ENTREPRENEURSHIP BUSINESS PLAN

CUSTOMIZED FOOTWEAR

Submitted by
ADITYA PRATAP SINGH-2311111

DEBASHREE ACHARYA – 2311131

MANAS AGARWAL - 2311153

PRIYANKA G - 2311170

VAISHNAVI PAMNANI - 2311198

Under the guidance of

Dr MARY RANI THOMAS

Asst. Professor, School of Commerce, Finance and Accountancy

In Partial Fulfilment of the Requirements for the Award of the Degree of

BACHELOR OF COMMMERCE
(Applied Finance and Analytics)

SCHOOL OF COMMERCE, FINANCE AND ACCOUNTANCY

CHRIST (Deemed to be University)
BANGALORE
2025

1
 CERTIFICATE

This is to certify that the Entrepreneurship Project submitted by VAISHNAVI PAMNANI

(2311198), MANAS AGARWAL (2311153), DEBASHREE ACHARYA (2311131), ADITYA
PRATAP SINGH(2311111), PRIYANKA G ( 2311170) titled “Entrepreneurship Development
Project On Customized Footwear,” submitted to CHRIST (Deemed to be University), in
partial fulfillment of the requirements for the award of the Degree of Bachelor of
Commerce(Applied Finance and Analytics), is a record of original study undertaken by
VAISHNAVI PAMNANI, MANAS AGARWAL, DEBASHREE ACHARYA, PRIYANKA G,
ADITYA PRATAP SINGH during the period 2024 – 2025 in the School of Commerce,
Finance and Accountancy at CHRIST (Deemed to be University), Bangalore, under my
supervision and guidance. The project has not formed the basis for award of any Degree /
Diploma / Associate ship / Fellowship or other similar title of recognition to any other
University.

Place: Bengaluru Dr MARY RANI THOMAS

Date: 17/03/2025 Asst. Professor, School of Commerce, Finance and Accountancy

Dr Amalanathan. S

Head of Department-School of Commerce, Finance and Accountancy

2
 DECLARATION

We, VAISHNAVI PAMNANI (2311198), MANAS AGARWAL (2311153) ,ADITYA

PRATAP SINGH(2311111), PRIYANKA G ( 2311170) and DEBASHREE ACHARYA
(2311131) titled “Entrepreneurship Development Project On Customized Footwear,”
submitted to CHRIST (Deemed to be University), in partial fulfilment of the requirements for
the award of the Degree of Bachelor of Commerce(Applied Finance and Analytics) is a
record of original and independent study undertaken by me during 2024-2025 under the
supervision and guidance of Dr MARY RANI THOMAS , School of Commerce, Finance and
Accountancy. I also declare that this dissertation has not been submitted for the award of any
degree, diploma, associateship, fellowship or other title to any other Institution/University.

Place: Bengaluru

Date: 17/03/2025

3
 ACKNOWLEDGEMENT

We, VAISHNAVI PAMNANI (2311198), MANAS AGARWAL (2311153) ,ADITYA

PRATAP SINGH(2311111), PRIYANKA G ( 2311170) and DEBASHREE ACHARYA
(2311131) would like to express my profound gratitude to all those who have been
instrumental in the preparation of this research Project Report. I wish to place on records, our
deep gratitude to my project guide, Dr Mary Rani Thomas and also Dr. Amalanathan S,
HOD, School of Commerce, Finance and Accountancy for their encouragement and
guidance.

Last but not the least; I would like to thank my parents and friends for their constant help and
support.

4
 TABLE OF CONTENTS

Sl. No. CHAPTER NAME PAGE NUMBER

1 Introduction 6- 11

2 Executive Summary 11-12

3 Partnership Deed 12-15

4 Market Survey 15-22

5 Marketing 22-32

6 Human Resource Plan 32-36

7 Production & Operations Plan 36-38

8 Financial Plan 38-48

9 Executive Plan 48

`10 Conclusion 48

11 Bibliography 49

12 Annexure 49-51

5
 CHAPTER 1
INTRODUCTION

1.1 INTRODUCTION TO MICRO, SMALL AND MEDIUM ENTERPRISE

Definitions of Micro, Small & Medium Enterprises in accordance with the provision

of Micro, Small & Medium Enterprises Development (MSMED) Act, 2006 the Micro,

Small and Medium Enterprises (MSME) are classified in two classes:

1. Manufacturing Enterprises - The enterprises engaged in the manufacture or

production of goods pertaining to any industry specified in the first schedule to the

industries (Development and regulation Act, 1951) or employing plant and machinery

in the process of value addition to the final product having a distinct name or character

or use. The Manufacturing Enterprise are defined in terms of investment in Plant &

Machinery.

2. Service Enterprises:-The enterprises engaged in providing or rendering of services

and are defined in terms of investment in equipment.

Small-scale industries (SSIs) also known as MSMEs are defined & categorized by the

Micro, Small & Medium Enterprises Development Act, 2006. The act categorizes

different scale of industries on the basis of investment in plant & machinery in case of

manufacturing industries and on the basis of investment in equipment in case of

service sector industries.

Manufacturing enterprises in which investment in plant & machineries is more than

Rs 25.00 lakhs but does not exceed Rs 5.00 crores and service sector industries in 2

which investment in equipment is more than Rs 10.00 lakhs but does not exceed Rs

2.00 crores are termed as small-scale enterprises.

6
An example of a small-scale industry is a family run workshop creating hand made

products like clothing or carved toys. With few employees and a small production

space, this is definitely a small-scale industry. Small scale industries are sometimes

called cottage industries, referring to the traditional locations in which they were

housed. The advantages and disadvantages of small-scale industries are detailed below.

Advantages of small-scale industries –

1. Niche charm: Something made by a small-scale producer feels much more

special and unique than something that has been churned out along with thousands

of identical items in a large factory.

2. Local flavour: Products made by small scale industries often have a recognizable

– and often quirky – local feel to them that is characteristic of the area in which they

were produced.

3. A humanizing element: small scale industries often have a very human face as

customers can get to know the producers personally.

4. Traditional skill: Rather than using heavy duty machinery, items produced by

small scale industries are often produced using traditional skills such as weaving,

carving or hand painting. These skills are valuable and make the products more

precious.

5. An alternative economy: For people who do not like to hand over their money to

large corporations (perhaps because they disagree with that corporation’s values or

their way of acting in the world), small scale industries provide an alternative source

of goods and services.

Disadvantages of small scale industries –

7
 1. Difficulty with meeting demand: When products are in high demand, small scale

industries can often struggle to increase their output sufficiently to meet that demand.

2. Geographically restricted: Small scale industries may be concentrated in a particular

town or even in one single building. This can limit their ability to become household

names across the globe.

3. Less financial power: Small scale industries usually deal with less money (both in

terms of ingoing and outgoings) than larger factories and so have less financial weight.

4. Access to machinery: Small scale industries usually do not have the space or the

money to use large scale machinery. However, they may have access to expensive,

specialized equipment.

5. A niche business: What makes the products of small scale industries attractive to

some – i.e. their nicheness and uniqueness – may make them less attractive to others.

Small scale industries often do not have the capacity to please all tastes

1.2 INDUSTRY PROFILE

Customised apparel is fast growing in India. Reports suggest that the total size of the
market for customised merchandise is 110 million customers. Of these, 20 million are
college students, 40 million are corporate employees at mid and senior levels, and the
remaining 50 million belong to the middle class. So our primary target will be those 20
million college students plus 50 million that belong to the middle class so combined 70
million customers and in future as the demand goes up we plan to collaborate with
corporate for bulk orders.

8
1.3 ENTREPRENEURS’ PROFILE

1.

Name VAISHNAVI PAMNANI

Age 18

Date of Birth 15 August, 2005

Company Name Shoemise

Educational Qualifications Currently pursuing

BCom from CHRIST
(Deemed to be University),
Bengaluru
– 2nd
year
Senior Secondary and Primary
Schooling done from KDMA
International, Kanpur

Address

Phone Number +91 7042349551

Email ID [email protected]

9
 Skill Sets • Competent to use all
Microsoft packages
• Multitasking
• Analytical skills
• Ability to handle high work
load

2.

Name DEBASHREE ACHARYA

Age 19

Date of Birth 13/05/2005

Company Name Shoemise

BCOM from Christ University, (Bangalore)
Educational
Qualifications
Address
11/2, Hunters Lane, Vepery, Chennai, Tamil Nadu -
600007

Phone Number 7358406109

Email ID [email protected]
Good in Finance, and operations.

Skill Sets

3.
10
 Name MANAS AGARWAL

Age 19

Date of Birth 29/06/2005

Company Name Shoemise

Educational BCOM from Christ University, (Bangalore)

Qualifications

Address 69, Hanuman Galli ,Zhanda Chowk, Sitabuildi, Nagpur,

Maharashtra, 440012

Phone Number 9172977918

Email ID
[email protected]

Operations, Strategy, Communication

Skill Sets

1.4 APPROXIMATE INVESTMENT

Total investment made by the partners is Rs 12,00,000. Rs 4,00,000 by each partner in

the form of cash and bank balance.

CHAPTER 2

11
 EXECUTIVE SUMMARY

Shoemise is basically a e-commerce website that offers its customers to customise footwear
according to their need (website offers various options like colour, design, stickers, text that
can be added on the plain type of footwear chosen by the customer or on the footwear of any
brand). Showmise specialize in an assortment of high-quality personalized apparel. Shoemise
caters to middle-to-upper class and affluent clientele. What differentiates our company from
other specialty retail shops are the printing services we offer, our “one-of-a-kind” product line
and a number of exclusive, proprietary products we designed ourselves. Team Shoemise
involves group of enthusiasts aspiring to revolutionise the customised apparel industry.

MISSION

Showmise specializes in “one-of-a-kind” Footwear not commonly found in the larger retail
market. We are dedicated to providing customers exceptional customer service in a visibly
relaxing and engaging shopping environment. Our mission is to provide customers with
unique, high-quality personalised footwear at affordable prices.

As the market size is quite big in terms of numbers of potential customers who will demand
such product and In India currently there is no Ecommerce store that offers customisation on
branded different types of footwear. Toesmith is our major competitor but they only offer
customisation on four types of footwear and do not offer customisation on branded shoes.
Companies like superkick, Nike themselves offer customisation but their target customers are
rich people who can spend around minimum 10000 rupees on it whereas our target customers
are totally different and our customisation fee is 1/10th of the price that nike offers for
customisation.

CHAPTER 3

12
 PARTNERSHIP DEED

Deed of Partnership

This deed of partnership is made on [1/03/2025] between:

1. MANAS AGARWAL , son of Mr. Pramod Sawal, residing at 69, Hanuman Galli, Nagpur,
Maharashtra, 440012 hereinafter referred to as FIRST PARTNER.
2. DEBASHREE ACHARYA, Son of Mr. Sunil Sethia, residing at 11/2, Hunters Lane,
Vepery, Chennai, Tamil Nadu, 600007 hereinafter referred to as SECOND PARTNER.
3. VAISHNAVI PAMNANI, Son of Mr. Navneet Malik, residing at A-063, Assotech the
nest, crossing republic, Ghaziabad, Uttar Pradesh, 201009 hereinafter referred to as
THIRD PARTNER.

Whereas, the parties hereto have agreed to commence business in partnership and it is
expedient to have written instrument of partnership. Now this partnership deed witnesses as
follows:

1. BUSINESS ACTIVITY
The parties here to have mutually agreed to carry on the business of a e-commerce website
that offers its customers to customise footwear according to their need (website offers various
options like colour, design, stickers, text that can be added on the plain type of footwear
chosen by the customer or on the footwear of any brand). Shoemise specialize in an
assortment of high-quality personalized apparel. Shoemise caters to middle-to-upper class
and affluent clientele. What differentiates our company from other specialty retail shops are
the printing services we offer, our “one-of-a-kind” product line and a number of exclusive,
proprietary products we designed ourselves. Team Shoemise involves a group of enthusiasts
aspiring to revolutionise the customised apparel industry.

2. PLACE OF BUSINESS
The principal place of the partnership business will be situated at Plot no 237, Nirbhaya
Industrial Estate, Near Gujarati Marble, Pardi, Nagpur, Maharashtra, 441805.

13
3. DURATION OF PARTNERSHIP
The duration of the partnership will be at will.

4. CAPITAL OF THE FIRM

Initially the capital of the firm shall be Rs. 12,00,000.

5. PROFIT SHARING RATIO

The profit or loss of the firm shall be shared equally among all the partners and transferred to
the partner's current account.

6. MANAGEMENT
Ragahav Sawal shall be Managing Partner and he will look after all the day to day
transactions of the firm and any legal activities in the name of the firm and the remaining
partners shall cooperate to do so.

7. OPERATION OF BANK ACCOUNTS

The firm shall open a current account in the name of Shoemise at any bank and such account
shall be operated by MANAS AGARWAL , VAISHNAVI PAMNANI and DEBASHREE
ACHARYA jointly as declared from time to time to the Banks.

8. BORROWING
The written consent of all Partners will be required for the partnership to avail credit facilities
from any financial institution.
9. ACCOUNTS
The firms shall regularly maintain in the ordinary course of business, true and correct
accounts of all its transactions and also of all its assets and liabilities, the property books of
account, which shall ordinarily be kept at the firm’s place of business. The accounting year
shall be the financial year from 1 st April onwards and the balance sheet shall be properly
audited and the same shall be signed by all the Partners. Every Partner shall have access to
the books and the right to verify their correctness.

14
10. RETIREMENT
If any partner shall at any time during the subsistence of the partnership, be desirous of
retiring from the firm, it shall be competent from his to do so, provided he shall give at least
one calendar month notice of his intention of doing so. The remaining partner shall pay to the
retiring partner or his legal representatives of the deceased partner, the purchase money of his
share in the assets of the firm.

11. DEATH OF PARTNER

In the event of the death of any partners, one of the legal representatives of the deceased
partner shall become the partner of the firm and in the event the legal representative show
their denial to point the firm, they shall be paid the part of the part of the purchase amount
calculated as on the date of the death of the partner.

12. ARBITRATION
Whenever there by any difference of opinion or any dispute between the partners the partners
shall refer the same to an arbitration of one person. The decision of the arbitration so
nominated shall be final and binding on all partners, such arbitration proceedings shall be
governed by Indian Arbitration Act, which is in force.
FIRST PARTNER SECOND PARTNER
MANAS AGARWAL DEBASHREE
ACHARYA
69, Hanuman Galli, 11/2, Hunters Lane,
Zhanda Chowk, Sitabuldi Vepery,
Nagpur, Maharashtra, 440012 Chennai, Tamil Nadu, 600007

THIRD PARTNER
VAISHNAVI PAMNANI

A- 063, Assotech The Nest

Crossing Republic
Ghaziabad, U.P. - 201009

WITNESS ONE WITNESS TWO

15
PRIYANKA G ADITYA PRATAP SINGH
45, Lakshmi Nagar, 45, Netaji Nagar,
KKb Chowk, Near Central Mall,
Nagpur, Maharashtra, 440042 Nagpur, Maharashtra, 441023

CHAPTER 4

MARKET SURVEY

4.1 Feasibility of the project

Simply saying, market feasibility means whether the business idea is good enough to sustain
profits and the team is competent enough to execute it. In this report ,3 major types of
feasibilities have been accounted for. Technical –

it refers to the technical knowhow of operating the essential hardware and software, that will
be required presently and potentially in the future. The hardware required are 3D laser printer
and computer. Workers will be trained and will be given specific training. The team will
partially outsource its graphic designers by freelancing. Thus the enterprise is equipped with
the technical know-how to carry out business operations. Financial – it refers to initial and
future stakeholder investors and the expected profitability and pay-out period. The initial
investment will be done by the 3 founders in a equitable ratio.

Market feasibility-

Following China and the US, India is the largest footwear consuming country. Its citizens'
disposable income and spending power is on the rise. Despite rising brand consciousness,
consumers are not afraid to look beyond Vans and Converse for a pair of sneakers. Factors
that make India so attractive include its large population, a middle-class of 600 Mn people,
increasing urbanisation, rising household incomes, connected rural consumers and increasing
consumer spending

16
4.2 SWOT Analysis of the company-

SWOT analysis refers to the technique of mapping the strengths, weaknesses, opportunities
and threats for an organisation. While the first two are internal to a firm, the last two are more
from an industry orientation overall.

Strengths

• Cost advantage

• Location advantage

• Competent management

• Niche untapped market segment

• User friendly and high brand appearance web site enabling high online presence

• Vast design portfolio to choose from

• Addresses a social issue and contributes to it.

• Favourable government policies

Weaknesses

• Only online presence

• Inexperienced management

• Competitors are present

• Inefficient inventory control

• Lack of trust of new brands among target market

• No cash-on-delivery option available

Opportunities

• Untapped market

• Decrease cost of production as sales increase

• Increase quality product

• Target rural areas via cheap products

• Offline presence

17
 • Expansion of manufacturing unit to other places

• Advanced technology available

• Use of internet, online marketing and e-commerce widening geographical markets and
connecting the globe virtually

Threats

• Sluggish demand

• World Economy recession which has impacted the purchasing power of consumers
drastically

• Threat from cheap standard shoes from China

• New competitors entering the market

• Price war between competitors

• Brand loyalty among consumers

4.3 Characteristics of footwear industry

Global footwear industry

The global footwear market is segmented into type, material, end users, distribution channel,
and region. By type, the market is categorized into athletic and non-athletic. Depending on
material, it is bifurcated into leather and non-leather. On the basis of distribution channel, it is
classified into hypermarket/supermarket, specialty stores, brand outlets, online sales channels
and others.

Indian non-leather footwear industry

The non-leather footwear industry in India is fragmented and close to 75 per cent production
comes from the unorganised sector, which includes micro, small, and medium enterprises
(MSMEs). There is also a renewed focus on the non-leather footwear segment around the
world. In worldwide consumption terms, 86 per cent of global footwear consumption has
become non-leather by volume. Herein, lies a double-digit growth opportunity which India,
the second largest producer and consumer of footwear in the world, is ready to tap into.
Already a leader in the traditional leather sector, it is now gaining steady ground in the
production of nonleather footwear.

18
Following China and the US, India is the largest footwear consuming country. Its citizens'
disposable income and spending power is on the rise. Despite rising brand consciousness,
consumers are not afraid to look beyond Vans and Converse for a pair of sneakers. Factors
that make India so attractive include its large population, a middle-class of 600 Mn people,
increasing urbanisation, rising household incomes, connected rural consumers and increasing
consumer spending

4.4 Demand drivers of the industry-

Apparel and footwear have seen double-digit growth in the last few years and are likely to
propel growth in organised retail in the coming decade. Following are the factors responsible
for growth in industry-

1. Rising demand of athleisure

Changing consumer lifestyle alongside increasing consciousness towards fitness is pushing

the demand for athleisure footwear to greater heights.

2. Decrease in leather production

Leather is being consistently replaced by non-leathers material due to increasing awareness

about sustainability and leather being a relatively more expensive material. Going forward,
the usage in leather is going to be restricted for mostly niche products.

3. Demographic structure of India

Factors that make India so attractive include its large population, a middle-class of 600 Mn
people, increasing urbanisation, rising household incomes, connected rural consumers and
increasing consumer spending.

4. Emerging role of e-commerce

The Indian e-commerce industry, especially, has been on an upward growth trajectory. By
2026, it is expected to reach $ 200 Bn and by 2034, it is predicted to surpass the United States
to become the second largest e-commerce market globally. A young demography, increasing
internet and smartphone penetration, and relatively better economic performance are some of
the key drivers of this sector.

5. Clusters of non-leather footwear manufacturing in India

19
Due to awareness of global warming and better scope of designs in synthetic products, many
countries, have aggressively changed their preferences from leather to synthetic.

India specific advantages?

• Large and Growing Domestic Market

• Ready state-of-the-art Infrastructure

• Availability of Manpower

• Comparative Factors of Production

• Favourable policy ecosystem and support by the government

4.5 MARKET RESEARCH

Almost 70% [92/136] of the responses prefer standardised shoes. This can be interpreted in 2
ways-

1. The market is dominated by standard shoe designs since the concept of customised
shoe design is still new. It will be challenging for us to convince our target segment.
2. Even though they don’t have the means to buy customised shoes, some proportion of
people still prefer them due to fashion trends. if factors such as comfort, design of the
shoe, brand name, quality, cost of the shoe are up to the desired standard, people are
willing to buy the product.

20
Most of the people buy shoes costing from 1000-2000. If we keep the price of our products
around or below the given level, the target market should be lured into buying our product.

Around 60% of the responses prefer buying shoes offline. However, this number is expected
to decrease as the march in future due to improved technology. Thus, it is a opportuity as well
as a challenge for us to tap the market.

Interpretation of primary and Secondary Market Research

1. Following China and the US, India is the largest footwear consuming country. Its
citizens' disposable income and spending power is on the rise. Despite rising brand
consciousness, consumers are not afraid to look beyond Vans and Converse for a pair
of sneakers.
2. Almost 41% of people prefer buying shoes online. Thus, if a shoe is of the required
standard, there won’t be any problem in accelerating sales once the product is
marketed.

21
 3. People are shifting towards customised design shoes. Urban cities such as Bangalore,
Mumbai, Delhi, Hyderabad are the main target cities. People from these locations are
not always buying shoes from big brands. They like experimenting with fashion
4. The brand's target customer is between 18 and 27. Customers who are over 25 often
want to stay young and like dressing in a youthful manner. Plus, they can pay online,
and they generally have more spending power than the younger customers. people
between 18 and 21 may not have a debit or credit card. "Cash on delivery may not
work out too well because customers may change their mind and cancel their order
after we have manufactured and shipped the product
5. Demand will be seasonal, and thus demand may go erratic. Demand will be lowest in
rainy season.
6. We may not face direct competition from custom designer shoe brands as they are not
as unique. Some such brands have shut down because they couldn't ensure their
products were top-notch
7. People are willing to pay around 1000-1500 Rs for high quality customised shoes.
8. Comfort, Design of the Shoe, Brand Name, Quality, Cost of the Shoe are the most
important factors while considering to buy shoes. Among that comfort and quality
matters the most.
9. Companies within the Shoe Industry are impacted by a variety of factors, from the
macroeconomic environment to fashion trends within particular footwear categories.

4.6 Challenges

• Sluggish demand

• World Economy recession which has impacted the purchasing power of consumers
drastically

• Threat from cheap standard shoes from China

• New competitors entering the market

• Price war between competitors

• Brand loyalty among consumers

• Only online presence

• Inexperienced management

22
 • Competitors are present

• Inefficient inventory control

• Lack of trust of new brands among target market

• No cash-on-delivery option available

CHAPTER 5

MARKETING

5.1 PRODUCT DESCRIPTION AND UNIQUE SELLING PROPOSITION

Shoemise is a e-commerce website that offers its customers to customise footwear according
to their need (website offers various options like colour, design, stickers, text that can be
added on the plain type of footwear chosen by the customer or on the footwear of any brand).
Shoemise specialize in an assortment of high-quality personalized apparel. Shoemise caters
to middle-to-upper class and affluent clientele. What differentiates our company from other
specialty retail shops are the printing services we offer, our “one-of-a-kind” product line and
a number of exclusive, proprietary products we designed ourselves. Team Shoemise involves
group of enthusiasts aspiring to revolutionise the customised apparel industry

So the company will offer three types of customisation- Basic, Pro and Premium

Basic includes espadrilles, that is, light canvas shoes with plaited fibre soles; and high top and
low top canvas sneakers. The espadrilles feature a wide range of designs, all made by our
graphic designer coordinated by one of us, but they cannot be customised. They cost Rs 699.
They will be refreshed the designs frequently. Espadrilles is our spring and summer range.

They are easy to wear and come in sizes three to 11. We have 150 designs on the websites for
the readymade sneakers.

Pro-these are custom design shoes. If customers want their own designs on the shoes, we will
reach out to them and understand their requirements. They will cost Rs 999 and are priced
higher as they are a unique product and have a time cost involved. After we talk to the
customer extensively to decide on a design and send them templates, we start manufacturing
the shoes.

23
Premium- this model has every feature of pro, but in addition the quality of print and shoe has
tremendously improvised.

If production costs come down even further, we can start making waterproof shoes.

The product will be shipped via delivery channels such as Delhivery and Bluedart. A product
will take 2 days to make after the date of order. Then delivery date depends on the physical
location and modes of transportation available.

5.2 Unique Selling Proposition-

1. The answer is written in the question itself. Our design team is well equipped with
latest and creative trends understanding the market tastes and trends.

2. Low cost

Above that, we will use made-to-order approach. This means we will start manufacturing
only if the we have received the orders. This is in order to decrease inventory damage and
wastage. Also, we will have a contract with a local shoes manufacturer who will provide us
raw material[shoe] at a discounted rate. We are strategically located at Pardi near Nagpur.
This is to ensure that we receive subsidies [upto 80%] and other special economic exceptions
under the MSME schemes to promote development in Central India. his reduce in wastage
and decreased. This reduction in amount helps us to achieve lower unit costs, thus we will be
able to achieve market share via price leadership.

5.3 Key features of the firm and product-

• Online presence

• 3d and VR feature to know your design from every end

• Pocked friendly

• Readily available stylish designs

• Make your own design feature

• Online presence

• Friendly User Interface

• Offering Customisation on branded shoes

24
PRODUCT FEATURES-

Light weight TPR Sole

Memory foam insole –

Pillow for your feet

Flexible cementing technology for maximum comfort

25
 Best quality fabric for rough and tough use

5.4 Level of market acceptability:

In India and outside during first 3 years Fashion never stops and keeps on changing. India is
increasingly accepting and adapting fashion changes in order to express themselves.
Customised shoes is a new concept to India but has huge opportunity once the brand is
accepted. Thus, sky is the limit when talking about potential market in India in the coming
years.

Factors that make India so attractive include its large population, a middle-class of 600 Mn
people, increasing urbanisation, rising household incomes, connected rural consumers and
increasing consumer spending.

5.5 Modes of distribution

The primary mode of distribution is B2C, which means shoe will be directly sold to
customers. However, for not-for-profit purpose, shoes will be distributed among NGOs so
that they on our behalf can donate it to the needy people. Thus, this might be categorised to
B2B. The latter is done for a social purpose.

5.6 SEGMENTATION, TARGETING, AND POSITIONING

SEGMENTATION

We can segment the market into various segments using following criteria-

a. Age

• Under 18

• 18-21

• 21-27

• 27-35

• 35 and above

b. Gender

26
 • Male

• Female

c. Location

• Rural area

• Semi-urban

• Urban

d. Income level

• Lower class

• Middle class

• Upper class

e. Shopping habits

• Online

• Offline

f. Lifestyle

• Simple

• Fashionable

TARGETING

Among the above identified business, following segment of markets will be targeted. This
can be ascertained by market research done beforehand.

27
 a. Age group

The brand's target customer is between 18 and 27. Customers who are over 25 often want to
stay young and like dressing in a youthful manner. Plus, they can pay online, and they
generally have more spending power than the younger customers. However, people between
18 and 21 may not have a debit or credit card. Cash on delivery doesn't work out too well
because customers may change their mind and cancel their order after we have manufactured
and shipped the product.

b. Gender

We fill target both the genders but due to the demographic structure of India, our [let’s say]60%
focus will be on Men and the rest on Women.

c. Location

Our target segment will be urban areas. Urban cities such as Bangalore, Mumbai, Delhi,
Hyderabad are the main target cities. People from these locations are not always buying shoes
from big brands. They like experimenting with fashion.

d. Income group

We will target middle to higher income group.

e. Shopping habits

We targets that segment of market who trust e-commerce website and can afford to pay them
in advance online.

f. Lifestyle

Fashionable people like to experiment and try different things in order to express themselves.
People with simple lifestyle generally are loyal to a specific brand. Thus, we target the
former.

POSITIONING

For the target market, Shoemise positions its target market in 2 ways-

1. Low-cost provider of customisable shoes

28
 2. Comfort of shoes

3. Creative and ever-updating designs

5.7 FOUR Ps ANALYSIS

Product

• Light weight TPR sole

• Feet-friendly sole -pillow for feet

• Maximum comfort by cementing technology

• Superior material for durable use

Price

There are 3 main products with the following pricing-

• Basic -Rs 699

• Pro – Rs 999

• Premium -Rs 1499

This pricing is inclusive of all the costs and still earns a good profit. Reasons for economical
pricing are-

• Subsidies from government

• Contract with raw material provider

• Efficient process- Made-to-order Approach

Place

Pardi near Nagpur is chosen as the appropriate location for the business for following
reasons.

• Central location in Nagpur

• Close to supplier of raw materials [Nagpur]

• It is cheaper in terms of land rents which will help us in reducing our cost.

29
 • Economically backward area-thus many schemes to support MSMEs, resulting in up
to 80% subsidies and better bank interest rate. Bank loan may get approved at 8% p.a
which is 2% lower than the market rate.

Promotion

Following are the main tools used in order to promote the brand-

• Free samples to celebrities and influencers

• 10% donation of sales to NGO, who in turn will donate to needy on our behalf.

• Crowdsourcing

• Internet blogging

• Design Your Own” Technique

• Search Engine Optimization [SEO]

• Social Media Marketing [Twitter, Reddit, Instagram, Facebook, Pinterest]

• Email newsletters

• Moderated message forum

5.8 ADVERTISING AND BRANDING STRATEGY

The main goal of our strategy is to build brand recognition and foster brand loyalty. We will
communicate the message to express oneself by wearing Shoemise products which will
specially made for them. Following are the advertising and branding strategies used to
achieve this goal-

1. Cause-related marketing

We will tie-up with 2-3 NGOs, and we will solve a social problem-donating shoes to the
needy. For every 10 shoes sold, we will donate 1 shoe to needy [age group 18-27]. We will
choose NGOs which reflect the same message ‘Express Yourself’. By associating our
business with a charity or social cause, we will benefit from showing their brand values in
action. This will in turn build brand equity. The biggest proportion of our marketing
expenditure will be dedicated to this technique.

2. Free sample to influencers and youtubers

30
We will reach out to micro-influencers, college dance teams, and youtuber by trying out our
product and simply advertise our product.

3. Social media marketing

We will engage our audience on platforms like Instagram, Facebook, Reddit, YouTube by
creating engaging content. People like visual content and if the content is of quality, we will
soon build on our brand image. We will organise exclusive discounts on these platforms.

4. Internet blogging

On our website, we will entertain the target segment with interesting content. This will
include content about our team, how we do our business, fun facts related to shoe industry
and other educational but entertaining stuff.

5. Search Engine Optimization [SEO]

We will use Google and Instagram ads in order to increase sales. In marketing, 50% of
our marketing expenses are wasted and 50% helps us gain sales. The difficult part is
to figure out which 50% is getting wasted. This problem can be solved by using SEO
which leads to minimal wastage of funds.

6. Email newsletter and Dedicated Message forums

Our email subscribers will get exclusive offers and content related to our product to keep
them engaged. We will restrict the email to 1 email per week to avoid spam.

Also, the website will have a dedicated message forum so that customers can interact with
each other. This will be done once we have achieved our first big goal.

5.9 MICHAEL PORTER’S FIVE FORCE ANALYSIS

Barriers to entry- Low

Anyone with capital can enter the business. The raw materials are easy to access. Indian
market is unorganised, which further strengthens the argument. The footwear sector in India
31
is now de-licensed and de-reserved, paving the way for growth of capacities on modern lines
with state-of-the-art machinery. To further assist this process, the government has permitted
100 per cent foreign direct investment (FDI) through the automatic route for the footwear
sector.

Bargaining Power of Buyers -High

Switching cost is low for the buyers as options are endless except in the case where brand
loyalty is extremely high. Buyers have easy access to the products through online shopping as
well. Though the big players dominate the industry’s rate but they cannot decide these prices
ignoring customers. Billions are spent by these players on market research and studying
consumer profiling and buying patterns which shows that buyers have high bargaining power
in the market.

Bargaining Power of Suppliers – Extremely Low

The raw materials used in this industry are rubber, cotton and foam. Switching between
suppliers is also very high in the industry. The supplier power is extremely low

Threats of Substitutes- Low

The substitution is quite low as it is not possible for sneakers to be replaced by fashion or
high- heeled shoes. People won’t wear sandals or slippers to formal settings such as
occasions, wedding, parties.

Rivalry among Existing Competitors - Very high

The industry faces competition from cheap Chinese products, standardised design shoes
including Indian unstructured market and big players like Nike. Thus, there are many
substitutes available for customised products.

32
 CHAPTER 6

HUMAN RESOURCES PLAN

6.1 ORGANIZATION CHART

6.2 NUMBER OF PARTNERS AS FOUNDERS

This venture will be undertaken by three partners namely,

• Manas -Technical Head-For developing and maintenance of the website

• Vaishnavi- Operations Head- For major communication and decisions to be taken on
a daily basis
• Debashree-Finance Head- to take care of the feasibility of the business, make
strategic decisions to maximise profitability

6.3 NUMBER OF EMPLOYEES IN EACH DEPARTMENT

Shoemise is divided into three departments, under Technical one employee i.e. graphic
designer will be assigned. Under Operations six employees in total two as printer operater
one as painter and three as operations staff helping in packaging etc.

6.4 MANAGEMENT STRUCTURE

The company follows decentralization form of organization structure. In decentralization,

transfer of decision-making power and assignment of accountability and responsibility from
results. It is accompanied by delegation of commensurate authority to individuals or units at

33
all levels of an organization even those far removed from headquarters or other centres of
power.

6.5 QUALIFICATION OF POST

A. Laser Machine Operator

Machine Operator Responsibilities:

• Assist in the installation, maintenance, and repair of machinery.

• Operate tools in order to aid in the manufacturing process.

• Perform periodic checks on equipment and solve problems as detected.

• Work with others in order to ensure that equipment is in proper working order.

• Observe and follow company safety rules and regulations.

Machine Operator Requirements:

• Combination of additional education and experience.

• Attention to detail.

• Ability to work and communicate well with others.

• Proficiency with hand tools.

• Willing to perform repetitive tasks for extended periods.

• Minimum 1 year experience in working with Gravotech, Trotec or Epson

Laser

printing Machines.

B. Job Title: Artist (Painter) Painter

Job Purpose:

34
 Responsible for mixing paints, matching colours, preparing surfaces, and applying paint

to shoes. May perform touch-ups or coordinate large painting projects related to the

project.

Painter Job Responsibilities:

• Mixing, matching, and applying paints and other finishes to various surfaces

• Providing decorative and attractive finishes as the project requires

• Handling planning and prep work in an efficient manner

• Calculating the amount of materials and time required for said project

• Choosing and purchasing paint, brushes, and other supplies from vendors

• Cleaning up supplies and replacing fixtures when project is complete Painter

Job Requirements

• Understanding of Colour Theory and Various Finish Types (Although On-

The-

Job Training May Be Provided)

• Ability to work for Long Periods of Time

• Attention to Detail

• Excellent Communication Skills

• Good Customer Service Skills (When Assisting Clients in Choosing the Right

Materials)

• Strong Ability to Follow Directions

• Exceptional Sense of Creativity

6.6 SALARY BREAKUP

No. of Total Per Total Per
Particulars Per Month

35
 Person Month Year

Graphic Designer 1 ₹ 20,000 ₹ ₹ 2,40,000

20,000

Printer Operator 3 ₹ 10,000 ₹ ₹ 3,60,000

30,000

Operational Staff 3 ₹ 7,500 ₹ ₹ 2,70,000

22,500

Total ₹ 37,500 ₹ ₹
72,500 8,70,000

6.7 WORKING HOURS AND CONDITIONS

The office hours will be 9:00 am to 5 pm, whereas in some cases where orders are employees
will be working extra hours in order to deliver the order on time.

6.8 PUNCTUALITY, LEAVE POLICY AND MATERNITY BENEFIT

No pre-determined incentives or promotion but will be introduced in the first year of

operations.

6.9 RECRUITMENT SOURCES

Digital Ads, Newspaper, Posters and Walk in

6.10 RETIREMENT POLICY

No pre-determined retirement policy,

CHAPTER 7
36
 PRODUCTION AND OPERATIONS PLAN

7.1 NATURE AND SOURCE OF PROCESS

We are offering our customers shoes that are difficult to be sourced and also customizable
shoes, slippers and sandals. Our customers can access our services through our website. The
website offers a wide array of options. The options range from the colors, designs, stickers,
texts, and pictures.

We can increase our business by expanding into other footwears as well. The footwear market
has seen a recent boom in India with the increase in the disposable income of people. There
have been customization stores opening in some parts of the world and people travel far to
get their shoes customized.

We will setup factory for printing the designs on shoes. We will also look at further expansion
of the plant or increasing production by renting a new plant, if the demand rises. Shoemise
will also keep inventory on demand after the first 3 months of operations. There will be a
initial purchase of shoes and some inventory will be kept for sampling and photoshoot
purposes.

7.2 MACHINARY USED

• Laser Printer: The printer used will be a Kornit Avalanche Poly Pro. It is a high-grade
machine used for printing on any garments.

• Graphic Software and Application: The company will buy the supplementary software
that is required to run the laser printer from Kornit Technologies. It will help in the
printing process.

7.3 QUALITY POLICY

Shoemise LLP provides quality management, co-ordination, processing and manufacturing

services throughout India. The organization has established and developed its expertise in its
aim to achieve a high standard of eco-friendly production and services to its customers.

At Shoemise, we understand that customer satisfaction is first and foremost. If the customer
is satisfied with the quality of the product, they will come back to purchase more, and also
recommend us to their friends and family.

37
The quality is managed by all employees and the partners of the organization. The partners
keep a stringent check on the quality of all the purchases made and also for all the deliveries
that are made. The organization is committed to providing the highest standard of customer
satisfaction and product and service quality.

7.4 LOCATION ANALYSIS

The organization will be located in Nagpur. We are making a conscious decision regarding
our location as we believe that the initial orders will be coming from the population of
Mumbai and the rest of Maharashtra as we believe that the footwear market is currently
booming in Maharashtra.

We are also expecting to receive subsidies from the government scheme for MSMEs which is
available in Nagpur.

Nagpur would also be a good vantage point for distribution as it is situated in Central India.

CHAPTER 8

FINANCIAL PLAN

8.1 INITIAL INVESTMENT

Initial Investment

Sr. No. Particulars Notes Amount

a) Machinery, Equipment and Software 1 ₹ 7,60,000

b) Office Furniture 2 ₹ 68,200

c) Preliminary Expenses 3 ₹ 1,07,000

Total ₹ 9,35,200

Notes:

38
Note 1: Machinery, Equipment, and Software

Particulars Amount

Laser Printer ₹ 3,60,000

Graphic Software and Application ₹ 10,000

Printer Ink ₹ 1,00,000

Desktop Setup ₹ 1,20,000

Laptop ₹ 90,000

Pairs of white shoes ₹ 80,000

Total ₹ 7,60,000

Note 2: Office Furniture

Particulars Amount

Tables ₹ 4,500

Chairs ₹ 4,200

Floorings ₹ 10,000

Lightings ₹ 20,000

Air Conditioner ₹ 20,000

Fans ₹ 4,000

CCTV Cameras ₹ 10,000

Total ₹ 68,200

Note 3: Preliminary Expenses

39
 Particulars Amount

Legal and Incorporation Expenses ₹ 15,000

Website Development ₹ 50,000

Internet Connectivity ₹ 1,000

Security Deposit ₹ 10,000

Telephone Expenses ₹ 1,000

Electricity ₹ 20,000

Power Backup ₹ 10,000

Total ₹ 1,07,000

8.2 SOURCES OF FUNDS

Sources of Funds

Source Contact person Contribution Amount

Partner 1 Manas 33% ₹ 4,00,000

Partner 2 Debashree 33% ₹ 4,00,000

Partner 3 Vaishnavi 33% ₹ 4,00,000

Total 100% ₹ 12,00,000

8.3 DEPRICIATION
Depreciation

Sr. No. Particulars Notes Year 1 Year 2 Year 3

Machinery, Equipment and ₹ ₹ ₹

a) Software 1 58,500 58,500 58,500

40
 ₹ ₹ ₹
b) Office Furniture 2 7,270 7,270 7,270

₹ ₹ ₹
c) Preliminary Expenses 3 9,750 9,750 9,750

Total ₹ 75,520 ₹ 75,520 ₹ 75,520

Notes:

Note 1: Machinery, Equipment, and Software

Particulars Rate of Depreciation Amount Deprecation Amount

Laser Printer 10% ₹ 3,60,000 ₹ 36,000

Graphic Software and Application 15% ₹ 10,000 ₹ 1,500

Printer Ink 0% ₹ 1,00,000 ₹ -

Desktop Setup 10% ₹ 1,20,000 ₹ 12,000

Laptop 10% ₹ 90,000 ₹ 9,000

Pairs of white shoes 0% ₹ 80,000 ₹ -

Total ₹ 7,60,000 ₹ 58,500

Note 2: Office Furniture

Particulars Rate of Depreciation Amount Deprecation Amount

41
 Tables 10% 4500 ₹ 450

Chairs 10% 4200 ₹ 420

Floorings 10% 10000 ₹ 1,000

Lightings 10% 20000 ₹ 2,000

Air Conditioner 10% 20000 ₹ 2,000

Fans 10% 4000 ₹ 400

CCTV Cameras 10% 10000 ₹ 1,000

Total ₹ 72,700 ₹ 7,270

Note 3: Preliminary Expenses

Rate of Deprecation
Particulars Depreciation Amount Amount

Legal and Incorporation

Expenses 15% ₹ 15,000 ₹ 2,250

Website Development 15% ₹ 50,000 ₹ 7,500

Internet Connectivity 0% ₹ 1,000 ₹ -

Security Deposit 0% ₹ 10,000 ₹ -

Telephone Expenses 0% ₹ 1,000 ₹ -

Electricity Expenses 0% ₹ 20,000 ₹ -

42
Power Backup 0% ₹ 10,000 ₹ -

Total ₹ 1,07,000 ₹ 9,750

8.4 COST
Cost

Sr. No. Particulars Notes Per Month Per Annum

a) Rent ₹ 15,000 ₹ 1,80,000

b) HR (Salary) 1 ₹ 72,500 ₹ 8,70,000

c) Telephone Expenses ₹ 1,000 ₹ 12,000

d) Website Maintenance ₹ 1,00,000

e) Electricity ₹ 5,000 ₹ 60,000

f) Stationary ₹ 1,000 ₹ 12,000

g) Internet Connectivity ₹ 1,000 ₹ 12,000

h) Auditing ₹ 50,000

i) Marketing 2 ₹ 6,82,500

j) Printer ink ₹ 3,00,000

k) Freight ₹ 2,00,000

l) Plain Shoes ₹ 44,000 ₹ 5,28,000

m) Miscellaneous ₹ 1,00,000

Total ₹ 1,39,500 ₹ 31,06,500

*Please note that all costs will be increasing 10% every year.

Note 1: HR (Salary)

43
 No. of Total Per Total Per
Particulars Person Per Month Month Year

Graphic Designer 1 ₹ 20,000 ₹ ₹ 2,40,000

20,000

Printer Operator 3 ₹ 10,000 ₹ ₹ 3,60,000

30,000

Operational Staff 3 ₹ 7,500 ₹ ₹ 2,70,000

22,500

Total ₹ 37,500 ₹ ₹
72,500 8,70,000

Note 2: Marketing

Amount per
Particulars No. of Units unit Total Amount

Free Samples 200 ₹ 200 ₹

40,000

CSR Activity 1800 ₹ 200 ₹

3,60,000

Instagram/Google Ads 365 ₹ 500 ₹

1,82,500

SEO ₹
1,00,000

Total ₹
6,82,500

8.5 EXPECTED REVENUE

Expected Revenue

Sr. No. Particulars Demand Price Total

44
a) Basic Customisation 600 ₹ 699 ₹ 4,19,400

b) Brand Customisation 2100 ₹ 999 ₹ 20,97,900

c) Premium Customisation 300 ₹ 1,499 ₹ 4,49,700

Total ₹ 29,67,000

8.6 EXPECTED INCOME STATEMENT

Income Statement

Particulars Year 1 Year 2 Year 3

Income

Total Revenue ₹ 29,67,000 ₹ 33,52,710 ₹ 41,90,888

Other Income ₹ -

Total Income ₹ 29,67,000 ₹ 33,52,710 ₹ 41,90,888

Expenses

Salary and Employee Benefits ₹ 8,70,000 ₹ 9,57,000 ₹ 10,52,700

Other Operating Expenses ₹ 22,36,500 ₹ 24,60,150 ₹ 27,55,368

Total Expenses ₹ 31,06,500 ₹ 34,17,150 ₹ 38,08,068

Operating Profit ₹ 1,39,500 ₹ 64,440 ₹ 3,82,819

Finance Cost 0 0

Depreciation and Amortization ₹ 75,520 ₹ 75,520 ₹ 75,520

EBT ₹ 2,15,020 ₹ 1,39,960 ₹ 3,07,299

Less: Tax @ 25% 0 0 ₹ 76,825

Profit After Tax ₹ 2,15,020 ₹ 1,39,960 ₹ 2,30,475

45
8.7 EXPECTED BALANCE SHEET
Balance Sheet

Particulars Year 1 Year 2 Year 3

Equity and Liabilities

Shareholders’ Funds

Share Capital ₹ ₹ ₹
12,00,000 12,00,000 12,00,000
Reserves and Surplus ₹ -2,15,020 ₹ -3,54,980 ₹ -1,24,505

Long-term Borrowings

Borrowed Funds ₹ - ₹ - ₹ -

Short-Term Borrowings

Trades Payable ₹ ₹ ₹
25,000 27,500 30,000
Total Equity and Liabilities ₹ 10,09,980 ₹ 8,72,520 ₹ 11,05,495

Assets

Fixed Assets ₹ ₹ ₹
9,35,200 8,59,680 7,84,160
Less: Depreciation ₹ 75,520 ₹ 75,520 ₹ 75,520

Net Fixed Assets ₹ ₹ ₹

8,59,680 7,84,160 7,08,640
Non-Current Investments ₹ - ₹ - ₹ -

Long Term Loans and Advances ₹ - ₹ - ₹ -

Cash and Cash Equivalents ₹ ₹ ₹

1,00,300.00 13,360 2,71,855
Other Current Assets ₹ ₹ ₹
50,000 75,000 1,25,000
Total Assets ₹ 10,09,980 ₹ 8,72,520 ₹ 11,05,495

46
8.8 EXPECTED CASHFLOW STATEMENT
Cashflow Statement

Particulars Year 1 Year 2 Year 3

Cashflow from Operating Activities

Net Income Before taxes ₹ 2,15,020 ₹ 1,39,960 ₹ 3,07,299

Add: Depreciation and Amortization ₹ ₹ ₹ 75,520

75,520 75,520

Add: Increase in Trade Payables ₹ ₹ ₹ 2,500

25,000 2,500

₹ 1,14,500 ₹ 61,940 ₹ 3,85,319

Less: Increase in Other Current Assets ₹ 50,000 ₹ 25,000 ₹ 50,000

Less: Taxes ₹ - ₹ - ₹ 76,825

Net Cash from Operating Activities ₹ 1,64,500 ₹ 86,940 ₹ 2,58,495

Cashflow from Investing Activities

Investments in Fixed Assets ₹ 9,35,200 ₹ - ₹ -

Increase in Investment ₹ - ₹ - ₹ -

from Investments ₹ - ₹ - ₹ -

Net cash from Investing ₹ 9,35,200 ₹ - ₹ -

Cashflow from Financing Activities

₹
Increase in Share Capital 12,00,000 ₹ - ₹ -

47
 ₹
Net Cash from Operating Activities 12,00,000 ₹ - ₹ -

Net Increase/Decrease in Cash ₹ 1,00,300 ₹ 86,940 ₹ 2,58,495

₹
Add: Opening Cash and Cash Equivalents ₹ - 1,00,300 ₹ 13,360

Closing Cash and Cash Equivalents ₹ 1,00,300 ₹ 13,360 ₹ 2,71,855

8.9 EXPECTED PAYBACK PERIOD

Payback Period

Initial Investment ₹ 9,35,200

Years Cash inflow

Year 1 ₹ 1,00,300

Year 2 ₹ 13,360

Year 3 ₹ 2,71,855

Following the subtracting method of Payback period

Initial Investment ₹ 9,35,200

Less:

Year 1 Cash Inflow ₹ 1,00,300

Year 2 Cash Inflow ₹ 13,360

Year 3 Cash Inflow ₹ 2,71,855

Left to be recovered from next year ₹ 5,49,685

Therefore, the payback period will be in the 4th or 5th year of operations

48
 CHAPTER 9

EXECUTION PLAN

We are planning to launch our operations on March 15, 2026. This date is chosen because it’s
the world footwear day where people wear their favourite footwear and click photos. So here
shoemise will be a better option as it gives its customers the footwear they want. We will be
partnering with logistics company and will be able to deliver shoemise product in every
corner of the country. Now talking about international expansion, shoemise will look into this
after completing its 5 year of operations where will be in a situation of surplus and with
partnering with international logistics companies we will be able to expand easily. Company
has no such plans for shutting down its operations as of now.

CHAPTER 10

CONCLUSION

Today Footwear is a fashion good. In India, footwear retail has grown up to US$ 923 million
in markets. Also, with the millennial population growth in the country retailers have the
challenge of directly selling their products to the customers using technology aids like
Artificial Intelligence-based predictive analytical tools help them to analyze customer needs
and demands. As big brands are coming up with smart Shoes and new technology, Indian
retailers also have to project such novel goods in their online and in-store inventories. All in
all the idea

of creating this platform will surely be according to the need of people and with the industry
being growing at a much faster pace we plan to align it with AI which will give our company
a boost and surely shoemise will be a successful company having its operations not only in
India but also outside India, providing employment opportunities to many skilled as well as
unskilled people.

CHAPTER 11

49
 BIBLIOGRAPHY

• Kornit Digital. (n.d.). Printing Machinary. https://www.kornit.com/.

• M, R. (n.d.). Footwear Retail 2024: Trends and Challenges for India.
https://www.aidio.in/footwear-retail-2024-trends-challenges-and-opportunities-
forindia/#page-content.
• Mansur, R. (n.d.). How these marketing graduates started a custom sneakers brand
and make Rs 10 lakh revenue per month.
https://yourstory.com/smbstory/customshoes-sneakers-gurugram-rivir-shoes.
• Ministry of Micro, Small & Medium Enterprises . (n.d.). INDIA'S FOOTWEAR
INDUSTRY- BIG SHOO-IN TO THE FANCY FOOTWEAR SECTOR.
https://www.msme.gov.in/indias-footwear-industry.
• Mishika Nayyar, A. C. (n.d.). Non-Leather Footwear Industry in India. Invest India
(National Investment Promotion & Facilitation Agency).
• MSME - Development Institute, Nagpur. (n.d.). MSME Scheme.
http://msmedinagpur.gov.in/.

CHAPTER 12

50
 ANNEXURE

LOGO

51
POSTER-1

52
AD

53