Influencer Marketing Agreement Terms
Influencer Marketing Agreement Terms
The Agency retains the right to use the final product for personal promotional purposes, such as in portfolios and on social media, without requiring prior Client consent . However, it agrees to credit the Client where appropriate unless the Client requests otherwise . This balances the Agency's need for self-promotion with the Client's rights to recognition.
The agreement can be terminated by either party at any time with written notice, which allows flexibility and protection for both sides. The Client must pay for all services performed up to the termination date unless the Agency has breached the agreement and failed to cure it upon reasonable notice . This clause ensures that the Agency is compensated for its work, while also protecting the Client from owing payment if the Agency does not meet its obligations.
The agreement establishes the Agency as an independent contractor and not an employee of the Client . This distinction is significant because it defines financial, legal, and operational responsibilities and liabilities, underscoring the independence of the Agency in fulfilling the contracted services.
The agreement specifies that any extra deliverables outside the project's initial scope must be documented in writing and will incur additional charges . This clarity prevents scope creep and ensures the Agency is compensated for any additional work beyond what was originally contracted.
The Agency's total liability to the Client is limited to the total amount of fees actually paid and received under the agreement . Additionally, the Agency is not liable for damages related to lost revenue, anticipated profit, or other related costs, which protects them from excessive financial risk.
If the Client terminates the agreement with less than three days’ notice, they are not entitled to a refund, and remaining payments must be settled . All work legally belongs to the Agency unless otherwise agreed, preventing the Client from using the ideas or designs elsewhere, thus protecting the Agency’s intellectual property.
The project commences with a 50% down payment before services start, followed by influencer arrangement and selection in Weeks 1-3. Product shipping to influencers occurs in Weeks 3-4. The client then pays the remaining 50% before this shipment. Finally, video production and uploads happen in Weeks 4-5 . This sequence ensures the Agency receives payment corresponding to completed work stages, reducing financial risk.
In case of unforeseen delays, the Client agrees to extend the timeline by up to one week to accommodate necessary adjustments . This provides a buffer to manage unexpected issues without breaching contract terms, ensuring that both client expectations and project timelines remain realistic and feasible.
A provision, right, or obligation under the agreement can only be waived if agreed to in writing by both parties . This requirement ensures that any waiver is intentional and documented, maintaining the enforceability of the contract terms and protecting against unilateral or unacknowledged changes.
The agreement mandates that the Agency must not share any proprietary or confidential information received from the Client, which includes trade secrets and industry knowledge, nor use it for personal benefit unless agreed upon . This ensures that the Client's sensitive information is protected from unauthorized use or disclosure.