Overview of Magazine Types and History
Overview of Magazine Types and History
Magazine
A magazine[1] is a periodical publication, print or digital,
produced on a regular schedule, that contains any of a variety of
subject-oriented textual and visual content forms. Magazines are
generally financed by advertising, purchase price, prepaid
subscriptions, or by a combination of the three. They are
categorised by their frequency of publication (i.e., as weeklies,
monthlies, quarterlies, etc.), their target audiences (e.g., women's
and trade magazines), their subjects of focus (e.g., popular science
and religious), and their tones or approach (e.g., works of satire or
humor). Appearance on the cover of print magazines has
historically been understood to convey a place of honor or
distinction to an individual or event.
Origin
The etymology of the word "magazine" suggests derivation from the Arabic makhāzin ()مخازن, the
broken plural of makhzan ( )مخزنmeaning "depot, storehouse" (originally military storehouse);
that comes to English via Middle French magasin and Italian magazzino.[2] In its original sense,
the word "magazine" referred to a storage space or device.[2]
Definitions
In the case of written publication, it refers to a collection of written articles; hence, magazine
publications share the moniker with storage units for military equipment such as gunpowder,
artillery and firearm magazines, and in French and Russian (adopted from the French, as
магазин), retailers such as department stores.[3]
The difference between magazines and journals are their audience, purpose, and publication
process. Journal articles are written by experts for experts, while magazine articles are usually
intended for the general public or a demographic. Journals contain recent research on specific
areas, while magazines aim to entertain, inform, or educate a general audience on a wide range of
topics. Journals are published by academic or professional organizations, and may be peer
reviewed, while magazine articles are typically shorter and more accessible than journal articles,
often written in a journalistic style.[4][5]
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Distribution
Print magazines can be distributed through the mail,
through sales by newsstands, bookstores, or other vendors,
or through free distribution at selected pick-up locations.
Electronic distribution methods can include social media,
email, news aggregators, and visibility of a publication's
website and search engine results. The traditional
subscription business models for distribution fall into
three main categories.
Non-paid circulation
This means that there is no cover price and issues are given away, for example in street dispensers,
on airlines, or included with other products or publications. Because this model involves giving
issues away to unspecific populations, the statistics only entail the number of issues distributed,
and not who reads them.
Controlled circulation
This is the model used by many trade magazines (industry-based periodicals) distributed only to
qualifying readers, often for free and determined by some form of survey. Because of costs (e.g.,
printing and postage) associated with the medium of print, publishers may not distribute free
copies to everyone who requests one (unqualified leads); instead, they operate under controlled
circulation, deciding who may receive free subscriptions based on each person's qualification as a
member of the trade (and likelihood of buying, for example, likelihood of having corporate
purchasing authority, as determined by job title). This allows a high level of certainty that
advertisements will be received by the advertiser's target audience,[8] and it avoids wasted printing
and distribution expenses. This latter model was widely used before the rise of the World Wide
Web and is still employed by some titles. For example, in the United Kingdom, a number of
computer-industry magazines use this model, including Computer Weekly and Computing, and in
finance, Waters Magazine. For the global media industry, an example would be VideoAge
International.
History
The earliest example of magazines was Erbauliche Monaths Unterredungen, a literary and
philosophy magazine, which was launched in 1663 in Germany.[9] The Gentleman's Magazine, first
published in 1741 in London was the first general-interest magazine.[10] Edward Cave, who edited
The Gentleman's Magazine under the pen name "Sylvanus Urban", was the first to use the term
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Britain
The oldest consumer magazine still in print is The Scots
Magazine,[13] which was first published in 1739, though multiple
changes in ownership and gaps in publication totalling over 90
years weaken that claim. Lloyd's List was founded in Edward
Lloyd's England coffee shop in 1734; although its online platform is
still updated daily, it has not been published as a printed magazine
since 2013, when it ended print publication after 274 years.[14]
Front cover of 1 October 1892
issue of The Illustrated London
News France
Under the Ancien Régime, the most
prominent magazines were Mercure
de France, Journal des sçavans, founded in 1665 for scientists, and
Gazette de France, founded in 1631. Jean Loret was one of France's
first journalists. He disseminated the weekly news of music, dance
and Parisian society from 1650 until 1665 in verse, in what he called
a gazette burlesque, assembled in three volumes of La Muse
historique (1650, 1660, 1665). The French press lagged a generation
behind the British, for they catered to the needs of the aristocracy,
while the newer British counterparts were oriented toward the
middle and working classes.[15]
Magazines flourished after Napoleon left in 1815. Most were based in Paris and most emphasized
literature, poetry and stories. They served religious, cultural and political communities. In times of
political crisis they expressed and helped shape the views of their readership and thereby were
major elements in the changing political culture.[18] For example, there were eight Catholic
periodicals in 1830 in Paris. None were officially owned or sponsored by the Church and they
reflected a range of opinion among educated Catholics about current issues, such as the 1830 July
Revolution that overthrew the Bourbon monarchy. Several were strong supporters of the Bourbon
kings, but all eight ultimately urged support for the new government, putting their appeals in
terms of preserving civil order. They often discussed the relationship between church and state.
Generally, they urged priests to focus on spiritual matters and not engage in politics. Historian M.
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Patricia Dougherty says this process created a distance between the Church and the new monarch
and enabled Catholics to develop a new understanding of church-state relationships and the source
of political authority.[19]
Turkey
General
The Moniteur Ottoman was a gazette written in French and first published in 1831 on the order of
Mahmud II. It was the first official gazette of the Ottoman Empire, edited by Alexandre Blacque at
the expense of the Sublime Porte. Its name perhaps referred to the French newspaper Le Moniteur
Universel. It was issued weekly. Takvim-i vekayi was published a few months later, intended as a
translation of the Moniteur into Ottoman Turkish. After having been edited by former Consul for
Denmark "M. Franceschi", and later on by "Hassuna de Ghiez", it was lastly edited by Lucien
Rouet. However, facing the hostility of embassies, it was closed in the 1840s.[20]
Satire
Satirical magazines of Turkey have a long tradition. One of the earliest satirical magazines was
Diyojen which was launched in 1869. There are around 20 satirical magazines; the leading ones
are Penguen (70,000 weekly circulation), LeMan (50,000) and Uykusuz. Historical examples
include Oğuz Aral's magazine Gırgır (which reached a circulation of 500,000 in the 1970s) and
Marko Paşa (launched in 1946). Others include L-Manyak and Lombak.
United States
Colonial America
Publishing was a very expensive industry in colonial times. Paper and printer's ink were taxed
imported goods and their quality was inconsistent. Interstate tariffs and a poor road system
hindered distribution, even on a regional scale. Many magazines were launched, most failing
within a few editions, but publishers kept trying. Benjamin Franklin is said to have envisioned one
of the first magazines of the American colonies in 1741, the General Magazine and Historical
Chronicle. The Pennsylvania Magazine, edited by Thomas Paine, ran only for a short time but was
a very influential publication during the Revolutionary War. The final issue containing the text of
the Declaration of Independence was published in 1776.[21]
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The development of the magazines stimulated an increase in literary criticism and political debate,
moving towards more opinionated pieces from the objective newspapers.[23] The increased time
between prints and the greater amount of space to write provided a forum for public arguments by
scholars and critical observers.[25]
The early periodical predecessors to magazines started to evolve to modern definition in the late
1800s.[25] Works slowly became more specialized and the general discussion or cultural periodicals
were forced to adapt to a consumer market which yearned for more localization of issues and
events.[23]
1930s–1990s
21st century
According to the Research Department of Statista, closures of magazines outnumbered launches in
North America during 2009. Although both figures declined during 2010–2015, launches
outnumbered closures in each of those years, sometimes by a 3:1 ratio.[30] Focusing more
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Women's magazines
The "seven sisters" of American women's magazines are
Ladies' Home Journal, Good Housekeeping, McCall's,
Woman's Day, Redbook, Family Circle, and Better Homes
and Gardens.[36] Some magazines, among them Godey's
Lady's Book and Harper's Bazaar, were intended
exclusively for a female audience, emphasizing the
traditional gender roles of the 19th century. Harper's
Bazaar was the first to focus exclusively on couture
fashion, fashion accessories and textiles.[37] The inclusion
of didactic content about housekeeping may have increased
the appeal of the magazine for a broader audience of
women and men concerned about the frivolity of a fashion
magazine.[21]
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Categories
Based on periodicity
Magazines are often categorised by their frequencies of publication (i.e., as weeklies, monthlies,
quarterlies, etc.).[38]
Women's fashion
The first women's magazine targeted toward wives and mothers was published in 1852.[39] In the
1920s, new magazines appealed to young German women with a sensuous image and
advertisements for the appropriate clothes and accessories they would want to purchase. The
glossy pages of Die Dame and Das Blatt der Hausfrau displayed the "Neue Frauen", "New Girl" –
what Americans called the flapper. This ideal young woman was chic, financially independent, and
an eager consumer of the latest fashions. Magazines kept her up to date on fashion, arts, sports,
and modern technology such as automobiles and telephones.[40]
Parenting
Other women's magazines have influenced views of motherhood and child-rearing through the use
of advice columns, advertisements, and articles related to parenting.[41] Mass-marketed women's
magazines have shaped and transformed cultural values related to parenting practices. As such,
magazines targeting women and parenthood have exerted power and influence over ideas about
motherhood and child-rearing.[41]
Religion
Religious magazines have a long and varied history. In the United States, religious magazines are
among the first magazines to appear, and their content helped shape the early Republic's literacy,
morals, and political events. But during the past 150 years, their influence has lessened.[42]
Professional
Professional magazines, also called trade magazines, or business-to-business magazines are
targeted to readers employed in particular industries. These magazines typically cover industry
trends and news of interest to professionals in the industry. Subscriptions often come with
membership in a professional association. Professional magazines may derive revenue from
advertisement placements or advertorials by companies selling products and services to a specific
professional audience. Examples include Advertising Age, Automotive News, Broadcast, The
Bookseller, and The Stage.[45][46][47][48][49]
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Cover
Being on the cover of a magazine is sometimes considered
an honor, or even historic;[51] examples are one-time
common statements to the effect that an individual had
"appeared on the cover of Time" or of the Rolling Stone,
etc.[52][53]
See also
History of journalism Music magazines
Automobile magazines News magazines
Boating magazines Online magazines
British boys' magazines Pornographic magazines
Business magazines Pulp magazines
Computer magazines Science fiction magazines
Customer magazines Scientific journals
Fantasy fiction magazines Shelter magazines (home design and
Fashion journalism decorating)
Horror fiction magazines Sports magazines
Humor magazines Sunday magazines
Inflight magazines Teen magazines
Lifestyle magazine Trade journals
Literary magazines Video game magazine
Luxury magazines Video magazines
Zines
Lists
List of 18th-century British periodicals List of avant-garde magazines
List of 19th-century British periodicals List of computer magazines
List of amateur radio magazines List of environmental periodicals
List of architecture magazines List of fashion magazines
List of art magazines List of food and drink magazines
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Categories
Periodicals
Religious magazines
Satirical magazines
Wildlife magazines
References
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[Link]/statistics/248772/number-of-magazine-launches-and-closures-in-north-america/).
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31. Sass, Erik (1 July 2014). "93 Magazines Launch in First Half of 2014" ([Link]
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32. Kaufman, Leslie (7 May 2014). "Jet Magazine to Shift to Digital Publishing Next Month |
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Further reading
General
Angeletti, Norberto & Oliva, Alberto (2004). Magazines That Make History: Their Origins,
Development, and Influence ([Link]
Gainesville, FL: University Press of Florida. ISBN 9780813027661. Retrieved 8 January 2025.
This work, by two Vogue magazine historians, also covers such magazine titles as Der Spiegel, ¡Hola!, Life,
National Geographic, Paris Match, Reader's Digest, People, and Time.
Thacker, Andrew & Brooker, Peter (2009). The Oxford Critical and Cultural History of Modernist
Magazines. Volume I: Britain and Ireland 1880–1955 ([Link]
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KAQAACAAJ) (edited volume). Oxford, England: Oxford University Press.
ISBN 9780199654291. Retrieved 8 January 2025.
Buxton, William J. & McKercher, Catherine (1988). "Newspapers, Magazines and Journalism in
Canada: Towards a Critical Historiography" ([Link]
s://[Link]/[Link]/Acadiensis/article/view/10835). Acadiensis:Journal of the
History of the Atlantic Region. 28 (1, Autumn). Chapel Hill, NC: Journalistic, Inc.: 103–126.
Archived from the original ([Link]
on 27 October 2022. Retrieved 8 January 2025. The foregoing journal and archive links are to the
journal abstract page, where PDF or HTML viewing cna be chosen. See also JSTOR 30303243 ([Link]
[Link]/stable/30303243) or this archived link ([Link]
g/stable/30303243), (registration required)
Cox, Howard & Mowatt, Simon (2014). Revolutions from Grub Street: A History of Magazine
Publishing in Britain ([Link] Oxford, England:
Oxford University Press. ISBN 9780199601639. Retrieved 8 January 2025.
Würgler, Andreas (26 November 2012). Wilke, Jürgen (ed.). "National and Transnational News
Distribution 1400–1800" ([Link] European History Online
(EGO). Translated by Reid, Christopher. Mainz, Germany: Leibniz Institute of European History
(IEG). Retrieved 8 January 2025.
U.S. magazines
Baughman, James L. Henry R. Luce and the Rise of the American News Media (2001) excerpt
and text search ([Link] Archived ([Link]
eb/20221229162427/[Link] 29 December 2022 at the
Wayback Machine
Brinkley, Alan. The Publisher: Henry Luce and His American Century, Alfred A. Knopf (2010)
531 pp.
"A Magazine Master Builder" ([Link]
Archived ([Link]
0/books/[Link]) 1 July 2017 at the Wayback Machine Book review by Janet Maslin,
The New York Times, 19 April 2010
Damon-Moore, Helen. Magazines for the Millions: Gender and Commerce in the Ladies' Home
Journal and the Saturday Evening Post, 1880–1910 (1994) online ([Link]
ary/102491415/magazines-for-the-millions-gender-and-commerce-in) Archived ([Link]
[Link]/web/20161119183456/[Link]
millions-gender-and-commerce-in) 19 November 2016 at the Wayback Machine
Elson, Robert T. Time Inc: The Intimate History of a Publishing Enterprise, 1923–1941 (1968);
vol. 2: The World of Time Inc.: The Intimate History, 1941–1960 (1973), official corporate
history
Endres, Kathleen L. and Therese L. Lueck, eds. Women's Periodicals in the United States:
Consumer Magazines (1995) online ([Link]
cals-in-the-united-states-consumer) Archived ([Link]
ps://[Link]/library/3425396/women-s-periodicals-in-the-united-states-consumer) 19
November 2016 at the Wayback Machine
Haveman, Heather A. Magazines and the Making of America: Modernization, Community, and
Print Culture, 1741–1860 (Princeton UP, 2015)
Johnson, Ronald Maberry and Abby Arthur Johnson. Propaganda and Aesthetics: The Literary
Politics of Afro-American Magazines in the Twentieth Century (1979) online ([Link]
[Link]/library/1991169/propaganda-and-aesthetics-the-literary-politics-of) Archived ([Link]
[Link]/web/20161119183549/[Link]
esthetics-the-literary-politics-of) 19 November 2016 at the Wayback Machine
Mott, Frank Luther. A History of American Magazines (five volumes, 1930–1968), detailed
coverage of all major magazines, 1741 to 1930 by a leading scholar.
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Nourie, Alan and Barbara Nourie. American Mass-Market Magazines (Greenwood Press,
1990) online ([Link]
Archived ([Link]
345/american-mass-market-magazines) 19 November 2016 at the Wayback Machine
Rooks, Noliwe M. Ladies' Pages: African American Women's Magazines and the Culture That
Made Them (Rutgers UP, 2004) online ([Link]
es-african-american-women-s-magazines) Archived ([Link]
001/[Link]
zines) 19 November 2016 at the Wayback Machine
Summer, David E. The Magazine Century: American Magazines Since 1900 (Peter Lang
Publishing; 2010) 242 pages. Examines the rapid growth of magazines throughout the 20th
century and analyzes the form's current decline.
Tebbel, John, and Mary Ellen Zuckerman. The Magazine in America, 1741–1990 (1991),
popular history
Wood, James P. Magazines in the United States: Their Social and Economic Influence (1949)
online ([Link]
-economic) Archived ([Link]
brary/393437/magazines-in-the-united-states-their-social-and-economic) 19 November 2016 at
the Wayback Machine
Zuckerman, Mary Ellen. A History of Popular Women's Magazines in the United States, 1792–
1995 (Greenwood Press, 1998) online ([Link]
opular-women-s-magazines-in-the-united) Archived ([Link]
748/[Link]
united) 20 November 2016 at the Wayback Machine
External links
Media related to Magazines at Wikimedia Commons
The dictionary definition of periodical at Wiktionary
The Magazine Rack Collection ([Link] at the Internet
Archive
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