6-MONTH CONTENT PLAN
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OVERVIEW
Client: Cara Sieberhagen
Goal: Attract new clients, educate leads, and establish authority by creating content.
Month 1: Reclaiming Your Energy Baseline
Theme: Addressing the initial, overwhelming fatigue and setting foundations for
energy recovery.
Week 1: Foundation Setting🌅
Monday: The Reality Check 😴
● Content Type: Relatable POV post
● Hook: "POV: You're a new mom and..."
● Message: Mirror their exhaustion and struggle
● CTA: "Comment 'TIRED' if this is you"
Wednesday: Education Day 🧠
● Content Type: Carousel (3-5 slides)
● Hook: "3 Signs Your Body is Running on Empty"
● Message: Help them recognize energy drain patterns
● CTA: "Save this for when you need it."
Friday: Chef's Wisdom 👩🍳
● Content Type: Quick tip post
● Hook: "Former chef's secret for instant energy"
● Message: Simple food hack (lemon water, protein timing)
● CTA: "Try this tomorrow & tell me how it goes."
Week 2: Morning Rituals ☀️
Monday: The Coffee Reality ☕
● Content Type: Relatable POV post
● Hook: "POV: You need 3 cups of coffee before 10am just to function".
👇
● Message: Call out the coffee dependency cycle
● CTA: "Tell me your coffee count below "
Wednesday: The Main Event 🌅
● Content Type: Reel (faceless)
● Hook: "3 Simple Morning Habits to Combat Postpartum Exhaustion (No
Coffee Needed)"
● Message: Lemon water + gentle stretches + sunlight exposure
● CTA: "Save this & try tomorrow morning"
Friday: The Why Behind It 💡
● Content Type: Educational carousel
● Hook: "Why these 3 morning habits actually work"
● Message: Science behind each habit (simple explanations)
● CTA: "Comment which habit surprised you most?"
Week 3: Nutritional Foundations 🥑
Monday: The Energy Mystery 🤔
● Content Type: Relatable POV post
● Hook: "POV: You're eating 'healthy' but still exhausted by 2pm"
🙋♀️
● Message: Call out the frustration of doing everything 'right'
● CTA: "Raise your hand if this is you "
Wednesday: The Big Reveal 🎬
● Content Type: Reel (faceless)
● Hook: "The Secret Ingredient Your Body Needs After Birth for Energy (It's Not
Sleep!)"
● Message: Focus on specific nutrient/food (chef's perspective)
● CTA: "DM 'SECRET' for my full recovery food list"
Friday: Chef's Deep Dive 👩🍳
● Content Type: Educational carousel
● Hook: "Why your gut controls your energy (former chef explains)"
● Message: Simple gut-energy connection + food timing tips
● CTA: "Which gut-healing food will you try first?"
Week 4: Integration & Momentum 🚀
Monday: The Transformation ✨
● Content Type: Success story post
● Hook: "Week 1: Sarah could barely get out of bed. Week 3: She's meal
prepping again"
● Message: Real client journey combining all 3 weeks' habits
● CTA: "DM 'TRANSFORM' if you want this to be you"
Wednesday: The Full Picture 🧩
● Content Type: Educational carousel
● Hook: "What happens when you combine all 3 energy foundations?"
● Message: Morning habits + gut health + energy foods = compound effect
● CTA: "Save this roadmap for your energy comeback."
Friday: What's Next Teaser 🌟
● Content Type: Behind-the-scenes/preview post
● Hook: "Next month we're diving into the hormone piece..."
● Message: Tease Month 2 content while celebrating Month 1 wins
● CTA: "Comment 'READY' if you want to keep going."
Note: Each week = 3 posts
● 1 educational reel
● 1 relatable POV post
● 1 transformation/tip carousel
Month 2: Navigating Postpartum Hormonal Shifts
Theme: Understanding common hormonal imbalances (mood, sleep, hair) and
gentle ways to support them.
Week 1: Hormone Reality Check 🧠
● Address the confusion between "normal" vs concerning symptoms
● Validate their experience with hormone chaos
● Build awareness around what's actually happening
Week 2: The Thyroid Deep Dive 🦋
● Focus on "Is This Your Thyroid or Just 'Mom Brain'?" reel
● Thyroid vs mom brain content
● Signs to watch for (without diagnosing)
Week 3: Food as Hormone Medicine 🥗
● "Nourishing Foods for Postpartum Hormone Balance" reel drops
● Chef expertise shines with hormone-supporting foods
● Practical meal/snack ideas
Week 4: Hair, Sleep & Mood Connection 💤
● Connect the dots between all hormone symptoms
● Gentle support strategies
● Prep for Month 3 (emotional wellbeing focus)
Month 3: Mood & Emotional Well-being
● Theme: Addressing the emotional rollercoaster, anxiety, and finding moments
of calm amidst the chaos.
● Example Reel Ideas:
○ "When the 'Baby Blues' Linger: 3 Gentle Practices for Emotional
Support" - Visual: Cozy home scenes, hands journaling, deep
breathing exercises.
○ "Tiny Habits to Reduce Postpartum Anxiety (You Can Do Them With
Baby)" - Visual: Hands rocking baby gently, mindful moments in a calm
setting.
Month 4: Restoring Your Core & Gut Health
● Theme: Connecting gut health and core strength to overall energy and
hormonal well-being postpartum.
● Example Reel Ideas:
○ "Why Your Gut Health Matters MORE Postpartum (for Energy &
Mood)" - Visual: Animated diagrams of digestion, healthy food prep.
○ "Gentle Moves for Core Recovery That Boost Energy" - Visual: Hands
demonstrating light core exercises on a mat, without showing a face.
Month 5: Sleep Strategies & Cycle Syncing (Post-Baby)
● Theme: Improving fragmented sleep and preparing for the return of menstrual
cycles/understanding their new rhythm.
● Example Reel Ideas:
○ "Hacks for Better Sleep When You're a New Mom (Even with
Wake-Ups!)" - Visual: Cozy bedroom scenes, hands holding a calming
tea, essential oil diffuser.
○ "Is Your Period Back? How to Support Your Cycle Post-Baby for
Energy" - Visual: Calendar pages, nature shots representing cycles,
calming visuals.
Month 6: Long-Term Wellness & Sustainability
● Theme: Building sustainable habits for ongoing energy, hormone balance,
and self-care beyond the initial postpartum period.
● Example Reel Ideas:
○ "Creating Your Postpartum Wellness Routine: Simple Steps for Busy
Moms" - Visual: Hands organizing a wellness basket, preparing a quick
healthy meal.
○ "Why Self-Care Isn't Selfish for New Moms (and How It Boosts
Hormones)" - Visual: Calming, inspirational visuals of nature, or a quiet
moment of reflection.
