Scribd
Upload
31 views4 pages

Digital Communication Strategy

The document outlines the content marketing process flowchart, which includes stages such as planning, ideation, research, writing, editing, publishing, promotion, and evaluation. It also describes the digital marketing strategy stages: awareness, consideration, conversion, and loyalty, along with various content types for marketing. Additionally, it details the content marketing funnel, emphasizing the importance of creating targeted content at each stage to guide potential customers from awareness to conversion.

Uploaded by

bintang99btg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
31 views4 pages

Digital Communication Strategy

The document outlines the content marketing process flowchart, which includes stages such as planning, ideation, research, writing, editing, publishing, promotion, and evaluation. It also describes the digital marketing strategy stages: awareness, consideration, conversion, and loyalty, along with various content types for marketing. Additionally, it details the content marketing funnel, emphasizing the importance of creating targeted content at each stage to guide potential customers from awareness to conversion.

Uploaded by

bintang99btg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Content Marketing Process Flowchart

1. Planning & Strategy


2. Ideation
3. Research & Outlining
4. Writing
5. Editing
6. Formatting & Publishing
7. Promotion
8. Evaluate & Optimize

Digital Marketing Strategy


1. Awareness
2. Consideration
3. Conversion
4. Loyality

Content Calendar
Content type
1. Case Study
2. Blog post/website
3. Resource page
4. Landing page
5. Product/service page
6. Infographic
7. Social media post
8. Email
9. Ad

CONTENT MARKETING FUNNEL

Content Marketing Funnel is a key concept in digital marketing, outlining the customer
journey from the initial point of awareness to the ultimate goal of conversion.

It includes distinct stages, each with a specific role in guiding leads toward becoming loyal
customers.
STAGES OF THE CONTENT MARKETING FUNNEL

AWARENESS STAGE
This is the initial stage of the marketing funnel, where the customer journey begins.
Also known as Top of the Funnel (TOFU).

Target audience becomes aware of a need or problem they have, and they begin seeking
solutions.

At this stage, creating content that attracts customer’s attention is important because it
helps you to:
1. Stand out in a competitive digital landscape
2. Establish a positive first impression, increasing the likelihood of customers more
receptive to your brand
3. It can sow the seeds for future engagement

CONSIDERATION STAGE
At this stage, potential customers have moved beyond mere awareness and are actively
evaluating their options.

This stage also known as the Middle of the Funnel (MOFU).

Goals: educate and demonstrates why your product or service is the best choice by:
1. Offering in-depth guides and whitepapers that delve into industry trends,
challenges, and solutions.
2. Providing objective product comparisons that highlight your unique benefits
transparently.
3. Showcasing real-life success with case studies and testimonials. Utilize visual
content such as video tutorials.
4. Engaging leads through email drip campaigns that gradually deliver relevant
content, keeping your brand top-of-mind as they progress through the consideration
stage.

DECISION STAGE
The end of the content funnel, where prospects are now ready to make purchase. It is also
called the Bottom of the Funnel (BOFU).

Create content that emphasized your unique selling proposition, provide social proof, and
persuasively convinces them to choose your product.

Consider showcasing product and service by doing:


1. Utilizing limited-time offers or discounts to create a sense of urgency.
2. Incorporating a clear and compelling call-to-action (CTA) to direct prospects.
3. Offering side-by-side comparisons with competitors.
4. Providing strong guarantees or warranties.
5. Hosting live events like demonstrations or webinars (offline events)
6. Addressing questions and offering support information.

You might also like