THE ULTIMATE D2C SUCCESS ROADMAP:
FROM ₹0 TO ₹1 CRORE IN 12 MONTHS
Complete Guide = day-wise → month-wise →
year-wise path
First 30 Days → From ₹0 to ₹50K (Validation)
Goal: Launch quickly, test one winning product, and achieve first ₹50K
sales.
Week 1: Foundation Setup
• Day 1–2: Finalize 1–2 products (problem-solving + repeat demand +
30%+ margin)
• Day 3: Create simple Shopify/WordPress single-product store (or
landing page)
• Day 4–5: Write basic product copy (Hook, Benefits, Problem → Solution)
• Day 6–7: Shoot 3–5 creatives (UGC style, problem/solution demo)
Week 2: Testing & Ads
• Day 8–9: Set up FB Pixel + basic tracking
• Day 10: Launch test ads (₹500/day, 3–5 creatives)
• Day 11–14: Track CTR, CPC, ATC → optimize after 4 days
Week 3: Sales & Optimization
• Day 15–17: Optimize landing page (urgency, testimonials, COD badge)
• Day 18–20: Double down on top 1–2 creatives
• Day 21: Add WhatsApp automation (cart recovery flow)
Week 4: Scale to ₹50K
• Day 22–24: Increase ad budget to ₹1,000–₹1,500/day (best creative
only)
• Day 25–27: Negotiate better supplier deals for higher margin
• Day 28–30: Focus on COD confirmations + close hot leads on calls →
reduce RTO, increase prepaid
Outcome: Product validated + first ₹50K sales achieved.
Next 6 Months → From ₹50K to ₹50 Lakhs (Scaling)
Goal: Build systems, add product variations, form a small team, start
branding & compliance.
Month 2–3: Scale to ₹5–10L
• Scale ads to ₹3–5K/day
• Add product variations (sizes, packs, colors)
• Add cross-sells & upsells (combos, BOGO offers)
• Hire 1 VA for order confirmations & WhatsApp queries
• Close COD leads on calls → upsell prepaid orders
• Start basic branding (logo, packaging design, social media pages)
• Apply for GST registration
Month 4–5: Scale ₹10L → ₹30L
• Launch 2nd & 3rd products (same niche)
• Hire Ads Manager + Ops Manager
• Move to 3PL warehouse for faster delivery
• Start Influencer marketing (micro-influencers, UGC)
• Setup mini office for Ops + Sales calls team
• Create team reports (ROAS, RTO, AOV, LTV weekly)
• File Trademark (TM) registration for brand name
Month 6: Hit ₹50L
• Build team of 5–7 (Ads, Ops, 2–3 Sales/Support agents)
• Create in-house content studio → reels, ads
• Automate WhatsApp/email flows (cart recovery, upsell, reviews)
• Register Pvt Ltd company for credibility & scaling
• Continue closing high-ticket & COD leads on calls
Outcome: ₹40–50L monthly revenue, backend systems in place, GST + TM
+ Pvt Ltd compliance started.
Next 12 Months → From ₹50L to ₹1 Crore (Brand Building)
Goal: Build a recognized D2C brand with strong authority, compliance,
and sales engine.
Month 7–9: Scale ₹50L → ₹70L
• Add 3–5 hero products (expand catalog)
• Strengthen Sales Team → Telecallers (COD/prepaid leads), B2B/Bulk
orders team
• Move to dedicated office setup → Ops Hub, Sales Floor, Content Studio
• Expand branding assets → premium packaging, professional creatives
• File ISO/certifications (if in wellness/food niche)
Month 10–11: Scale ₹70L → ₹90L
• Scale ads to ₹50K–₹1L/day (FB, IG, Google, YouTube)
• Macro influencer campaigns + PR (Forbes India, YourStory, Local Media)
• Launch subscription/loyalty programs (repeat sales engine)
• Introduce festive/limited-edition product variations
Month 12: Hit ₹1 Crore
• Dedicated teams: Marketing, Sales, Ops, Finance, HR
• Fully compliant with GST, TM, Pvt Ltd registration
• Weekly sales review calls + strict RTO monitoring
• Start international expansion (Shopify Global, Amazon Global)
• Prepare funding pitch → investor-ready brand
Outcome: ₹1 Crore monthly revenue → Full-fledged D2C brand with
authority, legal base, strong sales engine & expansion-ready.
Quick Milestone Recap
• First 30 Days → ₹50K → Validate product, test sales, start lead closing.
• Next 6 Months → ₹50L → Add products, build 5–7 member team, GST,
Trademark, Pvt Ltd.
• Next 12 Months → ₹1 Cr → Scale team & sales, PR, brand authority,
investor-ready.
