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EFFECTIVE COMMUNICATION
Quarter 1 - Module 5

Crafting Strategic
Personal and
Interpersonal
Communication and
Cultivating a Public Voice
and Digital Identity

Melvin C. Magsanoc
 Developer
FB/Messenger: Mlvn C Magsanoc / 0956-379-04-07
Grade 11 - Effective Communication
Alternative Delivery Mode
Quarter 1 – Module 5: Crafting Strategic Personal and
Interpersonal Communication and Cultivating a Public Voice and
Digital Identity

Republic Act 8293, section 176 states that: No copyright shall

subsist in any work of the Government of the Philippines. However, prior
approval of the government agency or office wherein the work is created
shall be necessary for the exploitation of such work for profit. Such agency
or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos,

brand names, trademarks, etc.) included in this module are owned by
their respective copyright holders. Every effort has been exerted to locate
and seek permission to use these materials from their respective
copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Development Team of the Module

Writers: Melvin C. Magsanoc

Editor:
Reviewer:
Illustrator:
Lay-out Artist: Melvin C. Magsanoc
Management Team:

Estela Leon-Cariño
Ronald B. Castillo
Jennifer P. Ande
Benjamin M. Dio-al
Nover Keithley S. Mente
Fely Badival
Elizabeth Kial
Jeremy Kermit Padilla
Soraya T. Faculo
Loida C. Mangangey
Armi Victoria A. Fiangaan

Printed in the Philippines by:

Department of Education – Cordillera Administrative Region
Office Address: Wangal, La Trinidad, Benguet
Telefax: (074) -422 -4074
E-mail Address: [email protected]

Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners,
can continue your studies and learn even while at home. Activities, questions,
directions, exercises, and discussions are carefully stated for you to understand
each lesson.
Each SLM is composed of different parts. Each part shall guide you step-
by-step as you discover and understand the lesson prepared for you.
Pre-assessment is provided to measure your prior knowledge on lessons in
each SLM. This will tell you if you need to proceed on completing this module or
if you need to ask your facilitator or your teacher’s assistance for better
understanding of the lesson. At the end of each module, you need to answer the
post-assessment to self-check your learning. Answer keys are provided for each
activity and test. We trust that you will be honest in using these.
In addition to the material in the main text, “Notes to the Teacher” are
also provided to our facilitators and parents for strategies and reminders on how
they can best help you in your home-based learning.
Please use this module with care. Do not put unnecessary marks on any
part of this SLM. Use a separate sheet of paper in answering the exercises and
tests. Read the instructions carefully before performing each task, too.
If you have questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.
Thank you.

Date of Development: June 4, 2025

Resource Location: DepEd-CAR Regional Office, Wangal, La Trinidad, Benguet
Learning Area: English - Effective Communication
Grade Level: Grade 11
Learning Resource Type: Self-Learning Module
Language: English
Quarter/Week: Quarter 1/Week 5
Competency Code:
 ACKNOWLEDGEMENT

The development of this module was made possible through the grace of the
Almighty, the Creator of heaven and earth, and from whom all strength and
wisdom comes from. All glory be to Him.

To Ma’am Armi Victoria A. Fiangaan, the Education Program Supervisor for

English of SDO - Baguio City, thank you for the trust and confidence.

To the LRMDS Staff of the Regional Office, thank you for the work you do.

To my family and friends, thank you for your encouragement.

To God be the Glory!

Melvin C. Magsanoc
 Table of Contents
Copyright Page i
Introductory Message ii
Acknowledgement iii
What I Need to Know 1
What I Know / Pre-Assessment 2
What’s In 4
What’s New 5
What Is It 5
What’s More 8
What I Have Learned 12
What I Can Do 12
Post-Assessment 14
Additional Activity 16
Answer Key 17
References 18

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 What I Need to Know

In today’s digitally connected world, effective communication

extends beyond face-to-face interactions to include a variety of online
platforms. Understanding how to communicate clearly and responsibly is
essential for building a positive digital identity and safeguarding personal
privacy. This set of learning objectives in this module is designed to guide
you, learners, through the key aspects of online and interpersonal
communication, emphasizing the importance of audience awareness,
purpose, and privacy protection. Through identifying well-structured
communication, reflecting on personal experiences, analyzing different
communication styles, and creating meaningful content, you will develop
the skills and knowledge necessary to establish a safe and respectable
online presence. Ultimately, these objectives aim to empower individuals
to navigate the digital landscape thoughtfully and confidently while
advocating for privacy and security in their online interactions.

Quarter/Week Q1/W5
Expressing ideas clearly and
coherently in spoken, written, and
multimodal forms for specific
Learning Competency
personal and
interpersonal purposes, audiences,
and contexts
Compose well-structured personal
and interpersonal communication,
showing awareness of audience
and purpose (e.g., reporting
observations, narrating
experiences, or articulating
opinions)
Learning Episodes
Engage in intrapersonal
communication (e.g., diary writing,
journaling, building a social media
profile) to reflect on learning and
experiences, set goals, and
establish an online presence while
safeguarding privacy
Learning Objectives:

a. Identify a well-structured communication showing awareness of

audience and purpose; and a safeguarded online presence.
(CONTENT)

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 b. Narrate a reflection articulating opinions and experiences
involving online and interpersonal communication focused on
establishing a public but safe online presence. (SKILL - Writing)
c. Compare and contrast examples of online personal and
interpersonal communication and deduce tips on how to set
goals and establish an online presence while safeguarding
privacy. (CONSTRUCT)
d. Explain the need for an awareness of audience and purpose in
online personal and interpersonal communication and in
establishing a decent digital identity. (CONTEXT)
e. Compose and upload a well-structured social media post
advocating for the safeguarding of privacy online.
(EXPECTATION/EVIDENCE OF LEARNING)

What I Know
Pre-Assessment
Multiple Choice

Direction: Read each item carefully then choose the correct answer.
Write the letter of your choice on your paper.

1. What is an important factor to consider when communicating online?

a) Posting only in the morning
b) Avoiding any form of punctuation
c) Using as many emojis as possible
d) Being aware of your audience and purpose
2. Which of the following best describes a “digital identity”?
a) Your email address only
b) Your physical appearance in photos
c) The number of friends or followers you have
d) The way you present yourself online through your posts and
interactions
3. Why is it important to safeguard your privacy online?
a) To get more likes on social media
b) To make your profile look more popular
c) Because privacy settings are complicated
d) To prevent unauthorized access to your personal information
4. Which of the following is an example of well-structured communication?
a) A message with clear purpose, appropriate tone, and organized ideas
b) A very long message with correct punctuation marks
c) A message full of slang and abbreviations
d) A message that uses all capital letters

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5. When reflecting on your online communication, what should you focus
on?
a) How many friends you have
b) How many hashtags you use
c) The number of posts you make per day
d) Your opinions and experiences related to your online interactions
6. What is one way to establish a safe online presence?
a) Accepting friend requests from everyone
b) Sharing your location publicly on every post
c) Posting your passwords in private messages
d) Setting strong privacy controls and thinking before posting
7. Which of the following is a key difference between personal and
interpersonal online communication?
a) Personal is private; interpersonal involves interaction with others
b) Interpersonal communication does not require privacy
c) Personal communication is always public
d) They are exactly the same
8. Why should you set goals for your online presence?
a) To decide how you want to be perceived and what you want to achieve
online
c) To post as much as possible without thinking
b) To increase the number of followers only
d) To avoid using social media altogether
9. What does “audience awareness” mean in online communication?
a) Knowing who will read or see your message and tailoring it accordingly
b) Posting the same message to everyone
c) Ignoring who might see your posts
d) Only posting to close friends
10. Which of the following is an example of protecting your privacy online?
a) Posting your phone number publicly
b) Sharing your home address on social media
c) Using strong passwords and not sharing them
d) Accepting all friend requests without checking
11. What is a good practice when composing a social media post about
privacy?
a) Using clear language and encouraging others to protect their
information
b) Writing vague messages that confuse readers
c) Sharing other people’s private information
d) Ignoring privacy concerns altogether
12. How can reflecting on your online communication experiences help
you?
a) It makes you post less often
b) It wastes time and has no benefit
c) It only matters for face-to-face communication
d) It helps you understand what works well and what to improve

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13. What should you do before sharing personal information online?
d) Share it only with family and friends
c) Share it immediately without thinking
b) Post it on all social media platforms at once
a) Consider who will see it and if it’s safe to share

14. Which of the following best describes interpersonal communication

online?
a) Interaction between two or more people through messages, comments, or
chats
b) Posting a public announcement with no responses
c) One-way communication without feedback
d) Writing a private diary
15. Why is it important to have a decent digital identity?
a) It helps you build trust and positive relationships online and
offline
b) It allows you to post anything without consequences
c) It has no real impact on your life
d) It makes you famous instantly

Crafting Strategic Personal and

Interpersonal Communication and
Lesson Cultivating a Public Voice and Digital
Identity

What’s In
In the previous module, you learned about enhancing your
communication by being polite, by properly managing your conversations,
and by effectively using non-verbal strategies. Do the following activity
for you to recall the said lesson.

Direction:

1. Recall the previous module’s lessons on:

A. Being polite in communication (e.g., using courteous

language, showing respect)
B. Managing conversations effectively (e.g., taking turns,
active listening, staying on topic)
C. Using non-verbal strategies (e.g., eye contact, facial
expressions, gestures)

2. Write a short reflection on your paper (150–200 words)

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addressing the following:

A. Describe a recent conversation you had where you applied

politeness and good conversation management.
B. Identify at least two non-verbal cues you used or noticed
during that conversation.
C. Explain how these strategies helped improve the
communication experience.

*No need for a rubric.

What’s New
"This or That" Online Communication Edition
This activity will help you think about how you communicate online
and make choices that affect your digital identity and privacy.

Direction: Read the questions below. Choose which will you likely do and
explain why. Write your answers on your paper.

1. Public profile or Private profile?

2. Share photos with friends only or with everyone?

3. Use your real name or a pseudonym/username online?

4. Post something immediately or think before posting?

5. Accept friend/follow requests from anyone or only people you know?

6. Share your location on posts or keep it private?

7. Use formal language or casual/slang when posting publicly?

8. Respond to comments politely even if disagreeing or ignore negative

comments?

9. Share your thoughts openly or consider the impact before sharing?

10. Use privacy settings to control who sees your posts or leave settings
open?

What Is It

Crafting Strategic Personal and Interpersonal

Communication

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 Well-structured personal and interpersonal communication is
essential for effectively conveying messages in a way that resonates with
the intended audience and fulfills the communication’s purpose. Whether
you are reporting observations, narrating experiences, or articulating
opinions, being mindful of who your audience is and what you want to
achieve shapes how you organize and present your ideas.
Personal communication often involves sharing thoughts,
feelings, or experiences in a way that is authentic and relatable. For
example, when narrating an experience, a well-structured approach
includes a clear beginning that sets the context, a detailed middle that
describes events or feelings, and a conclusion that reflects on the
significance or lessons learned. This structure helps the audience follow
the narrative easily and connect emotionally.
Interpersonal communication, which involves interaction
between two or more people, requires additional awareness of audience
cues and the communication context. For instance, when reporting
observations in a conversation or group setting, it is important to present
facts clearly and objectively, while also considering the listeners’
backgrounds, interests, and potential reactions. Articulating opinions
effectively means balancing clarity with respect, ensuring that your
message is persuasive without alienating others.
In both personal and interpersonal contexts, showing awareness of
audience and purpose means choosing appropriate language, tone, and
non-verbal cues to enhance understanding and engagement. This
thoughtful approach not only improves the clarity and impact of
communication but also fosters trust and positive relationships.
Ultimately, well-structured communication that is audience- and purpose-
aware is key to meaningful and successful interactions, both online and
offline.

Audience and purpose are two foundational elements in effective

communication, especially in personal and interpersonal contexts where
the goal is to connect meaningfully with others.
Audience refers to the specific person or group of people who will
receive your message. Understanding your audience means recognizing
their characteristics, preferences, knowledge level, cultural background,
and expectations. This awareness helps you tailor your communication so
it resonates with them and is easily understood. For example, when
writing or speaking, you consider what your audience already knows
about the topic, what language or tone is appropriate, and what interests
or concerns they might have. This process is called audience awareness
and is crucial because it shifts the focus from what you want to say to how
your audience will receive and interpret your message.
Effective communicators anticipate potential misunderstandings and
adapt their message to avoid confusion. For instance, technical jargon

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might be suitable for experts but confusing for a general audience.
Similarly, humor or cultural references should be used cautiously
depending on the audience’s background. Audience analysis often
involves identifying primary (intended) audiences, secondary audiences
(those who might also see the message), and hidden audiences
(unexpected viewers), which helps in crafting messages that are clear and
appropriate for all potential readers or listeners.
Purpose is the reason behind your communication — what you
want to achieve. Generally, communication aims to inform, persuade, or
entertain the audience. Knowing your purpose guides the content, tone,
and structure of your message. For example, if your purpose is to inform,
your communication will focus on clarity and accuracy. If your purpose is
to persuade, you will use arguments and emotional appeals tailored to
your audience’s values. If your goal is to entertain, you may use humor or
storytelling techniques to engage your audience.
Both audience and purpose work together to shape effective
communication. Being aware of your audience ensures your message is
relevant and accessible, while a clear purpose helps you organize your
ideas and choose the right tone and style. For example, when narrating an
experience online, understanding that your audience might be diverse
encourages you to avoid slang or sensitive content, while your purpose—
to share a lesson learned—guides you to focus on reflection rather than
just storytelling.
Successful communication depends on carefully considering who
your audience is and what you want to achieve. This dual awareness
allows you to craft messages that are clear, respectful, and impactful,
whether you are reporting observations, sharing personal experiences, or
expressing opinions.

Cultivating a Public Voice and Digital Identity

Intrapersonal communication refers to the internal dialogue we

have with ourselves, which plays a crucial role in self-reflection, decision-
making, and personal growth. Activities such as diary writing, journaling,
and thoughtfully building a social media profile are practical forms of
intrapersonal communication that help individuals process their learning
and experiences, set meaningful goals, and shape their online presence.
Diary writing and journaling serve as private spaces where
individuals can honestly reflect on their thoughts, feelings, and daily
experiences. This process fosters self-awareness and critical thinking,
allowing people to identify patterns in their behavior, recognize
achievements, and understand challenges. Through regular reflection,
learners can set realistic goals for personal development and
communication, which can then guide how they interact with others both
offline and online.

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 When it comes to building a social media profile, intrapersonal
communication involves carefully considering how one wants to be
perceived by others. This requires thoughtful self-expression and
intentional decision-making about what personal information to share,
how to present interests and values, and how to maintain a balance
between authenticity and privacy. By reflecting on one’s identity and
goals, individuals can curate an online presence that is both genuine and
safeguarded against potential privacy risks.
Safeguarding privacy during intrapersonal communication
online means being aware of the audience that might view the profile or
posts, setting appropriate privacy controls, and avoiding oversharing
sensitive information. This conscious approach helps establish a positive
and secure digital identity, which is essential in today’s interconnected
world.
Intrapersonal communication through journaling, diary writing, and
social media profile management is a powerful tool for reflection, goal-
setting, and crafting a safe online presence. It supports learners in
understanding themselves better and making informed choices about how
they communicate and represent themselves in the digital space.

Building on the importance of intrapersonal communication for self-

reflection and goal-setting, cultivating a public voice and digital
identity involves deliberately shaping how one presents
themselves in online spaces to engage meaningfully with others
while maintaining control over personal information.
A digital identity is the collection of data and representations—
such as usernames, posts, photos, and personal details—that constitute
how an individual is perceived online. It acts as a public extension of the
self, influencing how others view and interact with you. Cultivating a
public voice means using this digital identity to express opinions, share
experiences, and participate in conversations in a way that aligns with
your values and goals, while being mindful of the audience and context.
This process requires awareness of audience and purpose:
understanding who will see your digital presence and what you want to
communicate to them. For example, a well-crafted social media profile or
post should reflect your authentic self but also consider privacy
boundaries and the potential reach of your content. As digital identity is
increasingly tied to trust and reputation, especially in professional and
social contexts, managing it responsibly is essential.
Moreover, public engagement in digital spaces is not just about
visibility but also about trust and inclusion. Recent public dialogues
highlight that people want digital identity services and platforms to be
transparent, secure, and designed with diverse users in mind—including
those who face barriers to access. This reflects a broader societal

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expectation that digital identities should empower individuals, protect
their data, and support equitable participation.
Cultivating a public voice and digital identity is a dynamic, ongoing
process that builds on intrapersonal reflection to create an online
presence that is authentic, purposeful, and safeguarded. It involves
balancing openness with privacy, engaging thoughtfully with audiences,
and contributing positively to digital communities. This careful cultivation
not only enhances personal expression but also fosters trust and
meaningful connection in the digital era.

What’s More

Assessment 1
Communication Scenario Analysis
Direction: Read the sample communication scenarios given below.
Analyze each sample using these questions:
1. Who is the audience?
2. What is the purpose?
3. Is the communication clear and well-structured?
4. Are privacy and personal information safeguarded?

Write your analysis on your paper, highlighting what made a

communication well-structured and audience-aware, and how privacy was
maintained or compromised. Refer to the rubric.

Sample Post1
"OMG!!! Just got my new phone #bestdayever #followme #like4like
#dontcareaboutprivacy"
Sample Post 2
"Excited to upgrade my phone today! 📱 Remember, while sharing our tech
moments is fun, always review your privacy settings to keep your
personal info safe. #TechTips #PrivacyMatters #StaySafeOnline"

Sample Email 1
Subject: hey

hey,
can u send me the report asap? thx.
bye
Sample Email 2
Subject: Request for the Monthly Sales Report by Friday

Dear Ms. Johnson,

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I hope this message finds you well. I am writing to kindly request the
monthly sales report for May to assist with our upcoming team meeting.
Could you please send it by Friday, June 7?

Thank you very much for your help. Please let me know if you need any
additional information.

Best regards,
Michael Lee

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Rubric: Communication Scenario Analysis
Criteria 4 - Excellent 3 - Good 2 - Fair 1 - Needs
Improvement
Clarity and Analysis thoroughly Analysis explains Analysis Analysis fails to
Structure explains what how the attempts to address clarity
made the communication is address clarity and structure
communication clear and well- and structure effectively, or
clear and well- structured, offering but may be misinterprets
structured (e.g., some relevant superficial or these elements.
logical flow, examples. lack specific
appropriate examples.
formatting, concise
language, effective
transitions).
Provides specific
examples from the
scenario to support
claims.
Audience Analysis explicitly Analysis generally Analysis Analysis fails to
Awareness details how the discusses audience attempts to address
communication awareness in the address audience
demonstrates communication, audience awareness
audience offering some awareness but effectively, or
awareness, relevant points. may be general misinterprets its
including tone, or lack specific application.
language choice, connections to
level of detail, and the scenario.
chosen medium.
Provides specific
examples from the
scenario.
Privacy and Analysis thoroughly Analysis correctly Analysis Analysis fails to
Personal explains how identifies whether attempts to address privacy
privacy was privacy was address privacy effectively,
Information maintained or maintained or but may be misinterprets
Safeguarding compromised, compromised and general or miss the concept, or
identifying specific provides some key aspects of provides
elements in the relevant reasons. safeguarding or incorrect
communication compromise. information.
(e.g., redaction,
anonymization,
consent,
oversharing of
sensitive data).
Demonstrates a
deep
understanding of
privacy principles.

Overall Analysis is Analysis is clear and Analysis is Analysis is

Analysis insightful, well- generally well- somewhat disorganized,
organized, and organized. Good organized but unclear, or
Quality & articulates grammar, spelling, may lack clarity contains
Writing arguments clearly punctuation, and or conciseness. significant errors
Mechanics and concisely. sentence structure Several errors in grammar,
Excellent grammar, with minor errors. in grammar, spelling,
spelling, spelling, punctuation, or
punctuation, and punctuation, or sentence
sentence structure. sentence structure that
structure. impede

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 understanding.
Assessment 2
Guided Reflective Storytelling
Direction: Write a short narrative or reflection (200–300 words)
addressing one of these questions. Refer to the rubric. Do it on your
paper.
1. Describe a time when you shared something online and later
reconsidered whether it was appropriate or safe.
2. How do you decide what to share publicly and what to keep private?
3. What challenges have you faced in managing your online presence?
4. How do your online interactions compare with your face-to-face
communications?
Rubric: Online Presence Narrative/Reflection
Criteria 4 - Excellent 3 - Good 2 - Fair 1 - Needs
Improvement

Addressing The The The The

the Prompt narrative/reflecti narrative/reflecti narrative/reflecti narrative/reflecti
on directly and on addresses the on generally on deviates
insightfully chosen question addresses the significantly
addresses the clearly, chosen question from the chosen
chosen question, providing but may lack question or
exploring its relevant depth or clear provides a
complexities and personal insights personal superficial
offering clear or experiences. connection. response.
personal insights
or experiences.

Content & Rich with Contains Some details or Lacks sufficient

Developme specific details, relevant details examples are details,
nt examples, and and examples present, but the examples, or
thoughtful that support the content may be meaningful
reflection. The main points. somewhat reflection,
narrative/reflecti Shows a good generic or lack making the
on demonstrates understanding of depth in its content unclear
a strong the topic. reflection. or
understanding of underdeveloped.
the topic and
offers unique
perspectives.

Clarity & The The The The

Structure narrative/reflectio narrative/reflecti narrative/reflecti narrative/reflecti
n is exceptionally on is generally on is somewhat on is
clear, well-
clear and organized but disorganized or
organized, and
organized, with may have minor unclear, making
easy to follow.
Ideas flow logically a logical flow of issues with it difficult to
with strong ideas. clarity or flow. understand the
transitions. main points.

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 What I Have Learned

Direction: Complete the following statements. Write the whole sentence

on your paper.

1. It is important to consider audience and purpose before posting or

sharing online because
___________________________________________________.
2. A mismatch between audience, purpose, and content harm one’s digital
identity by _______________________________________________________________.
3. The following are the steps that can be taken to ensure a decent and
safe digital identity:
a) Step 1:
____________________________________________________________.
b) Step 2:
____________________________________________________________.
c) Step 3:
____________________________________________________________.

What I Can Do
Direction: Your online actions contribute to your lasting digital footprint.
Do the following activities for you to be able to explore and establish your
digital identity and your purpose and audience awareness. Do them on
your paper.

1. Complete this “Who Am I Online?” table.

What I currently share online
Who my typical audience is (friends,
family, public, etc.)
What image or identity I want to
project
How my current online behavior
aligns with that image

2. Access your social media account then, do the following:

A. Choose a profile, post, or vlog of a friend or an influencer you are

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 following.
B. Answer these questions.
a) Who might the audience be?
b) What is the apparent purpose of the communication - the
profile, post, or vlog?
c) Does the profile, post, or vlog reflect a positive and safe
digital identity?
C. Discuss how different audience awareness and purpose affect the
perception regarding the the profile, post, or vlog.

3. Compose a brief social media post or vlog (100–150 words/30 seconds-

1 minute) advocating for safeguarding online privacy. Consider the
following:
A. Clearly identify the audience (e.g., peers, general public).
B. Use a tone and style appropriate for that audience.
C. Include a clear purpose (to inform, persuade, or raise awareness).
D. Avoid oversharing personal information or encouraging risky
behaviors.
Refer to the rubric.
Optional: Post it in your social media account and tag your teacher and/or
classmates. Use hashtags. Encourage them to provide constructive
feedback in the comment section.

Rubric: Social Media Post/Vlog Advocating for Online Privacy

1 - Needs
Improvemen
Criteria 4 - Excellent 3 - Good 2 - Fair t

Clearly identifies a
specific audience and Identifies a
tailors the content, general Fails to clearly
language, and style Identifies a audience, but identify an
perfectly to resonate specific the tone or audience, or the
with them (e.g., uses audience and style may not tone/style is
Audience relevant slang for peers, generally tailors be fully inappropriate for
Identification & formal language for the content and appropriate or any clear
Appropriateness general public). style to them. consistent. audience.

The purpose is
The purpose (to inform, clear and The purpose is
persuade, or raise generally unclear or the
awareness about online effective in The purpose is communication
privacy) is exceptionally informing, somewhat clear lacks a defined
clear, compelling, and persuading, or but could be objective
effectively drives the raising more focused regarding online
Clear Purpose communication. awareness. or impactful. privacy.

Content & Provides compelling and Provides good Provides some Content is
Advocacy for relevant points points general points minimal,
advocating for online advocating for about online irrelevant, or

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 privacy. Content is privacy, but fails to
insightful, impactful, online privacy they may lack effectively
and directly supports that support the depth or strong advocate for
Online Privacy the purpose. purpose. advocacy. online privacy.

Generally
avoids
oversharing and
Absolutely no personal risky behaviors,
information is No personal but there might Overshares
overshared, and the information is be a subtle personal
content actively overshared, and oversight or information or
promotes safe online the content missed implicitly/explicit
Avoiding practices without avoids opportunity to ly encourages
Oversharing/Risky encouraging any risky encouraging reinforce risky online
Behaviors behaviors. risky behaviors. safety. behaviors.

The post/vlog is highly

engaging, memorable, The post/vlog is The post/vlog is
and effectively conveys The post/vlog is somewhat unengaging or
the message, engaging and engaging but fails to
demonstrating conveys the could be more effectively
Overall Impact & creativity and strong message impactful or convey the
Engagement communication skills. effectively. memorable. message.

For Post:
For Post: Good Several errors
grammar, in grammar,
For Post: Excellent spelling, and spelling, For Post:
grammar, spelling, punctuation punctuation, or Numerous errors
punctuation, and with minor conciseness. impeding
conciseness. errors. understanding.
For Vlog: For Vlog: Major
For Vlog: Clear For Vlog: Noticeable issues with
Language &
audio/video, confident Generally clear issues with audio/video or
Mechanics (for delivery, good pacing, audio/video and audio/video delivery making
Post) / Delivery (for and appropriate non- delivery with clarity or it hard to
Vlog) verbal cues. minor issues. delivery. comprehend.

Post-Assessment

Multiple Choice
Direction: Read each item carefully then choose the correct answer.
Write the letter of your choice on your paper.
1. What is the primary purpose of a well-structured personal and
interpersonal communication?
a) To use complicated language
b) To avoid sharing personal experiences
c) To impress others the intended audience
d) To convey messages effectively to the intended audience
2. When narrating an experience, what is NOT a recommended
part of a well-structured approach?

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 a) Unrelated facts b) Detailed middle
c) Clear beginning d) Reflective conclusion
3. Which of the following best describes interpersonal
communication?
a) Internal self-talk
b) Writing in a diary
c) Reading a book silently
d) Interaction between two or more people
4. In communication, what does “audience awareness” mean?
a) Using technical jargon at all times
b) Ignoring the audience’s background
c) Focusing only on your own message
d) Recognizing the characteristics and expectations of your audience
5. Why is it important to consider the purpose of your
communication?
a) It helps you choose the right content, tone, and structure.
b) It is only important in face-to-face conversations.
c) It allows you to ignore your audience.
d) It makes your message longer.
6. What is a potential problem when using technical jargon in
communication?
a) It is suitable for all situations
b) It always impresses the audience
c) It may confuse a general audience
d) It makes your message more entertaining
7. Which of the following is an example of intrapersonal
communication?
a) Public speaking b) Diary writing
c) Group discussion d) Video conferencing
8. How can journaling help in building a digital identity?
a) By fostering self-awareness and goal-setting
b) By making your posts go viral
c) By ignoring privacy concerns
d) By encouraging oversharing
9. When building a social media profile, what should you consider
to safeguard privacy?
a) Setting appropriate privacy controls
b) Posting your location in every post
c) Accepting all friend requests
d) Sharing all personal details
10. What is a “digital identity”?
a) The collection of data and representations of yourself online
b) Your favorite social media platform
c) The way you talk to yourself
d) A list of your passwords
11. Why is it important to balance openness with privacy online?
a) To make your profile invisible
b) To avoid connecting with anyone
c) To keep your online presence boring

16
 d) To be authentic while protecting personal information
12. What does cultivating a public voice online involve?
a) Expressing opinions and sharing experiences thoughtfully
d) Ignoring your audience but not your purpose
b) Using only one social media platform
c) Posting without thinking
13. Which of the following best supports a positive digital identity?
a) Engaging thoughtfully and contributing positively to digital
communities
b) Sharing sensitive information publicly
c) Posting only negative comments
d) Ignoring privacy settings
14. What is the main risk of ignoring audience and purpose when
communicating online?
a) It has no real effect
b) You will gain more followers
c) Your posts will always go viral
d) Your message may be misunderstood or cause harm
15. What is one expectation people have of digital identity
platforms, according to recent public dialogues?
a) To ignore user privacy
b) To encourage oversharing
c) To be complicated and exclusive
d) To be transparent, secure, and inclusive

Additional Activity

Direction: Create your Personal Action Plan by writing a brief plan

outlining utmost five actions or steps you will take to improve your online
presence with audience and purpose in mind (e.g., adjusting privacy
settings, reviewing past posts, thinking before sharing). Refer to the
rubric below. Do this on your paper.
Rubric: Personal Action Plan for Online Presence

1 - Needs
Improvemen
Criteria 4 - Excellent 3 - Good 2 - Fair t

Number of Clearly outlines 3-5 distinct, Outlines 3-5 Outlines fewer Outlines 1-2
Actions or actionable steps. All actions/steps steps, with than 3 steps, or steps, or the
Steps / are highly specific, practical, and most being some steps are steps are
immediately actionable (e.g., distinct and vague/repetitive unclear and not
Actionability
"Review privacy settings on actionable. . Some actionable.
& Specificity
Facebook and Instagram this Most actions/steps Actions/steps
week"). actions/steps are general or are too vague
are specific less actionable to be useful or

17
 and (e.g., "Be more are not
actionable. careful"). actionable.

Actions/steps
Most Some are largely
Relevance
actions/steps actions/steps irrelevant or do
to Online are relevant are relevant, not address
Presence All actions/steps are highly to improving but others may online
Improvemen relevant and directly contribute to online be tangential or presence
t improving one's online presence. presence. less impactful. improvement.

Some
actions/steps
show Little to no
Each action/step explicitly Most consideration consideration
demonstrates consideration for actions/steps for audience, for the online
Integration who the online audience is and show clear but it's not audience is
of Audience how the action will impact their consideration consistently evident in the
Awareness perception. for audience. applied. actions.

Some
Each action/step clearly links to a actions/steps Little to no
specific purpose (e.g., professional Most link to a clear purpose
branding, maintaining privacy, actions/steps purpose, but it is evident
Integration building connections, self- link to a clear may be vague behind the
of Purpose expression). purpose. or inconsistent. actions.

18
Answer Key

Post Assessment

d
a
b
d
a
c
b
a
a
a
d
a
a
d
d

19
 What I
Know
References
d
d
d
Fiveable.
a “Audience Awareness.” Accessed June 5, 2025.
d https://library.fiveable.me/key-terms/introduction-to-
d communication-studies/audience-awareness.
a
University
a of Maryland Global Campus. “Audience Awareness.” Accessed
a June 5, 2025. https://www.umgc.edu/current-students/learning-
c
a resources/writing-center/writing-resources/prewriting/audience-
d awareness.
d
BoiseaState University. “Chapter 3: Audience Awareness.” In An Introduction to
a Technical Communication: A Lifelong Writing Journey, Pressbooks.
Accessed June 5, 2025.
https://boisestate.pressbooks.pub/anintroductiontotechnicalcommu
nication/chapter/chapter-3-audience-awareness/.
eCampusOntario. “Getting to Know Your Audience.” In Professional
Communications OER, Pressbooks. Accessed June 5, 2025.
https://ecampusontario.pressbooks.pub/profcommsontario/chapter/
getting-to-know-your-audience/.
Vista Projects. “Consider Your Audience.” Accessed June 5, 2025.
https://www.vistaprojects.com/consider-your-audience/.
University of Hawai‘i. “Purpose, Audience, Tone, and Content.” In College
Success, Pressbooks. Accessed June 5, 2025. https://pressbooks-
dev.oer.hawaii.edu/cmchang/chapter/17-1-purpose-audience-tone-
and-content/.
Texas A&M University Writing Center. “Audience Awareness.” Accessed June 5,
2025. https://writingcenter.tamu.edu/writing-speaking-
guides/audience-awareness.
Veridas. “What Is Digital Identity?” Accessed June 5, 2025.
https://veridas.com/en/what-is-digital-identity/.
Wikipedia. “Digital Identity.” Last modified May 31, 2025.
https://en.wikipedia.org/wiki/Digital_identity.
Jumio. “What Is a Digital Identity?” Accessed June 5, 2025.
https://www.jumio.com/what-is-a-digital-identity/.
Alice Biometrics. “What Is Digital Identity and Why Is It So Important?” Accessed
June 5, 2025. https://alicebiometrics.com/en/what-is-digital-identity-and-
why-is-it-so-important/.
GOV.UK. “Public Dialogue on Trust in Digital Identity Services: A Findings
Report.” Accessed June 5, 2025.
https://www.gov.uk/government/publications/public-dialogue-on-
trust-in-digital-identity-services/public-dialogue-on-trust-in-digital-
identity-services-a-findings-report

20
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