G O O G L E C O M P E T I TO R S

• Google is an American multinational corporation that is considered among the world’s biggest
companies like Amazon, Facebook, and Apple; with over a billion users of its each service category.
It was founded on September 4, 1998, by Larry Page and Sergey Brin. It offers internet-related
products and services like search engine, chrome, online advertisements, YouTube, Google maps &
play store; software and hardware.
• As a said before, each of its product & service categories has over a billion users; whether it’s the
search engines, cloud computing, smartphones or advertisement. However, it doesn’t
mean Google is the sole shareholder in the market; it has its competitors in each of its categories.
Today, we’ll discuss Google competitors in different industries one by one.
 DISCUSSION
NO. 1
Google Competitors in
Advertising Industry
Facebook owns
round about 22.1%
of the internet ads
• Facebook worldwide, and
• Amazon Google controls
approximately 37% of
the total internet ads
share across the globe.
FAC E B O O K

Facebook is an American social

networking platform which also
offers targeted advertisement to
businesses, brands, and
organizations. According to
Facebook’s worldwide users’
statistics; it has 2.8 billion active
users by the end of Feb 2021.
Facebook achieved the figure of
one billion by the third quarter of
2012.
GOOGLE VS FACEBOOK

• Both of these platforms have billions of users worldwide, and

they’re in great competition with each other to have more ads
from everywhere. However, it’s a very difficult decision for
business; which platform to choose for the advertisement.
• AdWords is the advertising platform of Google; which helps
businesses to find their customers by using specific keywords
used by the majority of users. Advertisers use such keywords to
find their customers.
• On the other hand, Facebook’s paid ads promote the content of
their clients to target their required market. Then customers
will automatically be attracted to their business, and choose the
product or service whatever you want to sell.
AMAZON
Amazon is an online shopping
website which has over 300 million
users worldwide; out of which
over 80 million users are
Americans. It controls the total
internet ads share of 8% globally
and the figure is increasing.
However, the figure may seem
lower; but it’s a very high figure if
you compare it with its total users.
GOOGLE VS AMAZON

The functionality of Amazon’s ads is completely different from Google; because as we know
Amazon is an e-commerce platform. Therefore, it uses a direct promotion of sponsored
products in different places relevant to the products.

For instance, the ads of cosmetic products will appear in the beauty and makeup blogs. Instead
of solely relying on the user’s engagement with the content and time spent reading the
information provided.

Therefore, Google is planning to adopt direct product-based advertisement just like Amazon in
the coming year. It is not direct and effective, but real money lies in the direct sponsored ads
of the product.
 DISCUSSION
NO. 2
Google Search Competitors

Facebook owns
round about 22.1%
• Yahoo
• Bing
of the internet ads
• DuckDuckGo worldwide, and
• Baidu Google controls
• Yandex approximately 37% of
the total internet ads
share across the globe.
YA H O O

In the line of search

engines; Google holds the
maximum market share of
approximately 92.62% searches
worldwide. Search engine of Yahoo!
Search is among the few
competitors that are still
competing with Google of having a
market share of 2.32% searches
worldwide.

However, Google controls only

63.2% searches in the US; whereas
Yahoo has 11.5% US market share
in the searches.
 Yahoo was launched in the early 1990s. In the early
2000s, yahoo partnered up with Google to work
collectively to get searches and ads. Their partnership
ended in the 2004 when Yahoo developed its
technology of carrying out searches on its own.
GOOGLE VS
YAHOO

Later yahoo made a deal with Microsoft which doesn’t

turn out to be much fruitful and ended in 2010. Before
Google,Yahoo was the first search engine, but it wasn’t
like today’s search engines. It only used to present all
the websites in the hierarchical order. Google filled the
gap by presenting the most relevant information
according to the user’s requirements.
BING

Bing is a search engine which is owned by

Microsoft and it has gone by previously by
many names such as Live Search, Window
Live Search, and MSN Search. Google
dominates the search engine industry by
keeping the 92.62% market share; Bing has
a market share of 2.63% of the total
searches worldwide.
GOOGLE VS BING

• Bing is the refined form of earlier search engines; MSN. Microsoft launches it in 2009; it started
with the name of MSN, then Window Live Search and finally Bing.
• With the aggressive marketing strategy of Microsoft and partnering up with the Yahoo search
engine; MSN took hold of a reasonable market share to sustain in the competition. Google’s
algorithm is bringing up the feed of new and latest content for the user. Bing, on the other
hand, focuses on providing the old and most reputable pages to its users.
DUCKDUCKGO

DuckDuckGo, a search engine, was

launched in 2008 and named after
the kid’s game Duck, Duck, Goose.
Some say that it’s an anti-Google
search engine because its graph is
moving upward direction and it has
gained a lot of popularity among
users. In the beginning, it has a few
thousand searches per day. By the
end of 2019, it has over 48 million
searches daily.
GOOGLE VS DUCKDUCKGO

• DuckDuckGo search engine works completely different than other search engines because it
doesn’t profile users and protect their privacy. By profiling, it means that it shows the same
result to its users at a given time of searches. It generates the best result by going through
over 400 different sources like yahoo, Wikipedia, and various search engines; deliver the quality
result to its users.
• Google, on the other hand, keeps a record of all of its users. When you search for something,
it’ll show you the result based on your pattern of searches.
• Ever since the scandal of the user’s privacy setting by Google in 2019; DuckDuckGo has
become famous among privacy-conscious users. Now, people are starting to prefer less
features but safe searches than being watched and tracked.
BAIDU

Baidu is a China-based tech company

which offers internet-related product
and services; Baidu search engine is
among one of them. It was found by
Robin Li & Eric Xu in 2000; Baidu holds
the market share of 2.03% of the total
search in the china and worldwide. In
simple words, it’s Chinese Google.

Just like Google; Baidu offers almost

similar products to its users such as
music, games, location, maps, searches,
information, etc. However, its focus
entirely on the local Chinese market
while following Chinese censorship and
government rules and regulation.
Google is expanding its market share
globally.
GOOGLE VS BAIDU

• Chinese language is complex of having multiple meanings of the same word in different
contexts; Baidu understands the language and cultural complexities, which is why it serves the
Chinese market better than any other search engine.
• Baidu has also made alliances with different manufacturers of smartphones and other devices
to integrate Baidu search engine app among them. Google is growing and serving its users
globally, but not in china; because Baidu is offering the same products and services in the
Chinese language which is more convenient.
• Baidu also offers some unique features like the missing person search, patent search, and senior
citizen search; however, these things demand legal requirements which Baidu satisfies it.
YA N D E X

Yandex is a Russian web search

engine; it was launched in 2010 to
optimize non-Russian language
searches for the local users. It
holds more than 57% of the total
market share in Russia; there’s a
great usage of Yandex in the
neighboring countries like Turkey,
Kazakhstan, and Belarus.
 One of the main differences between
Yandex and Google is that the search
GOOGLE VS quires of users are dependent on the
region of the users; which means there’ll
YANDEX be different search results for all the users
as their location changes.

Geo dependant and geo independent type

of searches of Yandex are good for the
local business, but not for the international
brands which operates in multiple cities
and regions. Which makes the SEO of
Yandex much complex than Google’s.
 DISCUSSION
NO. 3
Google Competitors in Smartphone Industry

• Apple
• Samsung
.
• Huawei
 APPLE
• Apple came at fourth position with 41.7
million iPhones and reported a decline of
10.5% YoY in 3Q20. The drop was mainly Apple is a tech corporation that
due to is mainly due to the delay in the works in the line of smartphones,
operating system software, and
launch of the new iPhone 12 series, other product and services to its
which is usually in the third quarter. users. iOS app store has over 2
Overall, the vendor's iPhone 11 series million apps for the users of
continued to perform well followed by iPhone.

iPhone SE device. Looking ahead, we According to the stat

expect Apple to grow in coming quarters counter Apple has 27.33%
Mobile Operating System
with strong early demand for iPhone 12 Market Share Worldwide.(Feb
paired with robust trade-in offers across 2021)
major carriers, especially in the U.S.
GOOGLE VS APPLE

• Google is preparing to compete in the

Smartphone industry as it has acquired its
hardware and software technology, but It is
already much ahead of it in the line of
smartphones. Google a long way to go and
many competitors to face in the industry;
whereas it holds the market share of 2.28%.
Samsung returned to first position with a SAMSUNG
global market share of 22.7% to reach 80.4
million units and grew 2.8% YoY. India Samsung is a South Korean
bodes well for Samsung & accounted for multinational conglomerate
organization. It was found in 1938,
15% of the total value. The vendor’s M initially it insurance, securities, and
series performed well online. In the US, textiles industry. Then in the 1960s
and 70s, it entered in the
Samsung's second largest market, construction and shipbuilding
momentum was strong for the A series industry. Ever since the 1990s,
with good performances from the Note Samsung has been focusing on the
electronics and smartphones. In
20 and Note 20 Ultra as well, which 2017, Samsung ranked top 6 global
contributed to almost 20% of total volume brands. The global market share of
in 3Q20. Samsung is 22.7% of the total
smartphones and electronic
devices by the end of 2020.
GOOGLE VS. SAMSUNG

• Perhaps you’d be surprised to know the fun fact that Google owns the operating system
android of Samsung devices. The major focus of Google has always been on the software and
operating system rather than manufacturing the hardware. Ever since Google has started
producing its hardware device such as smartphones etc, Samsung and Google has become
competitor since then.
Huawei lost the top spot and settled into
H U AW E I
the second position with the market share
of 14.6% share of the global smartphone
market & a decline in shipments of 22% Huawei is a Chinese multinational
tech and telecommunication
year over year in 2020Q3. This was mostly organization; its products are
due to its continued drop in international smartphones and consumer
markets and a double-digit decline in electronic devices. It has over
188000 employees by the end of
China. The vendor continued to face 2018, out of which 76000 are in
challenges due to the ever-increasing the Research & Development field;
impact of the U.S. sanctions, which are with the total R & D budget of
taking a toll on its performance even in 13.8 billion US dollars. By the end
of 2020, Huawei has a market
China as the brand is trying to pace out its share of 22% worldwide.
shipments over a longer period.
HUAWEI VS. GOOGLE

Ever since the economic trade war conflict started between Trump administration and China; the US
restricted all the Huawei smartphones. On Jun 29, 2019, the US and China reached an agreement and
lift the restriction on Huawei and other Chinese products.

This ongoing inter-government tension also has put Google in a very critical situation; the US ban
on Chinese product means Google also has to comply with those restrictions, and stop supplying
products and android operating systems to Huawei. As we know, Google owns the Android
operating system and issue its license to different companies to use it in their smartphones.

However, Huawei has recently launched its new operating system by the name of Harmony to fill
the gap; but android is still the first choice of Huawei’s devices. The whole situation is still
uncertain about the future.
 DISCUSSION
Google Competitors in Cloud
NO. 4
Computing
• Amazon Web Services
Cloud computing describes the use
• Microsoft Azure of networks of remote servers -
usually accessed over the Internet -
to store, manage, and process data. As
a segment of IT services, cloud
computing generates billions of
dollars in revenue annually and is
showing very few signs of slowing
down.
AMAZON WEB
S E RV I C E S

Amazon, founded in 1994, is the world’s

largest online retailer of books, clothing,
electronics, music and other goods and, in
2019, earned net sales revenue of over 280
billion U.S. dollars. Amazon’s service
offerings have increased over the years and
now include a retail products branch, retail
third-party seller services, retail
subscription services, Amazon Web
Services (AWS) as well as other related
services. Due to global interest in cloud
services and the disruption they are
causing across various sectors, AWS has
played an increasingly important role in the
cloud services industry and has become
an important revenue earner for Amazon.
In 2013,AWS earned revenues of just over
3 billion U.S. dollars, a number which has
since ballooned and sits at over 35 billion
U.S. dollars as of 2019.
GOOGLE CLOUD VS AMAZON WEB
SERVICES

• AWS and GCP both have almost the same characteristics

and offer almost the same service. AWS is comparatively
more mature and powerful in terms of handling a more
complex IT environment. All the data centers of AWS across
the world are connected through fiber; once any user
compute any of these services in milliseconds, then payment
is charged against the service provided.
• Google cloud platform isn’t as efficient and flexible as AWS;
it also offers several services but with limited features like
IoT, networking, and other enterprise applications.
MICROSOFT
AZURE

Microsoft Azure is the second big

platform after AWS in the field of
cloud computing, and it comprises
the total market share of 19%
worldwide. Google comes third,
whereas Google is planning to
invest more in this line by
partnering it up with other
platforms.
 When we talk about cloud computing services of
GCP and Microsoft Azure; then we don’t find much
dissimilarity between both of them. They both
control the same market share with a very minor
GOOGLE VS difference.

MICROSOFT Google has always been an online and operating

AZURE
system type of industry, and it is always interested in
the growing field. Artificial intelligence, machine
learning, and cloud computing are the next big thing.

However, the reason for Microsoft to enter into the

field of cloud computing is because Microsoft
wanted to benefit from the focussed investment of
its enterprise.
THANKS!!