Scribd
Upload
22 views2 pages

Analytics Tagging Cheat Sheet PDF

The Analytics Tagging Cheat Sheet outlines the purpose and key components of effective analytics tagging, emphasizing the importance of a structured data layer and a comprehensive tagging plan. It details variables used for tracking user interactions, differentiating between page-level and click-level events, and provides prerequisites for creating a tagging plan. Additionally, it highlights key performance indicators (KPIs) and common tools to aid in the analytics process.

Uploaded by

michelesandhu92
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
22 views2 pages

Analytics Tagging Cheat Sheet PDF

The Analytics Tagging Cheat Sheet outlines the purpose and key components of effective analytics tagging, emphasizing the importance of a structured data layer and a comprehensive tagging plan. It details variables used for tracking user interactions, differentiating between page-level and click-level events, and provides prerequisites for creating a tagging plan. Additionally, it highlights key performance indicators (KPIs) and common tools to aid in the analytics process.

Uploaded by

michelesandhu92
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

PDF Cheat Sheet: Analytics Tagging

Analytics Tagging Cheat Sheet


Purpose
• Ensure consistent, accurate tracking of user interactions.
• Align data layer, tagging plan, and variable architecture.
• Prevent data loss, outages, or inconsistencies.

Key Components
1. Data Layer
2. JS object storing structured info about page, user, interactions.

3. Example: [Link] ,
[Link] .

4. Tagging Plan

5. Excel document communicating analytics requirements to developers.

6. Includes: page comps, clickable elements, required tags, and data layer references.

7. Variables | Type | Purpose | Notes | |------|--------|------| | props | Traffic/popularity | Not


persistent, pathing possible | | eVars | Conversion/persistent data | Associates with success events
| | events | Success metrics | Goal completions like clicks or submissions |

8. Page-Level vs Click-Level

9. Page-Level: Page loads, form submissions, state changes.


10. Click-Level: CTA interactions (buttons, links, icons).
11. Selectors: Class names (e.g., stat-text-link ) identify CTA types.
12. Location Data: data-dtm maps to prop27 (section) & prop32 (section + link).

Event Tracking
• Page Load: s.t() call to fire page view
• CTA / Interaction: [Link]() call to fire events
• Dynamic updates: Push events to [Link] before Adobe call

1
Prerequisites for Tagging Plan
• SDR: Variable map & data layer definitions
• Comp or URL: Page visuals/wireframes
• Copy doc (optional): Text copy & link destinations
• Tagging templates: Standardized for ad-hoc or sustain plans

KPIs
• Vehicle search results views
• Quote request completions
• Configurator step progress

Site-to-Site Parameters
• Query strings appended to URLs to track visits between GM sites
• Helps identify traffic source and navigation path

Common Tools
• Awesome Screenshot & Screen Recorder – Capture full pages, edit, annotate
• Snagit – Record screen, audio, and video
• PicPick / One Click Page Screenshot – Quick screenshots

Quick Tip
Keep the data layer structured and updated. Even without Adobe, this allows other analytics tools
(Mixpanel, GA4) to consume consistent tracking data.

You might also like