It is a type of marketing which is
Digital Marketing
done over the internet
Traditional Marketing Digital Marketing
TV, Radio, Newspapers,
marketing, influencer marketing,
Mode magazines, flyers, pamphlets,
search engine marketing, e-
billboards, posters
Exact numbers can not be figured people come on website, what
Measurability
out activities they do, what events
Editing Once the ad is broadcasted, it Here ads can be edited infinite
capabilities can not be edited times
These ads can not be targeted These ads can be targeted
Targeting towards any specific age, gender, towards any specific age, gender,
interests, behaviour, location interests, behaviour, location
Cost Cost goes in lacs as well You can start at 1 dollar a day
Owned Media (Organic) Paid Media
These are the channels which are When organic media isn't
owned, managed and controlled enough, we take help of paid
by us media to reach more people
Your website Meta ads
Your social media accounts Linkedin ads
Blog X ads
Snapchat ads
https://www.facebook.com/ads/library/?
Advertiser Media Agencies
These are the companies that run
Is the person who runs the ads
ads on behalf of their clients
Publicis
Media mint
Group M
Dentsu
Merkle Sokrati
Performics
WPP
IPG media brands
Earned Media
These are the channels that are
created by us, managed by us
but not controlled by us
Google profile
Glassdoor
Ambition box
Just dial
Sulekha
Publisher
Are the platforms where the ads
run
Linkedin
Twitter
Snapchat
Tiktok
Pinterest
Messenger
Threads
Audience Network - most gaming
RequirementsA personal Facebook account
30-50 friends
Display picture of your own
Name matching Aadhar
Steps to Open Business Account
https://business.facebook.com/create
Click on create account
Give business name, your name (must match FB
account
Open emailname) andconfirm
id and correct META
email id
verification
(check social or promotion)
You'll see meta business suite
On left side, click on dropdown and click on
settings icon
You'll see settings page
Click on last fourth option - business settings
Click on pages and click on add page or put your
existing page URL;
Click on ad account and click on create account
Give your business name, time zone and currency
The account will be used for "my business"
Toogle on "full control and choose your name from
left" and click on assign
to Open Business Account
To choose among businesses https://business.facebook.com/select
Go to ad account under account
Click on create account
Set INR and +5.30 Asia Kolkata
Assign full control to yourself
Go to hamburger icon
Go to ads manager
BOOKMARK THIS PAGE :)
Core Custom Lookalike
Derived
custom audience 1 - custom audience 2
filled the lead form - purchasers
1000-200 = 800
add to cart - purchasers
Brand
SAMPLE Apple - Mac book
Room 1 Max Protein protein bar
Whole truth foods dark
Room 2
chocolate
Room 3 Caratlane Diamond
Room 4 Comet Shoes
Room 5 Goibibo
Room 6 Blinkit
Room 7 Zudio
Room 8 Cult Fit Gym
Room 9 Accor Hotels
Room 10 Ray Ban Sunglasses
Summary
Ad set 1 - college students
Ad set 2 - working professionals
Ad set 3 - marketplace engagers
Ad set 4 - 1% lookalike of marketplace
engagers
Audience 1 - Core
Audience details
Location:
India
Age:
18-25
People who match:
Education Level: At university, University graduate, Some
university, At university (postgraduate), Some university
(postgraduate), Master's degree or Professional degree
And must also match:
Interests: MacBook or MacBook Pro
Audience 2 - Core
Audience details
Location:
India
Age:
18-65+
People who match:
Job title: Human Resources Assistant (HR Assistant), Human
Resources Supervisor, Studio manager or HR Supervisor
And must also match:
Interests: Apple Inc., MacBook or MacBook Pro
Audience 3 - Custom
Audience details
Custom Audience:
Past 180 days FB Marketplace Engagers
Location:
India
Age:
18-65+
Audience 4 - Lookalike
Audience details
Custom Audience:
Lookalike (IN, 1%) - Past 180 days FB Marketplace Engagers
Location:
India
Age:
18-65+
This is for practice purpose, in future you can
make website audience also
Facebook page (you can make) Naming Structure
Instagram Account (if you have it connected with
FB) Past 180 days FB Marketplace Engagers
On facebook listing - marketplace (you can Past 180 days FB page engagers
make) Past 180 days IG page engagers
