1
Mobile assemble
company
[Link]
Haque
ABC Mobile assemble
company.
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Table of
contents
Company
Overview______________________________3
Market Analysis
_________________________________3
Target
Market____________________________________3
Competitive
Analysis_____________________________5
Product and
Services_____________________________5
Marketing
Plan___________________________________6
Marketing
Strategies______________________________6
3
Operations
Plan__________________________________6
Management
Team_______________________________7
Financial
Plan____________________________________7
Risk
Analysis_____________________________________7
Conclusion______________________________________
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ABC mobile assemble company
Company Overview:
Mission: To provide high-quality mobile parts assembly services,
ensuring reliability and customer satisfaction.
Vision: To become a leading provider of mobile assembly solutions
in Bangladesh.
Market Analysis:
Industry Overview:
The mobile phone market in Bangladesh is growing, driven by increasing
smartphone penetration and demand for affordable devices.
market size : 150 million BDT
demand : 35 million units
Target Market:
Focus on mobile manufacturers, repair shops, and retailers.
population overview and gender distribution:
Bangladesh total population 87.39 million are male and 84.2 million are
female
Around 85 per cent of men own mobile phones compared to only 68 per
cent of women.
male phone users : 74.28 million
female phone users : 57.25 million
Total mobile phone users : 188.6 million
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income distribution:
Low-Income Group: [ 00 to 30k ] 50% of mobile users (90 million)
Predominantly feature phones
Middle-income Group:[ 31k to 60k ] 35%of mobile users(63
million)
Moderate smart phone adoption
High-Income Group: [61k to 100+k ]15% of mobile users (27
million)
High smart phone penetration
Geographical Distribution:
Urban Areas:
Mobile users: 60 million
Smartphone users: 36 million
Rural Areas:
Mobile users: 120 million
Smartphone users: 45 million
Education level:
Higher Education: 20% of mobile users (36 million) High smart
phone adoption.
Secondary Education:50% of mobile users (90 million) Growing
smart phone usage.
Primary Education: 30% of mobile users (54 million)Primarily
feature phone usage.
Occupation:
Students: 30% of mobile users (54 million) Predominantly smart
phone
Professionals: 25% of mobile users (45 million) High smart phone
usage
Business Owners: 20% of mobile users (36 million) Mix of feature
phones and smart phone
Agricultural Workers: 25% of mobile users (45 million) Primarily
feature phones, increasing smart phone adoption
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Usage Patterns
Communication:
Calls and messaging: 100% of users
Social Media:
Social media users : 01/10/2024
Facebook: 67.17 million
Instagram: 7.50 million
Messenger: 60.25 million
LinkedIn: 9.30 million
Tik tok : 37.36 million
E-commerce:
Online shopping via mobile apps and website : 10.77 million
Trends:
Growth in e-commerce, increasing demand for quality parts, and a shift
towards more local assembly.
Competitive Analysis:
Identify Competitors:
BTRC allows two more firms to make handsets locally
1. Salextra Limited
2. Halima Mobile Industries
ABC mobile assemble company will differentiate itself through superior
customer service, innovative features, and competitive pricing.
Product and Services
Product Line
Smart phones: Mid-range budget and all equipped with the latest
technology
Feature phones: Basic functionality, simplicity, and durability with a
comfortable price
Basic phones: Conventional phones with a minimum low price
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Unique selling Proposition (USP)
Innovative technology (Al integration, superior camera systems)
Sustainable materials and eco-friendly packaging
Comprehensive warranty (1years) and free customer service up to 2
years
Marketing Plan:
Branding: Develop a strong brand identity.
Promotion: Use digital marketing, social media, and partnerships with
local tech influencers.
Marketing Strategies:
Product Launch Events: Host events to show new products in
public
Digital Marketing: Utilize social media, SEO and PPC advertising to
reach a broader audience
Partnership: Collaborate with telecom operators and retailers for
better market share
Promotion: Offer introductory discounts, trade-in deals, and loyalty
programs
Sales Strategy: Build relationships with local retailers and
manufacturers to secure contracts.
1. Online Store (B2C): Develop an e-commerce platform for
direct sales.
2. Retail Partnerships: Establish relationship with major
electronics retailers and telecom providers
3. Customer Service: Provide 24/7 customer support and
services after sales
Operations Plan:
Location: Choose a strategic location for easy access to suppliers
and customers.
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Suppliers: Establish relationships with reliable suppliers for mobile
parts.
Assembly Process: Set up an efficient assembly line with quality
control measures.
Customer Support:
Set up a dedicated customer service team to handle inquiries, complaints,
and technical support. To build up a strong customer relationship to
maintain online and offline customer care services with high efficiency.
Management Team:
Structure: Outline roles
1. CEO
2. Operations Manager
3. Sales Manager
4. CMO
5. Industry experts, etc.
Experience: Highlight the team’s experience in electronics and assembly.
Financial Plan:
Startup Costs: 50 million BDT is enough to start a company. Costs
for equipment, rent, supplies and initial marketing will be
substantial.
Revenue Streams: Assembly contracts, partnerships, and direct
sales.
Budgeting: Create a budget for the first year, anticipating growth
and reinvestment. To ensure enough funds ABC mobile assemble
company is prepared to take strategic investments from commercial
banks or corporate finance companies
Risk Analysis:
1. Market Risks: Changes in consumer preferences or economic
downturns and intense competition.
2. Operational Risks: Quality control issues or supply chain
disruptions.
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3. Mitigation Strategies: Diversify suppliers, maintain quality
assurance, and adapt marketing strategies based on market
feedback.
Conclusion
ABC Mobile Company is poised to make a significant impact in the mobile
industry by offering innovative, high-quality products and exceptional
customer service. With a clear vision, strong management team, and
strategic marketing plan, we are confident in our ability to achieve our
goals and deliver value to our customers and stakeholder
--Special note:--
This should give you a good starting point for developing your business
plan. Tailor each category to your specific situation and conduct thorough
research to inform your strategies.
