MASS SKIN CARE IN VIETNAM - DATAGRAPHICS
Datagraphics | Apr 2024
Market sizes
Sales of Mass Skin Care Sales Performance of Mass Skin Care
Retail Value RSP - VND billion - Current - 2009-2028 % Y-O-Y Retail Value RSP Growth 2009-2028
15,837 Forecast
8.0% Forecast
30,000 30%
25,000 25%
20,000 20%
15,000 15%
10,000 10%
5,000 5%
0 0%
2009 2023 2028 2009 2023 2028
Sales of Mass Skin Care by Category Sales of Mass Body Care
Retail Value RSP - VND billion - Current - 2023 Growth Performance Retail Value RSP - VND billion - Current - 2009-2028
Click on a Category to update Sales Chart
Mass Body Care Forecast
1,491.9 2,500 30%
Mass Facial Care
13,519.1 25%
2,000
Mass Hand Care
170.4 20%
Y-O-Y Growth
Mass Skin Care Sets/Kits 1,500
656.2
15%
0% 10% 15%
1,000
MASS SKIN CARE 15,837.5 CURRENT % CAGR % CAGR 10%
YEAR % 2018-2023 2023-2028
GROWTH
500
5%
0 0%
2009 2023 2028
© Euromonitor Interna onal 2024 Page 1 of 3
Competitive Landscape
Company Shares of Mass Skin Care Brand Shares of Mass Skin Care
% Share (NBO) - Retail Value RSP - 2023 % Share (LBN) - Retail Value RSP - 2023
L'Oréal Vietnam Co Ltd 23.4% L'Oréal Paris 10.0%
Unilever Vietnam Interna... 7.5% CeraVe 6.6%
Rohto-Mentholatum Vietna... 5.1% Garnier 4.2%
Beiersdorf Vietnam Ltd C... 4.5% Olay 3.9%
Procter & Gamble Vietnam... 3.9% Senka 3.7%
FineToday Co Ltd 3.7% Bioderma 3.2%
NAOS SAS 3.2% Innisfree 3.2%
AmorePacific Vietnam JSC 3.2% Pond's 3.1%
TDIC Jsc 2.7% Hada Labo 3.0%
LG Vina Cosmetics Co Ltd 1.9% Dear Klairs 2.7%
Galderma Vietnam Co Ltd 1.6% Vichy 2.5%
Johnson & Johnson Vietna... 1.6% Nivea 2.3%
Body Shop (Vietnam) Co L... 0.9% Simple 2.2%
Nature Story Cosmetics C... 0.5% Eucerin 2.1%
International Consumer P... 0.3% The Face Shop 1.7%
Kao Vietnam Ltd 0.3% Cetaphil 1.5%
Stiefel Laboratories Pte... 0.2% Neutrogena 1.5%
Oriflame Vietnam Ltd 0.2% Vaseline Intensive Care 1.2%
Unza Vietnam Co Ltd 0.1% The Body Shop 0.9%
Others 35.3% Others 40.3%
5-Year Trend
Increasing share Decreasing share No change
Company Share Performance in Mass Skin Care
% Share (NBO) - Retail Value RSP - 2014-2023
Rohto-Mentholatum
Gamble Vietnam
International Co
L'Oréal Vietnam
Vietnam Ltd Co
Vietnam Co Ltd
FineToday Co
AmorePacific
Vietnam JSC
Beiersdorf
NAOS SAS
Procter &
Unilever
Vietnam
TDIC Jsc
Others
Co Ltd
Ltd
Ltd
Ltd
80%
70%
60%
50%
40%
30%
20%
10%
0%
© Euromonitor Interna onal 2024 Page 2 of 3
Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - VND billion 2023 - % CAGR 2018-2023 % Y-O-Y Growth (NBO) 2014-2023
Click on company to compare against market L'Oréal Vietnam Co Ltd
7,000 50%
OTHERS
6,000
40%
5,000
30%
4,000
L'ORÉAL VIETNAM CO LTD
3,000
20%
2,000
10%
UNILEVER VIETNAM INTERNATIONAL CO LTD
1,000
0 0%
0% 10% 20% 30% 40% 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Mass Skin Care L'Oréal Vietnam Co Ltd
Market Concentration of Mass Skin Care by Company
% Share (NBO) - Retail Value RSP - 2014-2023
100%
80%
60%
40%
20%
0%
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Top 3 Companies Others
© Euromonitor Interna onal 2024 Page 3 of 3
