PCC-MLPC holds dairy box operations and management seminar
Dorie D. Bastatas
Understanding how their endeavor will grow sustainably boosts an entrepreneur's
confidence in their business. Eighteen dairy box operators attended a two-day workshop at
Bazak Farm and Resort in Namnama, Titay, Zamboanga Sibugay on May 23–24, 2024.
The event was attended by Ipil Community Multi-Purpose Cooperative (ICMC), Baclay Multi-
Purpose Cooperative (BMPC), Siare Valley Agrarian Reform Beneficiaries Multi-Purpose
Cooperative (SVARBEMCO), Antipolo Primary Agricultural Multi-Purpose Cooperative
(APMAC), Dumalinao dairy box operators and Philippine Carabao Center - Mindanao
Livestock Production Center (PPC-MLPC) processing and marketing outlet, along with their
respective bookkeepers, managers, processors, and storekeepers.
During the event, Dr Caro said “Let's talk about how to execute the operations in dairy box
especially in standardization.” Moreover, he gave emphasis also in preparing the capacities
to manage and skilled-up the operations for the preparations to expand the program.
The workshop aims to teach participants how to manage a dairy box outlet, market
promotion strategy, measure business profitability, and create daily sales targets.
The activity was conducted through lectures and presentation of outputs. Mikee Mallare
- Project Evaluation Officer, Angela Joy Avellanoza - Administrative Assistant respectively
from PCC National Headquarter and Genepool (PCC-NHQGP), Leinefe Anton - Information
Officer, PCC Ubay Stock Farm (PCC-USF) served as the resource persons during the
activity.
Topics discussed were 1) Introduction to the dairy box system, (2) Dairy box brand, (3)
Product introduction and pricing, (4) Facebook page promotion and workshop, (5) Dairy box
investment calculator, (6) Vision Traction Organizer, (7) Introduction to the 4 disciplines of
Execution.
The dairy box investment calculator is a highlight because it allows investors to see the dairy
industry's potential in the market by providing a numerical representation of product
revenues and demand. Meanwhile, Facebook page promotion help to reach people who
may like the page to increase awareness of the business, more sales, views and followers.
The dairy box helps the carabao farmers sell their buffalo-derived goods by bringing them
closer to the consumer. At CY2015, the DA-PCC began it at the Science City of Muñoz,
Nueva Ecija, and since then it has been continuously expanding around the nation.
Currently, there are four dairy box outlets under PCC-MLPC coverage. These are located at
Ipil, Zamboanga Sibugay, Dapitan City, Zamboanga del Norte, Dumalinao, Zamboanga del
Sur and Tukuran, Zamboanga del Sur.