Module Concepts to Understand Application Analysis Build / Develop

Module 1: - Principles of visual perception and Gestalt theory - Use of Excel/Canva to create and - Identify which visuals best - Design simple, meaningful
Fundamentals - Concept of information overload and clarity in visuals interpret basic charts convey meaning charts
of Data - Importance and role of visualization in business analytics - Applying Gestalt principles to - Compare cluttered vs. clean - Build initial visual
Visualization - Seven stages of visualization critique visuals charts storyboards to explain data
- Di erence between exploratory and explanatory analysis - Classifying visual types for - Analyze how perception clearly
- Categories of charts (comparison, composition, distribution, di erent data contexts a ects data understanding
relationship)

Module 2: Best - Visual encoding (marks and channels) - Apply encoding principles (color, - Critique dashboards for visual - Develop visually consistent
Practices and - Visual mapping frameworks and reference models shape, size) in Tableau/Power BI integrity and ethically sound
Frameworks in - Tufte’s design principles and data-ink ratio - Use design frameworks for - Evaluate clarity, proportion, dashboards
Data - Task abstraction (analyze, produce, search, query) e ective visuals and visual encoding - Create templates adhering
Visualization - Validation levels in visualization - Practice storytelling through e ectiveness to design standards
- Role of storytelling in data communication visual sequences

Module 3: - Concepts of univariate and multivariate analysis - Use Excel, Power BI, Tableau, and - Interpret visual trends across - Build operational
Structured Data - Chart types: bar, histogram, box, scatter, pair, heatmap, violin, Python (Seaborn, Matplotlib) for dimensions dashboards
Visualization parallel coordinates visualizing structured data - Analyze relationships and - Develop model explainers
- Visualization in modeling and evaluation (feature selection, - Apply model evaluation visuals for variable importance for predictive analytics
ROC, confusion matrix) classification results - Evaluate model performance - Design comprehensive
- Explainable AI (local vs. global interpretation) - Create business dashboards using visuals visual frameworks for data
storytelling

Module 4: Text - Nature and sources of text data (structured, semi-, - Apply text preprocessing using - Analyze text sentiment over - Build sentiment dashboards
Data unstructured) Python (NLTK, TextBlob) time - Develop automated text-
Visualization - Preprocessing pipeline: tokenization, stop-word removal, - Generate word clouds, keyword - Compare word frequency vs. visual pipelines
stemming, term frequency bars, line charts for sentiment context - Design topic modeling
- Principles of text representation and frequency visualization trends - Interpret textual patterns for visualizations
- Use Power BI for text insights business meaning

Module 5: - Classification of visualization systems - Use Power BI for maps and - Analyze relationships and - Build advanced dashboards
Visualization - Interaction techniques and ethical considerations geographic visuals hierarchies in network data integrating maps, networks,
Systems and - Visualization of multi-dimensional, volumetric, and geospatial - Apply Python (NetworkX, Plotly) - Evaluate ethical dimensions in and KPIs
Advanced data for multidimensional and network visual representation - Develop prototypes for
Techniques - Network and hierarchical visualization principles data - Compare visualization collaborative visual systems
- Explore GIS visualization systems systems by suitability

Module 6: - Pre-attentive processing and cognitive biases - Apply evaluation checklists to - Analyze where visuals mislead - Build improved dashboards
Evaluating - Misleading visualization types (axis manipulation, scaling bias, assess dashboards or distort perception based on evaluation results
Visualizations etc.) - Use cognitive principles to - Compare multiple - Develop ethical and
- Evaluation frameworks and criteria for visualization quality improve existing visuals visualization designs for validated visualization
- Concept of visualizing conversations and topic modeling - Practice bias detection and integrity outputs
correction - Evaluate peer dashboards - Create frameworks for
using rubric-based assessment dashboard assessment