LY TU TRONG COLLEGE - HO CHI MINH CITY

ENGLISH DEPARTMENT

PROJECT 1
Class:………………..

Group members:
……
Instructor: Tran Thanh Truc, M.A.

Month, 2019
Ho Chi Minh City
TABLE OF CONTENT

Part 1 Type of tourism……………………………………………………………p.2

Part 2 Marketing research……………………………………………………….p. 4

Part 3 Plan a tour…………………………………………………………………p. 6

Part 4 Appendices ………………………………………………………………...p.8

Part 5 Instructor’s comments …………………………………………………...p. 12

PART 1: TYPES OF TOURISM (no more than 3 pages) (TIMES
NEW ROMAN, 16, BOLD)

Introduction:
- Tourism is the activity of traveling away from one’s place of residence to
another destination for sightseeing, relaxation, cultural exploration, nature
discovery and more.

- In Vietnam, there are currently 15 different tourism models. However, the most
prominent ones are culinary tourism, cultural-historical tourism and eco-
community tourism.

1.1. Culinary tourism

- Culinary tourism is the form of experiencing special dishes associated with the
traditions of regions across the country or around the world.

- Culinary tourism emerged when tourists not only travel to visit but also to
explore local specialties. Initially, it was just a part of the travel experience, but
with the development of media and social networks, it has become a separate
tourism model. Nowadays, culinary tourism is very popular, especially in
countries with rich cuisine like Vietnam

- Some typical countries with globally famous cuisines and why they are special:

1. Italy – The cradle of Western cuisine

Why: Italy has a long-standing cuisine, diverse by region and has a profound
influence on the world. Dishes often use fresh ingredients, simple but
sophisticated processing methods, creating unique flavors. In particular, Italian
cuisine has spread strongly thanks to the popularity of pizza, pasta and wine.

2. Japan – The sophistication in each dish

 Why: Japanese cuisine focuses on the balance of flavor, nutrition and presentation.
Japan is also home to many iconic dishes such as sushi, ramen, and tempura. In
addition, the philosophy of respecting natural ingredients and traditional culinary
culture such as Kaiseki make Japanese cuisine unique and outstanding.

3. Vietnam – A fusion of flavors and cultures

Why: Vietnamese cuisine is a harmonious combination of sour, spicy, salty, sweet
flavors, while using fresh ingredients and typical spices such as fish sauce and herbs.
Dishes such as pho, banh mi, bun cha are not only popular domestically but also loved
by international friends. Regional diversity also makes Vietnamese cuisine rich and
unique.

- Target customers of culinary tourism include international and domestic

tourists exploring cuisine, foodies passionate about food experiences, content
creators aged from 18-35 years old, high-end tourists who love luxury
restaurants aged from 35-55 years old, and those who want to learn traditional
cooking aged 55 years old or above.

- Culinary tourism is a type of tourism that focuses on experiencing local

culinary culture, where visitors not only enjoy specialties but also learn about
the processing process, participate in cooking classes, explore traditional
markets, famous restaurants and culinary events, thereby gaining a deeper
understanding of the cultural identity of the destination.

- Culinary tourism is perfectly suited to Ho Chi Minh City because the

city has a diverse culinary scene, combining traditional Vietnamese cuisine
with international influences. With a rich variety of street foods such as banh
mi, hu tieu, com tam, along with a system of luxurious restaurants and
vibrant food markets, Ho Chi Minh City can meet the needs of many groups
of tourists. In addition, the city also has a large number of international
 tourists, a growing economy and dynamic tourism trends, giving this type of
tourism strong potential for development.

1.2. Cultural-historical tourism

- Cultural-historical tourism is a type of tourism that focuses on exploring relics,
architectural works, museums, festivals and local customs, helping visitors
better understand the history, cultural identity and traditional values of the
destination.

- Cultural-historical tourism has existed for a long time, originating from the
need to explore and learn about the past and traditions of people. Since ancient
times, nobles and scholars have traveled to distant lands to study heritage and
visit great works

- Cultural-historical tourism is most popular in places with a rich history and

unique cultural heritage, typically:

1. Rome, Italy

The cradle of Roman civilization, possessing many ancient architectural works such as
the Colosseum, Pantheon and Vatican City.

2. Cairo, Egypt

Famous for the Giza Pyramids, the Sphinx and ancient relics from the more than
5,000-year-old Egyptian civilization.

3. Kyoto, Japan

The center of traditional Japanese culture with more than 2,000 temples, shrines
and important historical sites such as Kinkaku-ji Temple and Fushimi Inari Shrine.
 * These places are popular because of their rich heritage, unique architecture and
important role in world history.

- Cultural-historical tourism is often aimed at tourists aged 25 – 60, including

history and culture lovers, students, researchers, the elderly who want to
reminisce about the past, international tourists who want to learn about local
identity and families who combine sightseeing and study.

- Cultural-historical tourism focuses on exploring relics, architectural works,

museums, festivals and customs, helping visitors gain a deeper understanding
of the history, cultural identity and traditional values of the destination.

- Cultural and historical tourism is perfectly suited to Ho Chi Minh City

because the city has many important monuments such as the
Independence Palace, Nha Rong Wharf, Notre Dame Cathedral and the
War Remnants Museum, which clearly reflect the history and culture of
Vietnam. In addition, Ho Chi Minh City also has a cultural exchange
between the East and the West, expressed through architecture, cuisine
and festivals, attracting domestic and foreign tourists to explore.

1.3. Eco-community tourism

- Eco-community tourism is a type of tourism closely linked to nature,
environment and indigenous culture, in which local communities play an
important role in managing, exploiting and benefiting from tourism. This type
aims at sustainable development, helping tourists experience the natural
landscape, cultural life and customs of indigenous people, while contributing to
resource conservation and improving community life.

- Eco-community tourism emerged from the need to develop sustainable tourism,

protect the environment and support local communities. Initially, it was formed
 in areas with rich ecosystems, where indigenous people wanted to exploit
tourism but still preserve the landscape and traditional culture. Around the end
of the 20th century, in the face of mass tourism causing negative impacts on the
environment and local life, this model gradually gained attention, becoming a
popular trend in many countries with diverse ecosystems.

- Eco-community tourism is popular in many places with rich ecosystems and

unique indigenous cultures. Some popular destinations include:

1. Monteverde, Costa Rica

+ A world-famous cloud forest reserve, with rich flora and fauna and many
nature exploration activities such as walking on suspension bridges, observing
wildlife. A typical model of ecotourism with the participation of local
communities in management, helping to protect the environment and develop
sustainably.

2. Chiang Mai, Thailand

+ Combining natural landscapes with cultural experiences of ethnic minorities
such as Karen, Hmong. Visitors can participate in rice planting, weaving and
learn about the lives of indigenous people.

3. Ha Long Bay, Vietnam

+ Famous for its unique natural landscape and diverse marine ecosystem.
Floating fishing villages such as Cua Van develop community tourism, helping
visitors experience the life of fishermen and protect the marine environment.

*These places are famous for their rich natural resources, local community
participation in tourism development and effective conservation policies.

- Eco-community tourism typically attracts visitors aged 20-50, including nature

lovers, those interested in protecting the environment, visitors who enjoy
experiencing indigenous cultures, and those looking for outdoor activities such
 as trekking, boating or exploring ecosystems. It is also a popular choice for
family groups, students and researchers who want to learn about nature and
local communities.

- Eco-community tourism focuses on experiencing pristine nature, indigenous

culture and direct participation of local communities, aiming at sustainable
development, environmental conservation, preserving traditional culture and
improving people’s lives through responsible tourism activities.

- Eco-community tourism is not really suitable for implementation in Ho

Chi Minh City because it is a large urban area with high population
density and few pristine natural resources. However, the city can still
develop green tourism models combined with community tourism in
coastal areas such as Can Gio – where there are mangrove forests, diverse
ecosystems and local fishing communities, suitable for activities to explore
nature and experience the life of coastal people.

Conclusion: (Times New Roman, 13, Italic)

- Điểm giống nhau:
Cả ba loại hình du lịch (du lịch ẩm thực, du lịch văn hóa – lịch sử, du lịch sinh
thái cộng đồng) đều tập trung vào việc khai thác giá trị văn hóa và bản sắc địa
phương để thu hút du khách. Chúng đều mang tính trải nghiệm thực tế, giúp du
khách hiểu sâu hơn về lịch sử, phong tục, tập quán và đời sống cộng đồng.
Ngoài ra, cả ba loại hình này đều hướng đến sự phát triển bền vững, khuyến
khích bảo tồn văn hóa, thiên nhiên và tạo cơ hội kinh tế cho người dân địa
phương.

Điểm khác nhau:

 1) Du lịch ẩm thực tập trung vào trải nghiệm ẩm thực địa phương, giúp
du khách khám phá hương vị đặc trưng, nguyên liệu, phương pháp
chế biến và văn hóa ăn uống của từng vùng.

2) Du lịch văn hóa – lịch sử nhấn mạnh vào di sản văn hóa, kiến trúc,
phong tục và lịch sử, giúp du khách tìm hiểu về quá khứ, truyền
thống và giá trị tinh thần của điểm đến.

3) Du lịch sinh thái cộng đồng hướng đến bảo vệ thiên nhiên và phát
triển bền vững, cho phép du khách trải nghiệm môi trường hoang sơ,
đời sống bản địa và tham gia vào các hoạt động bảo tồn.

Mỗi loại hình có đối tượng du khách khác nhau, với du lịch ẩm thực hấp dẫn
người đam mê ăn uống, du lịch văn hóa – lịch sử thu hút những ai yêu thích
khám phá di sản, còn du lịch sinh thái cộng đồng phù hợp với du khách quan
tâm đến môi trường và trải nghiệm thiên nhiên.

REQUIREMENTS
- Read the available information on the Internet, books, magazines, etc
- Use your OWN LANGUAGE to summarize main points. DO NOT COPY
from the original sources (it will be strictly checked by the plagiarism detecting
software)
 - Choose the most interesting and typical types of tourism. Ensure the variety of
information but do not cover everything you encounter on the Internet (good
and reasonable choices will get the plus)
- Ensure that the similarities and differences between types of tourism are
clarified and highlighted; also the critical consideration of the application
of these in HCMC will be a plus . (a mere report of information without
comparison or practical references will be under-appreciated)
- Strictly follow the format, pictures are acceptable (but they must be relevant),
everything is double-lined

PART 2: MARKETING RESEARCH (no more than 4 pages)

(TIMES NEW ROMAN, 16, BOLD)

2.1. Introduction (Times New Roman, 13, Bold)

- Introduce ONE target type of tourism (Times New Roman, 13, Normal)
 - Explain why that type of tourism is chosen
- Briefly state the advantages and disadvantages when that type of tourism is
deployed in HCM (if it is already deployed, specific statistical numbers can be
quoted with the reference to the original sources)
- Define the 1-3 purposes of the marketing research (to solve what problem?
Why are these problems needed to be solved? )

2.2. Research methods

- Introduce the methods
- Explain why and how the methods are used
a. Questionnaire

Specify:
How many questions in the survey? What are they about?
How many participants? Who are they? How old are they? What are their main
jobs? Why do they come to VN?
Who how the researchers reach the participants, by phone or in person?
Where will the survey be conducted?
b. Interview

Specify:
How many questions in the interview? What are they about?
How many participants? Who are they? How old are they? What are their main
jobs? Why do they come to VN? …
Who how the researchers reach the participants, by phone or in person?
Where will the interview be conducted?

2.3. Research results

- Use charts, figures, tables to systemize the numerical data
- Use direct or indirect quotes to summarize the interviews
- Give comments and critical analysis on the data: why? What meaning?

2.4. Future lessons

 - Briefly state the lessons withdrawn from the results of the marketing research
(these lessons will be applied to design a tour, so they should be as practical as
possible)

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REQUIREMENTS
- Only 1 type of tourism will be chosen and the research must be carried out in
HCM city
- The purposes of the marketing research must be clearly stated (because these
ones will guide the whole research process)
- The questions in the survey and the interview must serve to solve the problems
presented by the research purposes (ensure no irrelevant and useless questions)
- The proof of the survey (printed questionnaires with answers and the recorded
video clips of the interviews) must be handed in at the end of the course
- Vietnamese participants are NOT acceptable.
- The future lessons must be relevant to the research results and show students’
critical thinking (mere copy or general information taken from other sources
are under-appreciated)
- Strictly follow the format, pictures are NOT acceptable, everything is double-
lined

PART 3: PLAN A TOUR (no more than 3 pages) (TIMES NEW

ROMAN, 16, BOLD)

Introduction: (Times New Roman, 13, normal)

- State briefly general information about the tour
 - Clarify
o Time, duration
o Locations
o Target customers
o Advertising campaigns
o Estimated costs
o ….

----------------------------------
REQUIREMENTS
- No fixed format, pictures are acceptable (but they must be relevant), everything
is double-lined
- The tour must be special and different from the available tour on the Internet.
The features included in the tour must be relevant to the marketing research
results and lessons (students will be asked to defend against teacher by the end
of the course)

APENDICES

Questionnaire sample
Other documents (if any)
INSTRUCTOR’S COMMENTS

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PROJECT GRADE: ............................................................................................................
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