What is Interaction Design Process?
The interaction design (IxD) process is what designers use to create
solutions centered on users’ needs, aims and behavior when
interacting with products. The IxD process involves 5 stages:
discovering what users need/want, analyzing that, designing a
potential solution, prototyping it and implementing and deploying it.
The 5 Stages of the Interaction Design Process
Here are the five stages that the IxD process typically involves:
1. Find the users’ needs/wants—It’s easy to assume you know what
users want/need and their relevant contexts. Discover
their real requirements:
a. Observe people.
b. Interview people.
c. Examine existing solutions—while remembering it’s
hard to envisage future needs, technologies, etc.
2. Do analysis to sort and order your findings so they make
sense. This may be through a:
a. Narrative/story of how someone uses a system.
b. Task analysis, breaking down a user’s steps/sub-steps.
3. Design a potential solution according to design guidelines
and fundamental design principles (e.g., giving appropriate
feedback for users’ actions). Use the best techniques to match how
users will interact with it in terms of, for example, navigation.
4. Start prototyping—Give users an idea of what the product will
look like and let them test it, and/or give it to experts to evaluate its
effectiveness using heuristics.
5. Implement and deploy what you have built.
The IxD process is iterative—nobody designs anything right the
first time, especially regarding more innovative solutions. It may
indeed take many iterations before you pinpoint the ideal version of
a solution. So, you (and your design team) should continue testing
and adapting appropriate changes around an ever-clearer
understanding of your users’ needs. For example, you could gather
user feedback and monitor support chats to find areas for
improvement.
It's important to understand the interaction design process is
a general idea of how you can start from your users’ needs and
progress towards a fitting solution. Similar design processes
exist. Design thinking is one of the more notable of these, where
you work to gain and leverage vital insights to fine-tune optimal
features. Only when you know your users and empathize with them
can you appreciate their real-world needs, desires and pain points.