🤯

Complete Leads 💥
Exploder Course

Never have a problem with getting

qualified leads again for your business.
Introduction :

📈
Why is this Course valuable to you &
the Growth of your business?
 💻
Because… Almost all Web-developers are NOT business owners.

They just learned the skill of making a website and now want to make money
with that skill. They are selling a "service" and not a solution that their client
“YOU” actually need.
 💻
Because… Almost all Web-developers are NOT business owners.

They just learned the skill of making a website and now want to make money
with that skill. They are selling a "service" and not a solution that their client
“YOU” actually need.

So, when you’re dealing with a web-developer:

• They will use all types of technical jargon.

Words like: Site-Map, Java-Script, Page-Speed Optimization, Meta Data,
wordpress, plugins etc.
And the whole time..
You're wondering.. ok thank you for
a bunch of technical mumbo-jumbo,but…
And the whole time..
You're wondering.. ok thank you for
a bunch of technical mumbo-jumbo,but…

💰
👫
How do I make money with this Website?
How do I get more paying customers with this thing?

⏰ How does this make my life easier and buy my time back?
And this is exactly why..
🤯
Complete Leads 💥
I included

Exploder Course
And this is exactly why..
🤯
Complete Leads 💥
I included

Exploder Course

So, not only will you get a completely functional website,

you will also learn exactly how to use it to get strangers to know about
you and buy from you AT SCALE 💥
At this point, you might think.. 🤔
At this point, you might think.. 🤔
What makes me an expert? 💪
Or, qualified to talk to you about this?
About me.
About me.
I started an Education business two years ago called EnglishBoli.
About me.
I started an Education business two years ago called EnglishBoli.

& I grew its Facebook Page to 797k Followers Organically.

Let me show you the page now..

About me.
& I grew its Youtube to 274k subscribers with only 5 videos.

Let me show you the channel now.

About me.
& the website I built got over 737k new visitors in one year with the strategies
and systems I am going to give you in this course.
About me.
And made me over 100k USD 💸 in passive income.

Let me show you the website now.

About me.
And I did all of this in a "third-world country" called Bangladesh. Which has one of the
weakest economies in the world.
About me.
And I did all of this in a "third-world country" called Bangladesh. Which has one of the
weakest economies in the world.
About me.
I was making around 10k USD a month while being a college student.
And I personally do not know anyone in this country who did something like this locally
at my age.

The results I got statistically were :

About me.
Due to political instability, corruption and a recent government overthrowing, the
entire economy of the country has gone through terrible inflation. And it makes no
sense for me to operate a business in this country's economy anymore.
And how did I get these results?
And how did I get these results?
I read over 1000 books on every part of running a business.
And did well over a thousand courses at this point.

- from people who knew what they were talking about.

In this process…
I attained a full-stack business skill-set.

Automations Webinar

Content Paid ads Email Lead Magnets

Public Speaking / Copywriting

Creating Offers

Website / Landing Pages

Business. Money. Sales. Psychology. People.

What's Included?
 🤯
Complete Leads 💥
Exploder Course

The information in this course alone puts you ahead of 99% of your competitors

LET'S BEGIN 🏁
COMPLETE OVERVIEW OF

💰💸
How to use your website
to make money.
 🏡
Google Local
📊
SEO
📢
Facebook /
📸
Organic
Service Ads Instagram Ads Content

👨‍💻
YOUR WEBSITE

📑
☎️
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Call / Book
Appointment

Sequence

☎️ Call / Book
Appointment
💸
SALE
Here is the complete diagram
of how to use your website to
make money 💰
 🏡
Google Local
📊
SEO
📢
Facebook /
📸
Organic
Service Ads Instagram Ads Content

👨‍💻
YOUR WEBSITE
IF THIS IS
TOO CONFUSING..
📑 LET'S SEE EACH
☎️
Free PDF/
Lead Magnet
CHANNEL ONE BY
📧
Email
🎯
Retargeting Ads
Call / Book
Appointment
ONE.
Sequence

☎️ Call / Book
Appointment
💸
SALE
 📸
Organic
Content

👨‍💻
YOUR WEBSITE

☎️
Call / Book
Appointment

💸
SALE
 📢
Facebook /
Instagram Ads

👨‍💻
YOUR WEBSITE

☎️
Call / Book
Appointment

💸
SALE
📊
SEO

👨‍💻
YOUR WEBSITE

☎️
Call / Book
Appointment

SALE
💸
 🏡
Google Local
Service Ads

👨‍💻
YOUR WEBSITE

☎️
Call / Book
Appointment

💸
SALE
 📸
Organic
Content

👨‍💻
YOUR WEBSITE

📑
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Sequence

☎️ Call / Book
Appointment
💸
SALE
 📢
Facebook /
Instagram Ads

👨‍💻
YOUR WEBSITE

📑
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Sequence

☎️ Call / Book
Appointment
💸
SALE
 📊
SEO

👨‍💻
YOUR WEBSITE

📑
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Sequence

☎️ Call / Book
Appointment
💸
SALE
 🏡
Google Local
Service Ads

👨‍💻
YOUR WEBSITE

📑
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Sequence

☎️ Call / Book
Appointment
💸
SALE
 🏡
Google Local
📊
SEO
📢
Facebook /
📸
Organic
Service Ads Instagram Ads Content

👨‍💻
YOUR WEBSITE

📑
☎️
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Call / Book
Appointment

Sequence

☎️ Call / Book
Appointment
💸
SALE
 🏡
Google Local
📊
SEO
📢
Facebook /
📸
Organic
Service Ads Instagram Ads Content

👨‍💻
YOUR WEBSITE

📑
Your website is THE CENTRAL HUB.
And it needs to be created so that:

☎️
Free PDF/
Lead Magnet Traffic Trust
Conversion

📧
Email
🎯
Retargeting Ads
Call / Book
Appointment

Sequence

☎️ Call / Book
Appointment
💸
SALE
So.. what makes a website..
High Trust 🤝
High Conversion
?
So.. what makes a website..
High Trust 🤝 High Conversion

Asking the following Questions:

?
• Why would a customer come to my business’s website?
• What action do they need to take so I can make money?
• What additional information do they 100% need to take that action?
• What information will remove their doubts, fears, hesitations completely?
• Put yourself in the mind of your customer without any ego.

💭
These questions lead to a functional design for your particular website.
Which is based on "First Principles Thinking".
Here's a High Trust, High
Conversion Web-Design we
made for a Service Businesses.
 🚗 ⚙️🛞 🚙
We want to think of your website as a car.

Essentials that
make it function Customization

For it to function, it first needs the bare essentials - the engine, steering wheel, wheels etc.
We cannot have a preference on whether your car needs to have wheels or not.

Once all the essentials that make it work are there, then we customize.
Only then can we make it look like YOUR car or YOUR website so it represents
your own unique style and message.
Common Misconceptions Every Businessowner makes when making their website:

• My website needs to have tons of animations.

• My website needs to have pictures of my team and employees…

Depends on if that is needed. Most of the time - it is NOT.

• My website needs to have a lot of designs. - no. It needs to be strictly designed to get customers to take
the action that makes you money. Nothing else. Only the bare essentials which result in a conversion
event/sale.

• I need a custom coded website.. BIGGEST MISTAKE. Never do this.

Stick with Wordpress. Why? They have a marketplace and they are supported by all plugins.
COMPLETE OVERVIEW OF

💰💸
How to use your website
to make money.

See you in the next video

COMPLETE UNDERSTANDING OF

💡👏
Digital Marketing for
Business Owners
When you start a business, you will hear all types of words flying around the business owner’s space.
Words like:

SEO Landing Pages Meta Ads Instagram Ads Facebook Ads

Email Marketing PDF Lead Magnets

When you start a business, you will hear all types of words flying around the business owner’s space.
Words like:

SEO Landing Pages Meta Ads Instagram Ads Facebook Ads

Email Marketing PDF Lead Magnets

Which is why I have included this section in the course.

So that you can be completely informed about what they are exactly.
And most importantly, how they are relevant to your business's growth + exact strategies on how to use them.

After this class, you will be able to use "First Principle's strategy" to think about these things for yourself
and know which one's right for your business.
We will start with: SEO ( Search Engine Optimization )

SEO refers to all the adjustments or changes you need to make to your website so that it ranks higher on google or
closer to google's first page or, all the work you need to do so that it ranks for particular "keywords" when someone
does a google search - which might be relevant to your business.

If you are a business owner, you want to rank for words that have purchase intent 🌟
We will start with: SEO ( Search Engine Optimization )

SEO refers to all the adjustments or changes you need to make to your website so that it ranks higher on google or
closer to google's first page or, all the work you need to do so that it ranks for particular "keywords" when someone
does a google search - which might be relevant to your business.

If you are a business owner, you want to rank for words that have purchase intent 🌟
Ok.. Tanvir. You have said a bunch of technical mumbo jumbo. Now explain it to me easily.

So, let's suppose someone searches for:

From this search, is it evident that whoever is searching this on google, needs chiropractic services or is a
potential buyer? No. So, this search does not have purchase intent.
Ok.. Tanvir. You have said a bunch of technical mumbo jumbo. Now explain it to me easily.

So, let's suppose someone searches for:

From this search, is it evident that whoever is searching this on google, needs chiropractic services or is a
potential buyer? No. So, this search does not have purchase intent.

What about these searches?

&
Ok.. Tanvir. You have said a bunch of technical mumbo jumbo. Now explain it to me easily.

So, let's suppose someone searches for:

From this search, is it evident that whoever is searching this on google, needs chiropractic services or is a
potential buyer? No. So, this search does not have purchase intent.

What about these searches?

&

No. These searches do not have purchase intent either.

So, even if I get SEO services to "rank" my website for these "keywords",
the people who will land on my website from these searches are not potential buyers.

So, ranking for these keywords would NOT have a direct co-relation to your sales.
What if someone searches for the following on Google?
What if someone searches for the following on Google?

This search has "purchase intent". The person searching this is likely suffering from lower back pain and wants to
go to a Chiropractor to get it fixed. The websites or businesses that show up first are most likely to get visited by
people searching this.

And if the website is then optimized for Trust and conversion, then these "high-quality" leads get
turned into customers and thus SEO results in the direct growth for this business.
How is SEO done?

When you work with an SEO specialist, they will use tools like: Ahrefs or SEMrush to rank your website
for particular keywords.

They will do this by: On-page SEO, Off-page SEO, link-building and skycraper content strategy etc.

Things to Know:

SEO is an investment. It yields rewards and results for your business

over time. It takes a few months usually. Once done right, the benefits
of doing SEO compounds for your business.
First Principles Thinking Time!
🤔
👨‍🏫 💄 👩🏻‍⚕️
What sort of businesses would SEO be great for?

🦷
Online Coach Online Product Brick & Mortar
/ Consultant (E-Com) Business Service Businesses
First Principles Thinking Time!
🤔
👨‍🏫 💄 👩🏻‍⚕️
What sort of businesses would SEO be great for?

🦷
Online Coach Online Product Brick & Mortar
/ Consultant (E-Com) Business Service Businesses

💭
The reason I have included these thinking sessions in this course in because this how I need you guys to
think about everything - "Does this make sense for me and my business?" "Will this make me money?"

Or is someone just trying to sell me in on a service and not a solution for my business.
Google Local Service Ads 🏠 While SEO is organic traffic,
Google Ads are paid traffic
for certain searches with
certain keywords.

You're paying google to

show your website on the
first page for searches.
We offer Google Local Service Ads for your Business!
Contact us if you want us to work with your business.
⭐️
Google Local Service Ads 🏠 SEO 📊
Google Maps : Business Reviews ⭐️⭐️⭐️⭐️⭐️
Your potential customers look at your business's reviews on google maps when making a purchase decision.
Ask your clients to give you a review after you provide them your service. Incentivize them somehow to do so
whenever possible.

Most of the time, if they have had a great experience with you, you will not have to.

Ask for a review during the point your clients experience the highest satisfaction with your business.
Facebook & Instagram Ads 📢
Facebook & Instagram ads are both under Meta. And are called "Meta Ads" sometimes.

To really understand Facebook & Instagram ads, we need to first understand how they work and then,
we can move on to advanced ads strategies for running Facebook & Instagram ads.
So.. How does Facebook & Instagram work? 📢
Facebook & Instagram are "free-to-use" social media platforms. People sign up to these platforms and over
time, they like pages they are interested in, post about their interests and hobbies. And they talk about things
they like or want to buy or problems they have over messenger chat or call.

All this data is gathered by Meta's algorithm. The job of the algorithm is to chart out each user's behavior so

💼
that it understands what products or services this person is most likely to buy.

🚗 When I bought a car… Talked about forming an LLC on call with a friend.
 So.. How does Facebook & Instagram work? 📢
Facebook & Instagram are "free-to-use" social media platforms. People sign up to these platforms and over
time, they like pages they are interested in, post about their interests and hobbies. And they talk about things
they like or want to buy or problems they have over messenger chat or call.

All this data is gathered by Meta's algorithm. The job of the algorithm is to chart out each user's behavior so

💼
that it understands what products or services this person is most likely to buy.

🚗 When I bought a car… Talked about forming an LLC on call with a friend.

💸 👨🏻‍💼
👩‍💼💼
So basically what happens is..

💁‍♂️💁‍♀️
Users
User Data

📢 runs ads

Business owners
Shows ads
📢 Facebook & Instagram Ads Strategy ( Important.)

Direct Selling Indirect Selling

Make Foot in the Run Ad Giving Away

Door Offer Free Value for Potential Client

Run Ad telling Collect their email

them to buy.

Retarget the same people

Call or Book with Buy now Ads or Sell
Appointment. with Email Sequence

Call or Book Appointment

📢 Facebook & Instagram Ads Strategy ( Important.)
Think of Paid Ads as a system where if you put
in 1 dollar, you get 3-4 or even 15 dollars back.

So, you never stop putting in a dollar.

Direct Selling Indirect Selling

You do this by maximizing customer

Make Foot in the Run Ad Giving Away
Life Time Value
Door Offer Free Value for Potential Client

Run Ad telling Collect their email

them to buy.

Retarget the same people

Call or Book with Buy now Ads or Sell
Appointment. with Email Sequence

Call or Book Appointment

📢 Facebook & Instagram Ads Strategy ( Important.) Now Let me show you how I run these
ads in my business.

Direct Selling Indirect Selling &

Later, in the copywriting section of the
course, I will show you how to write ads.
Make Foot in the Run Ad Giving Away
Door Offer Free Value for Potential Client

Run Ad telling Collect their email

them to buy.

Retarget the same people

Call or Book with Buy now Ads or Sell
Appointment. with Email Sequence

Call or Book Appointment

📢 Organic Content For Qualified Leads on Facebook, Instagram, TikTok & Youtube

Overall Strategy:

Content That Only A Potential

Buyer will get Value From

Tells them to get a Free Thing

They actually care about At the
end/middle of the video

They a download PDF from website

& you get their email in the process

Email Sales Sequence /

SALE
Retargeting Ads
📢 Organic Content For Qualified Leads on Facebook, Instagram, TikTok & Youtube

Overall Strategy:

Content That Only A Potential

Buyer will get Value From

Tells them to get a Free Thing

They actually care about At the
end/middle of the video

They a download PDF from website

& you get their email in the process
Let me show you how I do this for my
business and then how others are doing
Email Sales Sequence / the same exact thing.
SALE
Retargeting Ads
📢 Landing Pages

Basically, when you create one page, where if you send traffic, visitors are pushed
towards taking a single action. Let's look at a landing page.

14 Day Film-maker Landing Page:

14 Day Smartphone Filmmaker Course Is Only $48 (100k 5-star Reviews)

Ethan Hawk : Landing Pages

https://completeproducerpro.com/vocal-recording-checklist
https://completeproducerpro.com/register
https://completeproducerpro.com/premium
 🏡
Google Local
📊
SEO
📢
Facebook /
📸
Organic
Service Ads Instagram Ads Content

👨‍💻
YOUR WEBSITE
Now, Let's Recap this
entire Growth System

📑
☎️
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Call / Book
Appointment

Sequence

☎️ Call / Book
Appointment
💸
SALE
COMPLETE UNDERSTANDING OF

💡👏
Digital Marketing for
Business Owners

See you in the next video

COMPLETE UNDERSTANDING OF

MARKETING, SALES &

BRANDING FOUNDATIONS
📣
Before we move on to the Complete Content Creation System for Qualified Leads…

We first need to cover the foundations of Marketing, Sales & Branding.

Or else you will not do very well with content creation. I have seen that most people making content do not do well
with content creation only because they lack foundational understanding of these concepts.

If any of this seems too basic, please still hang on. And I hope that instead of having the lens of,
"I already know this." Let's have the lens of, "What's that one golden nugget here that helps my business a lot?"
Rules of Money

15 minutes
🚕
Rules of Money

🚕
Exam

15 minutes
 500,000$ Importance of Learning English to Sami
Money exchange principle:

What Sami can afford 100$

Your Price 50$

🧑🏽
Sami
Market Pricing. 5-10$

Someone will only hand you an amount of money which is far lesser than the value of the
thing they get in return. This value is subjective and differs from person to person.
Money exchange principle: Importance of Solving Hair Loss Problem to John.

What John can afford 100,000$

Your Price 50,000$

🧔🏻 👨🏼‍🦲
David John
Market Pricing. 10,000$

Someone will only hand you an amount of money which is far lesser than the value of the
thing they get in return. This value is subjective and differs from person to person.
Money exchange principle: Importance of getting her youthful look back.

What Lisa can afford 500,000$

Your Price for a Nose Job 60,000$

👩🏼‍🦳
Lisa
Market Pricing. 10,000$

Someone will only hand you an amount of money which is far lesser than the value of the
thing they get in return. This value is subjective and differs from person to person.
Money exchange principle: Importance of getting her youthful look back.

What Lisa can afford 500,000$

Your Price for a Nose Job 30,000$

👩🏼‍🦳
Lisa
Market Pricing. 10,000$
Brands can charge higher prices because people
would rather have surety of outcome, than not have
surety of outcome at a lower price.

Ex: My skin. People getting plastic surgery.

Someone will only hand you an amount of money which is far lesser than the value of the
thing they get in return. This value is subjective and differs from person to person.
The Power Of Personal Brands

Same Degrees Same Degrees Same Degrees Same Degrees

Fee : 200$ Fee : 200$ Fee : 200$ Fee : 200$

The Power Of Personal Brands Starts Posting Free
Valuable Videos

Writes a Book

Becomes Famous &

Trustworthy

Same Degrees Same Degrees Same Degrees Same Degrees

Fee : 200$ Fee : 200$ Fee : 200$ Fee : 200$

The Power Of Personal Brands Starts Posting Free
Valuable Videos
Dr. Ethan Writes a Book

Becomes Famous &

Trustworthy

Same Degrees Same Degrees Same Degrees Same Degrees

Fee : 200$ Fee : 200$ Fee : 200$ Fee : 600$

Without a Brand

Same Product Same Product Same Product Same Product

100$ 100$ 100$ 100$

Race to the Bottom

Without a Brand

Same Product Same Product Same Product Same Product

80$ 100$ 100$ 100$

Race to the Bottom

Without a Brand

Same Product Same Product Same Product Same Product

80$ 60$ 60$ 60$

Race to the Bottom

Without a Brand

Same Product Same Product Same Product Same Product

40$ 60$ 60$ 60$

Race to the Bottom

Without a Brand

Same Product Same Product Same Product Same Product

40$ 40$ 40$ 40$

Entire Market is Barely Surviving.

Race to the Bottom

 Starts Posting Free
Without a Brand Anita's
Valuable Videos

Makeup Becomes Famous &

Trustworthy

Higher Product
Quality at a higher price

Same Product Same Product Same Product Differentiated Product

40$ 40$ 40$ 500$

No longer affected by
Market pricing.

She is One of One.

Price is the highest leverage you have.

When I was studying Warren Buffet and what they look at

when investing in businesses, one of the key things was:

Does a business have a strong brand which allows them to make something for Pennies and sell for
dollars. Does it have a strong and deep enough moat. For a small business, Personal Brands are
incredibly powerful moats.
EnglishBoli's Learning Progression:

The results you are looking for are usually in the work you don't
want to do or think you can get by without doing.

To know ten thousand things,

know one well. - Musashi.
 COMPLETE UNDERSTANDING OF

MARKETING, SALES &

BRANDING FOUNDATIONS
📣
See you in the next video
THE COMPLETE:

CONTENT CREATION 📸🚀
SYSTEM FOR QUALIFIED LEADS
MEGA COURSE
Hi !

This is a comprehensive Content Creation for Getting Qualified Leads course. I have tried to cover
everything you need to know to get results with content creation for your business.

If you just put yourself through this course, you will understand more about content creation than
almost every other business owner.

By the end of this course, you will completely understand how I got 278k subscribers on my youtube
channel from only 5 videos and over 800k followers on Facebook organically and you will feel confident
that you can do that for yourself and your business as well. That too to your potential customer base.
I have structured this course in the following way.

Every Mistake Beginner Content Creators make

How to work your skill up to making 1 hour

Masterclasses or Long Youtube Videos

Entire Set Up You need to make content forever

How to write a script + Create PDFs

Exact Script for Creating each type of content

Understanding Real Value Proposition

Why will someone care enough to watch it?

The Two Content Types

The Principles on which Content Creation Works

Before we start.

" I am not a content creator."

"I am not that type of a person."

Everything is a learned skill. If you have not done something before, that means you are not the type of
person who does that thing. But if you do it a few times, you are now by definition, a person who does that.

You are not what you just say you are, you are what you do.
And you do something for long enough, you become good at it through the following process.
"I would teach children music, physics and philosophy; but most importantly
music, for the patterns in music and all the arts are the keys to learning."

-Plato
 "I would teach children music, physics and philosophy; but most importantly
music, for the patterns in music and all the arts are the keys to learning."

-Plato

Learning Cycle!

Try to get better.

Oh, this Do it a few Take feedback at each attempt. Huh, it's This comes
is hard. times. Learn theory and apply. getting easier naturally now

move on to the next thing

Principles on which content creation work

There are 8 billion people on earth. At any moment all those people are suffering from multiple problems.
And to get over those problems, they need information.

All humans are born as babies 👶 and they come into the world 🌎 without knowing anything. Over time,

👨🏼‍💻 👨🏼‍💻
🦷
one person might become an expert at one thing, but be a complete beginner or novice at another thing.

Best Computer Coder

🦷
Needs to get his teeth fixed. Educated himself through
in the world Knows nothing about dental procedures. content from experts
Principles on which content creation work

So, at all times, a large group of people are suffering from a problem and they need information or a service or help to
get over that problem. ​Here is the underlying cause & effects of content creation and growing an audience online:

English Learning Market of Bangladesh ( 75 million People )

English Speaking
10 mil
English Writing

15 mil ✨
Essence of the industry
Content

English for Office English Grammar

Presentations
15 mil
20 mil
Principles on which content creation work

So, at all times, a large group of people are suffering from a problem and they need information or a service or help to
get over that problem. ​Here is the underlying cause & effects of content creation and growing an audience online:

English Learning Market of Bangladesh ( 75 million People )

English Speaking
10 mil
English Writing

15 mil ✨
Essence of the industry
Content

English for Office English Grammar

Presentations
15 mil
20 mil

Content I would make to tap into each Market segment and grow an audience from it:
> How to speak in English with your Family -
> How to write text messages in English.
Principles on which content creation work

Total Chiropractor Market ( 100 million People )

List out All Potential Sub-Markets within The Chiropractor Market:

> People with Back-Pain

>People looking for instant pain relief with Home-Stretch exercises.
> People with neck pain.
> People trying to fix their posture.
> Seniors with knee and joint pain or inflammation.
> People who have been in accidents
> Service Education Content ⭐️

✨
Essence of the industry
Content

People like watching Chiropractor videos that show "satisfying joint popping,
followed by visual relief on the faces of patients."
Principles on which content creation work

Cosmetic Surgery Market ( 100 million People )

List out All Potential Sub-Markets within The Cosmetic Surgery Market:

> People who want a nose job.

> People who want to lose weight.
> People who want a face lift.
> People who want to look younger.
> People who want clearer skin.
> People who want a complete make over.
> Service Education Content ⭐️

✨
Essence of the industry
Content

Seeing before & afters of drastic changes and the client's reaction to their
own change.
Principles on which content creation work

Psychologist ( 100 million People )

List out All Potential Sub-Markets within the "Psychologist" Market:

> People who suffer from low-self esteem.

> People who are depressed.
> People who want to be more social.
> People trying to deal with a break-up.
> Service Education Content ⭐️

✨
Essence of the industry
Content

Life Advice from a professional about how to live better through

psychology.
Which market am I in?

What are the sub-markets?

Make a Content Ideas List for each sub-market

Write Script for each Idea

Post 1-3 minute videos on Facebook, Instagram, Youtube Shorts, TikTok Long Youtube Video

Send people to a free-resource only a potential customer would want Ask to message you

Gather their email in the process

Push a sale with email sequences

UNBREAKABLE RULE OF CONTENT CREATION

Unbreakable Rule One:

You are only the guide in someone else’s story. 🗺️
It is not about you. You are not the hero. The viewer is the hero. You get to be the guide.
You get to be the guy who is helping the hero get to the hero’s destination or get what the hero wants.

You are just the guide. Absolutely never make it about you.

CONTENT CREATION WILL NOT WORK FOR YOU IF YOU MESS THIS UP 🚨
UNBREAKABLE RULES OF CONTENT CREATION

Instead of thinking :
"This is what I want you to care about so I feel great."
❌
Think:
"This is what I think you care about and I know I have
the expertise to give it to you so YOU GET WHAT YOU WANT."
✅

CONTENT CREATION WILL NOT WORK FOR YOU IF YOU MESS THIS UP 🚨
ONLY WHEN TO MAKE IT ABOUT YOU: 🙋‍♀️🙋‍♂️
You will make it about you only if it is necessary to serve the viewer better.
Only saying Information you have to say to build trust and be viewed as an expert
so that the viewer actually watches and believes that you can help them.

FOR EXAMPLE:

I told you relevant information about myself in the beginning of this course.
But I did not tell you what my diet is. But if this was a course on how to lose weight I would talk about that
and would also have to show you my physique first.

So ask yourself - "What information about myself is relevant to the viewer or customer avatar?"
Only say that. When I give you my entire system for script writing, we will cover this more indepth.

The viewer is not watching the video because of you. They are watching the video for themselves and their
own benefit and they need to believe you are the guy who can give them what they want.
 🧘🏻 🏋
Mistakes People Commonly Make:

Yoga Instructor Gym Instructor

NOTE:
For Short Content, Visual Proof of expertise is enough. Do not start with an introduction
in short content. We will discuss this in-depth in the Script writing section.
 🧘🏻 🏋 🧑🏻‍⚕️
What could they rather be doing?

Yoga Instructor Gym Instructor

Straight Value. No Fluff.

Chiropractor

Here's a 2 minute yoga session to do at home to reduce stress

Things you need to buy to start Yoga from today.
Yoga exercises to increase flexibility for women after pregnancy.
 💰 🖼️
How to get people to like you:
SEQUENCE MATTERS!
Wrong way:

Ask First No Value

You ask people You post pictures of
to buy something you sell. yourself and your friends.

⭐️ ⭐️ 📸
Right way:
🫳
Give them what they want
🫳
Keep Giving Then Post a Photo of Yourself
How to get people to like you:

"Oh this guy gives me what I want all the time.

So, I like this guy. He posted a photo. So, I will like the photo. "
DO NOT PUT THE CART
BEFORE THE HORSE

Things need to happen in the right sequence

or it does not work.
What does giving value look like?

Things to do to speak English at home. ❌

Watch this video and you will know how to speak English ✅
Things to do if you have back-pain. ❌
Do these exact 5 exercises at home to reduce back-pain. ✅
Is popping your back good for you? - Just opinion ❌
5 Safe ways to pop your back. What happens when you pop your back? ( Expert Information) ✅
Show. Don't Tell.
Specific Guidelines.
Instead of general broad opinions.
The Two Content Types!

Short 1-3 minute long Videos. Long Videos. 15 to 30 to 1 hour to 10 hour

Facebook, Instagram, Youtube Videos
TikTok, Youtube Shorts
The Two Content Types!
A complete Slice of information.

Post-Operation Experience of getting a nose job.

Short-form

Complete Guide to Getting Your First Nose Job

Long Form

5 exercises to reduce back-pain quickly at home

Short-form

20 minute Exercise Routine to Reduce Joint Pain

Short 1-3 minute long Videos. From a Professional Chiropractor!
Facebook, Instagram, Long Form
TikTok, Youtube Shorts
The Two Content Types!

What I eat to stay lean and have abs.

Full Shred Weight Loss Diet + Shopping List + PDF

My 5 best pick up lines to try at park.

Free PickUp course : From Shy Guy to Super Confident!

Easy way to think about Real Value Proposition:

Who will watch this? What problem do they actually have?

What do they actually care about? Not what everyone else is doing.

For example: Bangladesh's English Teaching Market videos…

Giving lazy value is the key reason why people don't get views.
A brand of GIVING more than everyone -
is a brand that makes a lot of money.
Exact Script format for Making Short Value Videos

1. Starts with Visual Cue that immediately tells the viewer what this might be about.
2. The first sentence out of your mouth should be exactly what benefit the viewer will get in your video.
3. Then immediately start giving value.
4. End with - For more videos like these where I give you _____ : follow this instagram / me.
5. Or end with - to get a PDF or 15 minute complete guide to chiropractor procedures.
Click link in bio. Or comment "NOSEJOB"

We will not say our name or qualifications on short content. You can towards the very end
after value has already been provided. Visual Cues are enough for people to trust you.
Let’s write a video script

(Visual: A Chiropractor in medical clothing sitting on a sofa holding his 3 finger up)
Do these 3 exercises on a sofa to reduce your back pain immediately.

For the first one…

For the second one..
For the third one…

Let me know if you already feel better in the comments.

For Daily stretching videos that keep your body feeling good, follow me on instagram.
Or. For a complete PDF for Exercises at home to reduce back pain go to this link.

If anyone follows through and actually gets benefitted, they will like you more
than a thousand words said.
What keeps people from creating content:

"This isn't how I do it." - Then you are doing it wrong.

We need to remember the car analogy. There are bare essential parts
that absolutely need to exist or else it doesn't work. Once they are there, then you can customize.

Initially we want to learn the basics of how to play a guitar and music theory
before we “invent” our own style of guitar playing. Same with content creation.
COMPLETE SET UP FOR
CONTENT CREATION
📸💻💡
SET UP FOR CONTENT CREATION
We are going to look at three set-ups for Content Creation!

1️⃣ Best to Get Started - Set Up!

2️⃣ Informative Short Form - Set Up! 1️⃣2️⃣

3️⃣ Long Form - Set Up !
1️⃣ Best to Get Started - Set Up!

An Iphone for Filming

Google Sheets for Writing out Content Ideas

Google Docs for Scripting

A Tripod to hold the Iphone up

A Ring Light (Optional)

A Rode Wireless Go Mic (Optional)

A Laptop or Ipad to read the script.

You will first go to google sheets and write out content ideas. Thinking who it is for in your market and
exactly why they would care. Then you will write the script out on google docs following the script
framework that was given in the course. Then you will simply start recording the video. You can send this
video over to a video editor to add additional relevant images on top of it. Follow Dr.Berg on Youtube.
2️⃣ Informative Short Form - Set Up! 1️⃣
An Iphone for Filming

TikTok GreenScreen Effect to share another video or image to comment on.

Google Docs for Scripting

You will use TikTok Green Screen effect to put yourself either over slides or another video. You will start
off with a hook. Here is why…. happens. This what happens if you… If you want to get (this benefit) you
have to… and then immediately move on to giving value. See videos on youtube on how to use TikTok's
Green Screen effect to put yourself over videos or images. You have to basically do "expert informational
commentary".
2️⃣ Informative Short Form - Set Up! 2️⃣ ( EASIEST because you will just read slides )

Iphone

Loom for Recording Screen

Pitch for making Slides for the videos

MacBook for making the Slides

You will make slides. Giving out information about something. Starting with the introduction and then
steps or value. You will then explain each slide and go over the slide and that's it. Easiest way to give
high value information without having to memorize anything since you are looking at the slides.
3️⃣ Long Form - Set Up !

Iphone

Loom for Recording Screen

Pitch for making Slides for the videos

MacBook for making the Slides

16:9 and not square

You will make slides. Giving out information about something. Starting with the introduction and then
steps or value. You will then explain each slide and go over the slide and that's it. Easiest way to give
high value information without having to memorize anything since you are looking at the slides.
3️⃣ Script for making long form High Value videos for Youtube.

Start with: Here’s complete guide to ____ / In this video we will go over ____

Why is this important?

Exactly what will you get if you watch this till the end? What's your benefit?

I am ___ and I've been doing this for__ years and helped ___ people with this issue
and what I see is people are always confused about ___ that is why I created this video lets start.

Immediately start giving value. Position yourself always as -

just trying to help because you actually care. And you should actually care.

Scatter testimonials in the middle so people know you provide a service

that they can buy and tell them how to buy it. "Go to the link below this video."

End with call to action to buy what you sell.

How the Business Funnel Works once everything is set up:

This entire system keeps compounding

over time and your sales keep multiplying.
Content

PLEASE INVEST IN CONTENT CREATION

Free PDF/ Ebook / 1 Hour

Training for their email

Sales
 🏡
Google Local
📊
SEO
📢
Facebook /
📸
Organic
Service Ads Instagram Ads Content

👨‍💻
YOUR WEBSITE

📑
☎️
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Call / Book
Appointment

Sequence

☎️ Call / Book
Appointment
💸
SALE
Here is the complete diagram
of how to use your website to
make money 💰
⚠️ Every Mistake You Will want to make when starting Content Creation: 🚧
Wanting to Make "Grand content" that you can't easily make everyday on low effort.
You are already an expert. That is already your moat.

Thinking you need "great editing" or "background music".

Having the inclination to collaborate with other people in your industry. NO.
Our only mission at first is to get good and get skilled at content creation.
Those skills include: Speaking on camera, Learning how to say things from the frame of what the
audience cares about. Making PDFs. Getting used to / developing muscle memory of sitting in a room,
turning on a camera and talking. THERE IS NO SHORTCUT.

Wanting to make gimmicky content or trying to be funny to get views instead of competent
and providing value that directly leads to sales. Ex: What I did with EnglishBoli.

Making content that's irrelevant to a customer's purchase decision.

⚠️ Every Mistake You Will want to make when starting Content Creation: 🚧
Trying to build a brand only through associations.

Trying to be gimmicky or funny. - Just doing the work or helping solve a problem will do wonders.

Posting about things your audience does not care about - like holiday greetings or what you had for
breakfast. Or image posts on your social media.

Trying to do things you do not have the resources to do because you think that it is expensive to build a
proper brand. It is not. You just need to provide informational value as an expert.

First principles thinking: Is the client trying to be where I am, or is the client trying to go somewhere with
my expertise? Your content should be according to that.
⚠️ Every Mistake You Will want to make when starting Content Creation: 🚧
Why you should not want to build a brand off of associations only:
Your audience should be there just for you. You don't need other people to get views. If you do, then you
have a weak brand and you will need to rely on other people to grow your following.

In the beginning, when you just start learning guitar, who do you think would want you in their band?
World class musicians? Or amateurs?

So, the initial goal at anything always is just to get very good at the skill itself. Once that happens, then
the "big players" want you to be in their "band".
⚠️ Every Mistake You Will want to make when starting Content Creation: 🚧
High energy, but no value or communication. You need to learn how to communicate and actively try to
do so. "But This is not how I do it…" again, remember the Car example.

Customization comes on top of the essential pieces. Not in exchange for them. Editing does not matter.
Background music does not matter. Ask yourself why people would watch the thing you are making and
just give specifically that. NO FLUFF.

Intially all you will have is a skill deficiency. Which you will overcome quickly if you just make content
multiple times.
COMPLETE

In Person-Sales Script 🗣️
📌
After studying a bunch of books on Sales and doing a LOT of courses,
in-person sales basically boils down to the following:

Sales is all about listening to what the problem of the client is and asking questions.
And then, using the answers they give you to help them overcome their own objections.

Basically getting them to sell themselves on your service. Instead of you selling to them.

How do we do this..?
📌
Asking Questions like these:

> Why did you come to us over other good options in the market?
>What did you like about our - content or ad specifically?
>How long have you suffered from this?
>How is it making you feel ? Has this affected your personal relationships,
your job or day to day life. Run me through how it makes you feel.
>Why is it so important to do this now? Seems like you've been suffering from this for awhile.
>Where are you trying to be from where you are?

Then use the information they gave you to sell them in on the thing you sell.
Since you know what their problems are - you can at this point sell them in on something long term.
Use previous customer avatar examples.
📌
Asking Questions like these:

Check out Jeremy Miner on Youtube.

COMPLETE

In Person-Sales Script
🗣️
Your Guide to

FACEBOOK ADS
🗺️
📌
How Facebook Ads work:

Your Facebook Business Gathers Data Run ads to Specifically

Website Account On who visits those people

Let me show you my Ads account and what you can do in it,
so that you can understand exactly how it works.
📌
Let’s Learn Copywriting for Facebook Ads Now:

>Who, why, what, where, when and how would buy the thing we sell?

>Who is the customer avatar?

>Why would they buy it? Or benefit or pain alleviation your service does.
>What problem are they suffering from that your product solves?
>When can they get it? - Now?
>Where is my office (if brick and mortar, doesnt matter if online)
>How - From website or show up at address or just call us.

Final Urgency : What happens if they dont do it and that they should do it quick.

Let me show you some of my ads.

📌
Let's write an Ad.

Suffering from Back-pain in New York? Want to get an immediate relief?

Show up to our chiropractic clinic at ___specific address today_ to get _Intro offer_
Usually Priced at 300$ of value. Your Price today for availing this offer is 50$.
Call now to get immediate relief from that pesky back pain that just wont let you live
as well as you should.
📌
How to do Competitor Research on Ads:

Go to Facebook Ads Library and search for competitors.

📌
How to Calculate Ads Profitability?

Customer Life-Time Value - Cost per Sale

📢 Facebook & Instagram Ads Strategy ( Important.)

Direct Selling Indirect Selling

Make Foot in the Run Ad Giving Away

Door Offer Free Value for Potential Client

Run Ad telling Collect their email

them to buy.

Retarget the same people

Call or Book with Buy now Ads or Sell
Appointment. with Email Sequence

Call or Book Appointment

 Your Guide to

FACEBOOK ADS
🗺️
See you in the next video
FINAL VIDEO

FULL RECAP
🎬
 🏡
Google Local
📊
SEO
📢
Facebook /
📸
Organic
Service Ads Instagram Ads Content

👨‍💻
YOUR WEBSITE

📑
☎️
Free PDF/
Lead Magnet

📧
Email
🎯
Retargeting Ads
Call / Book
Appointment

Sequence

☎️ Call / Book
Appointment
💸
SALE
Here is the complete diagram
of how to use your website to
make money 💰
Here's a High Trust, High
Conversion Web-Design we
made for a Service Businesses.
FINAL VIDEO

FULL RECAP
🎬
See you in the next video