Understanding Survey Scales and Techniques
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ScribdTranslationsUnderstanding Survey Scales and Techniques
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ScribdTranslationsUnit 3 Exam
Started on Thursday, June 20, 2019, 10:08
Final State
Completed on Thursday, June 20, 2019, 10:38
Time 30 minutes 12 seconds
employee
Points 10.00/10.00
5.00 out of 5.00 (100%)
Question 1
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
The scale that allows measuring the attitude of consumers
in relation to specific products and brands, being possible
establish comparisons, and that is defined with a scale
7-position bipolar corresponds to:
Select one:
a. The semantic differential scale.
The semantic differential scale allows measuring the attitude of the
consumers facing specific products and brands, being possible
establish comparisons. It is defined as a bipolar scale of seven
positions.
b. The Likert scale.
c. The ordinal scale.
Feedback
The correct answer is: The semantic differential scale.
Question 2
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
After reading the following news:
What information do Mystery shoppers usually
contribute?
Select one:
a. How many employees were there in the store?
b. How long did you wait to be attended to?
c. All options are correct.
The information that Mystery Shoppers usually provide is: How many
How many employees were in the store? How long did you wait to be served?
Attended?, Name of the employee who attended you?, Was the employee
kind?, What questions did he ask about the product and what product was it?
Were other products offered to you? Did the employee complete the sale?
What techniques?, Did the employee invite you to visit the store again?
¿Estaba la tienda limpia?, ¿El servicio fue rápido?, ¿Cómo era la
product presentation?
Feedback
The correct answer is: All options are correct.
Question 3
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
A scale where numbers are used to rate
objects, in such a way that the distances numerically
equivalents on the scale represent equivalent distances
in the characteristic measure is:
Select one:
a. Interval scale.
The interval scale is a scale where numbers are used to
qualify objects, in such a way that the distances numerically
equivalents on the scale, represent equivalent distances in the
measured characteristic.
b. Ratio scale.
c. Comparative scales.
Feedback
The correct answer is: Interval scale.
Question 4
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
It is the scale also known as the classification scale
graph, the respondents classify the objects by putting a
mark in the appropriate position on a line that goes from a
extreme at the other end of the criterion variable.
Select one:
a. Continuous rating scale.
The continuous ranking scale is a ranking scale
continuum, also known as graphic rating scale, the
respondents classify the objects by marking the position
appropriate about a line that goes from one end to the other of the variable
criterion.
b. Item rating scale.
c. Likert scale.
Feedback
The correct answer is: Continuous rating scale.
Question 5
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
The scale that allows assigning the interviewed individuals to
one of the different categories of response, and which are the
simpler and more common scales within a questionnaire,
is referred to as:
Select one:
a. Nominal scale.
The nominal scale allows assigning interviewed individuals to a
of the different response categories. They are the most scales
simple and common within a questionnaire.
b. Ordinal scale.
c. Interval scale.
Feedback
The correct answer is: Nominal scale.
Question 6
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
After watching the following video:
Do surveys always have to be the same?
Select one:
There are no different forms of survey.
b. There are different forms of surveys.
For example, traditional telephone surveys or surveys
personal.
Feedback
The correct answer is: There are different types of surveys.
Question 7
Correct
Score 1.00 out of 1.00
Mark question
Question statement
Which of the following elements does not correspond to the
ad-hoc survey classes?
Select one:
a. Unitransversal.
b. Vertical.
The vertical survey does not correspond with the ad hoc survey.
c. Multitransversal.
Feedback
The correct answer is: Vertical.
Question 8
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
Comparative scaling technique in which are presented
simultaneously several objects to the respondents, and they are
ask them to sort or classify according to certain
criteria. This technique is called:
Select one:
a. Scaling by ordered ranges.
Ranking by ordered ranks is the comparative technique of
escalation in which several objects are presented simultaneously to
the respondents, and they are asked to sort or classify them accordingly
with certain criteria.
b. Constant sum scaling.
c. Classification escalation Q.
Feedback
The correct answer is: Ranking scaling.
Question 9
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
Which of the following is an 'attitude scale'?
Select one:
a. Likert scale.
Attitude scales allow measuring sentiment (positive or
negative) of individuals towards a product or service. There are two
attitude scales: The Likert scale and the semantic differential scale
semantic. The Likert scale allows measuring positive sentiment or
negative attitude of the individual towards a product or service.
b. Interval Scale.
c. Ratio scale.
Feedback
The correct answer is: Likert scale.
Question 10
Correct
Score 1.00 out of 1.00
Mark question
Statement of the question
Comparative scaling technique in which it is required that
the respondents distribute a constant sum of units
like points, dollars, vouchers, stickers or tokens, among a
set of stimulus objects with respect to a criterion.
Select one:
a. Escalation by ordered ranges.
b. Constant sum escalation.
Constant sum scaling is the scaling technique.
comparative in which respondents are required to distribute a
constant sum of units such as points, dollars, vouchers, stickers or
tokens, among a set of stimulus objects regarding a
criterion.
c. Classification escalation Q.
Feedback
