INSPEN. INTERGARTED PROJECT.

(CEA 3060)

INTEGRATED PROJECT (CEA 3060)

GROUP MEMBERS:

1. WANG JIN JUN

2. UMAR AIMAN BIN SHAHARUDDIN
3. CHAI YEN KHAI
4. JUSTIN LIM HONG YI
 INSPEN. INTERGARTED PROJECT. (CEA 3060)

SUPERVISOR’S VALIDATION

“I have gone through the reports and find that this is very much enthusiastic and
satisfactory in terms of the scope and quality for the purpose of awarding the
Professional Certificate Estate Agency”

Date: Supervisor’s Signature:

…………………………………………
EN MOHD SAHARUDIN BIN
TUNGGAL
LEGACY SDN BHD

Official Stamp:
 INSPEN. INTERGARTED PROJECT. (CEA 3060)

STUDENTS’ DECLARATION

“We hereby declare that this Integrated Project Paper entitle Elmina Green 3, City
of Elmina, Shah Alam, Selangor is our genuine work done except excerpts and
summaries which has been explained the sources.”

WANG JIN JUN CEA-11-21-3023-EK

UMAR AIMAN BIN SHAHARUDDIN CEA-11-21-2869-EK

CHAI YEN KHAI CEA-11-21-3135-EK

LIM HONG YI CEA-11-21-2929-EK\

Date:
 INSPEN. INTERGARTED PROJECT. (CEA 3060)

PART 1 –
AGENCY
PROCESS
 INSPEN. INTERGARTED PROJECT. (CEA 3060)

NO CONTENT PAGES
1 PART 1 –

- INTRODUCTION
- PROCESS OF BEING A REGISTERED
ESTATE AGENT (REA)
- PROCEDURE TO REGISTER AS AN
ESTATE AGENT
- REGISTRATION AS PROBATIONARY
ESTATE AGENT
- PROCESS OF SETTING UP AN ESTATE
AGENCY PRACTICE
- REGISTRATION OF ESTATE AGENCY
PROCEDURES WITH THE BOARD
- FORMATION OF COMPANY WITH
COMPANIES COMMISSION OF MALAYSIA
(CCM)
- COMPANY PROFILE
-

2 PART 2 -
- CITY OF ELMINA: THE OVERVIEW
- ELMINA GREEN 3: LOCATION
- ELMINA GREEN 3: FACILITIES,
AMENITIES AND ACCESSIBILITIES
- ELMINA GREEN 3: LAYOUT AND
FLOOR PLAN

3 PART 3 – MARKETING PLAN

- COMPETITORS ANALYSIS
- ONLINE AND OFFLINE MARKETING
- ADVERTISING AND MARKETING
MATERIALS
- FLOW CHART OF SALES PROCESS
- MARKETING STRATEGIES
- MARKETING MIX
- SWOT ANALYSIS
- MARKETING BUDGET AND TIMELINE
 INSPEN. INTERGARTED PROJECT. (CEA 3060)

INTRODUCTION

The Board of Valuers, Appraisers, Estate Agents and Property Managers (hereinafter
referred as “the Board”) was set up in 1981 under the purview of the Ministry of
Finance, Malaysia. The setup and operation of this Board is governed by the provision
of Valuers, Appraisers, Estate Agents and Property Managers Act 1981 (hereinafter
referred as “VAEAPM Act”). The primary function is to regulate the Valuers, Appraisers,
Estate Agents and Property Managers practicing in Malaysia as following:

• To keep and maintain the Register of Valuers, Appraisers, Estate Agents and
Property Managers, Probationary Valuers and Probationary Estate Agents and
firms of Valuers, Appraisers and Estate Agents.
• To approve and reject applications for registration.
• To hold disciplinary proceedings.
• To conduct examinations.
• To prescribe Scale of Fees.
• To regulate the professional Conduct/Ethics of Valuers. Appraisers, Estate
Agents and Property Managers.
• To award scholarships

The registration procedure is a lengthy process to establish legal entity of the

firm, endorsed by the Board and fully supported by Company Commissioner of
Malaysia (hereinafter referred as “CCM”). The establishment of the estate
agency firm will provide the practice in a professional manner and highest
integrity.
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PROCESS OF BEING A REGISTERED ESTATE AGENT (REA)

In accordance with the VAEAPM Act, specifically Section 22A and 22D, one must qualify
as Registered Estate Agent (REA) before establishing a firm or estate agency.

Registered
Estate Agent
Test of (REA)
Professional
Probationary Competency
Estate Agent (TPC)
Estate Agent (PEA)
Examination
Entry
Qualification

REGISTERED ESTATE AGENTS

Section 16 of VAEAPM Act provides that Registered Estate Agent is a person whose
name has been entered under Part IV of the Register and has been issued with authority
to practice from the Board. A REA’s name is registered under Part III of the said provision.
Next, Section 22C of VAEAPM Act states that: -

“… no person shall unless he is a registered agent and has been issued with an authority
to practice shall carry out trial estate agency practice… “

Acquired Relevant Registered as a Passed the Test of Registered with

Academic Probationary Estate Professional BOVEAPM
Qualification Agent Competency

Acquired Relevant
 INSPEN. INTERGARTED PROJECT. (CEA 3060)

PROCEDURE TO REGISTER AS AN ESTATE AGENT

Qualification to register as Registered Estate Agent

Section 22A VAEAPM Act provides that every person shall be entitled to have his
name entered under Part III of the Register upon making application to theBoard and
providing to its satisfaction that:

i. must attained the age 21 years and is of sound mind, good

character and has not been convicted of any offence involving fraud
or dishonesty or moral turpitude during the five years immediately
preceding the date of his application
ii. applicant has not made a statement or affirmed or attested a
document that is false or misleading
iii. applicant has not dishonesty concealed material facts
iv. applicant has not furnished false information
v. applicant is not an undischarged bankrupt

First of all, in order to become and register as an estate agent, The applicant needs to
pass the Required Professional Examination & Academic Qualification as Approved by
the Board.

The Board conducts the Board Estate Agent Examination as set out in Rules 33A of
VAEAPM Rules, comprise of Part 1 and 2 consisting of six (6) subjects with the fee of
RM50 per subject and processing fee of RM50. However, Rules 44 VAEAPM Rules
provides that the Board may consider other examinations in lieu of Board examinations
as set out in 6th Schedule of VAEAPM Rules.

The Board has provided the minimum qualification of Approved Academic Qualification
set out in Rules 32 of the VAEAPM Rules, whereby the applicant must possess SPM or
equivalent with not less than five (5) subject passes of at least three (3) shall be credit
and at least one (1) of the credit shall be in Mathematics, Science, Accounts or
Commerce.
 INSPEN. INTERGARTED PROJECT. (CEA 3060)

REGISTRATION AS PROBATIONARY ESTATE AGENT

First of all, the candidate must have passed all the subjects in Part 1 and Part 2 and
then will be eligible to register as Probationary Estate Agent (hereinafterreferred as
“PEA”) and simultaneously register for the Test of Professional Competence
(hereinafter referred as “TPC”).

i. The candidate must comply with all requirements set out in Section
22D of VAEAPM Act to register as PEA by fill in Form B1 in the 2nd
Schedule of the Rules as provided by Rule 17 of the same;
ii. The candidate must undergo minimum two (2) years continuous
practical training under supervision of a registered agent; and
iii. The candidate must maintain to log work experience in logbook.

Test of Professional Competency

Once the candidate has completed the minimum 2 years of fulltime practical training
period and approval of the work diary content by the Board, the candidate is required.
to sit for an oral examination or TPC.

The applicant (excluding candidates with 10 years approval post qualification work
experience) is required to submit two (2) Written Practical Tasks to the Board (TPC
Committee). The purpose of this task is to evaluate the applicant’s understanding on
industry knowledge, logical thinking, professional judgment, property legal
knowledge, skills and ability in writing report, etc.
iv. Task 1 - It is a report referring to the sales transactions completed
by the applicant from the date of listing secured until the property
transaction is completed and handover to the new purchaser. This
report shows step by step of agency process from the sale of a
property until it is sold.
v. Task 2 - It is a Property Marketing report to advise the developer on
the marketing of a new development property for high-risebuilding
or mixed housing development. The report shall include information
as to the size of development, marketing strategy,
 INSPEN. INTERGARTED PROJECT. (CEA 3060)

market study, marketing budget, pricing determination, sales

package, method of promotion, etc.

Once the candidate has completed the submission and the TPC Committee is
satisfied with the written tasks, the applicant will then be allowed to apply for the TPC
interview by applying form TPC EA 4/96 with a processing fee of RM200.00. The
interview usually take 2-3 hours, covering on the understanding of the following topics
related to real estate industry, Property Laws and Taxation, Law & Regulationon Real
Estate Agency Practice, Real estate agency practice and techniques,topics on current
issues, and new amendments and changes that govern the local government and
land law.

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PROCESS OF SETTING UP AN ESTATE AGENCY PRACTICE

A candidate who passed the TPC interview, will be registered as an estate agent by the
Board and has the qualification to set-up a real estate agency firm.

TYPES OF AGENCY

There are several types of real estate agencies that can operate in Malaysia.
Section 23 of the VAEAPM Act provides that the firm can be either operatedas a
sole-proprietor (E3), partnership (E2) or body corporate (E1) (Sdn Bhd):-

i. Sole Proprietorship – business wholly owned by a single individual

using personal name as his/her identity card or trade name
ii. Partnership – business owned by two (2) or more persons but not
exceeding twenty (20) persons. Identity card name can’t be used as
business name
iii. Body Corporate – known as Sendirian Berhad (Sdn Bhd) is a
private limited company, where it prohibits any invitation to the public
to subscribe to any of it shares, deposit money with the company for
investment or subscription. Minimum members in a private limited
company are one (1) and maximum is fifty (50).

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REGISTRATION OF ESTATE AGENCY PROCEDURES WITH THE

BOARD

There are several steps to complete the registration of an estate agency with the
Board. The process requires few forms to complete for submission as well. Firstly,
the process starts with the name search by filling up Form S submit the form to register
with the Board. Three (3) names should be submitted for approval. If the proposed
name rejected by the Board, the candidate can appeal with valid reasons if they insist
to use the same. Next, the applicant needs to submit Form N attached with the
relevant documents. The approval usually is given by BOVAEPM within 30 days.
Next, the Registrar will notify the applicant within 30 days from the approval date and
the applicant shall respond with payment of fees. Once that is settled, the Board issue
the applicant with an Authority to Practice (Form O).

REGISTRATION NUMBERS

The Firms are identified by the types of firm by looking at the number in bracket. The
firm known as JEJU REALTY SDN BHD (Agency No : E(1) 9876), the premise is
located at :

Address : B-02-01 & B-02-02 Block B,

Sekitar 26 Enterprise,

Persiaran Hulu Selangor,

Seksyen 26 40400 Shah Alam,

Selangor Darul Ehsan.

Phone No : 03-61400123

Email : hello@[Link]

Website : [Link]

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REGISTRATION OF ESTATE AGENCY FIRM BOARD

As previously mentioned, Section 23 of the VAEAPM Act provides that the firmcan be
either operated as a sole-proprietor (E3), partnership (E2) or body corporate (E1)
(Sdn Bhd). For body corporate, at least two of the directors must be a registered
person. Any of these set-ups as approved by the Board are called the registered firm.

STEP DETAILS DESCRIPTION

1. Name of Firm v Rule 25K - Prior to making an

application for the registration of a
firm or before changing its
registered name, an application
must be made for a search as to
the availability of the proposed
name, using Form S.

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2. Application for v Every application shall be made

Registration of Firm via Form N
v Every application shall comply
with Rule 25B, subsection (1) to
(5), the Register shall within thirty
(30) days submit the application to
BOVAEP or cause copies to every
member of the Board either
deliver personally or courier to
Board Member office.
v Amongst the relevant documents
required to be submitted with
Form N application are as follows
:-
a) A sample copy of the new firm
Official Letterhead.
b) A copy of the new office rental
agreement and location site
plan of the new office/firm.
c) Letter of Resignation – if the
Registered Estate Agent was
employed somewhere else
before application.
d) Partnership Agreement for a
Partnership.
e) Form 49, 24, M&A for a Body
Corporate, incorporated under
the Company Act.

3. Submission of v Rule 25C – if registrar is satisfied

application to Board that an application under Rule 25B
satisfied the requirements of
section 23 of the Act and these
Rules, the Registrar shall within

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thirty (30) days of the receipt of the

application
v Submit it to the Board

4. Consideration of v Rule 25D – on receipt of an

application application made under rule 25B,
the Board shall satisfy itself to the
following matters :
• Satisfies the ownership
requirements specified in
section 23 of the Act
• Satisfied the requirements
as to its name specified in
rule 25K
• Satisfied with the particular
and document had
submitted

5. Notification of Board’s v Rule 25E – the Registrar shall

decision notify the decision for the Board
on the applicant by ordinary post
within thirty (30) days of the date
of the decision
v The notification must state the
date of the decision

6. Registration fee v Rule 25E – application estate

agency firm has been approved
shall within ninety (90) days of the
date of notification
v Failure the pay the registration fee
within the period shall be treated
as a withdrawal of the application
by the applicant and no

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 INSPEN. INTERGARTED PROJECT. (CEA 3060)

application from that applicant

shall be considered before the
expiry of one year from the date on
which the previous applicationwas
approved
v Once receipt of the relevant
registration fee, the Register of
BOVAEP shall issue an Authority
to Practice Estate Agency as a
Firm in Form O.

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 INSPEN. INTERGARTED PROJECT. (CEA 3060)

FORMATION OF COMPANY WITH COMPANIES COMMISSION OF MALAYSIA

(CCM)

The next step after receiving approval from the Board is to apply for the registration
of the Company with CCM. JEJU REALTY SDN BHD (135790- W) is a private
company (Sdn Bhd) and was registered in Malaysia in accordance with Companies
Act 2016.

The following requirements should be complied with: -

iv. At least one (1) director who are at least 18 years of age and
ordinarily resides in Malaysia, not under bankruptcy and has not
been convicted and imprisoned for a period of past 5 years
v. At least one (1) subscriber to the share(s) of the company
vi. At least one (1) of secretary who must be a member of any one of
the prescribed bodies or licensed by the CCM
vii. Must have registered office in Malaysia to which all communications
and notices may be addressed.

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The procedures of incorporation at CCM are as follows: -

i. Name search and application of name:

Ø A name search must be made to ensure that the proposed
name is available.
Ø The applicant must complete the information during the
application for the name and incorporation of a company
viaonline and incorporation fees of RM 1,000.00
ii. Lodgment of application to incorporate the company
Ø Under section 14(1) of the Companies Act 2016, the
applicant must complete the information requires as
follows:-
• The proposed name of the company
• The status of private company
• The proposed type of business
• The address of registered office
• The business address
iii. Verification of Incorporation:
Ø If the Register is satisfied that all information provided is
complete and a notice of approval and certificate of
incorporation will be issued by CCM.

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 INSPEN INTEGRATED PROJECT (CEA 3060)

COMPANY PROFILE

Name of Company : JEJU REALTY SDN BHD

Company Registration Number : 135790-W / E(1) 9876

Date of Registration : 20.02.2020

Company Address : B-02-01 & B-02-02 Block B,

Sekitar 26 Enterprise,
Persiaran Hulu Selangor,
Seksyen 26, 40400 Shah Alam,
Selangor

Phone Number : 03-61400123

Fax Number : 03-61400124

Email : hello@[Link]

Website : [Link]

Contact Person : Umar Aiman bin Shaharuddin

Directors cum Shareholder : 4

Company Secretary : Yivon Teh Kah Ching

Paid-up : RM500,000

Shareholders : Umar Aiman bin Shaharuddin

Wang Jin Jun

Justin Lim Hong Yi

Chai Yen Khai

Bank : Malayan Banking Berhad (Maybank)

Bank Account Number : 112745108150

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COMPANY PROFILE

Jeju Realty Sdn Bhd is a registered Real Estate Agency under the Board was
incorporated on 20th of February 2020, having its office address at B-02-01 & B-02-02
Block B, Sekitar 26 Enterprise, Persiaran Hulu Selangor, Seksyen 26, 40400 Shah
Alam, Selangor. The company bears registration number of 135790-W / E(1)9876, and
are legally and professionally qualified as a Real Estate Agency as required by
VAEAPM Act.

MISSION, VISION AND CORE VALUES

•Empowering our •We believe we are a

people so that they new generation of real
can give their best to estate organisation
their clients. born to elevate the
industry.

Mission Vision

Guiding
Core
Principles
Values
•We are the Game •To provide exceptional
Changer client service with
•We Grow by Lifting professionalism,
Others honesty and integrity.
•We Fail Forward

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COMPANY ORGANISATION CHART

WANG JIN JUN

CHIEF EXECUTIVE OFFICER

YIVON TEH KAH

LOON
COMPANY SECRETARY

UMAR AIMAN BIN JUSTIN LIM HONG

CHAI YEN KHAI
SHAHARUDDIN YI
CHIEF STRATEGIC OFFICER CHIEF FINANCIAL OFFICER CHIEF OPERATING OFFICER

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 INSPEN INTEGRATED PROJECT (CEA 3060)

BOARD OF DIRECTORS PROFILE

WANG JIN JUN UMAR AIMAN BIN SHAHARUDDIN

CHIEF EXECUTIVE OFFICE (CEO) CHIEF STRATEGIC OFFICER (CSO)

Degree in Mechanical Engineering Degree in Law, LLB (Hons) UiTM

(Hons)

Experiences:
Experiences :
1. 3 years experience working in oil
1. 3 years Conveyancing Lawyer
& gas company
2. 10 years experience in real
2. 10 years experience in real
estate practice
estate practice

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 INSPEN INTEGRATED PROJECT (CEA 3060)

JUSTIN LIM HONG YI CHAI YEN KHAI

CHIEF OPERATING OFFICER (COO) CHIEF FINANCIAL OFFICER

Degree in Mechanical Engineering Degree in Civil Engineering

(Hons) UKM

Experiences : Experiences :

1. FRIM INC Manager for 2 years 1. 2 years as Civil Engineer

2. 10 years experience in real 2. 8 years experience in real estate
estate practice practice

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PROFESSIONAL INDEMNITY AND INSURANCE

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 INSPEN. INTERGARTED PROJECT. (CEA 3060)
CAPITAL DISTRIBUTION

NO NAME POSITION SHARE CAPITAL

DISTRIBUTION

1 WANG JIN JUN CEO 25% 125,000

2 UMAR AIMAN BIN CSO 25% 125,000

SHAHARUDDIN

3 CHAI YEN KHAI CFO 25% 125,000

4 JUSTIN LIM HONG YI COO 25% 125,000

TOTAL 100% 500,000

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 INSPEN. INTERGARTED PROJECT. (CEA 3060)

COMPANY AWARDS

1. Best Real Estate Firm (Small Size Category) 2021

2. Rising Real Estate Firm 2021

3. Champion of Best Real Estate Firm (Small Size Category) 2021

4. Malaysia’s Top 10 Real Estate Firm 2021

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 INSPEN. INTERGARTED PROJECT. (CEA 3060)

DEVELOPER’S PROFILE

DEVELOPER NAME:
SIME DARBY PROPERTY BERHAD

REGISTRATION NO:
16621-P

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APPOINTMENT AS MARKETING CONSULTANT

In August 2020, Sime Darby Property Berhad (SDP) conducted an open tender to
real estate firms to market and sell their residential developments. Jeju Realty
participated in the open tender conducted by Sime Darby Property Berhad (SDP),
and this time they are looking for a real estate firm to be appointed as their Marketing
Consultant for the project title "Proposed Construction and Completion of 194 Units
Double Storey Landed Including 1 Unit of Electrical Substation, 3 Units of Wakaf and
1 Unit Common Court Facilities at Part of Lot 54720 to Lot 54913 and Lot 54916,
Phase EG3B, Elmina West, Section U17, 40160 Shah Alam, Selangor Darul Ehsan
for Messrs. Sime Darby Property (City of Elmina) Sdn Bhd.

In October 2020, Jeju Realty Sdn Bhd received a letter from Sime Darby Property
Berhad, which they decide in the affirmative to appoint us as the Marketing
Consultant for the new project development. Attached below is the appointment letter
by Sime Darby Property (City of Elmina) Sdn Bhd for Jeju Realty for the appointment
as the Marketing Consultant for this project;

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Letter of Appointment by Sime Darby Property Bhd to Jeju Realty Sdn Bhd

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DEVELOPER BACKGROUND

Sime Darby Property (the Group) is a leading property developer with a solid track
record in developing sustainable communities for over 48 years. With 24 active
townships and developments, we have a wide reach thatencompasses assets and
operations across the country. We mark our presence in the United Kingdom as part
of a Malaysian consortium to develop the iconic Battersea Power Station Project in
central London.

Sime Darby Property is Malaysia’s biggest property developer in terms of land bank,
with approximately 15,400 acres available land bank with a total estimated GDV of
RM104bil. Among the project developed by Sime Darby Property includes City of
Elmina, Serenia City, Ara Damansara, Bandar Bukit Raja, KL East, Bandar Ainsdale
and many others.

• Advancing real estate as a force for collective

Vision progress, in harmony with the planet's resources

• To develop, own and manage a thriving asset

Mission portfolio, creating value for all stakeholders

• To be a Value Multiplier for people, businesses,

Purpose economies and the planet

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PART 2 – PROJECT DETAILS

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ELMINA GREEN 3

Elmina Green Three at City of Elmina is a freehold 2-storey terraced house

development. The development is located at the west side of City of Elmina in Selangor,
bearing the postcode of 40160. The development is well located as it gives seclusion for
those who enjoy their privacy and it is very suitable for those who are looking to own their
own housing residence.

Elmina Green Three aims to give its residents a cozy, simple lifestyle. Elmina Green
Three is a family themed development with the prime target being family market. It is
suitable for the any range of income families and the well-designed spaces are
meticulously detailed for comfortable living.

The development comes with 412 unit of houses, alongside 3 units of Wakaf and 1 unit
of TNB Substation.

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CITY OF ELMINA: THE OVERVIEW

The 5,000-acre City of Elmina township situated along the Guthrie Corridor
Expressway is the new growth corridor in Klang Valley. Developed by Sime Darby
Property, the township once completed comes with full-fledged amenities including a
300-acre central park, 800-acres of open green space, 90km cycling, and jogging
track, shopping mall, education hub, healthcare, and wellness centre, and two public
transport lines.

The City of Elmina consists of four townships which are Elmina East (1,088
acres), Elmina West (2,662 acres), Denai Alam (1,000 acres) and BukitSubang (250
acres).

The new developments of Elmina are primarily in Elmina East, Elmina West,
and remaining land in Denai Alam. The City of Elmina is divided into different precincts
as below, with a combination of residential and commercial:
• Elmina Ridge • Elmina Hills
• Elmina Peak • Elmina Green
• Elmina Valley
• Elmina Crescent
• Elmina Central Park
East
• Elmina City Square
• Elmina Central Park
West
• Elmina Wellness
Park
• Elmina City Centre
• Elmina Garden
• Elmina Grove

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For Sustainability, Sime Darby Property, together with the Tropical Rainforest
Conservation & Research Centre (TRCRC), has created the Elmina Rainforest
Knowledge Centre (ERKC) and Endangered, Rare and Threatened(ERT) Native Tree
Nursery within the 300-acre Central Park. This area is connected to the 2,700-acre
Subang Forrest Reserve and will be an off-site conservation area, extending the
rainforest into the township’s urban park and safeguarding endangered native tree
species for future generations.

The RM27 billion Gross Development Value (GDV) City of Elmina has come a
long way since 2013. Today, it is a township that embodies Sime Darby Property’s
sustainability goals and is a benchmark for many of the Group’s projects. When City
of Elmina is completed, there will be 36,600 residential units and an expected
population of 150,000.

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No. Info Description

1 General Elmina Green 3 at Elmina West
Information 2-Storey Link Homes
i. Type 1:
Type 1A/E: 202 units with built-
upsize 2,262 [Link]/ unit
Type 1C: 15 units with built-
upsize 2,730 [Link]/ unit

ii. Type 2:

Type 2A: 156 units with built-up

size 2,265 [Link]/ unit
Type 2C: 10 units with built-up
size 2,762 [Link]/ unit

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iv. Type 3:

Type 3A/E: 28 units with built-

upsize 2,402 [Link]/ unit
Type 3C: 1 unit with built-up
size 2,983 [Link]/ unit

2 Project Title Proposed Construction and Completion of

194 Units Double Storey Landed Including 1
Unit of TNB Substation, 3 Units of Wakaf
and 1 Unit of Multipurpose Court on a
recreational area at Part of PT 54720 until
PT 54913 and PT 54916, Phase EG3B,
Elmina West, Seksyen U17, 40160 Shah
Alam, Selangor Darul Ehsan for Messrs
Sime Darby Property (City of Elmina) Sdn
Bhd
Sime Darby Property (City of Elmina)
2 Developer
Sdn. Bhd.

3 Developer Level 10, Block G, No. 2, Jalan PJU 1A/7A,

Address Ara Damansara, PJU 1A, 47301 Petaling
Jaya, Selangor Darul Ehsan.

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Tel: 03-7849 5000 Fax: 03-7849 5692

4 Date Cooperated 15th September 1973
5 Project Location
PT 54720 until PT 54913 and PT 54916,
Phase EG3B, Elmina West, Seksyen U17,
40160 Shah Alam, Selangor Darul Ehsan

6 Tenure of Land Freehold

8 Date Launch 12th December 2019
9 Start Date of 7th September 2020
Construction
10 Expected Date of 6th March 2022
Completion
11 End Financier Maybank, CIMB, Hong Leong Bank, RHB,
Public Bank, UOB (Malaysia) Berhad,
HSBC (Malaysia) Berhad.
12 Architect Seniwisma Architect Engineer Sdn.
Bhd.,
20, Jalan Balapan 13/32,
Seksyen 13, 40100 Shah
Alam, Selangor.
Tel: 03-5511 1960 Fax: 03-5511 1961

13 Civil & Structure G&P Infra Sdn. Bhd.,

Engineer 41-1, Jalan Tasik Selatan 3,
Bandar Tasik Selatan,
57000 Kuala Lumpur
Tel: 03-9057 1885 Fax: 03-9057 1669
14 Mechanical & EDP (M&E) Consulting Group Sdn. Bhd.,
Electrical No.24-1 & 24-2, Jalan USJ 10/1,
Engineer 47620 UEP Subang Jaya,
Selangor Darul Ehsan
Tel: 03-5635 1003 Fax: 03-5635 1496

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15 Quantity Surveyor CKP Nizaruddin Jurukur Bahan Sdn.
Bhd.,

9160A, Jalan Negara, Taman

Melawati, Ulu Klang,
53100 Kuala Lumpur.
Tel: 03-4108 3302 Fax: 03-41083317
16 Landscape Arkitek Urbanisma Sdn. Bhd.,
Architect
Suite E411, East Wing, 4th Floor,
Wisma Consplant 1, No.2 Jalan
SS16/4, 47500 Subang Jaya,
Selangot Darul Ehsan

Tel: 03-5636 8833 Fax: 03-56368855

17 Contractor JALLCON (M) Sdn. Bhd.,
No.55, Jalan Batai Laut 3, Kawasan
16, 41300, Klang, Selangor Darul
Ehsan.
Tel: 03-3361 3000 Fax: 03-3361
3100

Table: Information Related to Project

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ELMINA GREEN 3: LOCATION

Elmina West is located in Shah Alam, Selangor was connected to other cities,
with a distance of approximately 10 km from Sungai Buloh and Kota Damansara,
18km from Petaling Jaya, and 12 km from Subang [Link] is made easy
due to great accessibility to major highways such as Guthrie Corridor Expressway
(GCE), Kuala Lumpur-Kuala Selangor Expressway (LATAR), New Klang Valley
Expressway (NKVE), and North- South Expressway (NSE). Furthermore, with the
upcoming Damansara-ShahAlam Elevated Expressway (DASH), commute time from
the City of Elmina to Kuala Lumpur will be more reduced.

Picture: Map of Elmina Green 3

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ELMINA GREEN 3: FACILITIES, AMENITIES AND ACCESSIBILITIES

Situated in 5000-acre of City of Elmina, there is a 300-acre Elmina

Central Park that encourages residents to accommodate the outdoor activities
such as the cycling and jogging tracks, that can connect to main community
facilities such as clinics, community centres, shops and schools. Several
ample parks designed for the young and located surround the City of Elmina.
Focusing on the quality of life with gardens and parks, Elmina Grove
also has easy connectivity to the major highways with direct access to the
Elmina South Bound toll exit, to the Guthrie Corridor Expressway (GCE) and
North-South Expressway Central Link (ELITE). Besides that, it would be much
more convenient if you want to use Federal Highways or New Klang Valley
Expressway (NKVE) as both highways are also connected with ELITE
Highways. You can also go to the Kuala Lumpur city centre using the North-
South Expressway (PLUS) via Kuala Lumpur-Kuala Selangor Expressway
(LATAR) or using the New Damansara-Shah Alam Elevated Expressway
(DASH) in just a milestone’s away.
The residents should not feel worried to enjoy all the amenities as they
are within reach and most of them are just in 15 kilometres away from the
township, better be schools, educational institutions or even the entertainment
and leisure activities.

Schools & Educational Institutions

• UiTM Puncak Alam (15km)
• HELP International School (5.9 km)
• SEGI University (14.1 km)
• Politeknik Sultan Salahuddin Abdul Aziz Shah (15 km)
• SMK Subang Bestari (4.4 km)
• SMK Subang (6.7km)
• SK Subang Bestari 2 (3.8 km)
• SK Subang Bestari (5.0 km)
• SJK (C) Subang, Jln. Pekan Subang (8.1 km)
• SK Taman Bukit Subang (4.2 km)
• Perpustakaan Tun Raja Uda (17 km)

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Entertainment & Leisure Activities

• Star Avenue Mall (8.4 km)
• Sungai Buloh Mall (9.5 km)
• Uptown Kota Damansara (12.0 km)
• Sunway Giza (15.0 km)
• The Curve (17.3 km)
• IKEA Damansara (18.2 km)
• One Utama (18.7 km)
Health & Medical Centre
• Hospital Sungai Buloh (11 km)
• Ara Damansara Medical Centre (15 km)
• Thompson Hospital, Kota Damansara (13 km)
• Hospital UiTM Puncak Alam (15 km)
• Putra Medical Centre (8.3 km)
• Klinik Kesihatan Kota Damansara (11.1 km)
Banks
• Bank Islam Denai Alam (5km)
• Affin Bank Denai Alam (5 km)
• Public Bank Kg. Subang (8.5 km)
• AmBank Kg Subang (8.5 km)
• Maybank Subang Perdana (9 km)
• BSN Subang Perdana (9.1 km)
Public Transport
• MRT Kwasa Central (10.1 km)
• Terminal Skypark / Airport/ KTM (10 km)
• MRT / KTM Sungai Buloh (10 km)
Recreational Centres
• Motocross Track Bukit Subang (4.8 km)
• Denai Alam Recreational and Riding Club (4.9 km)
• Monterez Golf & Country Club (6.4 km)

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Elmina Green 3: Layout & Floor Plan

DETAILS INFORMATION OF THE HOUSE

LAND SIZE (SQ FT) 20’x80’ and 22’x80’
BUILT UP (SQ FT) 2,262 sqft to 2,730 sqft
ACCOMMODATIONS 4 bedrooms, 4 bathrooms
UNIQUE FEATURES Air-conditioner point and piping, Booster pump,
Outdoor water filter, Instant water heater, Basic
alarm system

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DETAILS INFORMATION OF THE HOUSE

LAND SIZE (SQ FT) 20’x80’ and 22’x80’
BUILT UP (SQ FT) 2,265 sqft to 2,762 sqft
ACCOMMODATIONS 4 bedrooms, 1 utilities room, 4 bathrooms
UNIQUE FEATURES Air-conditioner point and piping, Booster pump,
Outdoor water filter, Instant water heater, Basic
alarm system

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DETAILS INFORMATION OF THE HOUSE

LAND SIZE (SQ FT) 20’x80’ and 22’x80’
BUILT UP (SQ FT) 2,402 sqft to 2,983 sqft
ACCOMMODATIONS 4 bedrooms, 1 utilities room, 4 bathrooms
UNIQUE FEATURES Air-conditioner point and piping, Booster pump,
Outdoor water filter, Instant water heater, Basic
alarm system

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ELMINA GREEN 3: PRICING AND SALES CHART

Land Built Up Selling Price Total

Size
Ty A/E ([Link]) (RM) Unit
pe /C (ft)
1 A 20X80 2,262 709K - 720K 177
E 20X80 2,495 850K - 880K 25
C 22X80 2,730 1.1M – 1.15M 15
2 A 20X80 2,265 745K - 760K 141
E 20X80 2,529 885K - 920K 15
C 22X80 2,762 1.12M – 1.15M 10
3 A 20X80 2,402 780K - 800K 25
E 20X80 2,731 925K – 960K 3
C 22X80 2,983 1.16M – 1.20M 1
412

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Sales Package is as follows:

i. Bumiputra discount is 7%
ii. Early signing rebate is 10%
iii. Legal and disbursement on Sales and Purchase Agreement will be
borne by Sime Darby Property Sdn. Bhd. (SDPSB)
iv. Legal and disbursement fee on loan documentation will borne by
SDPSB.
v. MOT covered up to RM1 million of property value and registration
fee.

PANEL BANKS

No. Bank Contact Person Contact No.

1 Malayan Banking Mr. Desmund Roy 03-55207031 /
Berhad Jagan 012-2138560
2 CIMB Bank Berhad Ms. Jess Tan Bee 03-26350511 /
Enn 012-4771014
3 Hong Leong Bank Ms. Mavis Pang 03-27771192 /
012-3788614
4 RHB Mr. Jeff Loh Jiann 03-92065667 /
Yuan 016-6076021
5 Public Bank Berhad Ms. Suet Soon Lee 012-6693270
6 HSBC Bank Malaysia Ms. Vianne Kon 03-88942102 /
Berhad 016-6608339
7 United Overseas Bank Ms. Annie Ng. 03-27772675 /
(Malaysia) Berhad 017-6393990

Table 2.5: List of End Financiers

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PANEL SOLICITORS

No. Solicitor Contact Person & Office Address

1 Messrs. Teh & Azlina Mr. Teh
(Lead) B-5-10, 5th Floor, Megan Avenue II,
No. 12, Jalan Yap Kwan Seng,
50450 Kuala Lumpur.
Tel: 03-21620088
Email: general@[Link]
2 Messrs. Kington Tan Dzul Mr. Kington
Suite No. 11-1, 11th Floor Menara
1MK,
Kompleks One Mont’ Kiara, No.1,
Jalan Kiara, Mont’ Kiara, 50480
Kuala Lumpur.
Tel: 03-64110601
Email: kington@[Link]
3 Messrs. Azam Lim & Pang Ms Shirley
Suite 2B-10-1, 10th Floor, Block 2B,
Plaza Sentral, Jalan Sentral 5,
Kuala Lumpur Sentral, 50470 Kuala
Lumpur.
Tel: 03-22605388
Email: mail@[Link]
4 Messrs. Pretam Singh, Nor Dato Pretam Singh
& Co. Suite A10-09 Level 10, Menara
UOA Bangsar,
No. 5 Jalan Utama 1, 59000 Kuala
Lumpur.
Tel: 03-22846722
Email: pretamsinghnor@[Link]
5 Messrs. Micheal Chen & Ms Lim Mooi Lian
Co.

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3-1 Block A, Jaya One, 72A, Jalan

Universiti,
46200 Petaling Jaya, Selangor.
Tel: 03-79608882
6 Messrs. Nazri Azmi Islinda Cik Islinda
No. 1-1, 1st Floor, Metro Avenue,
Jalan Metro Avenue 1, 43000
Kajang, Selangor
Tel: 03-87346409 / 7409
Email: isz_nai@[Link]

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ATTRACTION PLACE AT CITY OF ELMINA

#1. Elmina Central Park

#2. Elmina Valley Rainbow Bridge

#3. Elmina Rainforest Knowledge Centre and Elmina Living

Collection Nursery

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#4. Elmina East Lake Lookout

#5. Sakura Lake, City of Elmina

Photo Sources: Google

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PART 3 -
MARKETING
PLAN

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SURROUNDING ECONOMIC MARKET SCENARIO

Elmina Green 3 sits within the development of City of Elmina by Sime Darby Property
Sdn Bhd. The entire Township holds a gross development value (GDV) ofRM27bil. The
township rests on a large freehold land parcel of 6,500 acres and divided into five estates
which are Denai Alam – 1,000 acres, Bukit Subang –250 acres, Elmina East – 1,088
acres, Elmina West – 2,662 acres, and ElminaBusiness Park – 1,500 acres. The fully
completed township will offer up to 36,000 units of homes at its target completion date in
2042 expected population of 150,000.

The City of Elmina focuses on developing a township with eight distinct elements of
wellness which is seen across its land. These facets of wellness include community,
environmental, intellectual, family, occupational, physical, emotional and spiritual. The
development threads closely to the theme of wellness and livabilityin a 300-acre regional
parkland, which is fundamentally an extension to a 2,700-acre Subang Forest Reserve.
This 300-acre parkland will be the foundation of other amenities and facilities in the
township, including a dedicated 90km cycling and jogging track. Additionally, the City of
Elmina will feature a wellness cluster.

The City of Elmina is located 21km west of the centre of Kuala Lumpur. The City of Elmina
enjoys an extensive network, conveniently connected via the Guthrie Corridor
Expressway (GCE), Federal Highway, Kuala Lumpur – Kuala Selangor Expressway
(LATAR) and North Klang Valley Expressway (NKVE), which enabling a shorter drive to
Kota Damansara, Shah Alam and Subang Airport. Furthermore, the Damansara – Shah
Alam Highway (DASH), which links from Puncak Alam to Penchala, will significantly

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shorten travel time to the city centre, further enhancing the connectivity and accessibility
of the townships.

The City of Elmina is surrounded by mature developments namely Shah Alam, Subang
Jaya, Kota Damansara, Ara Damansara, Puncak Alam and Sungai Buloh. The current
residents of these developments create a large potential target market for the commercial
components in City of Elmina.

As for retail conveniences, residents of the City of Elmina can look to the Star Avenue in
Shah Alam, Sunway Giza in Kota Damansara and Aeon and Giant Shah Alam. By end
of year 2023, Elmina shopping mall will be expected to be completed.

For parents looking for schools to enrol their children, the City of Elmina is within proximity
of several schools including the Help International School, Seksyen U4, Shah Alam,
Sekolah Kebangsaan and Sekolah Menengah Kebangsaan Bukit Jelutong, Greenview
Islamic School Bukit Jelutong, as well as Sekolah Kebangsaan and Sekolah Menengah
Kebangsaan Subang Bestari.

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COMPETITORS’ ANALYSIS
Jeju Realty has analyzed the competitors of Elmina Green 3 within its 10km radius. The
comparisons are based on the year developers starting work on the projects, which is
between 2019 and 2022 for the Double Storey Link House type of home.

Within its 10km radius, Jeju Realty has identified several new projects developed by
several other developers from 2019 to 2022. The few developments are Graham
Garden, Eco Grandeur at Bandar Puncak Alam, Ritma Perdana LBS, Bandar Puncak
Alam and Jardin Residences, Bandar Sri Coalfields.

1. Graham Garden, Eco Grandeur

In 2019, Eco World Development Group Bhd (EcoWorld) in Bandar Puncak Alam has
unveiled Graham Garden, a new phase of houses at Eco Grandeur. Younger buyers are
the target market for Graham Garden, therefore it offers a "ready-customize" option that
gives customers a choice between four different floor layouts. The development is built
for multi-generational living, whereby, the younger generation can live on the first floor
while the parents can stay on the ground floor in these homes, which are ideal for small
to medium-sized families and multigenerational families who wish for more privacy.

This residential enclave is gated and monitored, and its perimeter is protected with 10-
foot-high fencing and a 24-hour security patrol. There are 15-foot linear gardens that are
car-free so that inhabitants can wander leisurely with their loved ones. These gardens
were constructed with dwellers' safety in mind.

Other than that, the 11,162-sf community centre offers residents special amenities,
including a gym, community hall, BBQ terrace, playground, and even a camping area.
Residents can take advantage of the convenience of Grandeur Laboratories, which
offers shopping, F&B, and service alternatives, including Jaya Grocer, pharmacies,
courier services, optometrists and fast food chains. A TREX bike park and a place for
community involvement are also present.

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2. Rentak Perdana, LBS Alam Perdana

Rentak Perdana is situated in the 469-acre LBS Alam Perdana township. It is a township
that is gated and monitored and was created to foster inspired communal living. It was
created by LBS Bina Group. Since the township's initial debut in November 2017, it has
had a solid take-up rate. Early in 2020, the Irama Perdana and Simfoni Perdana stages
of the LBS Alam Perdana township were delivered to purchasers. Facilities and areas
at LBS Alam Perdana are designed to promote kinship and bring people together. The
developer believes that the community will continue to expand and thrive within this
township with the inclusion of Ritma Perdana.

The open concept interior of Rentak Perdana, which is surrounded by greenery and
offers a secure atmosphere for families, is highlighted as one of the best features of the
development. Additionally, it provides security features and amenities to homebuyers
and is surrounded by amenities that enhance the quality of life. 37 facilities are included
inside the development, including gardens, sports courts, a community centre, and
barbecue pits, which will place a strong emphasis on community involvement.

3. Jardin Residence, KLK Land

The new, elegant residence, called Jardin Residences, is located in Sungai Buloh's
Bandar Seri Coalfields. It is surrounded by beautiful, lush surroundings. The name of
the property, Jardin Residences, comes from the French word for "garden," which
means "paradise" or "garden." The homes in this development are idyllic, have all the
modern conveniences, and don't have the city's buzz. Jardin Residences has 469 units
spread out over 1,001 acres of a low-density township and provides valuable gathering
spaces for families.

This development, which is built on top of natural terrain, presents a modern open-space
concept for freedom of living. These beautiful homes are tastefully designed to foster
family bonding through an ideal layout of living spaces and are strategically positioned
with an orientation of north-south to minimize internal heat gain.

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At Jardin Residences, 24-hour security ensures that residents can live worry-free lives.
Peace and well-being are enhanced when one returns to their green haven. In Bandar
Seri Coalfields, residents can also take their time enjoying the lush outdoors in the 50-
acre Central Park and a fully equipped clubhouse designed to promote a healthy
lifestyle. It has a café, a gym, a yoga/dance room, tennis, basketball, and badminton
courts, swimming pools, and wading pools.

Bandar Seri Coalfields promotes a self-integrated lifestyle that paves the way for
academic success for students attending the prestigious Wesley Methodist Private
School and the nearby Universiti Teknologi Mara Puncak Alam. Additionally, the
proximity of the KIP Mall adds excitement to the grocery shopping experience of the
residence in the area.

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ANALYSIS TABLE

DETAILS PROPERTY
Elmina Green 3, Graham Jardin Residences,
PROPERTY City of Elmina Garden, Eco Rentak KLK Land
Grandeur Perdana, LBS
TYPE Double Storey –
Link House
LAND AREA 1600 – 1760 sqft 1300 sqft 1200 - 1895 sqft 1650 – 1870 sqft

BUILT UP 2262 -2983 sqft 1521 – 1743 sqft 1420 sqft 1961 – 2613 sqft
Seksyen U16, Puncak Alam, Puncak Alam, Bandar Seri
LOCATION Shah Alam Kuala Selangor Kuala Selangor Coalfields,
Sungai Buloh
RM709k – RM1.2 RM600k – RM950k RM422k – RM495k RM716k – RM1.1m
SELLING 2
RM (443 – 681)/ ft2 RM (394 – 545)/ ft RM (300 – 350)/ ft2 RM (365 – 425)/ ft2
PRICE
TENURE Freehold Leasehold Leasehold Freehold

DENSITY 412 1,012 901 232

CATEGORY
OF Building
LAND USE
EXPECTED
COMPLETION
2023 2019 2024 2022

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SUMMARY OF ANALYSIS

Jeju Realty has analyzed the 3 other competitor developments within 10km radius of
Elmina Green 3 and we infer that Elmina Green 3 in City of Elmina has the best selling
point and feature with the high possibility eliminating all the other competitor
developments. The inference made by Jeju Realty is based on several factors, namely,
size, price, location, accessibility to city centre, developer reputation and special
attractions.

Firstly, in terms of size, Elmina Green 3 offers sizes of land area from 1,600 to 1,760
sqft, which is a decent size in the locality of City of Elmina. The other 2 developments of
Graham Garden and Rentak Perdana only offers land area starting from 1,300 sqft and
1,200 sqft respectively. Only Jardin Residences offer a bigger land area of 1,650 sqft,
which is only 50 sqft bigger than the development of Elmina 3.

Next, Elmina Green 3 offers one of the biggest built-up amongst other competitors.
Elmina Green 3 has a built-up of 2,262 sqft, whilst Graham Garden and Rentak Perdana
only offers built-up starting from 1,521 sqft and 1,420 sqft respectively. Jardin
Residences offer a bigger built-up size of 1961 sqft, however, it is still much smaller than
the built-up size of Elmina Green 3.

Besides that, the land tenure offered by Sime Darby Property is freehold for the Elmina
Green 3 development and the same is given to Jardin Residences by KLK Land.
However, The status of land by Eco World (Graham Garden) and LBS (Rentak Perdana)
is leasehold. The land status does not play a significant role in the sales of the
development; however, it may deter some purchasers away as some buyers prefer to
buy freehold properties only. Therefore, having a freehold status puts Elmina Green 3
above the other 2 competitors, Graham Garden and Rentak Perdana.

Not only that, Elmina Green 3 has the best location compared to the other competitors.
Elmina Green 3 is in Seksyen U16, Shah Alam while the other competitors are located
in Puncak Alam and Bandar Sri Coalfields. Although all the 4 developments are located
within the same 10km radius vicinity, thus having the advantage of the same highway
accessibility, however the distance from Elmina Green 3 to the city centre compared to

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the other competitors has a significant difference. For instances, it takes 20 minutes to
drive from Elmina Green 3 to Penchala or Taman Tun Dr Ismail via DASH Highway, but
it takes 20 minutes from Graham Garden just to reach the DASH Highway. Therefore, it
takes a total of 40 minutes to get to Penchala. The same scenario applies to other
competitors to various highway accesses as well. Since Elmina Green 3 is located more
towards the central Shah Alam and the city centre, it offers the best location and
accessibility compared to all the other competitor and the win on location puts a
significant advantage to Elmina Green 3.

Last but not least, Elmina Green 3 has one of the highest selling price, starting from
RM709,000 to RM1,200,000. The higher selling price is Jardin Residences, which starts
from RM716,000. The other 2 developments of Graham Garden and Rentak Perdana
are only selling at RM600,000 and RM422,000 respectively. The prices justifies the
density of the neighborhood. Elmina Green 3 has a density of 412 houses, with Jardin
Residences only have 232 houses and Graham Garden and Rentak Perdana having
1,012 and 901 respectively. Therefore, although the price for Elmina Green 3 is the
second highest, but they offer the second least dense neighborhood compared to all the
other competitors.

In conclusion, referring to the above argument, Jeju Realty conclude that Elmina Green
3 is the best development to purchase and has the best selling point compared to all the
other competitor developments after analyzing the aspects of its land area, the built-up
size, the selling price, the land tenure, the density of the neighborhood and the location
and accessibility of the area.

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ADVERTISING AND MARKETING MATERIALS

Advertising and marketing are the fundamentals to any successful real estate sales transaction.
The purpose of advertising and marketing is to reach out to potential buyers and provide value
and attraction to them towards the real estate on sale. There are several mediums of
advertisement and marketing, which includes offline and online marketing, printed materials
such as business cards, brochures, buntings, catalogs, billboards and online medium such as
digital billboards, social medias and online advertisement.

1. Sales Gallery
- The sales gallery is crucial to any new development project sales. It replicates the actual
unit size and the proposed layout of the unit. Therefore, the sales gallery must be
designed and managed perfectly as it provides the first impression for the buyers towards
the development project. Among the things needed to be taken into attention is to
properly design the sales gallery, starting with the main entrance, the lighting, the space
all the way to the position of the development scale models.
- A visit to the sales gallery must always start with a warm welcome by the sales staff,
followed by a brochure of the project given to them. The brochure shall consist of history
of the project and its exact location, plus nearby facilities and accessibilities. The
highlight of the visit to the sales gallery is to observe the project via the scale model and
physically experience the show unit to get a better feel of the future completed unit.
- Sales gallery is an excellent marketing tool and has contributed in majority of the sales
share in most real estate developments.

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2. Brochures/Booklet
- Brochures are an effective marketing medium as it is cost-effective. The brochures can
be of multiple sizes, fonts and designs. The most important feature of the brochure is to
produce information of the projects, locations, facilities and amenities. Buyers would love
to get their hands on a project brochure to get first-hand information of the project before
deciding further to purchase the project.

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3. Flyers

- Flyers are also a great medium of marketing. Flyers are usually distributed at
random to public at public spaces such as shopping mall, events and even at
sales galleries. Flyers also can be attached with an invitation card for an event
in the future.

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4. Buntings

- Buntings are graphics usually placed as street signages to inform the public
and advertise new development projects. The offline advertising requires a
local authority license. In this case, the developer needs to apply for the license
withMajlis Bandaraya Shah Alam (MBSA).

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5. Billboards

- Billboard advertising is effective for building brand awareness and broadcasting products
and campaigns to the public. Billboards are normally placed at high populated areas,
thus generating lots of awareness and leads of the public towards the products.

6. Business Cards

- Business cards are crucial for initial business engagements. A business card consists of
the agent’s name, contact details, the agency’s name and details, which provides the
agent’s credentials to the client. It it utmost important to always have name cards in
person. A business card should also be simple and easy to read for the public.

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SALES & MARKETING PROCESS

Four Steps on Marketing Process

The marketing process is one of the foundational concepts of marketing. A
marketing process is a series of steps that will identify customer problems, analyse
market opportunities, and create marketing materials to reach the desired audience.
The marketing process steps involve targeting theright audience in the market and
used to create customer value and build long-lasting customer relationships. There
are 4 steps of marketing process.

STEP 1 • Analysing Marketing Opportunities

• The company needs to operate a reliable and well-managed marketing
information system to evaluate marketing opportunities.

STEP 2
STEP 3
• Developing a Marketing Mix
• Marketing mix is a set of controllable marketing variables where the firm
blends the firm blends the product to satisfy the targeted market’s
requirements.

STEP 4
• Managing The Marketing Effort
• This step needs the four management functions that are: analysis, planning,
implementation, and control. The management focuses on these four
functions to achieve the desired company goals and objectives.

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The Selling Process

A sales process is a set of repeatable steps that a property agent takesa prospective
buyer through the early stages of awareness to a closed sale. There are no exact number
of steps, but these 7 steps are the fundamental steps to any selling process.

PROSPECTING
This step is where the sales person identifies potential customer to engage.

PREPARATION
This step is where the salesperson collects information about the potential customers and
understands their needs before making the pre-approach sales call.

APPROACH
The step is where the salesperson meets the customer for the first time.

PRESENTATION
The salesperson describes how the property will satisfy the customer’s needs and add value to
his/her lifestyle.

HANDLING OBJECTIONS
The salesperson clarifies the doubts and questions that the customer has and eliminates objections
to buying the property.

CLOSING
This step is where the customer is asked to place a booking fee for the property.

FOLLOW UP
Follow up is the final step of the selling process. The agents follow up with clients to ensure
satisfaction and continues the relationships for future repeated business with them.

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Flow Chart of Agency Process for Sale

This process starts when the buyer views the sales gallery, buys the unit and follows up with the
development step by step until the construction is completed.

STEP 1 STEP 2
STEP 3
Head to sales gallery for Client to sign booking form to
Agent to assist the client apply
viewing and agent recommend proceed and pay the booking
for a bank loan
available units fee

STEP 4
STEP 6
If loan is approved, S&P is
Serve interest from the bank STEP 5 signed with payment balance
loan during construction Sign the Loan Facilities of deposit 10%
period of two years until Agreement
completion, depending on the If loan is rejected, agency to
progressive payment to the refund booking fees and sales
bank treated as aborted case.
(Minus admin fee)

STEP 7
Upon construction
completion, purchaser will
pay the MOT and handover
of keys to the purchaser.

The abovementioned sales process is a process that needs to be implemented by real estate sales
person in every sales transaction. Jeju Realty believes in providing the best real estate practice and
implementing these fundamental practices ensure successful sales transactions and servicing clients
with ethics and professionalism. Besides that, it will increase buyer trust in terms of services provided
as well as sales objectives will be easily achieved.

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MARKETING STRATEGIES

A marketing strategy refers to the comprehensive plan formulated particularly for

achieving the marketing objectives of the organization. It provides a blueprint for
attaining these marketing objectives. It is the building block of a marketing plan. It is
designed after detailed marketing research. A marketing strategy helps an organization
to concentrate its scarce resources on the best possible opportunities so as to increase
the sales. There are several methods of developing marketing strategies which are
explained in the chart below.

Market Segmentation
Marketing
Market Targeting
Strategies
Market Positioning

Marketing
Strategies

Marketing Mix Product, Price, Place,

Strategies Promotion

Jeju Realty is committed to provide the best marketing strategies to offer products and
services in order to ensure that the investments made by our clients gives back the most
attractive returns and profits, the company has the resources and mediums to the serve
the medium needs and the marketing activities fit in with the overall company’s mission
and objectives.

Jeju Realty believes that the strategies adopted by the developers, Sime Darby
Property Sdn Bhd, in the sale and marketing oftheir project are by defining target
audience (market segmentation, market targeting, market positioning), set
measurable goals and develop budgets. Jeju Realty Sdn Bhd believe these

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strategies are align with the company’s policy, therefore, shall assist the developer
in the sale and marketing of Elmina Green 3, City of Elmina.

MARKET SEGMENTATION

Geographic

Market
Demographic Behavioral
Segmentation

Psychographic

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1. Demogprahic Segmentation
- Demographic segmentation is a segmentation which divides the market into
characteristics such as age, nationality, family size, occupation, education, income etc.
This type of segmentation produces very concrete data and easy to obtain. This is the
very common segmentation used in any market research. The explanation and details
below shall explain on the demographic of the people around the site project of Elmina
Green 3.

Occupation Income
Age Group Profile Group

The target purchasers

The selling price for
are investors and
Elmina Green 3 starts
from RM443 to RM681 businessman and The target purchasers
per square foot (psf). managerial executives, could be in the high
The target is for professionals in all income and medium
purchasers aged sectors, such as doctors, income groups above
between 30-55 years accountants, engineers, RM9,000 either on single
lawyers and lecturers or joint income.
old, married couples and
small to medium sized and senior government
families officer as well.

Age Group

We have found that the data shows the population within 5km radius from City of Elmina is
dominated by the group age of 50 and below. Our target segmentation is for the group age of
30 to 55 years old. Attached below is a graphic of population of people in various districts in
Selangor on various age ranges.

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Although the data used in the graphic above was from the year 2010, it was supported with the
population projection year 2010-2040. Generally, population in Malaysia including Selangor will
increase by 12.9 million in 30 years. However, the population increment is slow with the annual
population growth rate decreasing from 1.8% (2010) to 0.8% (2040). The average population
growth rate decreases by 0.05% per year.

Assuming that the population growth trend is stable, we conclude that the group age
domination is still 30 to 55 years old in year 2023 onwards with slight increment in the
total population. Malaysia is expected to experience the population ageing in 2020, when
the percentage of the population aged 65 years and over, reaches 7.2%. Therefore, Elmina
Green 3 is definitely a good choice for the buyers with its granny suite concept in every
house of the development.

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Occupational Profile

Base on analysis above, we conclude that the purchasers for Elmina Green 3 are
investors, businessmen, managerial executives and professionals in all sectors,
such as doctors, accountants, engineers, lawyers and lecturers and senior
government officer as well. These profiles are chosen based on the high possibility
of these professionals to earn a medium to high income in the range of RM9,000
and above per month.

The data below provides the median and mean of household gross income in
Selangor in the year 2019. Based on the analysis, it shows that that the people in
the Petaling District, which includes Elmina in it, makes income with a median of
RM8,993 and mean of RM12,145. The development of Elmina Green 3 sells at a
selling price from RM709,000. Thus, every purchaser shall need a minimum income
of RM7,000. Therefore, our target customers of professionals, businessmen and
managerial executives matches the requirements which earn a monthly income
around RM9,000.

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The table below shows labour statistics in Selangor from 2018 to 2020. The result from the table
shows that managerial and professional occupation contributes 40% from the total labor force
in Selangor. We infer that the majority of the 40% of professionals are based in the central region
of Selangor, presicely in the Petaling district as they are more urbanised and most of the
occupational business and transactions happen here compared to other districts in Selangor.

In conclusion, for occupational profile, we conclude that the profiles of investors and
businessman and managerial executives, professionals in all sectors, such as doctors,
accountants, engineers, lawyers and lecturers and senior government officer that we
have chosen matches the right target market for the development of Elmina Green 3.

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2. Geographic Segmentation

Geographic segmentation is a component that competently complements a marketing strategy

to target products or services based on where the consumers reside. Division in terms of
countries, states, regions, cities or areas is done to understand the audience and market a
product/service accordingly.

As of the second quarter of 2021, the population of Selangor stood at about 6.56 million.
Selangor is Malaysia's most populous state, contributing 20.1% of the overall states, as well as
the state with the largest economy in terms of gross domestic product. The next populous states
are followed by Sabah (11.7%) and Johor (11.6%).1

1
[Link]
DRudm5JZz09&menu_id=L0pheU43NWJwRWVSZklWdzQ4TlhUUT09
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According to the Department of Statistics Malaysia, The Petaling district recorded the highest
population in 2020 with 2.16 million, followed by Kuala Lumpur with 1.77 million and Johor Bahru
with 1.56 million.

Besides that, The City of Elmina enjoys an extensive network of accessibilities, conveniently
connected via Guthrie Corridor Expressway (GCE), Damansara-Shah Alam Elevated Highway
(DASH), Federal Highway, Kuala Lumpur-Kuala Selangor Expressway (LATAR) and North
Klang Valley Expressway (NKVE) enabling a shorter drive to Kota Damansara, Shah Alam,
Damansara, Mont Kiara and Subang Airport. The City of Elmina is also connected via the Kwasa
MRT which is only 10 minutes away.

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It is clear that the City of Elmina is located in the most populated district in the country,
which make it enjoy continuous demand from the people in its own locality and
surrounding areas. Not only that, the extensive accessibilities Elmina has attracts people
from nearby areas to move into Elmina and the development of Elmina Valley 3.
Therefore, we target buyers and potential new owners of Elmina Green 3 from the current
residence of Elmina itself and the people of nearby localities of Shah Alam, Subang Jaya,
Petaling Jaya, Sungai Buloh, Damansara and Kuala Lumpur.

3. Psychographic Segmentation

Psychographic segmentation is defined as a market segmentation technique where groups are

formed according to psychological traits that influence consumption habits drawn from people's
lifestyle and preferences. It is mainly conducted on the basis of “how” people think and “what”
do they aspire their life to be. . Although this segmentation might be difficult to use because of
its subjectivity, but it may help the Company easily reach their specific target market. Examples
of such traits are social status, daily activities, food habits, and opinions of certain subjects.

Elmina Green 3 provides a multi-generational family living with its open space concept and the
implementation of the granny suite on the ground floor of the house. Envisioned to be Selangor’s
Wellness and Liveable integrated city, it will encompass a 300-acre park extending from 1500
acres of open grass spaces, adjacent to a 2700-acre forest reserve a 90km cycling and jogging
track, and a cluster of retail shops, facilities, and amenities.

Therefore, we conclude that the target buyers for the development of Elmina Green 3 is
targeted towards people who enjoys physical outdoor activities and people who
appreciates greenery and nature. The target buyers are also people who has vision of
long-time health and graceful living.

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4. Behavioral Segmentation

Behavioral Segmentation relates between a customer and a product. The main criteria are
occasions, benefits sought, user status, usage rate and loyalty status. The standard
behavioural segmentation for real estate is whether the buyers purchase for their own stay
or for investment. We found that most buyers in Elmina bought for their own stay, but
relativety quite a number of buyers also bought houses for investment purposes. However,
the number of buyers buying for their own stay is much more than the ones purchasing for
investment.

As the development of Elmina Green 3 focuses more on multi-generational living, we

conclude that the development of Elmina Green 3 shall focus to potential buyers who
intend to purchase for their own stay.

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Summary of Market Segmentation

Segmentation Variables

Demographic - Nationality : Malaysian

- Age : 30 – 55 years old
- Minimum household income : RM9000
- Occupation : Professional and senior
government officer
- Household size : Medium size family

Geographic - Live in Subang, Sungai Buloh, Damansara, Bukit

Jelutong, TTDI Jaya, Bandar Puncak Alam, Shah
Alam and any other area within 10km radius from
Elmina City
- Working within 20-30km vicinity of Elmina City
(30 minutes’ drive)

Psychographic - Lifestyle – city escape and new township

- Lifestyle – integrated with lush greeneries area
for healthy lifestyle and a cluster of retail shops,
facilities and amenities
- Multigeneration family – to accommodate
modern style of living

Behavioural - Intention for own stay or investment

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MARKETING MIX

Product

Promotion
4Ps Price

Place

Product

A product is an item that is built or produced to satisfy particular group of people. The
product must deliver a minimum performance level otherwise even the best work on the
other marketing mix elements does not make any good.

Price

The price of a product is the amount that a customer pays to enjoy it. Price isan essential
component of the marketing mix definition. The price of a productor service depends on its
demand, determined by demand elasticity.

Place

Place or distribution is a significant part of product mix definition. The focus willbe on the
position and distribution of the product in an area that accessible tothe potential buyers. The
product should be convenient for the consumers to access

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Promotion

Promotion is a crucial component of marketing as it can boost brand recognition and sales.
The promotion comprises various elements like sales organization, public relations,
advertising and sales promotion.

MARKETING MIX (4Ps)

Product The product and/or services offered by the

company to
customers
Price The amount of the money paid by customers to
purchase the
product.
Place The activities that make the product and/or services
available to
consumers.
Promoti The activities that communicate the product features,
on benefits
and persuade customers to purchase the product.

The marketing mix requires understanding of the product and target market, a lot of
market research and consultation with several people, from users to trade manufacturing
andseveral others. They make up the business plan and are handled efficiently to be
successful. The right business plan which covers all the elements of the marketing mix
will result in a successful business. However, on the contrary, if the marketing mix and
business plan is not well planned and executed, the business will collapse and could
take years to recover, as all the elements of the marketing mix will influence each other.

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MARKETING TOOLS

Marketing tools are the systems, techniques, strategies, resources, technology and materials
used by companies or marketing professionals to create and implement marketing campaigns
that successfully promote our products and services. These tools also help advertisers
implement marketing campaigns and track their progress afterward.

Jeju Realty is real estate sales company, where we sell real estate directly to our buyers.
Therefore, the company’s marketing campaign is the direct link between the company and the
customers, thus, it is important to choose and adopt the marketing tools that are most effective
to reach our customers. There are several types of marketing tools available, and each type of
marketing tool serves a unique purpose. It is common for businesses and marketing
professionals to use a combination of marketing tools in our overall marketing strategy. At Jeju
Realty, we implement both online and offline marketing, reaching out aggressively to our
customers by implementing both paid and organic marketing.

1. Online – Website

Website is the digital space that we own. In other words, it is almost like a digital shop to sell
our products. We will target customers are are likely to be interested with the product so we
can attract in more of the right visitors, who ultimately convert to qualified leads, prospects
and then customers. The details of the project, show unit pictures and suitable videos are
provided on the website.

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2. Online marketing tools: 3D interactive visualization

In today’ era of modern technology plus the pandemic effect, real estate developers
have emphasized and improved the use of 3D Interactive visual, ot better known as
a 3D house tour, whereby customers are able to feel the visual of the buildings, the
surroundings and interior of the Elmina City. The 3D house tours provides the buyers
with almost exact visualization of the house that they purchase in the City of Elmina. This
technology can be accessed anywhere and at any time.

The buyers can walk around buildings and from room to room, looking around at
areas of interest as if they were actually there. The interactive form of real estate
visualization allows customers to see, feel, measure and understand the properties
without they need to visit the site. This 3D visualization has revolve the level of real
estate marketing.

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3. Online - Social Media

In today’s era, the social media is one of the most important medium for the people. Especially
since covid, people have adopted the use of social media in their daily lives. The art of business
marketing and advertising have also worked around social media. As most of the people are on
social media today, Jeju Realty focuses on social media marketing to reach out and engage with
our customers over various mediums and platforms. This is a great opportunity to share the
information of Elmina Green 3 development and to connect with customers to engage with us
about the product.

A creative advertising online leads to good Search Engine Optimization (SEO). SEO is
important to maintain the ranking position onthe internet. The usage of several social media
such as Instagram, Youtube and Facebook will continuously create awareness in the
community about the project.

YOUTUBE PAGE

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Facebook Pages

Instagram

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4. Online – Property Portal

The real estate business has been influenced by the used of online property portals.
There are several property portals online, namely, iProperty, PropertyGuru and
EdgeProp. The development of Elmina Green 3 will also use the property portals to
advertise and market the development to attract buyers to the property. The key to
property portal marketing is to continuously advertise and position the property at the
highest page. With this continuous advertisements, Elmina Green 3, City of Elmina
will attract more potentialbuyers.

5. Online – Email, WhatsApp and SMS

Jeju Realty has also adopted online communication medium such as email,
WhatsApp and SMS to reach out to potential customers regarding the new
development of Elmina Green 3. With a huge database of clients over 30,000 clients
worldwide, we take this opportunity to reach out to all our databases to promote and
market the new development of Elmina Green 3 which has a high probability to have
potential buyers for the development.

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6. Influencer Marketing

Social Media Influencers are the new hotshots on social medias. They attract and
influence the public to try on new products, new restaurants and promote business.
Jeju Realty takes the opportunity to engage with iHerng or his real name, Sean Tan,
to help promote the development of Elmina Green 3. Sean has a wide following on
his social media, especially youtube, where all his videos have averagely 20,000
views. With Sean influence on social media, we would definitely attract his viewers
towards the new development and turn them into potential buyers for Elmina Green
3.

7. Offline – Booth / Property Expo

The main objective of a booth is to create and strengthen brand awareness, and to
promote the new development of the project. These booths are usually located at
high density places such as the shopping malls, corporate halls and property expos.
The target is to reach out to maximum number of potential buyers and by walkers.
The effective period is during weekends, public holidays and lunch hours. In this
situation, the details of the project and the financial guidelines can be explained to
the potential client and the face-to-face interaction will improve the sales
communication and promotes higher sales conclusion.

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POSSIBLE CHALLENGES DURING SALES AND MARKETING

Property
Financing

Possible
Challenges

Many Nearby Political

New Projects Disturbance

3. Property Financing

The financial institutions imposed tighter restriction in approving the buyers’ loan due to
economic instability and Covid-19 pandemic. The banks are more particular in reviewing
buyer’s profile, their income and savings before they consider approving the housing loan
application. Even though the interest rates were at all-time low, as low as 2.80%, the
percentage of loan conversion is very low compared to the previous year.

In our situation, this challenge is only faced by certain groups of buyers only and it
done not affect our target segmentation who mostly earns a stable income and
therefore not affected by the financial institutions’ policy during pandemic. Hence,
the sale of the property proceeds ahead with the financing of the buyer’s expected to
be good.

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3. Political Disturbance

After the 14th General Election, there are other series of government changes that took
place in early 2020 and since that there has always been political instability in the country.
After the 15th General Election in 2022, the new change of government has gotten things to
be haywire as their new policies vary from the previous government. For instances, the
previous government in Budget 2023 provides a increment to 75% of MOT waiver to 1st time
home buyer for properties purchased below RM1,000,000. However, since the Budget was
not yet gazetted and not officiated by the new government. Thus, the 75% waiver for the
MOT does not apply to 1st time homebuyers today. Therefore, the changes in the
government policies towards real estate and the benefits they can get from it affects the
buyers’ decision to purchase a property or otherwise.

However, we conclude that with the development that we are selling and our target
potential buyers, they are not dependant on the government policies as they are very
flexible on the payment terms and cash deposits required to purchase the property,
thus, not affected vigorously with any government’s intervention and change of
policies due to political instability.

3. Presence of Many New Nearby Housing Projects

There are several new nearby projects by various developers, such as Ecoworld, LBS and
KLK with new projects around Puncak Alam, LBS Alam Perdana and Bandar Seri Coalfields.
These developments vary in sizes and prices and different developers offer different concept
of living for the development. These developments are mostly selling cheaper than Sime
Darby’s City of Elmina. Thus, some people prefer to purchase these developments due to
its cheaper price.

However, we have done our research and conclude that our target buyers will still purchase
Elmina Green 3 due to several reasons. Firstly, the City of Elmina offers a lush greenery
environment which caters of better outdoor healthy and multi-generational living. Not only
that, the highway accessibilities to and from the City of Elmina is much better than the other
locations of these developments. As most of our buyers are works in Petaling and Kuala
Lumpur, they would prefer houses with better accessibilities, therefore, we conclude that the
presence of these new nearby housing projects will not affect our sales and marketing of

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Elmina Green 3.

THE MARKETING PROCESS – ANALYSIS, PLANNING,

IMPLEMENTATION AND CONTROL

Marketing Plan

Marketing process is the process of developing and managing marketing plan is the
foundation of a solid business plan and can be achieved through a process of four
elements of marketing management functions. Marketing process includes various
different ways in which the level of satisfaction among the customers can be
increased and value for the productor service can be created in the minds of the
new as well as existingcustomers.

STEP 2 : SITUATION ANALYSIS

STEP 1 - MISSION Identify Opportunities
Mission Statement 5C Analysis
Corporate Objective (Company,Customers,Competitors,Collobrations,Climate)
SWOT Analysis (Strength, Weaknesses, Opportunities,Threats)
PEST Analysis (Political, Economics, Social, Technical)

STEP 4 : MARKETING MIX

STEP 3 : MARKETING STRATEGY
Product Developement
Define Target Audience
Pricing
Set Measureable Goal
Promotion
Develop Budget
Place and Distribution

STEP 5 : IMPLEMENTATION
AND CONTROL
Put Plan into Action
Monitor results

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Situation Analysis / Marketing Analysis

Situation Analysis is a process that helps us to identify opportunities and challenges,
both internal and external in our organization and services. The four steps to helps us
to identify opportunities and challenges are identify opportunities, 5C Analysis, SWOT
Analysis and PEST.

Identify Possibilities
The cognitive process or processes by which people come to the conclusion
that they have identified an opportunity can be characterised as opportunity
identification. It is crucial to keep in mind that finding chances is just the first
stage in a longer process. It differs from taking active efforts to create
prospects through new businesses as well as from doing a thorough review
of their viability and potential economic value.

5C Analysis

The 5 C’s stand for Company, Collaborators, Customers, Competitors, and

Climate. These five categories help perform situational analysis in almost
any situation, while also remaining straightforward, simple, and to the point.

SWOT Analysis
Investors and agency companies frequently perform a SWOT analysis when
making commercial and investment decisions in real estate. Strengths,
Weaknesses, Opportunities, and Threats is referred to as SWOT. Investors
can make an informed choice and develop a workable business plan or ideas
for improvement by analysing these four factors of a deal. A SWOT analysis
is essentially a planning tool used to determine a company's competitive
position and pinpoint its potential and future goals.

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PEST Analysis
PEST stand for Political, Economic, Social and Technology. PEST
analysis concentrates on outside factors. Here, it serves to lessen adverse
effects associated to the real estate sector. PEST analysis is advised for
both buyers and realtors given the housing market has experienced a
succession of ups and downs over the past ten years, with downs
predominating.

LOCATION ANALYSIS

The City of Elmina is located 21km west of the centre of Kuala Lumpur and within the
identified area of Greater KL. The City of Elmina enjoys an extensive network,
conveniently connected via the Guthrie Corridor Expressway (GCE),Federal Highway,
Kuala Lumpur – Kuala Selangor Expressway (LATAR), Damansara-Shah Alam
Elevated Highway (DASH) andNorth Klang Valley Expressway (NKVE), which enables a
shorter drive to Kota Damansara, Shah Alam and Subang Airport, Mont Kiara and
Damansara.

City of Elmina is surrounded by mature developments namely Shah Alam, Subang Jaya,
Kota Damansara, Ara Damansara and Sungai Buloh. The current residents of these
developments create a large potential target marketfor the commercial components in
City of Elmina.

One of the projects in Selangor Vision City (SVC) that is a component of the
government's plan for the Kuala Lumpur Conurbation by 2020 is the City of Elmina. The
massive 17,200-acre SVC is made up of the current settlements of Kampung Kubu
Gajah, Subang Puteri, and Kampung Melayu Subang, as well as the cities of Elmina,
Bukit Jelutong, Kota Elmina, Lagong Mas, and Bukit Lagong. Sime Darby Property
intends to use its themed township plans to become an anchor along the corridor, aiding
in the growth and development of Selangor.

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DEVELOPMENT CONCEPT ANALYSIS

Elmina Green 3 brings 412 exceptional 2 Storey Link homes; showcasing outstanding
features on four types of homes, ranging from 20’ x 80’ to 22’ x 80’. An interplay of
modern and classic styles, using brick pattern design and minimalist clean lines,
accentuating the styles and the spirit of planting living. An open-plan concept by having
a single flight staircase, maximising interior space and allowing natural air ventilation
and lighting throughout the home.

It has a column-less car porch for space optimisation. It also applies a basic vernacular
tropical design principle for energy efficiency. City of Elmina is said to be a Lifetime
Homes, whereby the ground floor bedroom comes with attached bathroom for
convenience and ease of use for the elderly. The kitchen provides view of the back lane
and side lane (for corner andend units only) for enhanced natural surveillance. Nicely
designed landscapefor the back lanes, reinforcing the liveable and wellness theme of
the City of Elmina.

LIFESTYLE ANALYSIS

Elmina Central Park, which covers 300 acres, is adjacent to the City of Elmina. The
Elmina River, which flows all the time and restores the biological system and supplies a
steady supply of energy, is also right next to it. Parents can easily locate a quiet spot to
unwind or even meditate while their children can freely roam the vast parks.

Additionally, an amphitheatre can be utilized for community gatherings and events. In

addition, there will be a community garden and quiet areas around the river where
people can form strong connections to nature and the community. Based on the Eight
Aspects of Wellness, this way of life was carefully planned and carried out. This is
evident in its thoughtful landscaping, extensive amenities, and attention to detail.

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Sime Darby tried to implement to Eight Aspects of Wellness towards its products:

• Family Wellness
• Occupational Wellness
• Social Wellness
• Intellectual Wellness
• Environment Wellness
• Physical Wellness
• Emotional Wellness
• Spiritual Wellness

We believe that City of Elmina is an excellent project based on 3 liveability factor

which are:

1. The strategic location of City of Elmina

2. Development concept and design
3. Lifestyle and wellness concept that is incorporated in its masterplan

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SWOT ANALYSIS FOR ELMINA GREEN 3 , CITY OF ELMINA

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT
analysis is a technique for assessing these four aspects of a business. SWOT Analysis
is a tool that can help to analyze what a company does best now, and to devise a
successful strategy for the future.

In order to plan marketing and strategic planning with cost effective in mind, we have
adopted the SWOT analysis (Strengths, Weaknesses, Opportunities & Threats) in
assessing the qualities of this project. The findings to our SWOT analysis are as below:

Strength Weakness
• Sime Darby as a renowned • Far location from the center
and quality developer of of Kuala Lumpur
choice • Prices are more expensive
• Elmina City as 5,000 acres as per square foot basis
growing township sought compared to other
after by purchasers developments in vicinity
• Easy accessibility via multiple • House size could not cater
highways for big-sized family due to
• Freehold property house size
• The New DASH Highway
escalates the demand from
purchasers in Kuala Lumpur
Opportunity Threat
• Extension of MRT proposed • Competitors offering
at the Elmina City cheaper price albeit differing
• TIME High Speed internet in quality
Elmina City will attract • Difficulty to secure loan due
young purchasers who are to tighter bank restriction
technologysavvy. • Current property market
• Elmina Commercial Centres stagnancy and slow
within the vicinity economic outlook that may
deter purchaser to buy
• Uncertain economic status
in 2023
• Political instability due to
changes of government

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MARKETING BUDGET

In order to reach the intended sales target, a marketing budget should be set aside. The
budget will be spent as needed to carry out the planned programme. The developer will
take marketing details into account and approve them. The project must be smartly and
intelligently marketed, as well as exposed to the public and potential buyers in a
particular area. The developer will reimburse the marketing expenses, thus Jeju Realty
will submit the claim of marketing expenses to the developer gradually in accordance
with the pre-agreed schedule of claims.

BUDGET CONTROL

In any budget expenses, there must be an allocation and control not to overspend and
cost wastage at the end of the process. Marketers should properly strategise which
platforms or mediums will they generate the most leads and profits and discard the
mediums that does not get them profit in return. Here are few steps of budget control:

Priortizing & Monitor

Track & Tweak
Allocation Spending

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1. Prioritizing and Allocation

The precise destination of each ringgit must be known. Here, prioritisation and efficient
allocation are highlighted. Setting priorities makes it easier to assess and tell what is
working and what isn't. Different social media platforms have various features and
functions. As a result, choosing those who can actually convert visitors into leads
rather than just receiving visitors is crucial.

There are few options to assist in prioritizing and allocating better social media
marketing purposes: -

i) write down a clear and actionable plan outlining how to spend the
marketing budget, including how much each marketing channel will
require
ii) allocate the budgets on campaign that generate actual revenue and not
only the popular lead generation campaigns, as some of the very
popular lead generation campaigns do not necessarily transform into an
actual business

2. Monitor Spending

The finest sales and marketing strategy must be continuously assessed to identify which
one should be abandoned. It is required to scale up, make appropriate adjustments, or
remove the approach after each programme. The secret is to maintain a laser-like focus
on the people you want to influence and reach, and to make sure your budget supports
the methods your clients are most likely to prefer for receiving and spreading important
messages.

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3. Track and Tweak

Maintaining the assigned budget and comparing spending to results will make it much
simpler to determine the actual budget required and eliminate extra budget. Additionally,
it is crucial to work together internally by holding regular monthly team meetings with
open dialogue to assess the marketing budget used and make adjustments as needed.
This method will make it easier to determine which requires additional funding and which
needs to be halted. If all free social media strategies fail, the last thing to do is increase
the marketing spend.

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MARKETING BUDGET AND EXPENSES FOR ELMINA GREEN 3

The total Gross Development Value (GDV) of the Elmina Green 3 project is RM
323,230,000. 1.5% of the RM 323,230,000 will be allocated as the marketing budget
for this project within 6 months, which amounts to a total gross amount of
RM4,848,450. The detailed of theestimated budgeting is listed in the below table:

Bil Description Unit Unit cost(RM ) Total Cost

(RM)
1. Offline Marketing :
Direct Mail 1

Media Advertising 6 900,000.00

Business Card 100000
2. Digital Marketing :
Website & Google Ads 35,000.00
Facebook Marketing 20,000.00
WhatsApp/SMS 5,000.00
3. Printing Materials :
Flyers 200,000 0.05 10,000.00
Brochures 120,000 0.10 12,000.00
Invitation Card 120,000 1.00 120,000.00
Bunting 500 75.00 37,500.00
Banner 150 700.00 105,000.00
Billboard Rental 4 45,000.00 180,000.00
4. Event Management Fee :
Tea Party 2 100,000.00 200,000.00
Cleaning Services 2 1,000.00 2,000.00
Utilities Charges 2 1,000.00 2,000.00
Gift / Souvenirs 120,000 15.00 1,800,000.00
for
customers
5. Exhibition :
Booth Fee 5 30,000.00 150,000.00
Display materials 5 500.00 2,500.00
Transportation Cost 5 200.00 400.00
Total 3,581,400.00

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No. Description Total Cost (RM)

1. Offline Marketing 900,000.00

2. Digital Marketing 60,000.00

3. Printing Materials 464,500.00

4. Event Management Fee 2,004,000.00

5. Exhibition 152,900.00

Grand Total 3,581,400.00

budget
Digital Marketing
3%
Exhibition
Printing Material 4%
12%

Offline Marketing Event Management

25% Fees
56%

Exhibition Event Management Fees Offline Marketing Printing Material Digital Marketing

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MARKETING TIMELINE

MARKETING TIMELINE

WEEK ACTIVITIES

IMPLEMENTATION

1 Briefing, brainstorming and exchange of ideas

Review of marketing plan, preparation of advertisement

materials, scale model, website set up, social media page,
2-3 channel set up, subscribe to property marketing platform –
[Link], iProperty, PropertyGuru, EdgeProp

PRE-LAUNCH

Online marketing activities on social media such as Facebook,

Instagram, YouTube ads

Installation of banner, bunting

4-6
Offline marketing activities – newspaper insertion & flyers for
launching

Online invitation through email & SMS to targeted clients

LAUNCH

Virtual launching event and press conference via FB live and

YouTube live

Online marketing activities on social media for Facebook,

Instagram, YouTube ads
7-8 Offline marketing activities – flyers for newspaper insertion &
hand to hand distribution

Sales Follow Up

POST LAUNCH

Launch event follow up & post morterm

Open booth at shopping mall

9-22 Online marketing activities on social media – Facebook,

Instagram, YouTube ads

Offline marketing activities - flyers for newspaper insertion &

hand to hand distribution

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SALES REVIEW

23-24 Sales follow up and report to developer

GANTT CHART

Week/ 1 3 5 7 9 11 13 15 17 19 21 23
Activity 2 4 6 8 10 12 14 16 18 20 22 24
Marketing
Prep

Ads Prep

Online
Marketing

Billboard,
Bunting &
Banner
Offline
Marketing

Pre-
Launch

Email &
SMS

Monitor

Launch

Open
Booth

Post-
Launch

Post-
Morterm

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