ENTREPRENEURSHIP MODULE 3
Name: Jhon Carlo L. Bustaliño Section: BOHR
1. True 6. True 11. True
2. True 7. False 12. False
3. True 8. True 13. False
4. False 9. True 14. True
5. False 10. False 15. False
What’s New [Activity 1]
1. Unique Selling Proposition
2. Value Proposition
3. Unique Selling Proposition
4. Value Proposition
5. Demographic
Activity 2
1. Geographic
2. Demographic
3. Psychological
4. Behavioral
5. Demographic
What’s More
1. Unique selling proposition refers to how you sell your product or services to
your customer while the potential value proposition is a summary on why a
customer should use that product.
2. They are, Geographic Segmentation, Demographic Segmentation,
Psychological Segmentation, Behavioral Segmentation.
What I have learned
1. Service Requirement/ Unique Selling Proposition
2. Output Requirement/ Value Proposition
3. Market targeting
4.-7. Geographic Segmentation
Demographic Segmentation
Psychological Segmentation
Behavioral Segmentation
8.-9. Service Requirement
Output Requirement
What Can I Do
1. Shampoo
2. Kills kuto para dili hugaw ang ulo
3. People with a ‘disorder’ in the hair.
Assessment
1. A 6. D 11. D
2. B 7. B 12. A
3. B 8. C 13. B
4. A 9. A 14. B
5. C 10. B 15. A
Addition Activities
Product Name USP VP Method of Customer Target
Segmentation Requirement Customer
s
1. Mc Love Ko ‘to American Psychological Service and All people
Donald Burger Output
s
2. KFC It’s finger Fried Psychological Service and All people
lickin’ good Chicken Output
3. Close- Get-closer Toothpaste Psychological Output All people
up
4. Fit n’ Life Gets Juice Psychological Output Overweight
Right Better people
5. Vans Off the wall Shoes Behavioral Service All people
Output
