Consumer Perception toward Digital Branding
Strategies of Local Clothing Brands in Bangladesh
Abstract:
This paper explores how local clothing brands in Bangladesh leverage digital branding strategies to
influence consumer perception and purchase behavior. The study emphasizes the effectiveness of
online marketing, social media engagement, and influencer collaborations in shaping brand loyalty
among urban youth.
Objectives:
• To examine consumer attitudes toward digital branding.
• To identify factors influencing purchase intentions through digital channels.
• To evaluate how digital presence strengthens brand loyalty.
Methodology:
Data were collected through online surveys among 150 consumers aged 18–35. Descriptive
analysis and correlation tests were used to determine relationships between branding variables and
consumer behavior.
Findings:
Digital branding through social media and influencer marketing significantly impacts consumer trust
and brand recall. Visual appeal and brand storytelling were key to customer engagement.
Conclusion:
Local fashion brands can achieve stronger customer relationships by investing in creative digital
content and maintaining active online engagement.
Impact of Employee Motivation on Job
Performance: Evidence from the Banking Sector of
Bangladesh
Abstract:
This paper investigates the relationship between employee motivation and job performance in the
banking industry of Bangladesh. It focuses on how intrinsic and extrinsic motivational factors
contribute to employee satisfaction and productivity.
Objectives:
• To identify major motivational factors influencing performance.
• To analyze the link between employee engagement and organizational outcomes.
• To provide recommendations for enhancing motivation strategies.
Methodology:
Primary data were collected from 100 bank employees through structured questionnaires.
Statistical tools were used to evaluate the effects of motivation on performance indicators like
efficiency and service quality.
Findings:
Recognition, salary satisfaction, and career growth opportunities emerged as the strongest
motivators. Motivated employees demonstrated higher commitment and customer satisfaction
rates.
Conclusion:
Banking institutions should implement robust reward systems and foster a supportive environment
to sustain employee motivation and high performance.
The Role of Financial Literacy in Promoting Digital
Banking among Young Customers in Bangladesh
Abstract:
This paper examines how financial literacy influences the adoption of digital banking services
among young customers in Bangladesh. It highlights the connection between awareness, trust, and
technology usage in modern financial systems.
Objectives:
• To assess the level of financial literacy among youth.
• To analyze its effect on digital banking adoption.
• To propose strategies for increasing digital financial inclusion.
Methodology:
Quantitative data were gathered from 200 young respondents using online surveys. Regression
analysis was applied to test the impact of financial literacy on digital banking usage.
Findings:
Financially literate individuals were more confident and frequent users of mobile and internet
banking services. Awareness campaigns and digital education programs significantly improved
adoption rates.
Conclusion:
Enhancing financial literacy among youth can accelerate the transition toward a cashless economy,
fostering long-term digital inclusion in Bangladesh.
