1 Create a comprehensive digital marketing plan for a new e-commerce business. K3 CO1

2 Analyze how content marketing can be used to position a brand as an industry leader. K3 CO1

3 Discuss the process of developing and launching a full-fledged website. K3 CO1

4 Compare and contrast organic vs. paid digital marketing strategies. K3 CO1

5 Explain how different components of a website contribute to brand identity. K3 CO1

6 Discuss in detail the opportunities digital platforms provide for brand building. K3 CO1

7 Create a strategic framework for online brand reputation management. K3 CO1

8 Describe the complete workflow of a digital content marketing campaign. K3 CO1

9 Evaluate the integration of social media, SEO, and content in digital branding. K3 CO1

10 How can customer personas be used to tailor a content marketing strategy? K3 CO1

11 Assess the impact of emerging technologies (e.g. AI, AR/VR) on digital marketing. K3 CO1

12 Discuss various types of content and how each supports different stages of the K3 CO1
customer journey.

13 Design a website content structure for a fashion retail brand. K3 CO1

14 How can a business use digital tools to analyze and improve website performance? K3 CO1

15 Discuss the future trends in online marketplaces and digital marketing strategies. K3 CO1

UNIT II SEARCH ENGINE OPTIMISATION

Search Engine optimisation - Keyword Strategy- SEO Strategy - SEO success factors -On-Page
 Techniques - Off-Page Techniques. Search Engine Marketing- How Search Engine works- SEM
components- PPC advertising -Display Advertisement

PART-A (2 Marks)

[Link] Question K CO
Level
1 Define SEO. K1 CO2

2 Define keyword strategy? K1 CO2

3 Give two examples of long-tail keywords. K1 CO2

4 Define organic traffic? K1 CO2

5 Define SEM. K1 CO2

6 Define PPC? K1 CO2

7 Mention two common search engines. K1 CO2

8 Define display advertising. K1 CO2

9 Define on-page SEO? K1 CO2

10 Define off-page SEO? K1 CO2

11 Name two on-page SEO techniques. K1 CO2

12 Name two off-page SEO techniques. K1 CO2

13 Define a meta title? K1 CO2

14 Define a meta description? K1 CO2

15 Define keyword density? K1 CO2

16 Define link building? K1 CO2

17 Define anchor text. K1 CO2

18 Write a backlink? K1 CO2

19 Mention two types of PPC campaigns. K1 CO2

20 Define a landing page in SEM? K4 CO2

21 Define quality score in Google Ads. K5 CO2

22 Define a paid search result? K1 CO2

23 Define the full form of SEM? K1 CO2

24 Define click-through rate (CTR). K1 CO2

25 Write ad relevance? K1 CO2

26 Write cost-per-click (CPC)? K1 CO2

27 Write keyword stuffing? K1 CO2

28 Write black hat SEO? K1 CO2

29 Write white hat SEO? K1 CO2

30 Name two tools used for SEO analysis. K1 CO2

31 Write page speed? K1 CO2

32 Write domain authority? K1 CO2

33 Write a sitemap? K1 CO2

34 Write the [Link] file used for? K1 CO2

35 Define search engine crawling. K1 CO2

36 Define indexing in search engines. K1 CO2

37 Write Google Ads? K1 CO2

38 Write is an ad extension in Google Ads? K1 CO2

39 Write a responsive ad? K1 CO2

40 Write a search query? K1 CO2

41 Define bounce rate. K1 CO2

42 Write alt text? K1 CO2

43 Write duplicate content? K1 CO2

44 Write a no follow link? K1 CO2

45 Define local SEO. K1 CO2

46 Write Google My Business? K1 CO2

47 Define conversion rate. K1 CO2

48 Write structured data? K1 CO2

49 Write the featured snippet? K1 CO2

50 Write a canonical tag? K1 CO2

PART-B (13 Marks)

[Link] Question K CO
Level
1 Explain the key components of a complete SEO strategy. K2 CO2

2 Describe the steps involved in keyword research and planning. K2 CO2

3 Discuss the difference between on-page and off-page SEO with examples. K2 CO2

4 How do search engines crawl and index websites? K2 CO2

5 Explain how link building improves SEO ranking. K2 CO2

6 Compare organic search results with paid search results. K2 CO2

7 Analyze the role of content optimization in on-page SEO. K2 CO2

8 How can a business measure the success of its SEO campaign? K2 CO2

9 Discuss the key performance metrics in PPC advertising. K2 CO2

10 What is the Quality Score in Google Ads and how can it be improved? K2 CO2

11 Discuss the role of display advertising in digital marketing. K2 CO2

12 Explain the importance of technical SEO in search rankings. K2 CO2

13 Describe the buyer’s journey in relation to search engine marketing. K2 CO2

14 How does SEM support overall digital marketing goals? K2 CO2

15 What are the major factors affecting ad placement in Google Ads? K2 CO2

16 Describe the impact of mobile optimization on SEO performance. K2 CO2

17 How can social signals influence SEO performance? K2 CO2

18 Compare PPC and SEO in terms of cost, time, and ROI. K2 CO2

19 Explain how structured data and schema markup affect search visibility. K2 CO2

20 What are the risks and penalties associated with black hat SEO? K2 CO2

21 How can a business use remarketing in display advertising? K2 CO2

22 What is the role of content quality and keyword usage in SEO? K2 CO2

23 Describe the relationship between SEO and website architecture. K2 CO2

24 Discuss how local SEO techniques benefit brick-and-mortar businesses. K2 CO2

25 How do display ad formats differ from search ads? K2 CO2

PART-C (15 Marks)

[Link] Question K CO
Level
1 Design a complete SEO strategy for a new e-commerce website. K3 CO2

2 Explain in detail how search engines work, from crawling to ranking. K3 CO2

3 Compare and contrast SEO and SEM in terms of strategy and application. K3 CO2

4 Discuss the factors that determine SEO success in a competitive industry. K3 CO2

5 Explain the role of keyword strategy in driving traffic and conversions. K3 CO2

6 How do on-page and off-page techniques work together for higher rankings? K3 CO2

7 Develop a detailed PPC campaign strategy for a service-based business. K3 CO2

8 Explain the entire structure and workflow of a Google Ads campaign. K3 CO2

9 How does display advertising contribute to brand visibility and retargeting? K3 CO2

10 Evaluate how site speed, mobile usability, and HTTPS affect SEO rankings. K3 CO2

11 Describe the integration of SEO tools (like SEMrush, Ahrefs, GSC) in strategy K3 CO2
planning.

12 Assess the long-term benefits and limitations of SEO vs. paid search. K3 CO2

13 How can advanced SEM targeting options (location, device, audience) be optimized? K3 CO2

14 Discuss algorithm updates and their impact on SEO practices. K3 CO2

15 Analyze the ethical and legal considerations in search engine marketing and SEO. K3 CO2

UNIT III E- MAIL MARKETING

E- Mail Marketing - Types of E- Mail Marketing - Email Automation - Lead Generation -

Integrating Email with Social Media and Mobile- Measuring and maximizing email campaign
effectiveness. Mobile Marketing- Mobile Inventory/channels- Location based; Context based;
 Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns-Profiling and targeting

PART-A (2 Marks)

[Link] Question K CO
Level
1 Define email marketing. K1 CO3

2 Name two types of email marketing. K1 CO3

3 Write a newsletter? K1 CO3

4 Write email automation? K1 CO3

5 Define a lead in digital marketing. K1 CO3

6 Write a lead magnet? K1 CO3

7 Write a drip campaign? K1 CO3

8 Mention two email marketing platforms. K1 CO3

9 Write a welcome email? K1 CO3

10 Write segmentation in email marketing? K1 CO3

11 Define open rate in email marketing. K1 CO3

12 Write click-through rate (CTR)? K1 CO3

13 Name two tools to track email campaigns. K1 CO3

14 Define bounce rate in email marketing. K1 CO3

15 Write A/B testing in emails? K1 CO3

16 Write an unsubscribe rate? K1 CO3

17 Define mobile marketing. K1 CO3

18 Mention two mobile advertising channels. K1 CO3

19 Write location-based marketing? K1 CO3

20 Write context-based marketing? K1 CO3

21 Write mobile inventory? K1 CO3

22 Define SMS marketing. K1 CO3

23 Write push notification? K1 CO3

 24 Write mobile commerce? K1 CO3

25 Give two examples of mobile apps used for marketing. K1 CO3

26 Define mobile profiling? K1 CO3

27 Define behavioral targeting? K1 CO3

28 Define promotional emails? K1 CO3

29 Define transactional email? K1 CO3

30 Define email deliverability? K1 CO3

31 Define geofencing. K1 CO3

32 Define opt-in in email marketing? K1 CO3

33 Define responsive email design. K1 CO3

34 Write conversion in email marketing? K1 CO3

35 Write the coupons in mobile marketing? K1 CO3

36 Mention two types of SMS campaigns. K1 CO3

37 Write personalization in emails? K1 CO3

38 Define email list hygiene. K1 CO3

39 Write retargeting in mobile marketing? K1 CO3

40 Define in-app advertising. K1 CO3

41 Write user profiling in mobile campaigns? K1 CO3

42 Write mobile display advertising? K1 CO3

43 Mention two KPIs for email campaigns. K1 CO3

44 Define customer engagement in mobile marketing. K1 CO3

45 Write email opt-out? K1 CO3

PART-B (13 Marks)

[Link] Question K CO
Level
1 Explain the major types of email marketing and their purposes. K2 CO3
 2 Describe how email automation works and list key tools. K2 CO3

3 Discuss the steps in planning an effective lead generation strategy via email. K2 CO3

4 Explain how to measure and improve email campaign effectiveness. K2 CO3

5 Describe how email marketing can be integrated with mobile and social media K2 CO3
platforms.
6 Discuss key components of an email marketing funnel. K2 CO3

7 What is the importance of list segmentation in email marketing? K2 CO3

8 Explain the role of personalization in increasing email engagement. K2 CO3

9 Describe how A/B testing is used in email campaigns. K2 CO3

10 What are common challenges in email deliverability and how can they be overcome? K2 CO3

11 Explain the different mobile channels available to marketers. K2 CO3

12 Discuss how SMS campaigns are planned and executed. K2 CO3

13 Describe the use of location-based services in mobile marketing. K2 CO3

14 Compare and contrast context-based and location-based mobile advertising K2 CO3

15 Explain the role of coupons and mobile offers in driving sales. K2 CO3

16 Describe the benefits and limitations of mobile apps for marketing. K2 CO3

17 Discuss mobile profiling and targeting techniques. K2 CO3

18 How does mobile commerce influence consumer behavior? K2 CO3

19 Explain how mobile push notifications can be used for marketing. K2 CO3

20 What are the success metrics for a mobile marketing campaign? K2 CO3

21 Describe how mobile inventory is managed in advertising networks. K2 CO3

22 Discuss the legal and ethical considerations in email and mobile marketing. K2 CO3

23 How do marketers use geofencing and location triggers in campaigns? K2 CO3

24 What strategies can be used to increase opt-ins in email and SMS marketing? K2 CO3

25 Describe how mobile app usage data can be leveraged for personalized marketing. K2 CO3

PART-C (15 Marks)

[Link] Question K CO
 Level
1 Create a full email marketing strategy for a fashion retail brand. K3 CO3

2 Design a lead generation and nurturing email automation flow. K3 CO3

3 Explain the integration of email marketing with mobile and social media for K3 CO3
omnichannel engagement.
4 Compare various email campaign performance metrics and their impact on strategy. K3 CO3

5 Design a mobile marketing campaign that includes SMS, push notifications, and in- K3 CO3
app advertising.
6 Discuss the future of email marketing in a mobile-first world. K3 CO3

7 Evaluate how context-based marketing improves mobile ad relevance. K3 CO3

8 Develop a cross-platform campaign combining email, mobile app, and SMS K3 CO3
marketing.
9 Discuss the role of personalization and AI in modern email and mobile marketing. K3 CO3

10 Compare email automation tools and platforms with pros and cons. K3 CO3

11 Explain how location and behavior data can be used for hyper-targeted mobile K3 CO3
campaigns.

12 Analyze how mobile commerce trends are shaping digital buying behavior. K3 CO3

13 Discuss the ethical issues in mobile tracking and email data usage. K3 CO3

14 Create a performance dashboard layout for monitoring email and mobile KPIs. K3 CO3

15 Develop a lifecycle marketing strategy using mobile and email channels. K3 CO3

UNIT IV SOCIAL MEDIA MARKETING

Social Media Marketing - Social Media Channels- Leveraging Social media for brand
conversations and buzz. Successful /benchmark Social media campaigns. Engagement
Marketing- Building Customer relationships - Creating Loyalty drivers - Influencer Marketing.

PART-A (2 Marks)

[Link] Question K CO
Level
1 Define social media marketing. K1 CO4
2 Name two popular social media platforms. K1 CO4
3 Define engagement in social media? K1 CO4
4 Define brand buzz. K1 CO4
5 Define user-generated content (UGC)? K1 CO4
6 Name two tools used for social media analytics. K1 CO4
7 Write a hashtag campaign? K1 CO4
8 Define social listening. K1 CO4
9 Write reach in social media marketing? K1 CO4
10 Define impressions in social media. K1 CO4
11 Define a brand conversation? K1 CO4
12 Name two KPIs for social media performance. K1 CO4
13 Define influencer marketing? K1 CO4
14 Define micro-influencer. K1 CO4
15 Write the content calendar in SMM? K1 CO4
16 Define engagement rate. K1 CO4
17 Write a viral campaign? K1 CO4
18 Name two social media scheduling tools. K1 CO4
19 Define brand advocacy. K1 CO4
20 Define a loyalty program? K1 CO4
21 Define a brand community? K1 CO4
22 Define share of voice. K1 CO4
23 Define a benchmark campaign? K1 CO4
24 Name two elements of a successful SMM campaign. K1 CO4
25 Define social proof? K1 CO4

PART-B (13 Marks)

[Link] Question K CO
Level
1 Discuss the role of various social media channels in digital marketing. K2 CO4
2 Explain how brands use social media to spark conversations and generate buzz. K2 CO4

3 Analyze the key components of a successful social media campaign. K2 CO4

4 Discuss how brands use storytelling on social media for engagement. K2 CO4
5 Explain the role of influencer marketing in brand building. K2 CO4

6 Compare and contrast micro and macro influencers. K2 CO4

7 How do brands build and maintain customer relationships through social platforms? K2 CO4

8 Discuss loyalty drivers that can be embedded into a social media strategy. K2 CO4

9 Describe the process of planning a social media campaign. K2 CO4

10 How can social listening be used to improve brand reputation? K2 CO4

11 Explain the metrics used to measure the success of an SMM campaign. K2 CO4
12 Discuss the characteristics of a viral social media campaign. K2 CO4

13 How can brands turn followers into loyal customers through social media? K2 CO4
 14 Explain the concept of engagement marketing with real-world examples. K2 CO4

15 What are the challenges of managing brand conversations online? K2 CO4

16 How does user-generated content contribute to social proof? K2 CO4

17 Analyze a recent benchmark social media campaign. K2 CO4
18 Explain how contests and giveaways drive engagement. K2 CO4
19 Discuss how platforms like Instagram and TikTok are shaping modern marketing. K2 CO4
20 Describe the ethical responsibilities of influencers. K2 CO4

PART-C (15 Marks)

[Link] Question K CO
Level
1 Design a social media marketing strategy for a startup clothing brand. K3 CO4

2 Evaluate how a global brand leveraged social media for engagement and growth. K3 CO4

3 Explain the stages of building long-term customer relationships through social media. K3 CO4

4 Compare three successful social media campaigns and highlight key success factors. K3 CO4

5 Develop an influencer marketing strategy for a beauty product. K3 CO4

6 Analyze how brands use Instagram, X (Twitter), and LinkedIn differently. K3 CO4

7 Describe how engagement marketing leads to loyalty and brand advocacy. K3 CO4

8 Discuss the risks and rewards of viral campaigns. K3 CO4

9 How can a brand recover from negative publicity on social media? K3 CO4

10 Explain how social analytics guide content creation and posting strategies. K3 CO4

11 Evaluate the return on investment (ROI) of social media marketing. K3 CO4

12 How can storytelling and influencer marketing work together to increase brand trust? K3 CO4

13 Discuss trends shaping the future of engagement marketing. K3 CO4

14 Explain how social media plays a role at different stages of the customer journey. K3 CO4

15 Design a campaign combining influencers, contests, and user-generated content. K3 CO4

UNIT V DIGITAL TRANSFORMATION

Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social
Media, Web Analytics - Changing your strategy based on analysis- Recent trends in Digital
marketing.
 PART-A (2 Marks)

[Link] Question K CO
Level
1 Define digital transformation. K1 CO5

2 Define channel attribution? K1 CO5

3 Name two types of attribution models. K1 CO5

4 Define cross-channel marketing? K1 CO5

5 Define ROI stand for in digital analytics? K1 CO5

6 Name two web analytics tools. K1 CO5

7 Define Google AdWords now known as? K1 CO5

8 Define a UTM parameter? K1 CO5

9 Define bounce rate K1 CO5

10 Define session duration in web analytics? K1 CO5

11 Define conversion tracking? K1 CO5

12 Define multi-touch attribution. K1 CO5

13 Write real-time analytics? K1 CO5

14 Name two KPIs for mobile marketing analytics. K1 CO5

15 Define an impression in AdWords? K1 CO5

16 Define email open rate. K1 CO5

17 Write social media sentiment analysis? K1 CO5

18 Write CTR mean? K1 CO5

19 Define customer journey mapping. K1 CO5

20 Name one advantage of analytics-driven marketing. K1 CO5

21 Define predictive analytics? K1 CO5

22 Define a custom report in Google Analytics? K1 CO5

23 Define CPA (Cost Per Acquisition). K1 CO5

 24 Define behavior flow in Google Analytics? K1 CO5

25 Define data-driven decision making? K1 CO5

26 Name two metrics used in social media analytics. K1 CO5

27 Define retargeting? K1 CO5

28 Define KPI. K1 CO5

29 Define the purpose of A/B testing in digital marketing? K1 CO5

30 Name one recent trend in digital marketing. K1 CO5

PART-B (13 Marks)

[Link] Question K CO
Level
1 Explain the role of digital transformation in modern marketing. K2 CO5

2 Discuss the limitations of last-click attribution. K2 CO5

3 How can analytics help in optimizing a marketing strategy? K2 CO5

4 Explain how multi-channel attribution works in digital campaigns. K2 CO5

5 What are the primary tools used in social media analytics? K2 CO5

6 Discuss the impact of email analytics on campaign strategy. K2 CO5

7 Describe key performance indicators used in mobile analytics. K2 CO5

8 Analyze the effectiveness of Google Ads for campaign performance. K2 CO5

9 How does web analytics help in understanding user behavior? K2 CO5

10 Discuss the different types of attribution models and their use. K2 CO5

11 How can heatmaps be used to improve website UX? K2 CO5

12 Identify and explain a recent digital marketing trend driven by analytics. K2 CO5

13 What are the ethical considerations in digital data analytics? K2 CO5

14 How do marketers adjust their strategy based on social media data? K2 CO5

15 Describe how brands use analytics for personalization. K2 CO5

 16 Explain the integration of mobile analytics with other digital channels. K2 CO5

17 How can web analytics help reduce bounce rate? K2 CO5

18 Describe how businesses can measure ROI from digital channels. K2 CO5

19 What is the importance of customer journey analysis in strategy planning? K2 CO5

20 Explain the benefits of real-time analytics in campaign monitoring. K2 CO5

PART-C (15 Marks)

[Link] Question K CO
Level
1 Evaluate the role of channel attribution in understanding customer behavior. K3 CO5

2 Write a detailed report on the shift from last-click to data-driven attribution. K3 CO5

3 Examine the relationship between data privacy laws and digital marketing analytics. K3 CO5

4 Explore the impact of AI and machine learning on digital marketing analytics. K3 CO5

5 Discuss how digital transformation has reshaped traditional marketing strategies. K3 CO5

6 Explain how A/B testing and analytics can be used together to improve digital K3 CO5
campaigns
7 Develop a comprehensive attribution model for a multi-channel ecommerce campaign. K3 CO5

8 Analyze how data from mobile, social, and web platforms should be synthesized for K3 CO5
strategy development.
9 Compare and contrast the key features of Google Analytics and other web analytics K3 CO5
tools.
10 Design a digital marketing strategy that incorporates analytics from all major channels. K3 CO5

11 Assess the effectiveness of using social media insights to guide digital transformation. K3 CO5

12 How can predictive analytics improve targeting and ROI in digital marketing? K3 CO5

13 Develop a case study for a brand that successfully shifted its strategy using analytics. K3 CO5

14 Analyze the role of marketing dashboards in real-time strategy updates. K3 CO5

15 Identify and explain three major trends in digital marketing for the coming year. K3 CO5
STAFF INCHARGE AC PRINCIPAL DIRECTOR