Version 3.
0 December 2023
Brand
Guidelines
Index 1. Onboarding
Welcome
2. Logo
Logo full colour
3. Colours
Primary web colours
4. Typography
Character overview
Glad to meet you Logo B/W Primary print colours Hierarchy
AR for all Pictogram Colour pairings
Brand attributes Construction
Voice and tone Clear space
Our key audience Minimum size
Positioning Logos on images
Manifesto Misuse
Messaging
5. Graphics 6. Imagery 7. Iconography 8. Motion Design
Aryel Grids (social, print, docs) Brand moodboard Construction Logo animation
Dynamic Masking Brand mockup design Style Mockup animation
Dynamic Backgrounds Infographics Type animation
Flat BG & Shapes Design Masking animation
Artwork x AD creative solutions
9. Digital 10. Print & Merchandising 11. Special projects 10. Offboarding
Social Grid Stationary Aryel Innov8rs branding Contact information
Social Design System Flayer
Presentation templates OOH
Clothes
Aryel Brand Identity Gadgets
A new brand identity to be bold, modern and scalable.
Design system The design system inspired by the brand framework and brand
characteristics. It’s designed to enhance consistency while
allowing flexibility across various mediums. System elements
may be combined in various ways to create distinct
expressions, from simple and elegant to bold and energetic.
The spacious and structured approach to composition helps
each application feel more open, inviting and inspiring —
reflecting our brand personality and connecting all that we do.
Aa Bb Cc
Logo
Logo
Logo
full colour
The Aryel logo consists of two elements.
The pictogram “A” and the wordmark “ryel”.
Aryel Brand Identity
Logo
Logo positive
and negative
The black and white logo may be applied to any solid
coloured background as long as visual integrity is maintained.
Aryel Brand Identity
Logo
Construction
and clear
space
This grid represents the space around the logo
that must necessarily remain free.
No other typography, text, graphic and/or photographic
element may overlap the logo.
Aryel Brand Identity
Logo
Minimum
size 20 mm
56 px
Aryel logo should appear no smaller than 20 millimetres
or 56 pixels wide.
Aryel Brand Identity
Logo
Pictogram
full colour
The pictogram can exist separately.
Aryel Brand Identity
Logo
Pictogram
The pictogram can exist separately.
Aryel Brand Identity
Logo
Construction
and clear
space
No other typography, text, graphic and/or photographic
element may overlap the pictogram.
Aryel Brand Identity
Logo
Minimum
size 10 mm
28 px
Aryel pictogram should appear no smaller than 10 millimetres
or 28 pixels wide.
Aryel Brand Identity
Logo
Logo on
colour BG
Aryel logo could be placed on colour backgrounds only in white version.
This occurs only if the background colors are not corporate colors.
Aryel Brand Identity
Logo
Logo on
images
When placing the logo on a photograph, ensure
legibility is maintained. Do not modify any colours
within the rings to create contrast.
Applying on light backgrounds
The full-colour logo may be applied on light
backgrounds in photographs as long as legibility
is not impacted. As a general rule, a light background
in a photograph should not include a tint of black
that is darker than 5%.
+
+
Aryel Brand Identity
Do not apply unauthorised one-colour versions. Do not add drop shadow. Do not modify any colours.
Logo
Misuse Do not rotate. Do not deform parts of the logo. Do not place any elements over the logo.
Do not fill with imagery. Do not add gradients. Do not distort.
Aryel Brand Identity
Colours
Colours
HEX 021751 HEX 0536A8 HEX 0855FF
RGB 2, 23, 81 RGB 5, 54, 168 RGB 8, 85, 255
CMYK 100, 92, 40, 39 CMYK 99, 81, 0, 0 CMYK 87, 65, 0, 0
Aryel
colours HEX 2E254F
RGB 46, 37, 79
HEX 554591
RGB 85, 69, 145
HEX 9578FF
RGB 149, 120, 255
CMYK 94, 94, 34, 36 CMYK 80, 80, 4, 0 CMYK 60, 56, 0, 0
Our colour palette is bold, bright, cheerful and vibrant.
It’s an important part of creating a distinctive and memorable
Brand and conveys a sense of fun and creativity.
HEX 1A2027 HEX 3E4D5C HEX 80A0BF
RGB 26, 32, 39 RGB 62, 77, 92 RGB 128, 160, 191
CMYK 86, 72, 56, 73 CMYK 76, 58, 43, 37 CMYK 55, 29, 15, 2
Aryel Brand Identity HEX E2144A HEX FF6643 HEX 00ED41 HEX eb47f5
RGB 226, 20, 74 RGB 255, 102, 67 RGB 0, 237, 65 RGB 235, 71, 245
CMYK 2, 98, 58, 0 CMYK 0, 71, 71, 0 CMYK 66, 0, 100, 0 CMYK 41, 71, 0, 0
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Colours
Colour
pairings
These are possible colour combinations with good contrast
and are pleasant for eye. When pairing colours, always consider
the intensity and the colours that come from the surrounding elements,
e.g. photography, geometric shapes, etc.
Aryel Brand Identity
Typography
Typography Silka ABCDEFGHIJKLMNOPQRSTUVWXYZ
Light
abcdefghijklmnopqrstuvwxyz
1234567890
Character Silka
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
overview
1234567890
Silka ABCDEFGHIJKLMNOPQRSTUVWXYZ
Medium
abcdefghijklmnopqrstuvwxyz
Typography is a foundational element in our identity.
1234567890
The high-contrast use of typography is an essential component
of creating a reliable and recognizable brand.
Silka ABCDEFGHIJKLMNOPQRSTUVWXYZ
Bold
Our typeface is called Silka, it is perfect for big and small sizes abcdefghijklmnopqrstuvwxyz
assuring high legibility on print and digital media.
1234567890
Silka ABCDEFGHIJKLMNOPQRSTUVWXYZ
Extra Bold
abcdefghijklmnopqrstuvwxyz
1234567890
Silka ABCDEFGHIJKLMNOPQRSTUVWXYZ
Black
abcdefghijklmnopqrstuvwxyz
Aryel Brand Identity
1234567890
Typography H1
Unleash the power
of augmented reality.
H2 Aryel empowers agencies and brands to create,
Hierarchy
scale, and optimize top-notch display ads
with the power of 3D & Augmented Reality.
We use typography actively and boldly to ensure
legibility and create high contrast.
H1
Unleash the power
H2 will tend to be half the points of H1.
of augmented reality.
H2 Aryel empowers agencies and brands to create,
In addition, H2 will have a weight that is twice less than H1. scale, and optimize top-notch display ads
For example, if H1 is black then H2 is Semibold and the H3 is Regular. with the power of 3D & Augmented Reality.
H1
Unleash the power
of augmented reality.
H2 Aryel empowers agencies and brands to create,
scale, and optimize top-notch display ads
Aryel Brand Identity
with the power of 3D & Augmented Reality.
Graphics
Margin 50px 1080x1080px
Graphics
Safe Area
Grid box
Social Grid
5x5
Margin 50px 1080x1920px
The grid is a key tool for creating consistency and optimizing asset Grid box
5x7
realization processes. It will be used as a guiding element during
the realization of digital and print assets.
Here on the right are examples with social formats. Margin 50px 1080x1350px
The logo should be placed in the corners of the content, allowing
for margins. If there is copy in the post, the text should be at the
top left and the logo at the bottom right.
In instagram stories, the logo is not necessary. Grid box
5x7
Safe Area
Aryel Brand Identity
Graphics
Dynamic
Masking
We will exploit the shape of the logo to create masks in which
to insert images and graphics.
To create flexibility and variation in identity, simple shapes with a curvature
in the upper right corner can also be used to call out the logo.
The examples on the right was done on a 1080x1080 format
but can be declined in all formats.
Aryel Brand Identity
Graphics
Dynamic Flat corporate background
backgrounds
Backgrounds are a very important part of a brand identity.
This is our scalable and impactful set of backgrounds.
Each background will have a specific use and will use our color palette.
Artwork x AD creative solutions
Aryel Brand Identity
Graphics
Flat BG
& Shapes
Design
The brand identity needs to be flexible, scalable and consistent.
To achieve these goals, we will use flat backgrounds with corporate colours,
accompanied by proprietary shapes.
In this way, the brand identity will always be scalable and variable
across all brand touchpoints.
NB: the colour pairings on slide 29 must be respected.
It is preferable to keep the text white.
Aryel Brand Identity
Graphics Flat BG & Shapes Design
Aryel Brand Identity
Graphics
Artwork
x AD creative
solutions
A special treat for AD Creative Solutions. In this case, there are
two branding elements: the artwork associated with each ADCS
and the pictogram that accompanies the name.
This strategy is necessary to create a consistent and recognisable identity.
Aryel Brand Identity
Imagery
Imagery
Phone
Mockups
For mockups, there are two variants: iPhone with flat greyscale UI
or iPhone 3D with proprietary UI.
Aryel Brand Identity
Brand in use
Digital
Margin 50px 1080x1080px
Digital
Safe Area
Grid box
Social Grid
5x5
Margin 50px 1080x1920px
The grid is a key tool for creating consistency and optimizing asset Grid box
5x7
realization processes. It will be used as a guiding element during
the realization of digital and print assets.
Here on the right are examples with social formats. Margin 50px 1080x1350px
The logo should be placed in the corners of the content, allowing
for margins. If there is copy in the post, the text should be at the
top left and the logo at the bottom right.
In instagram stories, the logo is not necessary. Grid box
5x7
Safe Area
Aryel Brand Identity
Digital
Social
Design
System
On social channels, the new brand identity also allows content
to be created in different formats, always with different graphics.
Shapes, colours, masking, artwork, the brand's graphic elements
are numerous and allow the content to vary according to the objectives.
Aryel Brand Identity
Digital
Presentation
Templates
Presenting consistent and orderly presentations to clients
serves to convey the image of a structured and established brand.
Templates have been created on Canva to aid in the writing
of these presentations.
Aryel Brand Identity
Print
Print Business cards
Aryel Brand Identity
Print Stationary
Aryel Brand Identity
Print OOH
Aryel Brand Identity
Aryel Innov8
Offboarding
Offboarding
Contact
& info
For further information, please contact Aryel key contact person
or the Brand Management Team for assistance.
Contact
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Aryel Brand Identity
The Aryel logo, pictograms, typography, © 2023 Aryel s.r.l.
photographs and other assets featured in these All rights reserved.
guidelines are the property of Aryel s.r.l.,
all rights reserved.
