A framework for consistent brand presentation
Brand Guidelines YouthWorks 2024-2025
Welcome!
At YouthWorks, we believe in empowering the next generation of leaders by providing meaningful work
experiences for young people ages 14-25. This toolkit is designed to help you, our partners and supporters,
align with the YouthWorks mission and effectively communicate the impact of the program across all
channels.
Whether you're creating flyers, social media posts, or community outreach materials, this toolkit offers
the resources you need to represent YouthWorks in a consistent, engaging, and inspiring way.
Inside, you'll find everything from our visual identity guidelines to messaging strategies that highlight
the value of YouthWorks in preparing young people for successful careers. This tool kit also aligns with
the Brand Story of Commonwealth Corporation. To learn more about the CommCorp Brand, please click
here.
Together, we can amplify the message that every young person deserves the opportunity to build skills,
gain experience, and contribute to their community through meaningful work. Thank you for being part of
the YouthWorks community!
Brand Guidelines YouthWorks 2024-2025
2030
VISUAL
IDENTITY
Use this logo as a primary tool! Use in any
documentation to represent the program solely.
LOGO Program logo in white: This logo can be used on a
dark or colorful background.
Brand Guidelines YouthWorks 2024-2025
Use this logo on swag and printed material
Program Logo with CC Submark Logo:
Use this logo anywhere you want to represent
the CommCorp and program relationship but
have less space to do so.
Logos are located in the YouthWorks Help Center Portal
Brand Guidelines
Brand Guidelines YouthWorks
YouthWorks 2024-2025
OLD LOGOS
MUST BE
DISCONTINUED
AT THIS TIME
Brand Guidelines YouthWorks
COLOR
PALETTE
We use classic purple, white, orange and
Bright blue for our primary colors, playfully
contrasted by a lineup of cool and warm
tones that make up our supporting colors.
We enjoy using visually pleasing gradients
that feature our supporting colors to add fun
and life to our content.
Brand Guidelines YouthWorks 2024-2025
2030
Primary Colors
CC Light Blue Dark Purple CC Purple Bright Blue White
Supporting Colors & Print Colors
Orange
Brand Guidelines YouthWorks
Fonts &
Typography
Karla Font
The Commonwealth Corporation font is Karla. Its the heart
of the CommCorp identity and is the foundation for all
CommCorp branding. Clean, distinctive and legible.
Aa
Brand Guidelines YouthWorks
GRAPHICS
&FLYERS
When using our logo, it is essential to maintain its integrity and
consistent representation. Please ensure that the logo is not altered in
any way, including resizing without proportional scaling, changing
colors, or modifying the design. Always use the approved versions
provided in our brand kit. The logo should be placed with sufficient
clear space around it to avoid visual clutter, and it should not be
combined with any other logos or elements that could compromise its
visibility or clarity. For any specific usage or questions, please contact
our team to ensure proper adherence to these guidelines.
Brand Guidelines YouthWorks
SWAG
Get ready to represent and celebrate the YouthWorks
spirit with our exclusive swag collection! Our
YouthWorks Swag is designed to embody the energy,
creativity, and ambition of young people embarking on
their professional journeys. Tee-shirts, mugs, keychain
and water bottles are some of the popular items to
market the program.
For program swag, please place CC YouthWorks Logo
on the front and on the back place the CC/YouthWorks
logo and tagline. Let take a look at some samples.
All YouthWorks program swag must have the
CC/YouthWorks Logo displayed.
Brand Guidelines YouthWorks 2024-2025
MOCKUP
Putting Teens and Young Adults
on the Path to Employment
Tee-Shirts / Hoodies
[Link]
Logo Placement for Front of Tee-
Shirt/Hoodie: Please place the CC
YouthWorks Logo centered on the Front Back
front of the tee-shirt.
CommCorp/YouthWorks Logo
Placement for back: Please place Putting Teens and Young
Adults on the Path to
your logo centered on the back of the Employment
tee-shirt.
Add the YouthWorks tagline at the
top and the commcorp website
address at the bottom. [Link]
Front Back
Brand Guidelines YouthWorks 2024-2025
MOCKUP Two Design Options
Place Your
Water Bottles/ Mugs Place Your
Logo
Here
Logo
Here
[Link]
Putting Teens and Young Adults on
the Path to Employment [Link]
Putting Teens and Young
Adults on the Path to [Link]
Employment
Front Back
Brand Guidelines YouthWorks 2024-2025
MOCKUP
r e
H e
go
Lo
ur
Yo .or
g
Pens & Key Chains ce co
rp
Pla om
m
.c w
ww
Add Your Logo
Front
[Link]
Back
Brand Guidelines YouthWorks 2024-2025
MOCKUP
Tote Bags
Add Your Log
o
[Link].o
rg
P u tt in g Te en s a
nd Young
A d u lt s o n th e P a
th to
E m p lo ym en t
Brand Guidelines YouthWorks
ur
Yo o
PRINTING
g
Lo e
H er
rg
.o
orp
c
m
m
.co
w
ww
COMPANIES
Feel free to use a printing company in your area.
Here is a list of national printing companies.
Custom Ink
Vista Print
4imprint
Brand Guidelines YouthWorks 2024-2025
ur
Yo o
g
Lo e
r
He
BRAND
ELEMENTS
Brand Guidelines
Brand Guidelines YouthWorks
YouthWorks 2024-2025
YOUTHWORKS
TAG LINE
Putting Teens and Young Adults on the Path to Employment
PROGRAM
MESSAGING
We appreciate your partnership and support of YouthWorks. Please note
that our program participants are officially referred to as "participants"
rather than "interns" to accurately reflect the nature of their involvement.
Thank you for helping us maintain this important distinction.
CONTACT US
We'd love to hear your thoughts and answer any questions
you may have about the information provided.
Please submit any questions to: Kathryn Kirby-
English at kkirby@[Link]
