Digital Strategy Template: Eco-Friendly Fashion
Brand
Course Title: Introduction to Digital Marketing
Lab Title: Exploring Key Components of a Digital Strategy
Your Name:
Date:
1. Business and Marketing Overview
Business Goal: <Achieve $100,000 in online sales within 6 months.>
Marketing Objectives:
Increase website traffic by 50%.
Build a strong social media presence with 20,000 engaged followers.
Achieve a 10% email marketing conversion rate.
2. Target Audience Description
Who are you targeting? Include age group, interests, and behavior traits.
I am targettign the gen z it
Focusing on ethical dress and also brand
3. Channel Selection and Justification
Which digital marketing channels will you use and why?
Digital Channel How will it be used? Why is it effective?
Instagram and tiktok By opening a page where can This digital channels are near
showcase my product to gen z so it help me with
groth
Google ads and facebook Samething Also facebook its web where I
can publish my content
ssms
4. Content Strategy for Millennials
Describe the content formats and types that would best engage millennial audiences.
Vid and photo
5. Influencer vs. Contest Strategy
Evaluate whether the brand should prioritize influencer partnerships or run contests and
giveaways. Provide your reasoning.
Contest strategy
6. SEO Strategy
Should the brand focus on SEO in the short term or long term? Explain your reasoning.
Seo on the long term because in the beginning you don’t the budget to create an seo
so after your bussines start to grow you focus on seo to be more format
7. Measuring Social Media Engagement
Identify key metrics you would use to assess social media engagement.
8. Email Strategy for Cart Abandonment
Propose how email marketing can be used to convert users who abandon their carts. Include
tactics and examples.
