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Tools

The document outlines essential SEO tools categorized into crawling, indexing, on-page, technical, keyword research, backlinks, and tracking/reporting. It recommends a minimum paid tool stack of Semrush Pro and Screaming Frog SEO Spider for comprehensive SEO management, along with optional SurferSEO for content optimization. The total estimated cost for these tools is approximately ₹12,600/month, significantly lower than purchasing multiple separate tools.

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itsmebalu221
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18 views4 pages

Tools

The document outlines essential SEO tools categorized into crawling, indexing, on-page, technical, keyword research, backlinks, and tracking/reporting. It recommends a minimum paid tool stack of Semrush Pro and Screaming Frog SEO Spider for comprehensive SEO management, along with optional SurferSEO for content optimization. The total estimated cost for these tools is approximately ₹12,600/month, significantly lower than purchasing multiple separate tools.

Uploaded by

itsmebalu221
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

TOOLS

Crawling

Screaming Frog SEO Spider

Screaming Frog SEO Spider (Free up to 500 URLs)


[Link]

📖 Indexing

Indexing (Check if pages are in Google’s index)

 Google Search Console – URL Inspection Tool

[Link]

ON-PAGE

📝 On-Page SEO (Optimize content, titles, headings)

Yoast SEO (WordPress plugin, free)


🔗 [Link]

Seobility On-Page Checker


🔗 [Link]

TECHNICAL

⚙️Technical SEO (Site health, speed, mobile)

 Google PageSpeed Insights (site speed & Core Web Vitals)


🔗 [Link]

 GTMetrix (performance & speed audit)


🔗 [Link]

KEYWORDS
🔑 Keyword Research

 Google Keyword Planner (inside Google Ads, free)


🔗 [Link]

 Ubersuggest (free limited)


🔗 [Link]

 AnswerThePublic (content/FAQ ideas)


🔗 [Link]

BACKLINKS

🔗 Backlinks (Off-Page SEO)

 Ahrefs Free Backlink Checker


🔗 [Link]

 Moz Link Explorer (free limited)


🔗 [Link]

 Ubersuggest Backlink Checker (free limited)


🔗 [Link]

TRACKING AND REPORTING

📊 Tracking & Reporting

 Google Analytics (GA4) – traffic, conversions


🔗 [Link]

 Google Search Console – impressions, clicks, indexed pages


🔗 [Link]

 SERProbot (Free rank tracking tool)


🔗 [Link]

PAID TOOLS

🏆 Minimum Paid SEO Tool Stack (Covers All Tasks)


🔑 1. Semrush Pro → $129.95/month (~₹11,000)

 Covers:

o ✅ Keyword Research (huge database)

o ✅ On-Page SEO (On-Page SEO Checker)

o ✅ Technical SEO (Site Audit)

o ✅ Off-Page SEO (Backlink Analytics + Link Building Tool)

o ✅ Tracking (Position Tracking, Competitors)

o ✅ Reporting (shareable reports for clients)

 Why: All-in-one platform trusted by agencies.


🔗 Semrush

🔑 2. Screaming Frog SEO Spider (Paid) → £199/year (~₹20,000/year ≈ ₹1,600/month)

 Covers:

o ✅ Crawling (unlimited pages)

o ✅ Indexing Simulation (check indexability issues)

o ✅ Technical SEO Deep Audit (broken links, redirects, duplicate content)

 Why: Semrush audit is good, but Screaming Frog gives developer-level crawl details
Google-style.
🔗 Screaming Frog

🔑 (Optional Add-On) 3. SurferSEO → $29/month (~₹2,500)

 Covers:

o ✅ On-Page SEO + Content Optimization (content score, NLP keywords)

 Why: If you’re writing blogs/landing pages, this makes them rank-ready.


🔗 SurferSEO

🎯 Final Recommendation

👉 For your agency right now (minimum tools):


 Semrush Pro (₹11,000/month) = All-in-one for keywords, backlinks, tracking,
reporting.

 Screaming Frog Paid (₹1,600/month equivalent) = Deep crawling & technical SEO.

✅ Together, these 2 cover Crawling, Indexing issues, On-Page, Technical, Off-Page, Tracking
& Reporting.

⚡ If content SEO is also a big part of your service → add SurferSEO later.

💰 Cost Breakdown

 Semrush Pro → ₹11,000/month

 Screaming Frog Paid → ₹1,600/month (yearly plan)

👉 Total = ~₹12,600/month
(versus buying multiple separate tools worth ₹40k+)

🔑 In short:

 Minimum Best Combo = Semrush Pro + Screaming Frog Paid

 Covers all SEO needs end-to-end with professional-grade output.

WITH FREE TOOLS

Pricing - 20000-25000/per month

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