Alok Jaiswal
Uploaded by
Anoop MittalAlok Jaiswal
Uploaded by
Anoop MittalALOK JAISWAL
- 0091-8697892309
[email protected]
Senior Category Merchandise Planning Manager
Experienced planning analyst that thrives under pressure and always seeking to improve, not just myself, but those
around me. Exceptional problem solving skills - constantly approaching new problems in different ways in order to
become most efficient. Have grown partial to data and the amount of insights it can bring, thus identifying both
current and potential future problems; all the while continuing my education and learning the newest trends in
today's age of information.
AREA OF EXCELLENCE
a. OTB Management & In-Season Buying Planning b. Financial Presentations & Demand Planning.
c. Stocks Allocations &Replenishment Programs. d. Liquidation Planning & Strategy.
e. Vendor or Franchise Relations/Collaborations. f. Promotional Strategy.
g. Strategic Assortment Planning. h. In-Season Management
i. Sales Performance Analysis & Reporting. j. Inventory Optimization.
k. Stocks Takes (W2W & PP). l. Proficient in MS Office,SAP & Oracle ERP.
PROFESSIONAL EXPERIENCE
SENIOR CATEGORY MERCHANDISE PLANNING MANAGER RELIANCE RETAIL-INDIA- (JAN-2017- PRESENT)
Achievement’s:-
Category Planning for a volume of INR100 Cr. per year, which comprises 1200-1500 styles/Options.
On Average YOY Sales Growth achievement is between 10% to 11% (In-Organic) whereas Net
realization of sales is 81%-83% against the Intake/GSV Value.
In Respect to sell thru% on Average have achieved 86%-89% on YOY basis, however on Month Cover
Aspects it’s in between 5-6 Months as per Financials Norms.
Average Realized Selling Price is up by 8%-9% in CY compare to LY 2021-22.
Regarding Ageing of Stocks 1Year & above, has brought down the same from 20% to 8%.
Looking out Discounted Stocks Proportion on Total Inventory, its 8%-9% currently compare to 18%.
Have closely worked with E-comm. Team & Bring up the Brand Sales contribution from 1.8% (2019-
20) to 6.3% in (2020-21).
Responsibilities:-
Create Category Merchandise Targets and strategy proposals for Management to review and agree in
respect all O&O retail channels (FPS, E-Com, SIS & MBO Outlets).
KRA Involve Demand & Range Planning, Trend analyses, Buying strategy, Budgeting, OTB Management,
Targets & Deliveries Planning & Follow-up (WIP), Retail sales analysis, , Purchase Order, Allocation &
Replenishment Mapping, Score Tier & Density as per Planogram, Weekly reviews, Markdown
management (Life- Span Discounts), EOSS Planning, Stock turn/Month Covers/Forward Covers, Sell out
by store/category, Analysis of Best/worst sellers, Weekly stock levels(WSSI), Ageing & Re- orders, New
Store Merchandise Planning, Score Visits, Team handling.
Vendor mapping & Negotiation on Intake costing considering Styles Detailing, Season Range Architecture
& Multiples as a prime factor, same been shared with production Manager with prior approval from
Senior Management.
Strategies & Communicate approved integrated Campaigns & Promotions plans as per marketing
calendar; Merchandising and new season launch with the Online/Offline & Market Place, Learns to
ensure execution, regular meet or discussion in regard to sales & stocks with major stakeholders
(Operation Team, Franchisers/Investors & Designers).
Support sell-in to brand partners store accounts and build strong relationships with the relevant buyers of
such accounts to improve/ensure alignment across the verticals.
Monitors & Reports Major KPI set for the brand -Sell Thru%, ROS, Terminal Stock Clearance, Densities
& Display Capacity Analysis, GP Margins Projections (S2S), ABC Analysis, Demand Planning-Time
Series Method, Multiples Regression ( MAD,MAPD,MSE etc.).
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ALOK JAISWAL
RETAIL SALES & MERCHANDISE PLANNER LANDMARK GROUP-KSA (JUNE-2012-FEB-2016)
Got appreciated &certified for my Dedication and approach towards strategically & extensively planning
for 9 stores (Avg. 10,958 Sq.ft) were total sales being achieved from 68 million Saudi Riyal to 94 million
Saudi Riyal.
Achieving the Targeted GP margins on year to year basis (42% or 43%) with acceptable ageing stocks %
(1yr. &above - 5.5% to 6%).
Bringing down the Shrinkage % on concept level from 4.68% to in-between 2.38% and same got
recognized by Concept Manager & Corporate loss Prevention Learn.
Generated Extra Revenue by proper Planning and execution of WH Sale, thus avoiding loss through
Obsolescence & Write-off. (SR 500k – 2012-13, SR 700k – 2013-14& SR 809k – 2014-15).
Trained People and successfully Roll-out the “ORACLE ERP” in the Western Region (KSA)& Same gets
appreciated as well certified by the concept as well the Western Regional Management.
LEVI’S STORE MANAGER KARV ENTERPRISES, INDIA. ( JUNE-2010-MAY-2012)
Plans and directs the day-to-day operations of the store.
Develop strategies to improve customer service, drive store sales, and increase profitability.
Create store policies and marketing programs that will increase sales and grow the existing customer
base.
Professional/industrial Training
CLIFTON TRENDS PVT. LTD BANGALORE, INDIA (DEGREE PROJECT, Jan-Apr, 2010)
STUDY THE FEASIBILTY OF LAUNCHING A T-SHIRT BRAND IN BANGALORE.
CLUSTER DEVELOPMENT PROJECT FOR MINISTRY OF TEXTILES ( Dec, 09)
DEVELOP BRANDING STRATEGIES FOR CLUSTER PRODUCTS. (Hampi, Karnataka)
SPLASH (LANDMARK) RIYADH, SAUDI ARABIA. (Internship, June-July 2009)
MARKET SURVEY & CONSUMER BUYING BEHAVOIOUR IN SPLASH.
PROFESSIONAL EDUCATION & CERTIFICATIONS
2008-2010 MFM in Fashion and Retail Management.
National Institute of Fashion Technology, Bangalore, INDIA.
2004-2007 BBA in Marketing & Business Management.
Guru Jambheswar of Science & Technology, INDIA
2021-2022 Certification in Digital Marketing.
Indian Council for Technical Research & Development, INDIA
Aug’21- Apr’22 Certification in Supply Chain.
(Edx)Massachusetts Institute of Technology-USA
Jun’22- Sept’22 Certification in Data Analytics (Microsoft Azure ML)
(Edx) Ross School of Business, University of Michigan
EXTRA-CURRICULAR ACTIVITIES & INTEREST:
Interests: Music, Consumers, Technology & Social Media, Independent Travel.
Enjoy teaching to under-privileged Children.
DECLARATION
I declare that the information and facts stated herein above are true and correct to the best of my knowledge and belief.
Place : Calcutta, India. (Alok Jaiswal).
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